SoSo Cycles is awesome! I visited for the The Triumph Holiday Party, and was among the first 20 guests and got a Triumph ornament and a coloring book. Kansas' "Carry On My Wayward Son" welcomed me when I entered. Joaquin is AWESOME! I have been debating upgrading to a more road-trip-durable motorcycle, so I sat on a few different Ducati and BMW models to get a sense of how it felt sitting on them. He was very friendly and courteous with answering my questions about the different bikes and sharing his insights on the models and the use cases I'm asking about, and also swapped one of the normal seats for a lowered seats on one of the Ducati Monsters. Nice selection of books and magazines on their shelves. Holiday food/snack selection was great! They provided pork sausage rolls, fruit and cheese and crackers charcuterie (pomegranates included, I love pomegranates!), and apple sticky toffee pudding. Definitely considering getting a future Ducati from SoSo Cycles. read more

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Several years ago, I sold my 2012 Aprilia RSV4 Factory after a back injury made riding less practical. Recently, the motorcycle bug bit again, and I started exploring the possibility of getting back on two wheels--specifically with a Ducati Panigale V4 S. I visited SoSo Cycles on two separate occasions and worked with Lennon DA Hora. I'll admit that I initially approached the experience with some skepticism, as many motorcycle sales experiences I've had in the past were less than enjoyable. Lennon quickly proved my assumptions wrong. He was professional, knowledgeable, low-pressure, and genuinely interested in helping me find the right motorcycle rather than simply making a sale. During my second visit, Lennon spent considerable time reviewing different makes and models with me and encouraged me to test ride several bikes. His approach was thoughtful and patient, especially considering my indecisiveness. While I initially thought the Ducati Panigale V4 S was the clear choice, Lennon suggested I keep an open mind and try a few alternatives. One of those was a Triumph Street Triple 765 RX, and it completely surprised me. The more upright riding position, comfort, and responsiveness made me realize that my riding priorities may have changed a bit since my Aprilia days. After spending a good portion of the day at the dealership, I left feeling informed, excited, and fairly certain I knew which motorcycle would be coming home with me. Unfortunately, there was one final approval process I had overlooked: my wife. When she asked where I had been all day, I proudly explained my extensive motorcycle research and imminent return to riding. Her response was swift, decisive, and delivered with the efficiency of a MotoGP pit crew. After carefully reviewing my proposal, she concluded that purchasing another motorcycle at this stage of my life was not in the family's best interest. My application was denied without the possibility of appeal. While I was certainly disappointed after all the homework, test rides, and excitement, I have to admit her reasoning was probably sound. Even though I didn't end up buying a motorcycle, I wanted to recognize Lennon for the outstanding experience. He was one of the most genuine, patient, and likable sales professionals I've met in any industry. At no point did I feel pressured, and he went above and beyond to help me make an informed decision. If you're considering a motorcycle and find yourself at SoSo Cycles, I highly recommend seeking out Lennon. Whether you're ready to buy or waiting for spousal approval, you're unlikely to find a better person to guide you through the process. read more

I've bought a bike here, and had several bikes serviced here, and so far things have been great. When I bought the bike, we "haggled" a bit over the price, but nothing dramatic and we came to a fair price. Bike bought. Done. I had it serviced there a few times, and they always were polite, prompt in the service and fairly priced. I've brought other bikes that I didn't purchase here in for service, and that too was a great experience. The service people are always helpful, polite and don't make you feel like an idiot for asking questions. When I've walked the floor, the sales guys are also polite, but not pushy. I mean, you know they are there, but it's not a hard sell. I'll keep coming back, until I don't. Vrrrrrooooom Vrrrrroooom read more

Lennon went above and beyond when my husband came in today to get a new bike. He was taken care of from start to finish, answered every question he had and was honest. It's been a long time that he's been in a dealership with such great customer service. Highly recommend coming here if you're in the market for a new bike!! read more

I can't say enough good things about SoSo Cycle. From the moment I pulled up with my trailer, the team went above and beyond to help me out. When I asked for a hand unloading my bike, Renee jumped right in without hesitation. He handled everything himself, even took the time to turn my trailer around so it was set up for me to just drive out easily. That kind of help means so much when you're doing things solo. Inside, Nathan and Lennon were both amazing. Nathan helped me check my account and figure out my options, and with his and Lennon's help, I was able to purchase a new Yamaha. On top of that, Lennon really came through in problem-solving how to get both bikes home since I only had a single trailer. Their willingness to work with me on that was huge. And I can't forget Dario, he's always been my go-to for accessories and never fails to make sure I'm set up right. From helping me figure out a phone mount for my sport bike to answering all the little questions, he's consistently been friendly, knowledgeable, and helpful. The whole team here genuinely cares, and it shows. They don't just sell bikes, they support riders. I'm so grateful for all their help, and I'll continue coming back because of the amazing service and people. Thank you, SoSo Cycle...you've earned a lifelong customer. read more

SoSo Cycles - Lilith - Motorcycle Dealers Near Me - Concord, California

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I have to say this was the smoothest and most transparent interaction I've ever had at a dealership . First big shoutout to Luka (Sales Manager) & Lennon . No hassle no bs games . Amazing Team . Although I haven't ridden in months , Lennon allowed me to test my dream bike S1000RR and made that dream into reality . Nathan (Finance Manager) was amazing to work with as well , very thorough and not salesy as most are. Hooked me up with wheel and tire protection and a 10year warranty to protect me from major repairs. Thank you guys so much, I will hand down recommend anyone who's shopping for a bike to check them out read more

SoSo Cycles - Motorcycle Dealers Near Me - Concord, California

working with Joaquin in sales has been fantastic. very friendly, professional, and knowledgeable. the store and facility is an awesome place to spend time and seems extremely well run. highly recommend. read more

So happy with Soso! I have been going here for service for the last few years. Been extremely happy. Service has been spot on. Just got my 18k service, great job. They have an awsome selection of BMWs, Ducati, KTM and Yamaha. I would recommend! read more

As a retired retail clerk who worked more than 40 years spanning parts of 5 decades, I understand customer service. That's why I have to give a huge shoutout to everyone at SoSo Cycles. My wife and I bought a BMW C400 GT Scooter from them. The entire staff has become my new best friends. Most of my inane questions have been answered by Dario, Lennon, or Nathan. Those guys have put up with my every other day visits like champs. Everytime I apologize for having another stupid question the response is always the same, "That's what we're here for," and the thing is, they mean it! Thanks guys. read more

Another good experience. The service guy Renee took great care of me. i was in the auto buisness and would hire him in a heartbeat... keep up the good work!! read more

It's the little gestures from an establishment that I think makes a great impression to the consumers. Thank you Lennon and the team at SoSo Cycles Concord for the great experience and customer service! Keep up the good work! read more

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These guys are great. I bought a Ducati Desert X here and have had it serviced a couple of times. They've done a fast, good job both times. Most recently I bought a used BMW R1250RT. They were able to get me in for an inspection, service, and new tires with just a week of notice. Jake in service is always super pro and helpful. Highly recommended. read more

Great Establishment to do business with. They Endorsed the sale of a motorcycle that was incorrectly marked down on price. It was a very unlucky but also very lucky transaction. Lennon and the Cash-Man were both conversational and professional individuals. If this dealership was down the street for me, I would have a tightly stuffed garage. They are honest, clear with pricing, don't add any fluff, and omit sales tactics. Additionally, I enjoyed a hot coffee while browsing their expansive floor selection, both new and used and across all budgets. This showroom has every flavor and is sure to not disappoint anyone aside from the wife. I cannot speak of the other two locations or the service department, but I have come to the conscientious that those would also be welcomed experiences. I also got a full tank of gas, and a high quality dealership hat with the sale. Thanks SoSo Cycles. . . From JJ of Oceanside, You Suck Less!!! read more

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I had a really good experience here today..as a longtime rider and someone who has probably owned close to 100 motorcycles I try to do ALL my own work and hate to go to a dealer..But I needed to get some new keys programmed on my ducati..and a dealer has to do that...so having had in one way or another I have Bad experiences with every other Ducati dealer in the Bay Area, or they feel more like a hair Salon than a motorcycle shop.But I needed this so I thought I'd bite the bullet and try SoSo. I delt with Rene the service Manager? Writer? who was friendly and professional, and I spent some time looking around and having a French roast coffee while I waited. I was very impressed with general the attitude of the place and the vibe I got from the Parts guy I delt with. My ABS light had recently come on and I was figuring this would be $$$$ in the future. However while having the seat off the Mechanic spotted a wire I myself had forgotten to reconnect when I recently installed a new battery. He popped it back on for me and the light went out and it works fine..AND!..NO Charge for that.( Imagine that, and honest place to do business) The bill was what I was quoted for the Key programming, it was done in less than and hour and I was outa there I will definitely be a future customer. P.S...they have a ton of easy parking too..not like many dealerships. read more

I had an amazing Experience in this store, everyone was helpful, and they had the bike I was looking for. I purchased 2024 Yamaha YZF-R7. Very nice bike. I went in and they already had my bike put aside for me, the paper work went quickly and with no issues. I will definitely come purchase another new bike from SoSo Cycles(Concord). I will definitely Recommend this place to anyone looking to buy a Motorcycle. read more

SoSo Cycles - My new 2024 Yamaha YZF-R7 - Motorcycle Dealers Near Me - Concord, California

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I don't normally leave reviews but in this case I feel like I need to so others know what to expect. First I would like to start by saying that the staff at this dealership is very nice and helpful. From the moment I made a phone call to the time I took delivery I was treated very well. Second, the showroom is very tidy and well kept. They have a lot of inventory so the floor is full. Now the bad. I purchased a Yamaha XSR900 which is a $10,199 before taxes and fees and I walked out of the dealership paying over $13,000. This dealership took advantage or the current economic climate and charged me over $1500 in "handling fees". To put in perspective how bad this is I paid $600 for delivery of a new Jeep worth 5 times the cost of this motorcycle. That is $1500 to literally take this motorcycle out of a box and remove the plastic. There is no justification for this other than pure greed. I reluctantly paid this because I have been waiting for a long time for this bike and the alternative was driving 8 hours to pick one up in SoCal which would have cost me around the same in travel expenses and time. That being said would I recommend this dealer? Absolutely not after this experience. Under any other circumstance I would have just walked out. It's unfortunate because I usually buy a bike every couple of years but this place will never see another dime from me even if they sold it to me at cost. read more

SoSo Cycles - Motorcycle Dealers Near Me - Concord, California

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I can't say enough good things about SoSo Cycles. After some rough experiences with other dealerships, SoSo completely changed my view of how a dealer could be. The staff is friendly, knowledgeable, and super laid-back--no pressure at all. They were transparent with pricing, and I never felt rushed or pushed into a sale. I had the chance to test ride the bike I ended up buying, and Lennon gave me a full rundown of the route and even rode with me. It made the whole experience feel personal and comfortable. Dario in the service department was also incredibly helpful; shipping me parts across multiple different shipments so that I could get my bike in tip top shape faster. If you're looking for great service, fair prices, and a genuinely friendly team, SoSo Cycles is the place to go. I'll definitely be back for all my future bike needs. read more

I had an excellent experience with this company. A year ago, I ordered my GS as soon as BMW began distributing them in the US. I received a call inviting me to view the available inventory. I had pre-ordered a Triple Black, but the only black bikes they had featured forged black wheels, which I did not prefer as I specifically wanted spoked wheels for my Triple Black 1400. There was another bike with all the options I desired and the correct wheels, but it was blue. Lenon and the management team went above and beyond by swapping out the fairings from the Trophy Edition to Triple Black, ensuring I got the exact bike I wanted. The team was great, and the staff were very helpful. They did not pressure me into purchasing a warranty, making the experience generally no-pressure and very pleasant. read more

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I'm not a motorcycle person. I mean I don't know much about motorbiking and am looking to make my first purchase. Even crazier, I want a scooter. They have a few BMW scooters here: one 400cc and one electric. The latter isn't really functional for what I want so I came to test ride the 400. The staff full and full were super nice and helpful. Explained everything to me in detail even down to picking a helmet. For being a total newbie not knowing what he wants, they were great. Soso is just a fantastic shop...and if you want a motorcycle or a helmet they got a lot going on here with a great staff to boot. read more

My husband got his Tenere here and we both had an amazing and pleasant experience. Lennon was the one that sold it to us. He's an excellent salesman and really made us feel like we were a friend rather than a customer. Being honest and upfront with everything is key. He wasn't pushy or snobby like some salesman can be. We will definitely be coming back for our next bike purchase! read more

Let Jake take all the credit. He's just the most efficient, comprehensive, responsive and easy to work with guy at the Motorrad dealership. Whoever hired him, great job! Give him a raise, he deaserves read more

SoSo Cycles - Motorcycle Dealers Near Me - Concord, California

This really was a very pleasant and easy experience I had not ridden a bike for many years and had identified the bike I wanted mostly due to safety features The Yamaha tracer 24 is hard to come by and although it is expensive I considered it the best for me at this time. I called several dealerships in the area even up to Sacramento I began my conversation with Joachim regarding my potential purchase He had several options but I really wanted brand new never used. As most people know we all want to understand the out of the door cost. He was very clear about what he could offer and it was better than anything else from other dealers. I was extremely happy with the quote and probably made it harder for arrangements due to a biceps muscle tear. They accommodated all the issues with this. I went to pick up the bike and sign paperwork Everyone there was exceptional. The other salespeople were encouraging The appointment time was perfect and well managed even with me misplacing my drivers license. They worked around my passport with no difficulty I was introduced to the staff who were extremely knowledgeable and friendly. The service department is clearly managed by very experienced persons. The gear department will take a whole day but I want to be as safe as possible. They listened and will set time aside for a good session. The finance officer is a step above anyone in this position. He advised me on things to consider given use of bike and intended riding time They took me out and went over the controls, this was one of the most in depth sessions By the end of it I felt I was in control. At this point they arranged to have it delivered by Chris to my house. One of the most helpful persons who could detect my slight angst but made it perfect. He placed the bike in my tight garage space and was a joy So far my experience has been second to none and I am glad I am working with an excellent group of professionals Alex read more

The staff has always been super nice to me and my family. If you're looking to purchase a motorcycle or parts then I would definitely recommend contacting them. I purchased my second bike from them two weeks ago. read more

SoSo Cycles - 2024 S100RR - Motorcycle Dealers Near Me - Concord, California

Exceptional selection and service. Unlike other motorcycle dealerships, these guys are more than happy to have you throw a leg over a bike or set it up for a test ride on your behalf. They were patient and kind while I made my decision, allowing me to take the bike out multiple times to compare, and when it finally came time to strike the deal they were honest and more than fair. Gave me a great deal on an amazing bike, and helped me adjust the clutch lever for free to accommodate my hand position. Lennon is a great guy who even though he was busy with other customers always took the time to walk me through every aspect of the bike and the paperwork. This is definitely the place to buy a motorcycle from. read more

My husband has been shopping here for a while as he is a huge motorcycle enthusiast. He shops here for a lot of accessories and gear, and has also looked here to buy a bike, but has not actually purchased one from them before. Nevertheless, the sales staff is incredibly nice and patient. I have been there during the negotiations and everything, and there is no pressure or anything like that. You'll have a stress free experience. Dario, in the parts and accessories department, is like the nicest guy ever. Literally one of the main reasons my husband keeps coming back here. He chooses to buy things from Soso and Dario over Cycle Gear or other shops specifically because of this guy! He works with you to find what's best for you. Again, also not pushy or aggressive, etc. We even saw him at Olive Garden one time and he even remembered my husband and said hi to us! The shop in general is very clean, large, easy parking. Definitely a great option for any of your motorcycle needs! read more

This place is great. Dario was so helpful and informative. I love my black and pink So hat. read more

SoSo Cycles - So hat - Motorcycle Dealers Near Me - Concord, California

I original contacted SoSo Cycles in the spring of 2023 to learn about a F900R. By the summer, BMW was running a rebate so I negotiated a bike and deal over email with Lennon. He was easy to work with and not too pushy or overbearing. We agreed on all in price and I made the trip over from Oakland. When I arrived at the dealership, I found that Lennon had a different color bike prepared for me so we did not make a deal. He offered to honor the deal on the bike that I originally negotiated but it wasn't in stock and I would have to wait a few days with the rebate potentially expiring. I ended up having to buy the bike from CalMoto (who ended up offering a better price any ways). The team here seemed polite but they never offered to reimburse me for their mistake (I spent $150 in Ubers that day) hence the 2 stars. read more

The new expanded dealership is pretty amazing. Have had my BMW serviced here and purchased two Arai helmets and some gloves. Haven't been in since I sold my BMW and purchased another brand, other than occasionally window shop my next dream bike. read more

This is one of the best motorcycle shops in the bay. They are extremely responsive and get the work done in a timely manner. I will never go to another shop again. read more

Sage and Rene took care of my bike's service needs efficiently, thoroughly, and with friendliness. I initially contacted them through their service web portal. Sage promptly got back to me with the details of the service work, and also advised me about the factory-initiated service campaign. She also tracked down the mis-filed extended warranty coverage on my bike. I finalized the service appointment with Rene over the phone. Rene helped me with getting a service promotion rate that would have "technically" expired by the time I brought the bike in. The discount was substantial, so it helped ease the sting of usually expensive BMW service fee. Service was done on time. Everyone I encountered during drop-off and pick-up were pleasant, courteous, and informative. Very satisfied and will go back for sure. read more

Soso Cycles in concord made my Day. I consulted with 2 other dealership with my brand new streetfighter. The issue is on cold start the bike misfires every 30 seconds ever since i picked up the bike. the 2 deakership that told me that its normal and they all do that is The motor cafe and California speed in dublin. My Ducati app also gave me an alert for software update. decided to try Soso cycles in concord was recommended by my buddy who bought his ducati there. Scheduled my 600 mile service and met Jacob as soon as he heard my bike he said thats not normal we will definitely diagnosed that issue. They performed the service and the software update and they called me about the issue of the misfire and ordered the part and constantly updated me as the bike got worked on. Im a happy ducati owner and appreciate their transparency with me.. Thank you Soso cycles (jacob)... read more

I've purchased many bikes from dealerships in my half century on this planet and was super impressed with my first purchase here. Sam in sales is awesome and went out of his way, over days of deliberation (on my end), to help me and answer all my questions. He followed through in a timely manner on several promises he made regarding additional parts included in the sale. He even lead me on a 30 minute test ride because I didn't know the area. Dario in parts is also super knowledgeable and incredibly helpful. I think I may have found a new BMW dealer ever though I live closer to a competitor...Thanks SoSo for a great experience. read more

Shout out to Soso Cycles in Concord, CA! Gigantic showroom and service shop, they did a fantastic job on my 2019 K1600B. I cannot say enough about their customer service and personal attention! Hats off to SoSo and team for taking great care of your customers. You have a new fan! read more

SoSo Cycles - Motorcycle Dealers Near Me - Concord, California

I went in to buy a Ducati electric bike. The whole experience from beginning to end was flawless. I didn't bring my bike rack so they were kind enough to put my new bike in the back of my truck. Can't say enough about these guys. No pressure...no BS sales pitch...if u want it they're there...if u don't u will still leave with a smile... read more

I've dealt with many motorcycle dealers over the years and this one seem as good as it gets. I generally send over email request for a quote and generally if I get a response, it'll be something really outrageous. Ben at Soso Cycles responded with a reasonable but still a pretty high quote to me. I didn't think anything of it, and a few days later, he followed up, and I advised him that there were ads for the same bike (Yamaha Tracer 9 GT) for much less than what he was quoting. Ben quickly matched the lowest quote. I bought in a trade-in and Ben made a reasonable trade-in offer vs. the lowball offers I've gotten from other dealers and a sale was made. Soso Cycles is the former BMW dealer of Walnut Creek/Concord, that picked up the Yamaha and Ducati line, now known as Soso Cycles...and they suck less...(so they say, and I have to agree) read more

Super friendly, helpful, and not pushy staff. Matt was responsive to my inquiries before I arrived and was available when I got to the shop. He showed me the motorcycle I was interested in and went on a nice demo ride with me so I could really evaluate it. Finance Manager Nathan was very friendly and helpful as well. read more

These guys are amazing!!! I bought a 2005 BMW F650GS, and needed some miscellaneous parts, an oil change kit, and spare keys. SoSo had it all!! Markus was extremely knowledgeable and answered all my questions. A friend of mine recommended SoSo to me after I had zero success with my local dealership, as they told me there were zero parts available for my motorcycle - including spare keys. It was well worth the drive from Sonoma County to get everything on my list from SoSo! Thanks you guys!! read more

Hey everyone, got to update you on the service department at SoSo Cycles. I recently dropped off my Ducati Scrambler to get a gear box sensor looked at because my check engine light was coming on. Found out it was faulty and had to get it replaced, but it was covered by Ducati under the warranty. It was going to take 2 weeks to receive the part from Italy but understandable given it's no charge. I was also in the need of new tires so decided to have them changed since I was going to leave my bike there while the part shipped. 2 weeks later I get a call that the sensor was in but while installing the new tires (specifically the rear) they noticed the license plate bracket was broke and needed to be replaced. I agreed, but was told since it "had to come off anyway" to change the tire there would be no additional charge for the installation of the new bracket. Bracket costs 240$ to replace. When I arrived to pick up the bike I asked to look at the bracket and it looked like they broke it trying to take it off to replace the rear tire. They told me a rock might of bounced up and broke it. They also informed me of a new dent in my rear rim that must of came from a pot hole but not the new tire changing machine they used to change my rear tire. First bad experience with this service department, but can't let bad mechanics continue to operate like this. I understand that things happen and stuff breaks sometimes, but the story I got doesn't add up and all the damage is from changing the rear tire. Would not have wrote a bad review if they were even slightly willing to accept any responsibility. I paid exactly what they charged me for all the additional parts and labor, minus a rear brake flush for 69$ that was never discussed. Beware in the future with this service department. read more

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Bestest place ever! Ask for Ben! He was amazing. Super friendly and extremely knowledgeable about bikes! What was just a post lunch visit for checking a bike turned out to me buying an MT10. Absolutely amazing to deal with! read more