I have been here twice and hoped that they would improve but no. Disappointed both times. I'd been to the one in Cary and it just is night and day. Seems this new one is trying to be frugal and not invest in decor items to fill the store. The space is great, but they need to fill it with furniture that welcomes customers like upholstered couches and chairs perhaps to create a lounge of sorts in back area, and all over. It feels too much like an empty room with cupcakes and tables in it. Make the space specific to your brand and store. Get a large sign out front on top to increase professional profile. Your employees should all be wearing Small Cakes T-shirts. That's a cheap business expense and shouldn't be overlooked or it's noticed. Employees should use gloves not bare hands when handing customers' food! Each time there were no gloves used to handle our food! I don't know if their hands are clean or dirty but I assume dirty since they've been handling money and who knows what else! Gloves again are another inexpensive investment. Have stock out to display until close....employees shouldn't have to go to back to get items because the cases are primarily empty and it's just a bunch of empty cases and signs. Looks like food is all gone even if it isn't. Literally had group of ppl come in after us that walked in looked around and walked out and on way out asked one another if they wanted Maxi B's bakery up the street instead. Do a better job creating good atmosphere and you will do better. Also the cupcakes at your store are regular sized for same price as very large cupcakes at Cary store.
Anyone can throw cupcakes into a room. Make it a pleasant experience...give great ambience...bring uniformity, professional presentation, and comfort to the table and you will keep customers and perform well. Don't be afraid to invest or there won't be a store to invest in after a while. read more