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    Sincere Home Decor

    3.8 (177 reviews)
    Closed • 8:30 am - 5:00 pm
    Updated 2 months ago

    Services - Sincere Home Decor

    Custom cabinet construction

    Sincere Home Decor Photos

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    The permanent stains on my new countertop.  This picture was taken three weeks after a full deep cleaning of my new kitchen.  Boo Boo Boo!!!
    Christopher A.

    One year ago I bought a countertop from them that I liked. It looks like smooth concrete. Two years later I bought the same one for my new vacation house up north. I noticed the new counter top was a little different when I picked it up to take it up north, comparing it to the pieces I had with me. I noticed it was a tad bit lighter and less smooth. I didn't think it would be a problem as it wasn't going to be next to the other pieces. I had it installed around my sink. I love my new kitchen! But then I noticed there were stains on the new countertop that would not come out. I asked Sincere about it and they said sun degradation. What? Kitchens are sunny!!! Also, the old pieces didn't stain. Why would only the new slab stain? I tried to get them to make it right but all they offered was a new slab. Ok, that sounds somewhat reasonable, , but renting another van, removing the old countertop, and installing a new countertop would cost $3000. Ugh. No thank you. How about a total refund? They should also cover the cost of installation of a new countertop. Nope. After lots of emails all they will offer is a new slab. Uh, no thank you. I am a business owner and would never leave my clients hanging out to dry like this. If I am in the wrong I take full responsibility. I once stained a client's neighbor's patio. I spent $2500 having it sand blasted since nothing else would do the trick. So I have very little respect for a company that doesn't take full responsibility. Boo. Shame. I'll probably just have to stain it more so it looks intentional. Straight of Hormuz! HAHAHAHAH!

    Flaw in sink finish.  You can see the edge of the matte paint used to cover it up.1
    Anne M.

    Cabinetry is sturdy and well made. I bought a bathroom vanity and porcelain sink. They don't install cabinets, just the counter slab and sink, so I had to get someone else to do that. I later discovered that sink had flaws in the finish that had been covered with some kind of coating that was a) not glossy and b) easily scrubbed off. It's now out of warranty, and I feel I was sold an inferior product.

    Ron M.

    This review is long overdue. We started our project November and just completed it end of Feb. We ended up buying most of our renovation material from Sincere based on our contractor's recommendation. We were extremely lucky to have Mario assist us in designing our layout and picking our materials. He was helpful, patient and knowledgeable (both in-person and through emails). Mario is definitely an asset to the Sincere team. We've been to competitors and all I can say is that you can't beat Sincere in terms of price and service.

    Emrick is amazing! We feel fortunate to have found someone so helpful when we did a major home remodel including kitchen, two bathrooms, and flooring. We picked out and paid for materials and then our GC picked up the products from a local warehouse. Emrick is a skilled kitchen cabinet designer. We wanted custom cabinets similar to a prior kitchen renovation but custom was cost prohibitive. Emrick was able to take my prior kitchen design plans and create a new design with similar layout and function with standard-sized cabinets, which resulted in a huge cost savings. He was also able to design around a support post on one wall (required our GC to cut on site) and he ensured that the design was square and proportional as the new kitchen is a few feet bigger than the plans. He did a great job with proportions around the vent hood. He also helped identify a few issues related to our choice of countertops that we were able to work out with our GC. Because of the ease of the cabinet design and order, we continued to work with Emrick in the selection of our bathroom vanities, shower systems, tile, flooring, toilets, counters, vanity tops, sink, faucets, etc. We really appreciated that Emrick worked with us through email - it saved us a ton of time. We also appreciated that he would tell us when Sincere could not provide the product that we wanted and he would provide alternatives from other sources so we could stay on track with our timeline. He would also tell us when there were sales and deals. Overall, we had a great experience working with Emrick. We were able to complete our project within our materials budget and keep within the overall design aesthetic that we were going for. Look

    One of the store layouts
    Allen S.

    We are doing a kitchen remodel. Sincere was recommended by our contractor. Sincere has several product lines. IMHO, the product lines exceed box store quality. Sincere really excels in their ability to spend the time with you to ensure the customer gets what they need. In order to get personalized support customers will need to schedule an appointment. Once you get a design consultant they will work with you until product conclusion. Sincere has a full range of products from flooring, kitchen, bathroom and appliances. Mario gave me several great ideas and successfully thought outside the box which I really appreciated so a special thanks to Mario.

    David Lin's 3D model of our cabinets, next to the actual results!

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    Page 1 of 5

    Ask the Community - Sincere Home Decor

    Does Sincere Home Decor always charge full price for installation of counters before any work is performed?

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    Review Highlights - Sincere Home Decor

    “David and Keith was so helpful going thru my project and very responsive with my needs when I needed help.”

    Mentioned in 15 reviews

    Read more highlights

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    Sincere Home Decor

    Sincere Home Decor

    (191 reviews)

    $$

    West Oakland

    I have visited a couple of cabinet stores and at the end we decided to go with sincere. I wanted to…read moresay, one of the key reasons is the representative, Kailin Huang, who is extremely helpful that we truly appreciated. Our project is just a middle size kitchen in an 100 years old house, with an odd shape + unleveled ceiling. We went back and forth 6+ times (because we kept changing minds and also want to explore different ways and styles, etc), and Kailin is always patient with prompt responses to provide her valuable suggestions for us to consider. She is knowledgeable, thorough, patient, well organized, yet never let you feel pressure to purchase. We are grateful to have Kailin working with us.

    Service is good and the sales order entry structure is OK. They can get busy. Cabinet quality at…read morebaseline is Ikea grade. Assembly service of cabinets is poor. Pretty poor job on installing hinges. Both doors fell of Lazy Susan cabinets within days and hardware installed was crooked and botched. It's not high end stuff on the lower grades so just be prepared to repair items as soon as you get them. The poor assembly compounds it. Overall I would have paid twice the amount for better cabinets - but that was my choice. I just has no idea the assembly was poor and the screws were far too small for the intended purpose. In assembly they swapped the hardware from one side of a lazy Susan to another and it was a bit of a hatchet job. We can fill and cover it up - just poor assembly and probably should have sent it back. It's not outward noticeable. The fix on the Lazy Susan cabinets is to install M8 x 2.5" tapered head machine screws with washers and nuts in place of the tiny wood screws (into the next cabinet wall), IF you butt up against another cabinet. However if it's an open end or up against a wall you will need to install a backer plate and trim - do this before you install the cabinet in that configuration as a preventive measure or you will probably be really dissatisfied. The problem with the original screws is they are too short to go through the hinge place space and bite into the cabinet. Bigger screws won't work and will only make a mess. They have countertops, sinks and such. I would just be mindful that items with articulating doors won't stand up even a few days of use. Overall it should all work fine, the QC, assembly and suitability are just items that have easy remedies. Just be prepared and expect a few problems. Really they should have a refit instruction notice. All that said the staff are nice enough, provide good design drawing services and certainly a lower cost higher volume seller. I'd use them again but would probably have a carpenter do the assembly.

    Paragon Kitchen & Bath Studio - A Crocker Highlands kitchen renovation with Inset cabinets from Showplace.2011

    Paragon Kitchen & Bath Studio

    (42 reviews)

    $$$

    Lakeshore, Lower Hills

    So this morning I was making coffee in our newly remodeled kitchen. Everything about it is…read moreimproved. The space is small, less than 120 sq. feet in our mid-1920's era house, and yet there is an amazing amount of counter and storage space, and the workflow between range, fridge, coffee station and sink is natural and makes sense. Everything is light and airy looking and the space looks modern yet retains the feel of early 20th century construction. Tile, counter, cabinets, floor and paint are complimentary, and soothing. There's even a range hood for handling cooking exhaust. We could not be happier with the outcome of our project, and we realize that engaging Aimee Toy Inouye at Paragon Kitchens and Bath was the number one reason for the success of our remodeling project. Rewind 4 months. My wife and I decided our 90s-era old kitchen had to go. Massive dark granite counters/backsplash was cracking, Ikea cabinets were crumbling, lighting was dim and we could barely lay out a cutting board for meal prep. We knew enough subcontractors that we thought we could handle the project ourselves, but how were we going to best change the space? We investigated kitchen design firms and the upfront cost seemed shockingly high. Paragon's quote was in the middle of several firms we investigated, but still, we were thinking we could save money right away by figuring out a design ourselves. Keep in mind, engaging a designer will be your first expense. Later on you will be writing check after check without thinking twice but in the beginning, you will hesitate. You will think, they can spit floor plans out of a computer in an hour. It's a counter and some cabinet boxes and some tiles. Plug in the numbers and it's done. You will think of the cost of designer time, when you really should think of the cost of designer expertise. You are paying for knowledge, experience, and talent, which actually is priceless. In this case Aimee's knowledge, experience and talent were an amazing bargain. She and her partner Christina visited our kitchen several times and talked to us about our issues and what we wanted out of a remodel. They took exact measurements, and then several weeks later came back with renderings of four different layouts, with pros and cons listed for each. We worked with her and in the end combined two of these proposed designs and asked for cabinet estimates, a counter source, and advice on paint, flooring and tile. Here Aimee's contacts were key. We visited a slab yard in Berkeley together and picked out stone that would work with her design, and found complimentary backsplash tile and flooring. She put together a cabinet order that was complex and complete, with a company that gave a firm delivery date, and with that in place we were able to start demo on Jan 5. Paragon provided a complete set of layout and elevation plans with all measurements that our electrician, cabinet installer, tile contractor and plumber used with everything accurate and complete. Because of her assistance, we experienced smooth sailing step by step, and the project was completed exactly one month later! Throughout the process, Aimee was instantly responsive with questions about delivery, measurements, paint colors, lighting fixture suggestions, and sink and faucet recommendations. Everything she recommended worked perfectly, and when everything was finished the results were amazing. We could not have been more pleased. My wife and I recommend Paragon highly. Remember when considering engaging a designer, that you will be living with the end result for many years, long after the memory of starting the ball rolling has faded. You will enjoy the results!

    Contracting with Paragon was by far the best money we spent on our remodel. I can't say enough good…read morethings about Aimee Inouye. Not only did she capture our design esthetic beautifully, she also connected us to the best contractor, cabinet maker, countertop manufacturer, and tile supplier. Having someone in the know in the business connect you to the right folks is priceless. She also set up all of our orders for us, which meant we didn't need to count tiles or spend hours staring at fixtures trying to figure out what would fit in our bathroom space and also look good. She just took care of *everything*, was incredibly responsive and professional, and thoughtful throughout. You won't regret working with Paragon!

    Sincere Home Decor - kitchenandbath - Updated October 2026

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