Bought a new 2024 street glide in September 2025. I've had all my services done there , just had the 10000 mile one done. Everyone in the service department has been awesome. The company they use to pickup and deliver the bikes is great. Very positive experience with having purchased the bike there. read more

I ordered an air filter online and received an email from Harley-Davidson stating that my order was ready for pickup at the dealership. I drove about an hour to pick it up, only to be told when I arrived that the part still needed to be "checked in" before they could release it to me, and that I should check back the next day. At first, I tried to be understanding, but the issue is that my schedule makes it difficult to get back out there anytime soon, so this ended up being a wasted trip. The next day, I called Harley-Davidson customer service to better understand what happened. They explained that this was a Buy Online, Pick Up In Store item, which means the dealership showed the part as physically in stock when I placed the order. I then called the dealership and was transferred to the service department, where I waited on hold for about 25 minutes. Eventually, I was told someone from service would call me back, but I never received a call before they closed. The frustrating part is not just that I didn't get the part -- it's that I received a "ready for pickup" email, made the trip, and then couldn't get a clear answer or follow-up. I understand mistakes happen, but the communication and customer service on this order were disappointing. Customer service is an afterthought. I have thousands of dollars planned to put into my bike this summer. Their loss. A business is only as good as it's customer service. read more

I recently took the new rider motorcycle course- I have to say, this was one of the best training experiences I've ever had. From the moment you meet Joe, you can feel the pride, dedication, and passion he brings to what he does. He strikes the perfect balance between the seriousness of the material and keeping it engaging, fun, and easy to learn and build on. Alex was equally amazing--always knowing exactly when to give direction, encouragement, or a helpful push to get you where you need to be. Together, Joe and Alex have incredible teaching chemistry; they complement each other perfectly, and it truly makes all the difference for the class. The entire experience at this location was also wonderful--welcoming, professional, and supportive from start to finish. This was a huge milestone for me, and finally getting my license means a lot. I'm incredibly grateful to Joe and Alex for helping make it happen. They're both extraordinary instructors, and if you're on the fence about taking this class--don't be. You won't regret it, and I'm confident you'll love every part of it. read more

Sheldon's Harley-Davidson - Motorcycle Dealers Near Me - Auburn, Massachusetts

5 hours ago New Judging by their reviews(the REAL ones, not the fake ones they paid for), I just dodged a MAJOR Bullet! I applied there yesterday to be a salesman (on Indeed), and they called me within 20 minutes! So I figured that they must REALLY need somebody to be calling me that fast! I was EXCITED! Harley is the perfect example of what America's all about, a huge, long lasting company built by two men, the American Dream,... or so I thought! I walked into the dealership and it was exciting in there! Engines revving and everyone seemed to be in great moods! I was greeted by MARKO (not sure how to spell it), and he seemed very cool! He looked me up and down, (I'm thinking it was to see if had the look of a Harley guy, which I do, I have a bunch of tattoos. I purposely wore a short sleeve button up to show that), and made comments about my tatts... He sat me at a table and then said he'd be " right back"..On his way back, a customer and salesman had a question for him. He took about ten minutes to answer it, like I wasn't sitting there waiting for him. I know he looked at my resume and a quick glance would have told him that I drove between 45-50 minutes to get there, but he didn't seem to care! Finally he comes over and we start our "interview".... it started off OK until he asked, " so what makes you want to work here"? I start telling him how I look up to Harley as a company, on everything they built, that they're an example of what American companies are meant to be! Now, I'm a great salesman, but I WON'T do is straight up to people! So I told him that I don't ride a bike, never have and don't have a Motorcycle License. I didn't think that would matter because to be a REAL Salesman you have to be able to sell ANYTHING! Which I am! As I make the FATAL MISTAKE of admitting that, he writes it down right in front of me, which I'm fully able to read. I'm not an IDIOT and can tell that that's a Big Deal! Mind you I'm looking at the sales staff and it's ALOT of young kids that I GUARANTEE have NEVER ridden a Harley! He continues on with the interview but only asks about two questions about my work history.... I could tell that he had lost interest. So I asked him, do I HAVE to have a Harley or motorcycle license to get the job? He says, "well, we usually like to have someone with motorcycle experience, and a HUUUUUGE Passion for it, so that they can REALLY BOND with the customer)". I explained that if given the job I would study and research as much as I could on it, and be able to come across like that regardless! I tried to still remain enthusiastic when he said that he was going to grab his sales manager, to do a quick interview with me also. So I'm sitting there for another 5-10 minutes while he was (I'm assuming) telling him, "yeah, I d k about this guy, he doesn't even ride" or something to that affect. He then comes over and gives me a song and dance about, " he's busy right now and can't come over, and we have a few other ppl to interview this coming week, so if those don't work out we'll call you". No thank you for coming in! Even after I drove almost an hour to get there! So I called him on his BS right on the spot! I said that "I can tell that you List interest as soon as I said that I don't ride and don't have a Motorcycle License! I watched you write it down! If that's the case PUT IT ON THE JOB ADD! So you don't waste other people's time also!" He said, " oh it's not like that! My sales manager is doing a deal right now and can't come over, and we just have a few more people to interview ". I told him that, that was BS, and Good Luck! Then, after I left, I read their reviews, as all of you can see, and was HORRIFIED but also RELIEVED! I could NEVER work for a company who's sales people LIE to customers, and hit them with HUGE BS dealer fees when they're about to sign! Also there's ALOT of bad reviews of their parts department, and store MANAGEMENT (responding to reviews that they're sooooo sorry and they will fix the issue, only to NEVER call them. This place SUCKS, BEWARE! read more

From the moment I walked in they treated me very well, bought a bike I first seen on the internet and the service was great, once I got in the store I worked with Bob and he's great, won't buy a bike from anyone else now. From the internet guys to Bob all the way to the woman in finance I had a top notch experience. Will definitely be back. Thanks guys read more

The moment they have your money, the experience at this place changes dramatically. It does not matter if you pay full price or not. Once you're done buying that bike and come back you will be treated like you're at a Walmart. Savor that buying experience boys. Everything after you buy will be a Walmart experience straight with disinterested employees who'd rather talk about commission and google reviews than anything to do with what you're looking for. They don't return texts, calls, or even provide tooling that should come with your bike. AVOID AVOID AVOID ----- My original post after buying the bike. I gave Nate and Sheldon's 5 stars ---- "Bought a certified pre-owned definitely ask for Nate He is the man he will get you the bike you want and fast this kid was great really impressed by him Nice job Nate." read more

Sheldon's Harley-Davidson - I bought a 2022 certified pre-owned Sportster 48 - Motorcycle Dealers Near Me - Auburn, Massachusetts

The treatment, the respect for the client, their motorcycles, both new and used, and above all the good treatment of the Spanish people

It gets worst by the day. Besides a nightmare getting a bike i was supposed to get to begin with , now i have to pay for excise taxes on a bike i dont even have ( Sheldon has it ) plus the one i have. If i have to avoid to drive this place, i will! Im done! read more

my recent experience with the retail department at Sheldon's was very disappointing, After being a very good customer I'm done ! The woman that is behind the counter , waited on us, and used to be outback understands customer service and should be the manager as the manger does not have those skills. Thank you to the sales clerk ! read more

Service does not seem to be employed, only one sales person seems to have it under controll, in his words I quote...(call me anytime I will get get what you need)...end quote. Sad... read more

Great service! Awesome sales crew parts guys and clothing the go to Harley Davidson shop

Thanks to Nick in the sales department! He took the time with me to look at their inventory and help me decide on a bike, at a time when I had been itching to ride. I love my 2014 Roadking. Everyone at the dealership was a pleasure to deal with. read more

Went in for Service on a Road King. Was told they were booked out until August. I had a few long trips planned and really needed the service. They went above and beyond and got in done on Monday(usually closed). I really appreciated them going above and beyond to help me out. read more

Went here to look at bikes, and one of the fitters put me on a Softail Slim to check and I fell in love! They were right, that's 'my' fit. But they took me to go see at least 20 other bikes to sit on and see how they fit. They steered me away from something designed for fast runs and onto a cruiser and I *love* it. their knowledge got me onto a machine that does the tings I want to do. When I go in for service or parts, I see cheerful, prompt service. Everyone is as helpful as they can be when 6 people are at the counter and there's 2 working the counter. Granted there was a delay in the delivery, but since the gutters were still full of small glaciers I wasn't too miffed waiting. There isn't a soul here at Sheldon's I've interacted with that didn't treat me with respect and courtesy and as long as I live here I won't go anywhere else. read more

I bought my first Harley ever here in December of 2019 , a 2020 Road Glide Limited, I had them lower the front forks and I hated it! My mistake my fault, they took back the expensive fork kit and charged me only for labor. Since then I've had them chrome the front end new bars and all service work. The parts and service have been great , no hidden cost and the rewards program is phenomenal! This is not the bad reputation Sheldon's of years ago, if you haven't been there lately you're missing out ! I won't go anywhere else read more

Went to purchase a motorcycle and they took deposit twice and did not refund me the two thousand after the sale was voided

Here is my review of Sheldon's. First a little about me. I'm a harley rider and owner for more than 25 years. I have an antique harley and a recently paid off 2016 ultra. I'm a business owner and professional mechanic and my cars and bikes are well cared for in my 40x50 garage. I had a terrible car accident almost a year ago and was deciding if I wanted to sell my ultra or upgrade it to ride once I recovered as a result. I spoke with Tony on Wednesday April 27th and Sheldon's was very interested in my trade. I decided to wait as I was still not well or able to ride and On Tuesday June 28th I reached back out to Tony via text and asked if they may be interested in buying the ultra as a cash sale with no trade. They asked me to bring it down and the very next day I did and they had a personal look up close at the bike. I told them I wanted 15k for the bike and they offered me 13k. As this was less than what I wanted to get I told them I would think about it. The next day I called and spoke to Tony and asked him if they would be willing to go to 14k. He said wait until the last day of the month had passed and he could probably get me to 14k. I called him back on the July 1st as instructed and Tony told me he spoke with his boss and they wouldn't do 14k but were firm on the 13k. I accepted the lowball offer and told them I would be there July 2nd Saturday to do the exchange and drop the bike. I washed the bike but no riding occurred other than the ride back and forth from Spencer to Auburn to Sheldon's. When I arrived the morning of Saturday the 2nd I pulled the bike up and took the plates off and went inside for the planned paperwork meeting. When I asked for Tony I was told he went to home depot and then someone else went out to look at the bike. He took the paperwork and more people went out and looked at it. Then the sales manager came up to me and said they couldn't do the 13k originally offered. He had no explanation for the chang e in value and no apology for wasting my time. I put the plates back on and left and for all of my future harley purchases I will certainly take my business elsewhere. This was a discouraging experience as this is my local harley dealership and right across the street from a friend's biker bar I frequent regularly. read more

[ ] Long story short don't come here. If you want to get ripped off for thousands of dollars this is your place ladies and gentlemen. Let me explain. I came here in high hopes because my grandfather came here and it's the only real memory I have. Excited to purchase my first Harley. I meet with Bob (great guy) and we pick out a 22 Harley 48 paid about 19k cash out the door and I put a lot of money in it after. Only thing I left stock was the frame. I grew out of it in 4 months and went for a street glide which they offered me an 08 with a 103 (which it's not) and 35k miles on it for 2k more than my brand new bike with it all done up and still owe them money... whatever, i just want to ride so I take it home and am told to come back for a cleaning and a gas tank fill up. I return the next day and my bike starts smoking in the parking lot when I get to Sheldon's. Come to find out the stator and regulator went. They say they'll make it right and take it in the shop. I get it back and it's bucking and has speed wobble around every turn. They take it back and tune it and I get it back still bucking and loss of throttle respone and everyone's telling me my bike is indeed a 96ci not a 103. This point I'm done I got back and ask if they could get me on a bike that's safe and is not gonna get me killed. I find an 09 Dyna and apparently its under 10k and considering I just paid 16 four months ago I'd be good right? Wrong. They tell me that I'd still owe 4k?!?! Why would I still owe if you're taking my trade I ask. The response " we're only giving you 6k for the bike". I was furious. I have never felt more cheated in my life. To think they'd treat a veteran like this is disgusting. I was completely robbed. read more

HORRIBLE CUSTOMER SERVICE from the sales floor (Heather) to the GM!! From having to get my bank involved just to get my deposit back to attempting to rip me off for DMV services at a cost of $295, services I was never getting, this place would be the LAST place I would EVER do business with!!! read more

First impression of this place is garbage... Didn't even get inside the building and was already mean mugged and told to move my bike.. which was parked opposite side of the parking lot away from the entrance... Great potential customer service asshats... Either way... I always laugh when riding by this location... Such a disappointment read more

Talking to Matthew in parts Dept about parts for my husband. Matthew sent us to Nate. Amazing customer service and took care of us and show around the store and we also talked to Heather also great customer service too. my husband brought home a new bike that he very happy about read more

I won't shop here for anything again! Bought a bike 5 days ago. Was told it would be ready to ride the next day and at the latest Saturday (2 days after purchase) spoke to salesman said he would check on it, never got a return call. Called again same story, went down in person was just brushed off. Called again on Monday at 3 pm finally got a return call at 5:30 saying he didn't know the status of my bike because the "girls upstairs" left at 5. I won't buy another bike here again, they are only interested in taking your money. No customer support, they're your best friend til you've paid, then you're no one! read more

Sheldon's Harley Davidson's service department is just terrible as far as customer service...no calls with estimates even when requested and documented with bike drop off, ridiculously outrageous mark up for parts and labor...sometimes for parts you do not need..far reaching repair times...unbelievable wait times for bike return even in off season although you diligently check in...then bike not repaired...need for multiple visits to get issues addressed properly. $$$$$$$. DO NOT use them. The owners will take total advantage of you never mind the management You will not win...go elsewhere...the service manager Lou in my personal opinion is a useless blowhard that inflates his knowledge of bikes. The owners do not care about you or your satisfaction. "If you're not **** happy....go ***** somewhere else" that is there motto. BEWARE. read more

Buddy of mine referred Sheldon's Harley to purchase a bike. I live over an hour away and was not disappointed with the customer service. I worked with Nick in Sales and Paul the Sales Manager. We worked out a great deal that fit both of our needs. When i picked up the bike, it was filthy.. no wash, no detail, and they lost the keys. Not exactly how i was planning it to go. read more

Bought a 07 ultra love it I wouldn't go anywhere else. They went out of there way to help me rode in with a su***** left with my harley Dan was the man read more

I have requested to be removed from Sheldon's Harley Davidson's call list at least 10 times. Each time i call, the person promises to remove my number. I continue to receive calls 3* months later. I have purchased several bikes from them but NEVER again. I will make 1 more visit to the shop...to speak to the owner...and that will be it! read more

I had my Harley serviced a few weeks ago and what I received was great service and a team of professionals willing to work with the customer no matter what comes up and needs to be repaired . Mike Fasulo was professional , personable and someone that can turn your problem into something that is hardly a problem at all . I has a nice experience with the people at Sheldon's Harley and would go back there for service again . read more

Bought a bike from sheldons brand new. Salesman kept leading me on that i was gonna get a great deal. Kept leading me on every time the next steps were happening. I was there for like 5hrs. I put 5k down cash and at the end of it all i had to pay all sales tax and service plans and that was my whole 5k. I told then what i wanted to pay a month and they were like "yeah yeah we got you no worries" I should of been a little smarter but i wanted my dang harley lol. My monthly payment ended up being 100$ more my 5k down felt like a wash. Got my bike delivered with no gas. Check engine light was on. Left blinking connection works on and off. For all my troubles they gave me a whole 50$ gift card and they gonna pick up and drop it off after they fix it WOW! Thanks guys you are GREAT! Hopefully they fill my tank read more

This is the fifth bike I've purchased from Sheldon's. The first one was when they were at the old location in Worcester. As they say the devil you know is better than the devil you don't. I always compare prices at other dealers before making a purchase. The long and short is sheldons works hard to get your deal done. No smoke and mirrors. They generally have knowledgeable sales staff and decent managers. My latest salesman jay was great. Said and did everything he was supposed to. I was a cash buyer so no finance headaches. They are close to me and always do what they say. They haven't been in business since the 20s for no reason. read more

Sheldon's Harley-Davidson - 16 ultra limited - Motorcycle Dealers Near Me - Auburn, Massachusetts

Go somewhere else, 12 weeks and counting for the money they owe me, another promise of a return call, see if it happens, phone calls don't put my money back in my pocket read more

I'll never do business with Sheldon's again. Not only was I overcharged by $2-3k for the used bike I bought, they sold me the worst Harley Davidson and last Harley Davidson I'll ever own. When I bought it, it needed a few things repaired, they "fixed" 1 of the things (it was a fuel gauge replacement when really it needed a new tank float) they said they replaced the front break but had to bring it back again 30 days later to get it replaced for real. Then the motorcycles engine just turned off when driving it home from the dealership. Straight engine failure. They tried to diagnose it and couldn't. It's had the same problem the whole 3 years I've owned it. The final straw for me is this bike was found to have been in an accident when I brought it to a different Harley dealer, they told me the lower frame was cracked like it had been rear ended and the break master cylinder needed to be replaced. I noticed it looked painted over but it was a cover up job. I've had this bike in the shop for repairs twice a year, for 3 years and have to dump over $2000 into just repairs. Now I have to sell it because in sick of fixing it but the bikes not worth anything because they sold it to me for $14,000 when it should have been sold for $11,500 tops and hit me with a 10 percent interest rate for 6 years (I have over a 750 credit score). Needless to say 3 years later the bikes still worth less then I owe. So as I say my final farewell to the bike and try to sell it back to Harley for a final shot in the wallet. I needed to share my Sheldon's Harley experience. Don't be fooled, the salesman are great and very friendly, but who ever runs the numbers and ensures quality control of the motorcycles is a crook. That is all. read more

Just bought my 2nd new Harley from sheldons. I wouldn't go anywhere else. They went out of there way to quickly obtain my road glide in the color I was after, and registered and prepped it the same day! 5 stars! read more

Won't buy another bike from there, got a good deal, not a great deal. Didn't give me anywhere close to nada value for my trade in. Also beware when purchasing a used bike there, they didn't tell me and added in an extended service plan for $3k. Nothing but an expensive oil change, luckily I caught it. Their prices on accessories are ridiculous, even though I live in the area, I will travel to American Harley Davidson if I need anything. In my opinion, they are worse then car salesmen. read more

As the proud owner of three Harleys and a loyal Sheldon's customer since 1992, I am officially on the hunt for a new dealership. My oldest bike, a 91 Heritage Softail needed a back tire (This was one of the two bikes of which I bought from these guys). I called and was told they no longer work on bikes older than 2000!. I was shocked and when i told them that i bought it there and that all i needed was a tire. They asked why i didn't trade it in for a new one! Goodbye Sheldons! read more

This has been the worst experience ever!!! My bike has been there for two months and I can't even get a simple call back or a status update from one person without having to get vulgar and lose my shit on the phone for them to finally listen. Not a single person at this dealership is well guided nor do they really seem to give a shit about anything to do with customer service or the customer experience. I've now been CALLING AND EMAILING every other day being told that my bikes going to be ready and then every time I call it's not. The service manager Lou said he was taking over my "file" -the one they can never find but even that hasn't changed this experience much. This has been the worst experience trying to get my bike repaired. I knew it would be lengthy but never imagined this. I wouldn't even have wished this on my worst enemy. SHELDONS IS NOT THE PLACE TO GO!!! BEWARE read more

If I could give them 0 stars I would that's how bad their service is they did work that was never mentioned and ran the bill up by over $500 without even calling to get approval thenworl was shoty stripped the bleeder screw on my front caliper and the "new" brake pads they put in were all rusted and looked like they came off the bottom of a swamp stay clear of this place read more

I bought my bike there back in June 2014. Got a good deal, not a great deal but the bike is very nice, 2011 Road King w/ 1543 miles on it. I did buy into their service plan but me not being a mechanic, I'd rather have the "peace of mind". I've already used the service plan for my first oil change and general bike check point, everything is good, and there was no charge as I"m on the plan. Service and friendliness of the staff was outstanding. I also took my Riding Class there which I highly recommend to anyone who is new to riding. I'm finding Sheldon's to be as advertised, good friendly people, excellent service, there when you need them. read more

Call me stupid for going back. A few years ago I vowed to never go back because the service was so poor. There was a recall to flush the brake fluid and I brought it there. This weekend when my rear brakes stopped working I noticed the cover to my rear brake master cylinder was on backwards. Most of the brake fluid leaked out. Nice work. For the second time I vow to never go back and promise to tell everyone how bad their service is. read more

Customer Service can make or break a business, even if you have a great product. My husband wanted a stereo system for his bike for Christmas. Not only did the guys in the parts department help me to figure out the one he wanted but got it in a matter of days so I had it in time for Christmas. Not a big deal so far, right? The thing is when there was no way for me to get all the way to the store to pick it up before closing, Ryan offered to meet me after work and delivered it! It was truly customer service at it's best and I very much appreciated the extra mile effort (and so did my husband Christmas morning) Thanks guys! read more

I was at Sheldons for a bike run when I witnessed a sales associate selling a motorcycle to one of the guys going on the ride. The sales person didn't seem to have any answers for the guy. She then went to retrieve help from her manager. I assume she is new and needed guidance. While watching the process I noticed the manager spitting on the aground in the area they were in and as he walked back into the dealership. I didn't think that was very respectful. The rest of my visit was nice, the girls in clothing were nice and the dealership was very clean considering the big turn out for the bike run. read more