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San Francisco, CA

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SEPHORA

4.0 (318 reviews)
Open • 10:00 am - 8:00 pm
Updated a few days ago

SEPHORA Photos

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Reviews With Photos

Dog friendly for your well behaved pooch.
Pam M.

Thank you Danielle, for helping me with a concealer which led to a color correcting skin tint, waterproof mascara & eyebrow pencil. I was originally looking for a concealer by Laura Mercier for my under eye area that was recommended by a lady who I follow on IG. I met Danielle, who inquired if I needed assistance, which I did, regarding color selection. After discussing the purpose, she said that her favorite concealer was by the brand IT. She determined that my skin was pretty fair with pink undertones, which was lighter than her initial thoughts so she switched up the concealer color & also recommended a skin tint with SPF 40 (I usually don't wear foundation but wear several layers of sunscreen due to previously living in Hawaii & skin protection). I never do anything with my eyebrows other than a little bit of plucking & she lightly colored in my brows so they weren't overwhelming (my fear was that I would have eyebrows like Angry Birds), which was perfect. I usually wear waterproof mascara due to workouts & she applied the IT Superhero waterproof mascara which really lengthened my lashes. I usually get my Sephora items online due to ease but I'm glad that I found Danielle, who was knowledgeable & helpful.

Danessa Myricks Color Fix Stix cream eyeshadow duo in shade #8 Meteorite (gunmetal grey) with shade Draco (blue/purple shimmer) on top.
Monica A.

I had an absolutely fabulous experience at Sephora on Union thanks to Cynara! I strolled in on a Friday evening, 30 minutes before closing. Cynara checked in with me to see if I needed anything. They had the most gorgeous silver glitter eyeshadow look--I knew I could trust their taste. She led me to Danessa Myricks to show me the newest product the Colorfix Stix--an incredible double-ended shadow stick. They expertly swatched three shades on my hand, and I fell in love with #8 Meteorite/Draco, which is a gunmetal grey cream shadow on one end and a blue/purple shimmer on the other. Cynara helped me find everything I needed in addition to the beautiful shadow stick that I never would have seen had it not been for her. They were incredibly warm, kind, and clearly passionate and extremely knowledgeable about the products. I can't wait to come back and shop with Cynara again! Thank you so much for being so wonderful, I will absolutely be back for all of my cosmetic needs (and wants)!

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2 years ago

The staff is friendly, it was a good experience. I am grateful for the services. The location is perfect!

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Ask the Community - SEPHORA

Review Highlights - SEPHORA

“Awesome brands like: Dior, Urban Decay, NARS, Tarte, Stila, Smashbox, Makeup For Ever, John Varvatos, Kevyn Aucoin, etc.”

Mentioned in 8 reviews

Read more highlights

Ministry Of Scent - Imaginary Authors at 962 Valencia Street.

Ministry Of Scent

4.5(124 reviews)
2.8 mi•Mission
•$$

My wife and I had a fun time smelling…read more Ministry of Scent was packed, but well-staffed with super nice, unpretentious, and knowledgable people with no hard sell. Each location has a curated hard-to-find collection, but this location is larger than the other branch and it's surrounded by other boutiques. You can get sample vials for $6-10, which you can often get back if you buy the full bottle. We loved Circue de Soleil, which smelled of buttery popcorn, cotton candy, and caramel apples, and Mango Sticky Rice, which smelled of mango, rice, and sticky. We didn't like the Katie Holmes, which smelled of bad acting, smirks and flop sweat. Is there a better experience testing fragrances? Nobody nose!

tl;dr Great selection, agree with other reviewers that customer experience is a hit or miss. On…read moreweekends, they limit samples to 3 per customer as it gets very busy. Pro tip: smell scents you like outside in the fresh air. The inside air smells crazy bc of all the sprays. 1.5ml samples are available at great prices. I've been here a couple times now to smell on my own and get recommendations from the staff. Both times, I was periodically approached by someone asking if I needed any help. I told them the notes I was looking for, and they brought out a mini line up of 6-8 fragrances for me to smell on my own. I appreciate this approach as you feel like you can smell on your own time. On my second visit, a staff member approached me and asked if i needed any assistance. I was ready to purchase some samples and asked her to look for 3. I waited in the corner of the store for several minutes, seeing her look in the sample stock for a bit, but then she came back into the main room without approaching me. I let her do her thing for a few more minutes but it appeared that she was helping other customers by then, so I asked if she had found everything. Only then did she tell me they were out of one of my 3 samples. I eventually replaced the 3rd sample with something else, but I didn't like the customer service during this visit.

Photos
Ministry Of Scent - Ministry of Scent @ 2408 Fillmore Street, San Francisco.

Ministry of Scent @ 2408 Fillmore Street, San Francisco.

Ministry Of Scent - One day Perfume

One day Perfume

Ministry Of Scent - Beautiful store

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Beautiful store

ZGO Perfumery - The Perfume Guy host, Sebastian, advising on scents at today's special event 6/2/24

ZGO Perfumery

4.7(128 reviews)
2.6 mi•Castro
•$$$

For quite some time, I've been into perfumery and recently discovered Niche Fragrances. ZGO…read moreperfumery has everything Niche which makes me appreciate it so much as most of the products they carry aren't widely available in storefronts. The layout made it easy for anyone to just come in and try a sample of different scents. My biggest pro is that they offer minimal customer service; they help whenever you need help and don't bother you which makes me shop in peace. Staff were extremely friendly to top it off, I would 100% stop by here when I make the drive to SF again.

After traveling in Europe to shop for scents, I can appreciate ZGO Perfumery even more. They bring…read moremany international perfume brands to me in an adorable setting. Plus, charming young men will guide you in discovering new treasures. Which is why I attended the special event focusing on Editions de Parfum Frédéric Malle perfumes. A new perfume was introduced - Contre Jour (which means Light Against Shadow). This perfume has radiance and depth. Check it out. The owner also unveiled the news that Frédéric Malle was now an established brand at the boutique; it has its own wall cabinet to showcase the perfumes! Event attendees enjoyed champagne & macaron treats. It was a party for perfume lovers! I found a new perfume to enjoy while perusing the selection. Plus: everyone on their invite list got a parting gift: a bag with EdP Frédéric Malle perfume samples and a notebook.

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ZGO Perfumery - YouTube personality and expert Sebastian (" The Perfume Guy ") attended the EdP Frédéric Malle launch event and chatted with patrons! 3/1/26

YouTube personality and expert Sebastian (" The Perfume Guy ") attended the EdP Frédéric Malle launch event and chatted with patrons! 3/1/26

ZGO Perfumery - The author of Bad Girls perfume, an owner of ZGO Perfumery and Sebastian (YouTube The Perfume Guy host) 6/2/24

The author of Bad Girls perfume, an owner of ZGO Perfumery and Sebastian (YouTube The Perfume Guy host) 6/2/24

ZGO Perfumery

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Scents by the Bay - Custom soap bars

Scents by the Bay

4.9(72 reviews)
10.7 mi•Elmwood
•$$

What a Dangerous Place for a Scent Lover for myself, but a wonderful concept. I suspect that this…read morewon't be the last Scents by the Bay will see of me. Walked in without an appointment and this place was my version of heaven! So we got to blending almost immediately! I probably sniffed every bottle in the store, It was great. The Staff were the perfect combination of helpful and hands off to let us do our thing. I also love that they let you choose the smell by mixing and combining but actually create the finished product. I ended up walking out wth a great body oil that i use every day! I know I will be back to make another lovely scented item in the near future.

I'm so glad I stumbled upon this store!! It's the cutest shop with a wide variety of scents. They…read morehave a focus on non-alcoholic and organic smells, which isn't a priority for me, but it's nice. I absolutely love the gardenia scent and am hoping it holds! The prices here are not too crazy. A lot of these essential oil/soap stores will overcharge, but I thought this place was reasonable. You can get a small bundle of items for $28, a potent diffuser with 15 mL of essential oil for $18, and the soap bars are around $5. They also have a happy hour sale! Very worth it for local, small batch scents, which I usually see going for more. The two women working there today were super welcoming and sweet as well. I will definitely be coming back :)

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Scents by the Bay - Main blending area/store space

Main blending area/store space

Scents by the Bay
Scents by the Bay - Owner, Tarah Ornelas

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Owner, Tarah Ornelas

Frankie & Myrrh - So many different sprays!

Frankie & Myrrh

5.0(69 reviews)
1.7 mi•Financial District
•$$

Love the product and packaging. Received pkg quickly. This…read moreis real oil and the smell is magnificent and takes me WAY back.. If you've tried other products you have to try Frankie and Myrrh-this is the best!!

Last Wednesday was truly a scent-sational breeze. My nose knows no wrong. I could simply smell…read moredifferent types of floral depths even if I'm standing near the front of the entrance that was called Frankie & Myrrh. I once had made a gift exchange with my mini black glass canister for a "Spray the B!#ch Away" during the white elephant gift event. That was few years back. I used that spray to create a mist before bedtime, and that was a pleasant scent. Too bad my whole family didn't like that scent, not even my ex-wife. Thus, I'm the only one who can have it in my room in case I get annoyed. Back to the latest. Sweet strong scent from diffusers and sachets, sweet customer service, and a sweet atmosphere that brings positive feelings in one whiff. Though each of the purchases were still expensive, the one for $15 was the French lavender essential oil. Not as strong as my Bulgarian version in a tiny cobalt glass bottle, the French lavender will be good enough to help me relax. I have yet to use it after I use up my Bulgarian version. Anytime of the day, I can only smell with or without opening its tiny bottle. *Sniff*, *sniff*! Aaah! Aromatherapy at its very best!

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Frankie & Myrrh - Smell The Rainbow

Smell The Rainbow

Frankie & Myrrh - Spray Away that Witchy Feeling

Spray Away that Witchy Feeling

Frankie & Myrrh - Come for the Art, Stay for the Smells

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Come for the Art, Stay for the Smells

SEPHORA - cosmetics - Updated October 2026

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