Stopped into Society Beach while on LBI and was really impressed. I'm usually not someone who…read moreenjoys shopping or wants to spend a lot of time figuring out what goes together, but the staff made it incredibly easy. The woman helping me quickly figured out what I liked, and brought over a few things she thought would work. What really surprised me was they knew what would fit me perfectly before I even told them what size I am. Ended up leaving with a couple shirts, pants, and a jacket that all fit great. They showed me how versatile all the pieces were and taught me how to put outfits together that I felt good in. I especially appreciated that she was honest when something wasn't the right fit instead of just trying to make a sale.Really nice selection of men's clothing that feels different from what you find at most stores, and the quality is excellent. Great service. I'll definitely stop in again next time I'm on the island.

This boutique is a must go to LBI destination! The quality and styling of the clothing is…read moreunmatched. Coupled by the incredible staff which are helpful & have a wonderful sense of what you're looking for.

Love the selection of clothes they have. Maybe slightly overpriced but honestly better than going…read moreto the mall nowadays.

Cute shop full of clothing. Racks are very tight and fitting rooms small. Young staff working there…read morehustling clothes around and out of fitting room which helps. Kinda $$ even for LBI but bought a few items anyhow. Trendy cute vibes got me.

Been coming to Surf City for close to 15 years with the family and we stop here every single year…read morefor some kind of clothing or souvenir. On our most recent trip, Wifey (who started the trip making us promise she wouldn't buy ANY more Santa ornaments) walked out the door with three Santa ornaments. The tradition started the first year when one of the kids needed a sweatshirt and we now go every year. It's always a fun little trip and we always find something to bring home...

We've been coming here for at lest 15 years as part of our LBI vacation. Kids have gotten the…read moreubiquitous red lifeguard sweatshirts and worn them till they outgrew them and got the next size up. Shark tooth necklaces, long sleeve LBI shirts, games, car magnets etc. Full of tchotchkes and gaudy wearables alongside some things you might like, it is always with a crowd and taken as a fun stop is a great place.

One of my all time favorite places to visit during the summer on LBI. Sun Dog is merchandised…read moreperfectly, making you feel right at home with it's positive energy and exotic decor. The owner and staff are a pleasure. If you are looking for something unique to wear, jewelry or clothing, this is a must see. All the goods are hand picked over winter travel. A one of a kind gem. Put Sun Dog on your list of stops when visiting Long Beach Island. It will not disappoint!

They have a nice selection of stuff, interesting and unique and it's nice to think that they're…read moresupporting small businesses/artisans from another part of the world. However, to be honest, the people working there are often rude. I've purchased a number of things there regardless, but the last time I was there, I was just picking up some incense (they have good ones) and the cashier poked fun at me for how little I was spending. Perhaps I took it the wrong way, but after a few less than kind encounters there, I don't know that I'll go back.

What a cute place along the seaside for a little shopping…read more It's across the parking lot from a entertainment waterpark. This little shopping village Had a variety of shops. A pet supply shop, freshly made fudge shop, a bookstore, a Christmas themed store, all sorts of beachy themed housewares and jewelry and comfortable hygge style clothing. Since New Jersey the kind of state where you really should make sure you keep a handy collapsible shopping bag in your prayers in case you shop. There were some lovely foldable shopping bags and I bought a bunch of them because not only do I wanna keep them in my prayers but I wanted to gift some of these as well. They were very adorable. They had cat themed and nature themed and I really like the nature themed ones. It was an enjoyable shopping village. Nice to get steps here. And then take a walk over to the beach for some photos. I would come back again

Very interesting and eclectic set of shops ranging from clothing and jewelery to Christmas…read moredecorations and pet supplies. There are also some very unique places to grab a bite to eat or get a coffee. They layout of the place is very interesting and it's a lot of fun to walk around and take it all in. Stores like the LBI Book Swap, the surf shop, the olive oil shop, etc. are all great spots to grab a gift for someone in your life. This place is a stone's throw away from Ship Bottom Brewing and Fantasy Island, as well. Recommended!

There are many lovely places to shop in LBI, esp Bay Village but I manage to buy something every…read moreyear at this cute little store. All t he people that have worked here over the years have been helpful, nice, friendly and courteous. I never fail to find a little something for my girls here. Mostly having jewelry they really have something for everyone. Good stop.

This place is awesome and has everything you need to hit the surf from boards to bathing suits to…read morecoolers. It's serious quality stuff with all brand names and friendly staff. I have been coming to LBI for years and can't believe I haven't gone inside this place.

Always been my go-to for surf, sun, and clothing for the last 20 years…read more Always the most down to earth employees that truly want to see their customers happy. Whoever does their buying really gets the freshest threads.

We always make sure to check out Viking Outfitters when we stay in Barnegat Light, which is every…read moresummer. We always snap up some Jetty gear and some a hoody and some Tees. The women's lines are always on point. Josh is super friendly and always is available to give some LBI info. This summer my son received most of his birthday presents from VO.

More men's than women's clothing. Unique selection of LBI t-shirts and sweats, but in regular…read moreadult styles and not women's fitted styles. Also "nicer" clothing, not quite classified as resort wear but "nice" for Barnegat Light, some women's flip flops (Rafters is the big brand). Prices are not outrageous but on the high side since you're in a botique shop on the island. Next door is gear for the fisherman. Some cool photos on the wall from years past of the party boats, including big hauls and some filming of 'The Perfect Storm'.