Simply the best! Only surf shop we will go to. From their surf boards, lessons and their great variety of south end Beach Haven shirts and sweatshirts. Great local shop!! A must visit! read more

I came for the rainbows beach slides, I stayed for the super cute designs lauding the many things that make LBI unique including the red beach haven water tower, the 50-year anniversary of the shark attacks that inspired JAWS, and more. Owned and run by a local family, this is the spot for good vibes and good advice on swimming, surfing, skateboarding, and generally getting the most out of this great island. read more

Amazing ownership! One of the last standing business that offers true customer service Was referred to them ironically by their competition bc of the lack of inventory. When I called the store and spoke with the owner about for a SUP. They had the largest inventory of SUP within hour radius. When I told the owner I was coming from an hour away, he offered to meet me on the mainland and saved me over an hour of travel time. With all that said, Matt(owner) not only had highest quality board I was able to find but the price was better than anywhere else, even Amazon! Wish more small businesses like this still existed read more

My two sons 15,11, learned to surf in a day! We continued 3 private lessons with Chaz and plan on coming back to see all of the wonderful people at South End Surf next year. read more

Rick and Halley were terrific instructors. Whether you're experienced or have never paddled before, they will have you up and moving in no time. It was great to paddle around the bay and see some amazing birds and turtles. I definitely recommend this company if you're going to do anything on the water. read more

Excellent value for the money but the price the customer pays is that this place is very unorganized. "As expected" is a good way to gauge a customers interaction with a business. In other words, were things as you (or a reasonable person) would imagine things should go. I signed up 3 teenagers for the 3-day surf lesson package. 1 day skills in the bay. 1 day paddle board to learn balance. 1 day surfing in the ocean. 2 hours each day. With SouthEnd, the elements that surrounded the lesson were not as expected. I will say that my 3 teenagers had a great time and seemed to learn a lot. 2 of 3 actually surfed and the other did well but got a bit tired in the rough conditions. All had fun. But, as the dad dropping off kids for a 2 hour lesson, 3 days in a row, it was very annoying. The first day the lesson was at the marina at 9:30. We were there at 9:25, and the lesson did not start until 10-- when most others showed up. They also did not have the paperwork until 10, so as the drop off dad I had to stand there and wait. The next day we showed up at 9, as instructed, but the lesson this day was at another location--near their store front. That was not communicated. Fortunately, I waited and did not just drop off. Next, we were told Marine St beach entrance at 9. But when we got there the instructor, who was surfing on his own, said the lessons today were at 11. We were staying 1/2 hour away, so this was a big issue. This really makes me question things like safety. How close to industry standards for safety can they be when they can't get the very basics correct? They also said my wife got the time wrong--which was really not a bright thing. You don't blame the customer. You fix the problem. When I complained they should have given us a discount, apologized, and sent a teacher out right then to teach them. Instead they accused my wife (who has an MA in journalism and asks more questions in every interaction than Dan Rather) of not writing it down. Call me crazy, but I am going to believe my ultra detail oriented type A wife over a surfer who could not remember to bring legal wavers the first day. (Maybe that's just me) That said, the boys liked the lessons. Just know what your getting into up front and triple check everything. read more

South End Surf 'N Paddle - Teacher bringing students out to surf. - Sporting Goods Near Me - Beach Haven, New Jersey

I have taken SUP and surf lessons here, and I have had a great experience both times. Best deal (in my opinion) for great service! The team here is super friendly so that's always a plus. Highly recommend! read more

South End Surf 'N Paddle - Sporting Goods Near Me - Beach Haven, New Jersey

See all

I purchased 3 boogie boards for the kiddos. Owner let me know his boards were the best in the area for the price even though they were a few dollars more than other stores near by. A few days later the wrist band on the leash broke. Brought it back and owner put a better leash on free of charge. Nice employees and great customer service. read more

Stopped in to ask about boogie boards for my kids. Needing something cheap for just a day or two. Young lady was super helpful and my kids got what they needed! Thank you! read more

Great SUPs and outstanding, honest people who are dedicated to the sport, their customers and to LBI. read more

South End Surf 'N Paddle - Even the dog gets out for a paddle before dad. - Sporting Goods Near Me - Beach Haven, New Jersey

Thank You South End Surf N' Paddle. My daughter and nieces had an awesome surf lesson. It was their first and they will definitely be back for more. The instructors were so helpful and patient. Every aspect of the process was easy and everyone was super friendly and the price was right. Thanks again South End Surf N' Paddle! read more

South End Surf 'N Paddle - Sporting Goods Near Me - Beach Haven, New Jersey

See all

I met Kenny and Sheryl a few years ago when I wanted to learn how to paddle board. They are two of the nicest people and got me instantly hooked on the sport. I took two lessons/tours with them that week and by the weekend I had bought a board from them. They gave me a great deal on the board and paddle. Better than anything I saw at other shops or online. I now go out and paddle with them whenever I can and stop in the shop just to say hello! read more

See all

Had a great SUP lesson with Melissa. She was thorough and patient, great upbeat attitude. I just turned 60 and SUP was one of my goals for this summer. Melissa got me there and I look forward to doing the tour by Mordecai Island next time. South end had great equipment and a nice set up at Bayview Park. read more

Kenny and the rest the crew at South End are nothing short of top notch! I have done business with them in the past and got my first SUP with them. They are always very knowledgable and helpful too there customers, they also do a great job of working with the first timers! There lessons are laid back and are great for anyone just starting out or a novice wanting to learn some new cool tricks. For island rentals of SUP, Surf, skate and other cool beach toys I would HIGHLY recommend Kenny and the great group at South End!! read more

These guys couldn't have been nicer to my two daughters (21, 17) going out on SUPs for the first time. They were easy to schedule, quick to check in, and then just a few blocks to the bay where they got some good first timer's instruction. All in all, try these guys for your first or next stand up paddle board experience. THEN, we went back the following night for their weekly ukelele night. Just show up.No experience needed. They'll show you how to do some simple chords and off you go. Just a good vibe type of place. read more

The owner and his staff were great and extremely knowledgeable. They explained the various sizes and uses of each SUP and guided us to the correct board. They sell quality products and you get what you pay for. Don't buy a board online or at a big box store; instead buy from the local merchant who not only supports the community, provides free lesson but will also be here when you need them. Awesome business and people. read more

Hands down - the best vacation experience ever. First, Ken and the crew make you feel real welcomed and they are a relax group of great people. Second, the approach to teaching you how to surf was amazing - cool and relaxed. Third, and most important, they made every minute fun. I am definitely signing up daughters for lessons next summer - as I would trust these guys to make it fun for them as well. Last but not least - Artur, my surf instructor, was the best - super cool and got me up in the board real quick. If you are in LBI and you don't check out this place - your loss. Again - best experience ever read more

We've done the SUP 2 hour tour for the last 4 years. Look forward to doing for many years to come. Tour guides are extremely patient, encouraging and knowledgeable. Highly recommend it. read more

First time at the shop & everyone was super friendly & extremely helpful!!! Rick was a fabulous instructor & guide to the native wildlife!!! Loved it & we will be back soon!!! read more

Joined SUP yoga class last Sunday morning -- love love the class and the teachers (I had Emily and Jane recently and they were both great)! Last summer, in addition to taking a yoga class, also went on a SUP tour along with my husband and daughters (then ages 5 and 8). The tour leaders were great (my younger went on my board while my older daughter paddled herself for the first time). We all can't wait to go again this summer (and I will go to SUP yoga with south-end any time I can)! read more

Can't get enough of this place! Bought my second SUP board here this summer and took as many SUP Yoga classes as I could possibly fit into my vacation! Can't wait to go back this summer for more! read more

Just got back from SUP yoga and it was awesome! Really great class. None in our group had paddle boarded before and minimal yoga experience, but we figured we'd go for it. All the instructors were super supportive and positive and it was a fun experience. The yoga class was tailored for being on a paddle board and the sunset was absolutely stunning! The yoga teacher, Gabrielle, was a great instructor and was also hilarious. All in all, the entire night was great and we were so glad we did it! read more

Had an awesome time stand up paddleboarding with South End. We ended up having 3 people in our group, which was great since we weren't rushed or crowded. The staff there is great, they're great at what they do and happy to share their knowledge with new people. I'm a convert, need to find a place in Northern NJ to paddle! read more

DONT GO HERE!!!!!!!! first of all, the service was terrible, AND NO ONE WAS THERE LIKE WHATS UP WITH THAT?! and when we got on the boards, the two instructors were very rude and mean. I think there names were karl and adam or something I forget. Paddleboarding was very boring and I wasted an hour and a half doing it. OH AND THEY CHARGED ME FOR 2 HOURS AND I GOT 90 MINUTES GOOD JOB ADAM AND KARL. my point is for the money you pay, its not worth it. Go out to the beach and enjoy yourself while youre here, because you wont have fun at this place. read more