I love this place. They have cool bracelets, cool shirts, cool slides and flip flops, and best of all... cool stickers. The service is amazing. And the prices are good. There's also a giant flip flop. read more

Primal Surf - The big flip flop - Surf Shop Near Me - Brigantine, New Jersey

I wish I had a video or pictures from this experience, for everyone but somethings are ment to be remembered on their own..... We needed a smaller surf board to throw in car on the go for our 8yr old surfer, I called ahead to primal surf shop & Susan answered & said she would have one ready for him to pick out! When we arrived Mike showed JP all of the boards & he picked which one he wanted & Mike took the time to put the fins on the board with JP & give him a little lesson on surf safety & some surf talk! JP loved the whole experience! We've ordered other boards all online & now that Mike gave JP that experience, we will go to the primal surf shop & get the boards from now on! Mike & Susan both gave him an experience he will never forget! We got in the car & JP said Primal Surf is my favorite store! We recommend this surf shop to all surfers! read more

Primal Surf - Surf Shop Near Me - Brigantine, New Jersey

See all

Owner is pretty awesome. Gave me insider beach info which really made our trip pleasant for the family .. got some good waves. Board rentals were kinda expensive but that's what I expected. Would return. read more

We took a vacation recently to Brigantine, NJ and decided to take surf lessons for the first time. Myself, my boyfriend, my 12 year old daughter, my best friend and her 10 year old son all took lessons with Primal Surf. The entire experience from start to finish was awesome! We decided to visit the surf shop before our lessons. They were on point with their COVID rules. Masks required, limiting the number of customers, hand sanitizer upon entering, and social distancing inside the store. They had a great selection of boards, bathing suits, SPF products, PuraVida bracelets, and more. The staff was friendly and welcoming. The owners Mike and Susan were super nice and we enjoyed talking to them. Our surf lessons were great! The instructors were awesome! Encouraging, fun, knowledgeable, and patient. I was nervous going into our lesson, but our instructor Jack had me popping up on that board in no time! We had a BLAST! My daughter went a few days later for another lesson. The waves were bigger and more intimidating and she was ready to quit. After a pep talk from myself, Susan, and her instructor Mike Doherty, she went back out. And she did it! She stayed closer to shore where she was more comfortable and her instructor Mike was SO PATIENT with her. He kept reassuring her that she was doing great and that he would be there with her for each wave. I can't thank them enough for making our first time (and Lulu's second time) an awesome and fun experience! If we ever make it back to Brigantine, we will be sure to visit Primal Surf again! read more

Best surf and SUP shop in the area. Mike and Susan are fantastic people who are passionate about surfing and provide exceptional service with a personal touch. The store is stocked with an incredible assortment of SUPs for surfing and all-around use, as well as an amazing array of hand-shaped surfboards from Ricky Carroll, Savage, Donald Takayama, and more. The selection of clothing is vast and unique. Stop in to say hello, browse, or pick up a new board. read more

Primal Surf is more than a surf shop. It's an experience that takes customers on a ride for a lifetime. The history of surf in Brigantine meets the future of this worthwhile endeavor and keeps us all yearning for the next ride. Mike and Susan are the most stoked in the lineup and often times spend their time teaching others to enjoy the ocean, and they turn sessions into lifelong memories for surfers of all skill levels. They dedicate themselves to keeping our beaches clean and safe even providing a program for those with autism in the Sea of Joy program. It's a shop that truly captures the essence of the stoke! Thankful to be a friend and patron of this gift to Brigantine! Go check them out or schedule a lesson and you can join the tribe of Primal Surf! read more

I have really fallen in love with this store. The owners and staff are very friendly and knowledgable of their wares and teachings. My husband and I took surf lessons with Primal and they were great teachers. It was fun and very helpful. I had never surfed before and they had me up on a board very quickly. I felt that I was in great hands. Then my good friend and I took their morning SUP lesson. Again, they were extremely informed and really have a strong knowledge of the local conditions and effectively communicate and truly teach you the fundamentals so that you can continue to practice or take these sports up on your own. They also carry a great selection of suits and cover-ups and Sanuks. We are really big fans! read more

Good little surf shop. Knowledgeable staff. Prices might be high, but that's only because they sell the good stuff. Surfing isn't like some other sports... It's not cheap. Best surf shop on the island if you ask me. read more

They have a selection of paddle boards, kayaks and surf boards to rent. however customer service was poor and sales staff was clueless on how to use the register, leaving the owner to do most of the work. Be warned that if you plan to rent equipment you will need to transport it. read more

Friendly surf shop. Great lessons during the season. I like this store better than going to huge sporting goods shop!

I love Primal Surf. It's the best surf shop, period. I'm from the California coast and Primal Surf beats every other surf shop I've been in. The owners / operators are excellent paddleboard surfers and use their knowledge to select the best merchandise to carry. Great selection of sunglasses and clothes too. read more

Cute little surf shop. Friendly sales people. Some very stylish, comfortable clothing and flip-flops.

Great place to learn the fundamentals of surfing and I was able to ride a wave on my 4th try!

This is with out any question the best surf shop in NJ!! The entire family surfs! They operate the shop and are very hands on. Their knowledge of the sport enhances the experience when you first walk in the shop. From the local surf knowledge and plain friendliness that will be encountered it is just what surfing is all about. You will find the best prices and lots to chose from. From boards to clothing and wetsuits, they have it all. read more