Bella U is a Philly sports paradise located on Asbury Ave in Ocean City, NJ. They have custom tees…read moreto unique finds for Philly fans. The shop even has merchandise for the little ones in your life. All of the pieces were unique. It was hard to pick one that I wanted because there were so many different pieces to choose from. I wish I could have gotten one of every item that they sold. There was an assortment of different items, hats, hoodies, pants, jackets and jewelry. If you are in the area, I would add this place to my shopping trip.

Brian....get better staff. I surfed with you in the 80's and reached out to say hi, your teenage…read morehelp are RUDE, EMBARRASSING AND USLESS. what a shame that you have these idiots answering the phone. Brian I hope you are well, as a successful business owner here is some advice....fire every one of those pathetic teenagers that work for you, they are doing zero for your brand.

Heritage Surf & Sport on West Street in Ocean City is a beautifully arranged store with a huge…read moredisplay of quality merchandise and a staff of really friendly and helpful sales people. My surfer-son, who is a frequent visitor to Heritage, has only warm praise for this place; so, when visiting Ocean City a couple of weeks ago, I stopped in. Well, as it happened, the day outside was gray and rainy, but there was plenty of sunshine in Heritage! I enjoyed exploring the pretty ladies section and made a couple of excellent purchases; however I'm disappointed with myself for leaving without buying a really great pair of pink Vans. I will be visiting Ocean City, again, soon... and this time I will buy that pair of Vans! Linda, NYC

Very helpful - lots of choices! I'm loving my Brooks sneakers. The fit is perfect. Highly…read morerecommend!

As a lifelong runner I can attest to the fact that feet do change with time. After a 6 year break I…read morethought I could get right back into running with the make and model of shoes that had gotten me through a half marathon. Once those weren't comfortable I went to a chain store that was able to point me to a neutral shoe that I thought was comfortable but ended up injuring my feet, plus every run felt like dead weight. I finally went to this store and received individualized attention that pointed me to a brand I had never even considered. Pam spent about 30 minutes discussing and trying on shoes with me, and my feet have been happy ever since. Avoid the chain stores; go here and you won't regret it.

A big shout-out for Island Beach Gear in Ocean City, NJ!…read moreJust had a very supportive customer service issue resolved thanks to Nancy who went out of her way to accommodate me by going above and beyond and going the extra mile. Island Beach Gear remains Ocean City's premier top-tier quality merchant for all things beach. You can also order on line at their website here: https://islandbeachgear.com/ See you at the beach!

I was in need of a beach chair that Sat higher due to a recent knee replacement. I bought 2…read morechairs that I thought would be good. When I got home I realized neither chair was high enough. The next day we tried to return the chairs. We were not told they were not returnable when we bought them. We were told they were not returnable. We were told they was nothing they could do to help us. We were disappointed because the return was due to a medical issue. What a huge disappointment we have been buying beach supplies there for years. Needless to say we will no longer buy their products or recommend them to others.

Great selection of sunglasses, hybrid boardshorts, vans and sandals. Stoked they have Gotcha and…read moreIPD gear. 10/10 would go again

Very cute surfer store located right on the boardwalk. They have a great selection of higher-end…read moreflip flops. I am in love with my 2 new pairs of Havaianas. They also have a nice selection of sunglasses, hats, necklaces, and other items to help you play the surfer part. If you actually enjoy the surfing hobby, they sell surf boards and boogie boards as well. The employees in the store are really helpful and were able to answer all of our questions. They offer lessons as well. Can't wait to go back!

After buying and returning a defective surfboard from amazon, I decided it would be best to buy my…read morefirst board from a local shop where I could make sure I was buying the right board for me. When I walked in I let the staff know I had never surfed before but was wanting to learn. The man walked around the store with me to show me all my options and gave some recommendations before letting me look on my own. Once I picked a board out they put the fins on for me right there and had me pick out a leash (separate purchase) and attached it for me in the store. With my purchase they also provided a little bag with wax, stickers, and a key for the fins in case I needed any of it. I ended up spending much more than the board I returned to amazon. However, for everything I bought, I believe it was reasonably priced. I am grateful this happened, as I now feel secure knowing I will be learning on a board that is best for me. Not to mention the fact that this board is so much prettier too! Throughout my whole experience at Surfers Supplies, everyone who helped me was extremely friendly and knowledgeable. The staff worked as a team and made sure every customer left with what they needed, without acting like "salesman". I would definitely recommend Surfers Supplies for any of your surfing necessities. I will be back to this shop if and when I ever need something new!

Solid locally-owned surf shop that knows what they're doing. These people are part of the…read morecommunity. Good quality. Fair pricing.

I purchased a $22 dishtowel which the cashier rolled up and handed to me. I asked for a small bag…read more She said that is an additional $.50 charge--for a small sandwich size bag. Ridiculous. I then went down the street and purchased an $8 item and got wrapping and a bag included in the price. Won't be shopping at Stainton's anymore.

This is a fabulous cooperative with many many different artisans and shops participating. You can…read morefind so many interesting and unique items here. My 3 friends and I had a ball checking out each little pocket of stores. And happily they even have a restroom! In January there were a lot of sales, too. I got a great ocnj sweatshirt for just $22.50.