Gorgeous jewelry, high quality clothing . The staff is very friendly and helpful . It was a fun…read moreexperience, I highly recommend shopping there !

From the owner: Best Coin shop in Ocean City Gold and Silver BUY & SELL Gorgeous jewelry, high quality clothing…read more. The staff is very friendly and helpful . It was a fun experience, I highly recommend shopping there !

Bowfish is one of our MUST visit places when we are in OCNJ! The staff is just wonderful and…read morealways so friendly! They wear masks now during covid even though after the mask mandate has been lifted since they interact with children on a regular basis and I really appreciate that as a momma is 3- 7 and under. The shop is adorable and has really unique clothing items and a great books selection! Just being in the store and exploring the nooks and crannies excites our littles! I can not recommend this store enough for anyone with little ones!

Here for 4 days from NYC with two kids. Had a great experience here. The quality of the…read morevendors/stock was top-notch and we left with two rain jackets, a mermaid outfit for our birthday girl, and a wand. A staff member, named Sophia, overheard it was my daughters birthday and made her day by putting mermaid glitter on her arm. They have toys, clothes, accessories, and do parties. Everyone was really friendly here, especially our sales associate (wish I got her name) and it was a great shopping stop for our family. Recommended!

Well stocked .well displayed.friendly help. Good parking. Great location. Would recommend.read more

I did not know that this store was managed by a mission. The manager and staff above and beyond…read moretheir duty to help me purchase and deliver furniture to my handicapped brother. The furniture was on a half price sale and in good shape.

Had my daughter, her friends, and their mothers, detained last night by police for an hour, by…read moreFALSELY accusing them of stealing an $8 ring, AFTER they purchased multiple items from the establishment. After their innocence was proven, not an apology or anything from anyone. Total BS. The owner and staff are notorious for doing this..... look at all the other similar reviews!!! Do NOT give this place your business. PLENTY of other retailers on the boardwalk to buy your souvenirs and apparel from. Do not spend a penny here, ever.

HUUUGE and bright tee shirt store…read more A big selection of tees, sweat pants and other novelty items. The prices were pretty comparable; however, my daughter didn't find what she was after.

I got a shirt, sweater and a dress. The prices here are fantastic. The staff is always very nice…read more They are always nice to my daughter too. I actually shop here all the time. 40 percent off, you can't beat it. I shop at the other surf shops on the island too. So getting deals is always nice! Thank you guys for always being so nice to my daughter

Heritage Surf & Sport on West Street in Ocean City is a beautifully arranged store with a huge…read moredisplay of quality merchandise and a staff of really friendly and helpful sales people. My surfer-son, who is a frequent visitor to Heritage, has only warm praise for this place; so, when visiting Ocean City a couple of weeks ago, I stopped in. Well, as it happened, the day outside was gray and rainy, but there was plenty of sunshine in Heritage! I enjoyed exploring the pretty ladies section and made a couple of excellent purchases; however I'm disappointed with myself for leaving without buying a really great pair of pink Vans. I will be visiting Ocean City, again, soon... and this time I will buy that pair of Vans! Linda, NYC

This place is awesome. They have really cute teens and women's clothing. The workers here are super…read morehelpful and try to help you find what you need. The board service is phenomenal

A literally big staple in O.C. on the ever-lovely Asbury Avenue…read more Did you forget your pool noodles? Sun tan lotion? Do you want some reasonable souvenirs? This your jawn! They have really nice tees too - even long sleeved ones! Years ago I was nice to some local and he FOLLOWED ME TO THE BOARDWALK! Ehh no thanks! Cute place - it reminds me of Woolworth from eons ago! Good prices and stocked to the hilt!

Great little five and dime that has just about anything you need. Looks and feels like you stepped…read moreback 20-30 years when you enter, and staff was helpful. Careful, prices on beach needs (sunscreen, toys, etc) are much higher than other places closer to the beach. Come here for the nostalgia, not to stock up on beach supplies.

If you are looking for something and can't find it anywhere else on the boardwalk- you will find it…read morehere- however you will be paying at least 10 dollars more than the regular retail price.

Really nice quality tees, sweatshirts and more…read more I was DYING to buy a pair of (red) sweatpants and have 5 emojis going down (I love and have been collecting happy faces since childhood!), like the model (kid's) ones, but it would've cost $30 for all. Hard to justify, especially with a limited summer budget. You get one free decal design with purchase. The staff was pretty nice and spoke good English.

I just love this store! I think it's one of the best on Asbury Avenue!…read more By the look of it, you'd think it would be expensive, but it's really not. Great and unique selection of varied items. I have been loving and collecting happy face paraphernalia since I was a kid, and got a great and adorable happy face tote for only $12. Very sweet young lady at the counter, and Prince was playing! Take a look when you're in town!

I rarely shop retail but loved this store. The aesthetic was very romantic or shabby chic but done…read morein a very fashionable, youthful way. What drew me in was the beautiful displays and soft colors. The clothing and accessories were all unique and the store is arranged by color. The staff was friendly and all gorgeous. They were a good representation of the store by their styling. It appears they shop were they work. Prices were in line with a trendy mall store. I was in both locations, which are almost across the street from each other. One is junior sized (although it wasn't advertised as such). As a larger woman I wish they would have carried size xl, but managed to fit in some large sizes. The other store is ladies wear but doesn't carry as much and although it had that same soft color aesthetic the style was more mature resort wear. They have several locations, including one focusing solely on accessories and just recently opened an online store. I loved the style of the junior store. Just wished they carried larger sizes. SIDENOTE: Both stores I visited were blocks from the beach in a very walkable area. Metered street parking was hard to find.