This is my second year visiting Boutique at the Beach and while last year I found many more items…read moreto purchase, as did my mom, I was still happy with what I found. I spent about $180 on 4 sale bras, a camisole, a leather fall top, and a pair of casual summer pants in a funky print. The bras I purchased last year, also on sale, have become my favorites so I was looking to add more. At this time of year all the jewelry is 50% off as are many other items. They carry some new fall and winter items as well as plenty of after season summer outfits, from mix and match from an Italian company, to mother/daughter bathing suits, short shorts and long trendy jeans. I visited California this summer and many of the items have a distinctly California coast vibe to them. One lady was shopping for a long dress and she looked good in at least two of the ones she modelled, all on sale for 50% off. Last year my mom purchased a number of the Italian one size outfits and was looking to add pieces to them, but the sizing this year was smaller than last year. The proprietor told us many people had trouble with the sizing this year which may account for why she had more left than one would want end of season. I find the items to be affordable for a bit higher end beach wear especially at off season. The proprietor knows her merchandise and is very helpful with questions about fit and quality. I know all of the items I purchased last year became wardrobe favorites, and I was slightly disappointed not to find the same number items I really wanted to take home. Never the less we may make one more stop before the week is out. I would say the clothing and accessories are mid priced for a beach town, different than you find in other stores, a bit beach trendy and would appeal to a mature buyer for some items and a younger buyer interested in California style beach wear. Let me say it is further up 3rd Ave than most of the shops so you can miss it, but there is convenient parking and worth a visit if you are shopping in the area.

A favorite activity of mine when I travel is to go boutique shopping. I have my favorites in CA.,…read moreVA., and MD. BUT, I have to admit I may have found my most favorite a few hours from home and right near my second home. Boutique at the Beach has some of the most adorable CA style clothing I have come across outside of CA. And the prices? They are extremely reasonable. I purchased 14 items on my first shopping trip there- I couldn't stop! I will definitely be a frequent customer and stop by often to make some additions to my wardrobe! Thanks for such a cute shop!

Bellanova is one of my favorite places to shop for clothing. Their selection is always excellent…read moreand different from things you'll find elsewhere. Their shop Bellanova Too is a wonderful bargain that is filled with samples. The owner Cathy is delightful and always ready to chat and help you with your choices. The rest of the sales staff is also very thoughtful and knowledgeable about their inventory! The worst thing about the place is that I can never leave without having bought something. But my closet loves me!

Great selection, helpful staff, nice atmosphere. I have never left empty handed and the clothes I…read morepurchased are in my regular rotation.

Great variety of things to buy that you can't find anywhere else- clothes, jewelry, purses,…read morehousehold items, gifts. Called to do an exchange from out of town and the person i spoke with was very friendly and accommodating. Love visiting when I'm in town.

My 17yr old daughter loves this boutique which is located in Avalon, NJ. Some items are priced high…read morebut most of the clothing prices are reasonable for Nj. The staff is friendly & helpful. Don't get me wrong this is not just a teenager clothing store. They carry items for all ages. Their clothing is unique & fun. We highly recommend visiting this store when at the South NJ shore.

I bought a gift bag from there a mystery one for $10. It said on the bag and I got charged 20. I…read moreasked for my $10 back because I showed them and they said oh my gosh I'm so sorry. Let me help you with that. We've tried several times and they still have not given me my $10 back. We've asked for cash for some weird reason they can't do that and I paid through Apple Pay so I paid them $20 but it was supposed to be 10 and I have not got my $10 back. I would not recommend going to this place if you want them to steal from you.

i love making waves! i go there every time i'm down the shore. my family and i love to buy the…read moremystery boxes at the front of the store. everything there is also my type of style and really nice! not terrible for shore prices either. will definitely come back when i'm back in the summer to look around and possibly grab more!

I absolutely love Tiger Lily!!! A hidden gem in Avalon. The owner is so nice and always has the…read moremost trendy items in store. The store serves all ages and clientele. I've seen tweens to grandmothers in the store and there's always something for everyone. Wether it's Miss June or Scout or Good American or Sanctuary even the brands are versatile. The owner is on point and even watches Instagram videos to show how to use the fashion tape by Kim Kardashian's line. She also explained how Good American shorts fit a more athletic frame and why they're a great buy. Lastly, she listens to her clients and they asked for more bags for weddings so she listened and bought bedazzled bags to make her clients happy. Fully stocked store which is amazing for this day in age in retail. Parking in front and parking lot on side. Very affordable prices. The pieces in the store consists of undergarments, athlesurewear, contemporary, maxi dresses, jewelry, repurposed Chanel buttons on bracelets. local Artist paintings, mason jars for mixed drinks, bags for going out, you want it, they got it. 10/10 recommend this store which is an Avalon treasure. #bergerknowsbest

Spent rainy afternoon in Avalon shopping and discovered this delightful boutique. Staff person(s)…read moreknowledgeable & friendly. Store has open door to new younger shop next door. Merchandise competitively priced and plentiful in stock. Would highly recommend!

Such a great place, there was a large selection of jewelry and knickknacks. Would definitely go…read moreback for some Christmas presents

I absolutely fell in love with this shop while at the Jersey shore. Tangerine's offers stylish,…read morecomfortable clothing, beautiful hand crafted jewelry, handbags, inspirational items and more! If you are in the area this is one shop you do not want to miss!

I Saw a sign that said 50 to 70% off so I stopped in and I'm glad I did because it is my first time…read morein the store although I visit Cape May 20 or 30 times a year. Once inside I saw great quality clothing. The staff is very friendly and helpful and I walked out with two new, high quality shirts. I'd recommend this place to anyone.

I love the selection of ladies and men's clothing. They are a bit pricey just like every thing else…read morethese days . They have just what I was looking for . Service was good the store gets crowded .

Really cute store! I loved the aesthetics and decorations! They had gorgeous dresses for prom or…read moreany other fancy event! They had some cute clothes but nothing that really caught my eye. I'd definitely recommend stopping by Victorious if you're in Cape May just to see the decor in the store, it's very girly and adorable, many sparkles! I actually googled "thrift store" in cape May and this came up, I wouldn't say it's a thrift store at all - I think the jewelry in antique though but everything else is brand new.

I have been going there for years. The owners are wonderful. I have bought beautiful jewelry from…read morethem for a long time. One of my favorite stores on the mall.