I've never been to this place, but used their online store to purchase a shirt. Their website was…read morereliable and well tested -- hard to come across among e-stores.

From the owner: Shop in our closet by the beach. Women’s clothing and accessories is our thing. We can’t wait to…read moresee you!

Nice small local store. They have a few locations in the general area…read more I think the prices are a little expensive and the selection could be a little better.

Have been coming to Avalon for years. Always think the clothing here is nicely styled and have some…read morecute kids clothes. Came in tonight to buy some clothes for my family and my 4 year old inevitability announces that he has to use the restroom. The very friendly young women who were working in the store had the unfortunate honor of having to enforce the "no restroom" policy. No exceptions. Not for small children. Not for the elderly. The young women confirmed this with the owner. Seems to be a bit rigid of a policy to me. Easy response - wont buy anything from there and I encourage others to do the same.

Really cute shop with a great selection of swimsuits, dresses, and summer outfits. The owner was so…read morenice and helpful. It is a little pricey but worth checking out if you are in Avalon. We'll be back for sure.

From the owner: Avalon's Beach and Resort Wear Destination. Visit us for everything you need to be stylish at the…read morebeach! Designer swimwear, cover ups, dresses, beach totes, shoes, jewelry and more!

This is my second visit to this very cute seaside shop. Last year I caught a fabulous end of summer…read moresale. This year I invested in some unique Eagles football items for the discerning fan of which I live with two of them. I was disappointed the jewelry wasn't on sale as last year I bought several unique pieces. I tend to go crazy for 50% off. The children's clothes are precious and there is lots of little kid kitsch. The store was very busy with shoppers during this visit. I spent $100 on misc items. There are lots of quality beachwear items and gift wares as well. I enjoy this shop and the proprietor, whose choice of goods and prices is very favorable. Sadly I got spoiled by last year's end of season sale prices. However my credit card was happy.

LOVE Serendipity! What a super cute store. I have some wildly colorful and fun earrings, and…read moreawesome sundresses from here. They have gifts, and sun gear, and all types of accessories. Check it out! Oh, and the end of Summer sale is killer!

Such a great place, there was a large selection of jewelry and knickknacks. Would definitely go…read moreback for some Christmas presents

I absolutely fell in love with this shop while at the Jersey shore. Tangerine's offers stylish,…read morecomfortable clothing, beautiful hand crafted jewelry, handbags, inspirational items and more! If you are in the area this is one shop you do not want to miss!

This store is very cute and bright. I know there is also a location in Wayne. Sometimes they have…read moregreat sales, too. The salespeople are always friendly, the selection is good, and the earrings are always adorable.

I love changes everything I get from gingers people ask me where I got that skirt that dress...read more

This place has THE CUTEST things. Clothes, candles, jewelry, books, shore home decor, cute gifts,…read moreetc. So happy to have them in SIC.

This store recently opened to fulfill the needs of the South Jersey ladies at the shore! (The next…read moreclosest is an hour plus away) I've been looking online at the Lilly Pulitzer website for a Swimsuit but it's so hard to judge something when the company's sizing is all over the place. I decided to stop in today to see if they had a Swimsuit in the style I wanted to try on. This location is definitely more of a boutique style, so it doesn't have a ton of selection compared to the other store I visited in Masequan. Still, they do carry a little of everything from Swim to shoes/jewelry to some pillows. They did have one of the swimsuits I wanted to try but only 1 of the two sizes and only one of the prints. The employee did set me up with a fitting room and asked how I did when I came out. The reason I don't give 5 stars is there was another client the two employees were bending over backwards for (offering to call other places in regards to style/size or ordering online) and when I mentioned I might need a different size and liked another print better, I was told that's the only print they had (online it comes in 2 other print, I believe). Overall, a nice place to get your Lilly fix while in Avalon!

Lucky to have my favorite store in my favorite town. The entire staff is eager to help find the…read moreperfect outfit and treats you like an old friend.

Cece's Boutique was amazing. The service was fantastic, a lovely women gave me a free pair of…read moreearrings when my card declined which was just the nicest thing ever. They had the most beautiful dresses, earrings, bags and other pieces of clothing in there so you can definitely find something for you. The woman running the store was the nicest human being and was so helpful for finding things. This place is my new favorite place to shop when in SIC. You really cannot get a better, more genuine experience somewhere else.

Hands down the best women's shopping in SIC. Super cute outfits and jewelry that are very well…read morepriced!! I love going every weekend just to see what new fun things they have to wear out that night. And I LOVE the Yeti selection as well. Bought a cooler and tumbler so far. The owners are absolutely fabulous!! Sooooo sweet. They def deserve the local support.

My 17yr old daughter loves this boutique which is located in Avalon, NJ. Some items are priced high…read morebut most of the clothing prices are reasonable for Nj. The staff is friendly & helpful. Don't get me wrong this is not just a teenager clothing store. They carry items for all ages. Their clothing is unique & fun. We highly recommend visiting this store when at the South NJ shore.

This store is lovely! It's funny because based on the name I didn't think it would be somewhere I'd…read morelike to shop, but they have so much cute stuff! From unique cookbooks, to adorable kids clothes, and pretty Womens clothes; there is a variety to keep you occupied while browsing. Great spot for gifts, too! Open year round which is awesome.