Lovely location, lovely store and lovely people. Best store of my vacation!!!…read moreLove the memories of wearing my LIG shirts and being here.

Good quality shirts for both men and women! The designs are clever and unique! Luv this store .read more

I absolutely love Tiger Lily!!! A hidden gem in Avalon. The owner is so nice and always has the…read moremost trendy items in store. The store serves all ages and clientele. I've seen tweens to grandmothers in the store and there's always something for everyone. Wether it's Miss June or Scout or Good American or Sanctuary even the brands are versatile. The owner is on point and even watches Instagram videos to show how to use the fashion tape by Kim Kardashian's line. She also explained how Good American shorts fit a more athletic frame and why they're a great buy. Lastly, she listens to her clients and they asked for more bags for weddings so she listened and bought bedazzled bags to make her clients happy. Fully stocked store which is amazing for this day in age in retail. Parking in front and parking lot on side. Very affordable prices. The pieces in the store consists of undergarments, athlesurewear, contemporary, maxi dresses, jewelry, repurposed Chanel buttons on bracelets. local Artist paintings, mason jars for mixed drinks, bags for going out, you want it, they got it. 10/10 recommend this store which is an Avalon treasure. #bergerknowsbest

Spent rainy afternoon in Avalon shopping and discovered this delightful boutique. Staff person(s)…read moreknowledgeable & friendly. Store has open door to new younger shop next door. Merchandise competitively priced and plentiful in stock. Would highly recommend!

Our annual family vacation ALWAYS includes at least one visit to Groovy Girlz. Whether we stay in…read moreSea Isle, Cape May or Wildwood, Tuesday is always GG day! simply put, if you can't find an armful of must-haves there, it doesn't exist. The owner and her staff couldn't be more friendly and helpful and she is as enthusiastic about her stock as are the customers. My 23 year old never leaves empty handed, my 4 and 6 year old granddaughters get great and out of the ordinary gifts, and even an older lady such as myself can find just that right item to make me smile until the next summer.

Shopping for a prom dress here was the best experience!…read moreColleen was knowledgeable and super helpful. She immediately put my daughter at ease and found the perfect dress for her. We left with the dress, which during these low inventory times, was a huge relief. I highly recommend Groovy Girlz

This is my second visit to this very cute seaside shop. Last year I caught a fabulous end of summer…read moresale. This year I invested in some unique Eagles football items for the discerning fan of which I live with two of them. I was disappointed the jewelry wasn't on sale as last year I bought several unique pieces. I tend to go crazy for 50% off. The children's clothes are precious and there is lots of little kid kitsch. The store was very busy with shoppers during this visit. I spent $100 on misc items. There are lots of quality beachwear items and gift wares as well. I enjoy this shop and the proprietor, whose choice of goods and prices is very favorable. Sadly I got spoiled by last year's end of season sale prices. However my credit card was happy.

LOVE Serendipity! What a super cute store. I have some wildly colorful and fun earrings, and…read moreawesome sundresses from here. They have gifts, and sun gear, and all types of accessories. Check it out! Oh, and the end of Summer sale is killer!

I bought a gift bag from there a mystery one for $10. It said on the bag and I got charged 20. I…read moreasked for my $10 back because I showed them and they said oh my gosh I'm so sorry. Let me help you with that. We've tried several times and they still have not given me my $10 back. We've asked for cash for some weird reason they can't do that and I paid through Apple Pay so I paid them $20 but it was supposed to be 10 and I have not got my $10 back. I would not recommend going to this place if you want them to steal from you.

i love making waves! i go there every time i'm down the shore. my family and i love to buy the…read moremystery boxes at the front of the store. everything there is also my type of style and really nice! not terrible for shore prices either. will definitely come back when i'm back in the summer to look around and possibly grab more!

Great selection, helpful staff, ordered shirts that I wanted and competitive prices (was a sale…read morewhen I went so great prices!). Good things!

Great quality selection for many mend shapes and sizes. Peter has never let me down with a purchase…read moreor with his knowledge of fashion trends. You can't possibly go wrong with Hassis! They also now have a select youth section in the back that will make your son look as good as you do. Shoes, pants, shirts, jackets, ties, belts and accessories will have you dressed from top to bottom!

Cute little shop with trendy clothes and swimsuits. It is REALLY small and hard to walk around to…read morelook at things. I started to feel claustrophobic in there. It's expensive for what you get. I'm sure there's teenagers and women that love it here. It is cute and the staff is friendly. It's just a little too overpriced and crowded for me. It's still worth checking out if you're in town.

Customer service is incredible! I had an issue with a dress I purchased and they were able to help…read moreme out without hesitation! Will definitely be shopping here for years to come

Really cute shop with a great selection of swimsuits, dresses, and summer outfits. The owner was so…read morenice and helpful. It is a little pricey but worth checking out if you are in Avalon. We'll be back for sure.