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    Making Waves

    3.8 (4 reviews)
    Closed 10:00 am - 9:00 pm

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    People People

    People People

    4.1
    (13 reviews)
    0.1 mi
    $$$

    Store under new management - bad news for SH/AV locals…read more.. While the new People People owners seem lovely, what happened to our favorite store? This used to be a shore STAPLE! Where did 70% of the inventory go? What about accessories, shoes, bags? What about the luxury items for a special event? Home accessories? Sale rack? It's so DRASTICALLY different...and NOT good. What a bummer. They should not have kept the name... Guess we'll all be saving a lot of money moving forward...

    I grew up in nearby Cape May Court House and always loved perusing the crowded, vibrant racks at…read morePeople People. This past year, new owners took over the shop. I was looking forward to see how they would put their spin on a classic boutique in Stone Harbor. They still have a Lilly selection, although it's so much smaller than it used to be. I loved seeing some Instagram favorite brands like Farm Rio and The Striped Sheep in the racks, but like a previous reviewer indicated, I was missing the usual volume of fun inventory, cute, whimsical things you would only be able to find at the shore. It felt more like the boutiques I encounter in Manhattan. I also missed the warmth toward the customers. Not a single associate interacted with my mother and I when we browsed, which was incredibly disappointing for two, loyal People People customers.

    Photos
    Cute Lilly Pulitzer selection by the window!
    Cute Lilly Pulitzer selection by the window!
    Lily Pulitzer for days!
    Lily Pulitzer for days!
    Lilly agendas and accessories

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    Lilly agendas and accessories
    Boutique At the Beach

    Boutique At the Beach

    4.0
    (4 reviews)
    0.2 mi

    This is my second year visiting Boutique at the Beach and while last year I found many more items…read moreto purchase, as did my mom, I was still happy with what I found. I spent about $180 on 4 sale bras, a camisole, a leather fall top, and a pair of casual summer pants in a funky print. The bras I purchased last year, also on sale, have become my favorites so I was looking to add more. At this time of year all the jewelry is 50% off as are many other items. They carry some new fall and winter items as well as plenty of after season summer outfits, from mix and match from an Italian company, to mother/daughter bathing suits, short shorts and long trendy jeans. I visited California this summer and many of the items have a distinctly California coast vibe to them. One lady was shopping for a long dress and she looked good in at least two of the ones she modelled, all on sale for 50% off. Last year my mom purchased a number of the Italian one size outfits and was looking to add pieces to them, but the sizing this year was smaller than last year. The proprietor told us many people had trouble with the sizing this year which may account for why she had more left than one would want end of season. I find the items to be affordable for a bit higher end beach wear especially at off season. The proprietor knows her merchandise and is very helpful with questions about fit and quality. I know all of the items I purchased last year became wardrobe favorites, and I was slightly disappointed not to find the same number items I really wanted to take home. Never the less we may make one more stop before the week is out. I would say the clothing and accessories are mid priced for a beach town, different than you find in other stores, a bit beach trendy and would appeal to a mature buyer for some items and a younger buyer interested in California style beach wear. Let me say it is further up 3rd Ave than most of the shops so you can miss it, but there is convenient parking and worth a visit if you are shopping in the area.

    A favorite activity of mine when I travel is to go boutique shopping. I have my favorites in CA.,…read moreVA., and MD. BUT, I have to admit I may have found my most favorite a few hours from home and right near my second home. Boutique at the Beach has some of the most adorable CA style clothing I have come across outside of CA. And the prices? They are extremely reasonable. I purchased 14 items on my first shopping trip there- I couldn't stop! I will definitely be a frequent customer and stop by often to make some additions to my wardrobe! Thanks for such a cute shop!

    Photos
    View from front entrance
    View from front entrance
    Boutique At the Beach
    Entrance

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    Entrance

    Making Waves - jewelry - Updated August 2026

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