Such a beautiful store! I've been shopping here for 4-5 years...I love the unbelievably beautiful…read moreartisan designs, exceptional lines of jewelry, giftables, local artwork and last minute items to complete the perfect vacation! One of the nicest stores on Asbury Ave! The owner and employees are ALWAYS so nice and provide exceptional customer service! A real gem in OCNJ!

Traveled into Ocean City specifically to visit your shoppe. I needed 2 gifts. How disappointing to…read morehave to drive around to park, I don't do meters, then walk blocks to your shoppe, only to be greeted by a dark store and a closed sign hanging in the door. It was 11:30am. Your site said you were open! Needless to say, you lost my business today and in the future!!

While my family and I were down in ocean city for vacation, we stopped in my kids were super…read moreexcited to pick out some Pokémon cards. They checked out some gold Charizard cards. They each got one. We got home and went to our local card guy to have them checked out. He took one look and said they are fake. We were told they are rare and new collectibles and when we told that to our card guy he said that's a joke we see a lot of them and they are fake. Hoping the owner has a guilty conscience and refunds me. I TAKE CASH APP!!!

Owner was knowledgeable and was satisfied with my purchase. Not as overpriced as everything else on…read morethe boardwalk. Would come again.

We have been shopping here for many years and have purchased many uniquee keepsakes here that we…read morehave enoyed! Great selection!

recently visited this shop with a cage to transport hermit crabs , we bought 3 baby ones and 4…read moresmaller ones , we were told we had to buy another cage which is crazy. explained we have a huge cage at home and was using the little to transport only , they refused to sell the hermit crabs to us without the new cage. horrible service. this was the only place we saw the tiny baby ones for sale. we will never use this establishment again. It's a shame the employee did this in front my child which already had her mind set on the very tiny babies Otherwise I would. Have gone to another store .

A nice mix match of items Moving sale so everything is 50%…read moreoff Not sure where they are moving too

Nice year round Christmas store but the hours of 10 to 5 are ridiculous. They use to be on the…read moreboardwalk and they were open late and were always packed!! Only being open during prime beach hours at the beach is dumb.

5 Star. Get the biggest bucket they have…read more Enjoy. The best snack at Ocean City New Jersey. The caramel crunch with the peanuts....just fantastic. Note: bring your own bag, lid off. Thank us later.

If you haven't had Johnson's Caramel Corn, you haven't really been to "The Boards" at Ocean City…read more We grabbed a small bag (and a tub to take home) of their caramel corn and it was exactly what you'd hope for. Rich, warm, perfectly coated, and had that homemade taste that sets it apart from anything store-bought. It's sweet without being cloying, crispy without being hard, and nostalgic without feeling dated. This is caramel corn that holds its legacy with pride. What makes it hit even harder? It's tradition. My mom remembers getting it when she came down to the Shore with my grandparents, and here we are, still making that same stop, now with our kids. There's something sacred about that kind of continuity. The stand itself is pure boardwalk. No frills, no gimmicks. Just a steady stream of locals, tourists, and generational snackers getting their fix. Multiple locations across the boardwalk means it's always accessible, and the staff keep the line moving fast, friendly, and efficient. You can tell they serve a lot of caramel corn every day, and every batch still feels fresh. Whether you're doing a food crawl or just strolling after dinner, this is a must-stop. A Jersey Shore legend, plain and simple. You gotta go!

Permanently Closed. Loved this store, so sad that they closed. I used to love shopping there.read more

I love this store! Can always find something new and different there, never the same thing twice,…read moremost items are one of a kind. The owner Laura and her dog Zen are very friendly and greet you with a welcome! I give this store 5 stars and highly recommend to my friends a

Employees lie in order to make sales. Avoid this place and go to somewhere else to get your merch…read more When tried to return the outfit, was told I couldn't. Place is a huge scam, don't go here.

Absolutely terrible service and a complete rip off. Waited over an hour for two custom decal t…read moreshirts, the sign on the register said it would be 14.99 for a XXL and 9.99 for a Medium which was the only two things I was getting. My total ended up being $ 96.28 and they didn't even do a good job on the shirts, there were air bubbles under the design, the picture was completely blurry and it wasn't even printed on the shirt straight. Do not waste your time or money here.

I just love this store! I think it's one of the best on Asbury Avenue!…read more By the look of it, you'd think it would be expensive, but it's really not. Great and unique selection of varied items. I have been loving and collecting happy face paraphernalia since I was a kid, and got a great and adorable happy face tote for only $12. Very sweet young lady at the counter, and Prince was playing! Take a look when you're in town!

I rarely shop retail but loved this store. The aesthetic was very romantic or shabby chic but done…read morein a very fashionable, youthful way. What drew me in was the beautiful displays and soft colors. The clothing and accessories were all unique and the store is arranged by color. The staff was friendly and all gorgeous. They were a good representation of the store by their styling. It appears they shop were they work. Prices were in line with a trendy mall store. I was in both locations, which are almost across the street from each other. One is junior sized (although it wasn't advertised as such). As a larger woman I wish they would have carried size xl, but managed to fit in some large sizes. The other store is ladies wear but doesn't carry as much and although it had that same soft color aesthetic the style was more mature resort wear. They have several locations, including one focusing solely on accessories and just recently opened an online store. I loved the style of the junior store. Just wished they carried larger sizes. SIDENOTE: Both stores I visited were blocks from the beach in a very walkable area. Metered street parking was hard to find.