Here for 4 days from NYC with two kids. Had a great experience here. The quality of the…read morevendors/stock was top-notch and we left with two rain jackets, a mermaid outfit for our birthday girl, and a wand. A staff member, named Sophia, overheard it was my daughters birthday and made her day by putting mermaid glitter on her arm. They have toys, clothes, accessories, and do parties. Everyone was really friendly here, especially our sales associate (wish I got her name) and it was a great shopping stop for our family. Recommended!

Bowfish is one of our MUST visit places when we are in OCNJ! The staff is just wonderful and…read morealways so friendly! They wear masks now during covid even though after the mask mandate has been lifted since they interact with children on a regular basis and I really appreciate that as a momma is 3- 7 and under. The shop is adorable and has really unique clothing items and a great books selection! Just being in the store and exploring the nooks and crannies excites our littles! I can not recommend this store enough for anyone with little ones!

Great store with quality clothing. I come here every year to purchase the latest classic beach…read moreclothing. The new shop in Ocean City, NJ is stunning and Bobbie the sales associate went above and beyond in helping me. October 26'

Great clothing store on the Boards. T-Shirts and stuff. Shirts are the ultra soft cotton. awesome.read more

This store is especially for indulgent parents and grandparents of pint sized princesses. If you…read morelove seeing your little diva in sparkle, glitter, mermaid, princess or ballet tulle, this is the place for you, IF you have the money to spend on frivolities. The clothes and assessories here are adorable. Seasonal dresses are nice prints and very much the kind of thing indulged little girls love! I could have bought one of everything for my own little cutie pies. As it is, this year and last I only bought one item as budget is not unlimited. They will personalize with names or whatever you want in gems and sparkles. There are shirts for birthdays or first days of school, to name a few. It seems they cater to probably 1 year olds to 7 year olds - the ages where they either don't yet realize they are frou frou or the ages where they freely choose it themselves. After that I guess peer pressure sends them in the direction of jeans and crop tops. I gave this store 4 stars because they seem to only have one employee who has to wait on customers, do the garment personalization, answer questions.... i always seem to wait way too long to check out with my one item. The place is always hopping with women wanting to buy, but for me the price point is way too high even at 20% off a summer item in fall. Some of the precious fall dresses were upwards of $70. That's a whole lot for a toddler or preschooler. Still, as long as my own little granddaughters remain willing to wear what Gramma buys them, I will be drawn into the fairy land that is Bad Kitty.

This review is for the Stone Harbor location - the sales associates could not be more disinterested…read morein helping customers. My kids wanted to do the collars for the stuffy section. You would think the associates would offer an explanation of anything. I came over to ask and she pointed me in the direction and said everything's there. Then one associate walked over to show the charms drawer. Every drawer was empty except the letters, and even the letters were not all there. You're creating this experience for a child, maybe put some effort into it? Seems like they are there for a paycheck, and that's it. My kids picked some charms, added them to the collars. There was no explanation of anything else. What a crappy experience. Seems like a great idea but you need people that actually want to be there and like kids, not the people you had working.

great selection they will facetime and send photos if you live out of town which is so convenient…read morebecause I live in New York. they give very customized service and will wrap items for special events or holidays! love this boutique its a must stop shop for any trip to the Jersey Shore!

Cute overpriced clothes are not worth being treated like an undervalued customer. If you are…read morebuying clothing on sale they do not offer gift boxes because they apparently cost too much for your $100 purchase. NOT WORTH THEIR ATTITUDE!

Very helpful - lots of choices! I'm loving my Brooks sneakers. The fit is perfect. Highly…read morerecommend!

As a lifelong runner I can attest to the fact that feet do change with time. After a 6 year break I…read morethought I could get right back into running with the make and model of shoes that had gotten me through a half marathon. Once those weren't comfortable I went to a chain store that was able to point me to a neutral shoe that I thought was comfortable but ended up injuring my feet, plus every run felt like dead weight. I finally went to this store and received individualized attention that pointed me to a brand I had never even considered. Pam spent about 30 minutes discussing and trying on shoes with me, and my feet have been happy ever since. Avoid the chain stores; go here and you won't regret it.