horrible. don't go at all. steer clear . The service was horrendous, the prices were totally…read moreubsurd, and the lady went over to talk to the e salesperson about us. terrible. 0 stars if I could

Very rude customer service. Wouldn't let me try on a pair of sneakers to see what size I would wear…read morein a certain brand. Took the box away from me with one sneaker in it before I could try it on.

Very helpful - lots of choices! I'm loving my Brooks sneakers. The fit is perfect. Highly…read morerecommend!

As a lifelong runner I can attest to the fact that feet do change with time. After a 6 year break I…read morethought I could get right back into running with the make and model of shoes that had gotten me through a half marathon. Once those weren't comfortable I went to a chain store that was able to point me to a neutral shoe that I thought was comfortable but ended up injuring my feet, plus every run felt like dead weight. I finally went to this store and received individualized attention that pointed me to a brand I had never even considered. Pam spent about 30 minutes discussing and trying on shoes with me, and my feet have been happy ever since. Avoid the chain stores; go here and you won't regret it.

Little pricey but they have great sales. Just need to keep checking out the store each time you…read morevisit.

Great selection and pricing! Staff are always helpful, brand "surfer/beach" clothing, plenty of…read moredressing rooms and they have a bathroom ; )

A literally big staple in O.C. on the ever-lovely Asbury Avenue…read more Did you forget your pool noodles? Sun tan lotion? Do you want some reasonable souvenirs? This your jawn! They have really nice tees too - even long sleeved ones! Years ago I was nice to some local and he FOLLOWED ME TO THE BOARDWALK! Ehh no thanks! Cute place - it reminds me of Woolworth from eons ago! Good prices and stocked to the hilt!

Great little five and dime that has just about anything you need. Looks and feels like you stepped…read moreback 20-30 years when you enter, and staff was helpful. Careful, prices on beach needs (sunscreen, toys, etc) are much higher than other places closer to the beach. Come here for the nostalgia, not to stock up on beach supplies.

My 2 kids did a surf lesson with Matt & had a blast. He was very patient & a great teacher & both…read moreof them were standing, riding waves most of the lesson. highly recommend.

Took the whole family for surf lessons. Super cool instructors who knew how to have fun while…read morekeeping everyone safe. Will be returning for the surf camp next year!

Need a hermit crab?…read more Garden Nome? Maybe some 3rd rate knockoff salt water taffy? A toilet brush? Cheap Chinese plastic beach toys/chairs/etc? In a perfect world you would try and avoid coming here as the prices are whack and the only way you should consider anything here a "deal" would be if you make the mistake to try and buy it on the boards. My sister in law bought four beach towels and a beach bag here and dropped a Benjamin in the process. I mean sure there were some cheaper towels but of course they had a thickness that bordered on being translucent. If you're of an old enough vintage and can remember going to a Woolworth or a similar 5 & 10 then the initial old funk odor when you walk in the front door will bring back many memories. If you're rental is nearby and you don't mind paying extra for one or two things then I suppose Hoy's isn't too bad but if you need a laundry list of things then make the trip out to Target in Mays Landing. While not as unique or funky as Hoy's it's also a hell of a lot less $$$.

I always stop here when we come down- it's cheaper to buy things on the Boards but in a pinch this…read moreplace is great! You can find literally anything there- from cloths of cards to toys to housewares- it's all in there. It's an ocean city staple- we always pick up a puzzle from there for our annual family beach vacation! I also like to pop in because it's now tradition! If you need something- Hoy's will have it!

I've gone the the Islander a few times over the past couple of years and gotten some nice things…read more The clothes seem overpriced to me, though I have found a cute dress or two in the past, and they have held up well. I think the best section is the home goods/ gift section. They have some cute, reasonably priced items like wall hangings, candles, and decorative dishes. I got a $4 ring dish this year. It is a good place to shop for little gifts. We did have an odd experience this year. My mom and I were carrying around some decorative dishes (one each) we wanted to get while we kept looking, and employee walked up to us and asked if she could please hold them at the register. I think some stores along the boardwalk are having trouble with shoplifting, but the interaction was a bit uncomfortable.

Wandering around the Boardwalk on a beautiful fall day, we stumbled across this place. It's really…read moreadorable - lots of items that are one of a kind or that are not typically found in chain box stores. It was not too crowded inside and the displays were very pretty. Great place to pick up a gift for someone.

Prettiest boutique I've ever been in!…read more I probably tried on 20 items I felt bad but they were so nice and helpful! I wish this store was my closet it will 100% be a visit I take every time I come back to OC!

Their customer service was very bad. The older woman, who seemed to be the manager, was very rude…read moreand short to my friend. The girls that work there are not helpful either, I asked for a different size in a top and it seemed like I asked her for her first born child.