In my book, there are very few businesses to which 5-star reviews don't do justice. In these extremely rare cases, it doesn't matter how well the reviews brimming with detailed descriptions of the business are written. They inevitably fail to capture its awesomeness, not because the descriptions are inadequate or words don't sound accurate, but because there are things about the business that are inexorably left out of description: things that cannot be represented by words; excesses of wonderfulness that words cannot describe.
In some non-western literary traditions, when a poet (mostly male) wants to describe his beloved, he starts with describing both her physical and mental beauties with the hope of conveying to the reader the awesomeness of the beloved. He may write that the beloved's hair is darker than the darkest night and longer than the longest night of the year; that her eyes are bigger than those of a gazelle; that she smells better than musk; that she's tenderer than rose petals; that she's more caring than a self-giving mother. After exhausting words, the poet usually finds himself unable to fully carry out the task he's set for himself (i.e., describing the beloved.) It's when he has no choice but to finish with saying that in addition to what he was able to put into words, his beloved has "the thing." "The thing" is a place-holder representing all that cannot be described and indicates the poet's insufficiency of words--the very thing at which the poet must be good.
Let's save us some time and get straight to the point: Rustica Bakery has "the thing." It is one of those rare businesses that call for an ode, not a review. Rustica Bakery requires a paean, not stars. Don't words like rich, chocolaty, and brownie-like, although accurate, lack the power to describe Rustica's chocolate bouchons? How can words like crisp crust, flavorful, and excellent with butter and jam do justice to its French baguettes? Who in their right mind thinks "a brioche French toast slice prepared with orange-flavored syrup, frangipane, and sliced almonds" depicts Rustica Bakery's Bostock? Isn't it true that something vital is always left out of description, regardless of the words one picks to describe the bakery's pistachio chocolate Danish or the vanilla éclair with chocolate glaze?
"The thing" is not at all poetic; it is at best a hedge--it's what the poet must avoid as it reveals his inability with words. It seems very odd that a poet draws on something non-poetic. But if he wants not to betray his beloved, he has no choice other than letting the uncreative word "the thing" betray him. The same is true about my review of Rustica Bakery. It's not a real "review." It reveals my failure in writing a true review. But if I write a "review," I would betray my love of Rustica Bakery! read more