I am a calm and nice person I believe. Came in to buy a truck and was told to sign a paper before even telling me a price. When I questioned signing the paper it turned into an argument that ended with him saying give me a shoe or something. I put my keys to my Acura Integra on the table which then turned into me being a horrible person and throwing my keys around. I've bought many many cars in my life, my husband has a business and he buys a lot of company vehicles. Never have I needed to put up collateral for getting a price! I wouldn't even offer to run my credit then to see we have 860 scores. It was an awful experience. It finally turned into "well if you can't afford this truck then you should just leave"....well we left...needing to say rich ford needs to work on employee salesmanship...hoping this doesn't happen to anyone else. I felt so sad for the disrespect to my husband especially. Who wants to hear you aren't "good enough" to buy their vehicle. Not a great way to get business.... read more

We blew a tire out on our way to Mt. Rushmore and Rich Ford got us a new tire and had us ready to get back on the road in no time. The service man was awesome, very friendly and understood our since of urgency to get back on the road. read more

I feel the time it took was long considering I had an app. and they knew why I was there I was sold the wrong keys it was a mess and I was not told I needed tumblers which I would not have needed with the correct keys . read more

Service department sucks! Today was the second time I brought my 2017 F 150, which I purchased at Rich Ford, in for minor service. The first time I just wanted an oil change and made an appointment. The service writer, Briana, told me it would take two hours. I said, I just wanted an oil change, nothing else. She told me they would have to do a complete inspection....on a new truck with 6,000 miles. I left. The next, and last time I will take it to Rich Ford for service, I wanted my tires rotated as they have 11,000 miles on them. Again, and maybe I'm just getting a bad service writer, Briana told me it would be $60 bucks for a rotation and balance. I told her it was still under the 12,000 miles warranty which my 2017 Ford Warranty guide specifies free balancing. She says because I don't have a service warranty they have to charge me. Again, I left. 0 for 2. As I said, their service department sucks! read more

Hands down the worst service I have ever had. No need to post all the details here - I have talked to managers, service advisors and Ford Motors directly - so they are well aware of the issues they have. The gist of it is they like to lie and rip their customers off. I can't believe I put up with these people for 3 years. Happily no longer a Ford owner! read more

On Thursday, I was on the last day of a 1700 mile trip when a transmission alert appeared that stated my transmission needed service immediately. The van was running okay but I went to the Ford dealership to see if they could take care of it. The first employee that I met was a beautiful, mature woman in a leopard shirt who immediately greeted me and took me to the service department. A wonderful young man named Lucas Lopez had me bring the van into the service area. The nasty alert light didn't come up after I restarted the van but my tires were low on air. Lucas filled them up and advised me to get new tires when I got to Phoenix. He was kind and helpful even though it wasn't going to lucrative or long term. He was just a really nice guy. My husband died earlier this month and I was on my way to bring his guitar and some memorabilia to my daughter. It was heart warming to be so well cared for by a stranger during this time. Thank you, Lucas! read more

If I had a choice I would give this place 0 stars. Bottom line take your vehicle somewhere you can depend on and if you want to have it back on a timely manner with no excuses. Even the managers suck! They don't even return your phone calls, they just don't care there! Supposedly they are 4 days out on everything so your car sits there 4 days while you are out a vehicle. They offer rentals but they are also 4 days out! Incredible read more

We purchased a new Ford here not long ago and the low fuel light is coming on despite having 1/2 a tank of gas. I stopped in to get them to look at it and was told it would be 3-4 days before I could get my car back --- REALLY 3-4 days to look at, eval, and fix a NEW CAR THAT HAS LESS THEN 2,000 MILES ON IT. So I asked if I could get a loaner car and was told that is against their policy... I am so done with this dealership (this is not the first issue I have had with them - but will not take up 5 pages on this review to highlight them all) - I called another local dealership (the one I had purchased my Ford Raptor at as a matter of fact) and was told to bring it in whenever and they will get it back out within the hour!! GOODBY RICH FORD - you will NEVER get a recommendation from me EVER..... read more

These guys are friendly and professional, I mean sure I'd like my car back a bit sooner but the diner and free stuff in the waiting room make up for that hour and a half of my life. read more

I took my e350 here after somebody tried to steal it. The ignition switch was destroyed. They told me it had a chip in the key and each key would cost 125.00. Plus the cost of replacing the switch. 500.00. They explained they had to reprogram the keys to match the switch. When I arrived to pick it up and pay the bill they handed me two keys that did not have a chip in them which means they don't need to be programmed. However the bill still was including the chip key price and the program fee was still being charged to the bill. When I asked about the keys that were basic keys. I was told that they are normal keys and need not be programmed or chipped. I asked to speak to the service manager who agreed to reduce the bill by $35.00. Only. And continued to charge me for the expensive keys instead of the regular keys and then charged me to clean and service the battery cables and an additional fee for towing it 1.4 miles. $300.00 towing fee! I was reasonably feeling cheated by their tactics and reluctance to charge me appropriately for the service of my vehicle. I'm very unhappy with the service I received from this dealer. When I needed a new tail light I went to Rio Rancho dealer to get it. I feel they cheated me and expected me to just pay the fee and leave. Without noticing that the keys were not chipped or programmed. Even after they told me these keys are chipped and programmed. They did not even get my name right on the invoice. Now I get an E-mail asking me to bring my truck back to them for service. We haven't seen you since the last service of your truck please come in for an oil change so we can F***K you some more even though we don't really know who you are by name. I called them and explained the reprehensible service I received and explained that I felt cheated and lied to by their business dealings with me in the past and explained I would under no circumstances do business with their location again. I sold the truck and bought a GMC! I asked them to take me off their e-mail list and never contact me again for service based on the fact I sold my ford and would never need their services again. I am still getting e-mails from them asking me for their business. Even though they still don't have my name right!! I am very disappointed with this FORD dealerships tactics and feel they will cheat anybody that doesn't know the difference. I recommend not doing business here. If I didn't recognize the difference in the keys I would have been charged for something I did not receive. I called and asked them to take my name of the e-mail list and never contact me again. But I still get e-mails that just really piss me off and remind me how they took advantage of me and refused to adjust the bill even after I told them They charged me for the keys that I didn't need. Beware of this dealership! Every time I get an e-mail, I have asked not to get I am reminded of what experience I had here. Rich ford is a bad dealership that thinks they can get away with anything that the customer doesn't know better. Beware! You have been warned. read more

Way better service than Power Ford! I had to wait a few minutes to be helped by a service advisor but they are worth the wait. They were polite, helpful and answers all my repair and warranty questions. I appreciate the no nonsense and direct answers I received. They made it really easy to decide that I wanted them to repair my new car. I may even return to purchase a vehicle from them they were that great. A little pricey for repairs but that's the dealership markup so that's no surprise. I would recommend getting an appointment as I noticed it streamlined the vehicle drop off process. Good people and dealership. I was impressed to say the least. read more

Horrible, just horrible. I have a 2011 Mustang GT premium. Over the past couple of weeks, the A/C hasn't been working very well. In fact, when it works it is barely cold and blows warm air intermittently. When the A/C doesn't work at all, the car overheats. Steam, overflowing radiator, pulling over to let it cool...... So - I call Rich Ford in Albuquerque on a Monday morning and I am told they can look at it right away. I take it in, the service advisor who was very friendly, says they can't look at it until Wednesday. I tell them that the lady on the phone said they could look right away, but he can't help me. Anyway, I leave the car with them about noon on Monday. FRIDAY - I have to call Rich Ford because I haven't heard a peep from them yet, nothing all week -NOTHING. The lady I spoke with apologized and said that was unacceptable and she would have an advisor call me. Sure enough, the advisor called me and said they hadn't looked at it yet, but would do it before the end of the day. Later that day, I got a call from the advisor who said they drove it around and the A/C works perfectly. Frustrated, I said again that the A/C doesn't always work and it would eventually be hot. He asked if they can keep it another day and they'll try it again. Late Saturday, I get a call saying that the manager drove it and checked it and it's blowing cold, no codes. I tell the to keep trying. They kept if for one more week and I got a couple of callssaying they drove it and everything is fine and my response is to keep trying. On Thursday I get a call saying there is nothing wrong, no codes and I should come get it and pay for the bs diagnostic they supposedly performed. I go in, pay - no one is there that I've been talking to. Some rude kid hands me my keys as if I inconvenienced him and I get in, drive 10 mins down the road and the a/c blows warm. I was furious. Rather than making a scene, I go home and sleep on it. I start the car Saturday - hot air blows. I start the car Sunday, hot air blows, same Monday and same Tuesday. Ridiculous. I doubt they even worked on it. Rich Ford service sucks, I will never go back and I recommend no one else waste 2 weeks like I did. read more

I recommend this ford dealership if you need to buy a car. I didn't buy the car here but got it serviced here. I had a minor fender bender and Rich Ford service department did a fine job with the repairs. I called around for the quotes and Rich Ford gave a good deal. The color match and the car look as good as new. If they did this good of a job and I didn't even buy my car here- I'm for sure going to buy and recommend friends to come here to all their auto repairs. read more

Great place to having a car or have it serviced!

Zero or no star would have been an acceptable option. Car sat there 7 days, not being touched. No calls, no communication!!! Who needs to work??? Then outrageous estimate of $1,600 and it cost us less than $80 to change the plugs and got it running without their convincing argument of what needed to be done. ($571 for a tune up plugs and boots). The other stuff was minor and no need to force a young man to spend money he does not have. Very disappointing!!! read more

Bought my escape here 2 yrs ago and still go there to service my car. Even though it's a 30min ride from my place. Excellent "the works" package for semiannual service on car in terms of cost and quality. read more

Bought a 2011 Ford Ranger in 2011. The process took a painful 1.5 months to finish the buy. Seven 35 mile round trips, not even an apology for this inconvenience, having to re-sign paperwork at all of these visits, and another month after that for the payoff for my trade-in. Not so great experience, in fact absolutely terrible. read more

I have a five year service plan with Rich Ford for my 2011 Explorer. I have had my vehicle serviced multiple times over the last five years. The service ha been prompt, on time, and dependable. I have not needed to come back for problems after any service. The service staff have been polite and knowledgeable. Morning service is also made more comfortable by having the Mustang Café within the dealership. The café is nice for coffee or breakfast. read more

We own a 2013 Ford Hybrid Fusion. Up to a month ago I would have given Rich Ford 1 star. Their service department was a mess. I have noticed in the last several months that they are making improvements in regards to how they handle our vehicle maintenance. It is not perfect but they are making improvements. read more

Went here for an oil change and was told it would take one hour. It took nearly three hours to even hear back from my service adviser, and apparently the work had been done but he went to lunch and nobody thought to inform me nor take over the responsibility of closing the job. They offered no practically no compensation for wasting so much of my time. Edit: The service manager has since reached out to me and assured me that the lack of communication displayed yesterday will be addressed properly. Since something is being done to prevent situations like this from reoccurring, I'm happy to say I now view the dealership in a more positive light. It was unfortunate that this happened on my first visit but I'd now be glad to give them another chance. read more

Bought my Mustang in July last year. Had it in for scheduled service three times since then. 5, 10, and 15k mile service. Service staff in the quick lane is always very attentive and fast. I've usually sit down in the waiting room and do work while the car is serviced. Complimentary coffee is always nice too. Had no issues so far. They are quick to address warrantied items, and even if something is disputable they are sure to explain the situation well. Have had no need to take the car anywhere else. read more

I went there 2 weeks ago for two recalls for my freestar. They told me they need a time for supplying parts, it was okay. Then call me to tell that all parts are ready and they scheduled for the service 8 days ago. I gave my car for fixing recalls, they contacted me again that they were fixing it, but they need another part which is out of recalls, and they want me pay it from my wallet and I said okay for that. They promised to give back my car for Monday. It did not happen. They postponed to give back my car for Tuesday. When I went to get back my car on Tuesday, they said the parts for recall did not receive yet (?) Why all the lies used by them? They did not offer any car to drive for all those times. Recalls are not my problem, it is Ford's problem to drive my car safely. Plus, I have lost my trust for them because of their lies. Only they said "I am sorry", to be sorry is not solving my problems. I do not want to hear how they are sorry. It was only good thing they offer to pay half of price for extra parts, because I told them I am not working for now. On the other hand my wife needs to use our car for her job. Service manager Crystal was perfect at the beginning, but they told me she is in vacation. Conclusion: I and my wife have no car for a long time, they did not offer any car during this problem because of their fault and lies. I have no idea when my car will be ready and what I need to do else? read more

Rich Ford was a major disappointment. I purchased two new 2014 vehicles from them. The Fusion was perfect but the F-150 had three issues within the first 45 days. I read about how I was going to get the run around online and sure enough, the service guy told me they couldn't get me in that day just bring it back whenever and that an appointment would not make a difference. That's comforting. Never did he just say we'll get you taken care asap of since you shouldn't have any issues less than two months after buying a brand new truck from us. Frustrated at this point that I didn't just go with a Tundra, I figured I'd ask what they would give me in trade toward the all new aluminum body 2015 F-150. I almost fell off my chair when they their sales manager gave me a low ball offer of $27.5K. This is after I just purchased TWO brand new vehicles from them just two months earlier. Really, my truck is now worth $10K less than what I paid just two months earlier with only 1K miles on it? Then the sales manager condescendingly attempts to confuse a math major with math by saying why it's only worth the amount he calculated. He also pulled out my last deal to say they really didn't make that much off that deal (as though giving me a low ball offer was payback) and so they couldn't offer as much. Wow! Heck, at least call the bank and ask what they'll require down for me to get the 2015. To top things off, it turns out they don't even have the trucks listed on their web site as "Just In". How misleading is that! Incredibly, I called their extended warranty company to cancel the extended warranty coverage since I'm not happy with the truck and don't plan on keeping it long. I get two options and I press one for Horizon Companies and it rings twice and then disconnects the line. Really Rich Ford, this is the company you choose for your extended warranty coverage? They don't even have a legitimate web site. Bottom line is go elsewhere for your Ford or if you're undecided on a truck brand, get the bullet proof build quality of a Toyota Tundra. It doesn't ride quite as nice but you'll be much more likely to avoid three mechanical problems within the first 45 days of ownership. Rich Ford will low ball you for your trade. Even though Power Ford doesn't have the selection and are owned by the same corporation, they'll likely give you more for your trade and you'll get better service. read more

Don't trust the service department as far as you could throw them. I like to think that the people I pay to work on my vehicle know what the hell they are doing but that is not the case here. I took my car in for a simple transmission drain and fill and they gave it back to me with a leak. Wow. Jiffy Lube could have done better. Incompetence is a terrible thing. read more

This was only Ford dealer in Albuquerque who would take my order for. A 2019 Bullitt Mustang thanks Jeff I Love my car

They have very poor customer service. Had to call multiple times to try and get some to give me a key for a car my family bought since they did not give a second key. They refused to give us a key and claim they gave a second which the didn't. They are liars and take advantage of mentally ill veterans. read more

UPDATE: Paul, the head of the service department, did help me after this. I would say it is clear he is interested in customer service, and he was the only person who was completely up front with me which I appreciated. I still don't know what the problem was with the people who aren't Paul though, but I know that if you have a problem he does care about fixing it. read more

Recently stopped in Albuquerque while traveling across the country in my 2016 Ford Transit van with Ford extended 7 year 75,000 mile warranty. The van had approximately 19,000 miles one it. The Air Conditioning had stopped working. I, as anyone would, expected it should be an easy to determine warranty fix. However, that's not how Rich Ford looked at it. Because the Air Conditioning system had previously been worked on a couple years ago by another Ford dealer Rich Ford claimed it was the other Ford dealers' fault. They claimed I could pay approximately $500 to have it fixed, or they could call the other dealer and try to get them to pay for it. Keep in mind that I was traveling across the country on a schedule and I had advised the service writer of that upon my first contact with her. I specifically said that I needed to be on the road before 10 am. Because of the travel schedule, I had set up an online appointment for drop off at 0700, and had waited in the parking lot by 0620 to insure I would be first in line. Eventually, at approximately 0930-0945 is when I was notified that I needed to pay for an obvious warranty issue. I advised them that I was out of time and would finish my trip to CA without A/C. Then I was advised I had to pay an $85 diagnostic fee. The fee was charged because they determined it was not warranty. Luckily, upon confirmation of the service writer that I had not been advised of a possible diagnostic fee, service manager Jerome Trujillo waved the fee. Mr. Trujillo was extremely rude and tried to guilt me into paying anyway, claiming that I caused the technician to not be paid. If the owner of Rich Ford or the General Manager chooses not to pay employees when a mistake is made that is their business practice and I feel sorry for their employees. As a life long motorsports enthusiast, racer, and current race team mechanic I have many close friends that own, manage, or work at dealerships as well as OEM manufacturer positions. This experience by Rich Ford Service (they shouldn't use "service" in describing what they do) was excruciatingly horrible on so many levels. I guess I'm not surprised based on their overall rating. Clearly I'm not the only person treated in this manner. If you have any choice at all I recommend you never have your vehicle "serviced" at Rich Ford. read more

HORRIBLE SERVICE!!! Do not buy a maintenance contract waste of money tying you to place that takes over 2 hours with an appointment for just an oil change. This has happened more than one time, not just a "bad" day. Apparently they need to not even schedule appointments as it will not help with your wait time. "Quick Lane" is just a sign not a business model. Today's oil change appointment was at 10:00, told at 11:00 they had not even started it. 11:51 I am still waiting!!! read more

Our vehicle has been in the service department at Rich Ford twice for a problem. We have a 2015 Edge, purchased in 2016. The first time was a key fob problem six months ago. It was kept two days and we were given a loaner when we asked. Our car is in again because it wouldn't start. It has been there two days and has not been looked at yet. My husband was told that we would need to pay for a lease vehicle if we need one. When we purchased the vehicle, we were invited to a dinner so they could tell us how good their service was. Well, we have found it to not be good for us. read more

BEFORE YOU BUY AT RICH FORD READ THIS: Recently, my father ordered a new truck from Rich Ford and he had a very bad experience. On Decemeber 20th he went into Rich Ford on Wyoming and placed an order through the commercial truck department for a 2014 F450 Chassis Cab that had just about every option imaginable that you can order on a truck. He is starting a new business and was relying on that truck to get going. Around the same time he placed an order for a utility body for the truck at the cost of $14,000 from an outfitter in Albuquerque. The truck came in March 27th, nearly 3 months later, when he was told it would be here around the middle of February. Not only did it come in late, but it was ordered with the wrong color interior! He ordered the charcoal black interior due to it being a work truck and not showing the dirt as much, and it came in with adobe tan interior which is very light and would get dirty easily. This is not the type of truck that is in stock so you can't just pick out a different one on the lot. The dealer offered to take $1,000 off at first, and then $3,200. My father stated that he did not want the truck and it was not what he ordered. He asked if they could get a new truck with the right interior ordered asap. Their response was that there was a price hike from the 2014 to the 2015 models and it would take 3-4 months to get in. The price of the truck that was mis-ordered with rebates applied came to about $58,000, and the salesman told him they would not do anything with the price of the new truck and it was about $68,000 for the 2015 model. He asked for his $3,000 deposit back and they said they would refund it. Before you buy a vehicle from Rich Ford I would highly consider not doing business with them. My father has ordered 5 trucks from them in the past and they will not try to fix the situation and order the correct vehicle that he wanted and waited 3 months for already. This is horrible business practice due to the incompetence of the sales person who placed the order and even worse on the management's part to not honor the price originally agreed upon for the truck with the correct color interior. He is now out $14,000 for a non refundable custom utility bed for a truck he does not have. I would recommend going to a different dealer before doing ANY business with Rich Ford. Cameron Mayer read more

I have purchased over 10 fords over the years and am happy with every one of them. Especially my mustang. ;) All work has been performed by mechanics at Rich Ford and have never encountered any problems.They are always friendly and seem to go out of their way to make me happy. If I did have a problem it was minor and they address it promptly. read more

been driving fords all my life i even bought 2 cars from rich ford - i test drove a fusion love it and ready to deal - internet price is listed $16995 - autotrader dealer asking price is listed at $16995 - they tack on an extra $2000 to the price of the car - for a total price of $18995 + TTL - manager must have learned his craft from P. T. Barnum. Sorry i am no sucker...........taking my business someplace else... read more

I purchased a new 2016 F-350 crew cab diesel, it was a great truck for the first year. Then it blew the hose for the turbo, I went to Rich Ford. The service advisor idk if can name him? But he looked at my truck and knowing that the hose was blown, he told me that it wasn't covered under the warranty. Bumper to bumper and I have to break the one thing that's not covered? He told me that they didn't have time to work on my truck, they were three to four weeks before they could even think of looking at it. And he didn't have a loaner that I could use. He accually told me that I would be better off taking it to Power Ford so they could work on it. I was in total awe, I finally took it to Capital Ford in Santa Fe. Now I felt more confident that I would get my truck fixed, the guys at Capital Ford greeted me with a smile and made me feel like I mattered. Something I didn't get at Rich Ford. I just wish I had done more research on Rich Ford, now that I went through all the headaches and hard aches I read the reviews? A day late and quite a few dollars short, I would have never bought a truck from them and I will never go back. read more

If u have time to wait on a oil change then this is the place to come. I just moved here and needed the first oil change on my new car. The greeter, mark I think, was so sweet attentive. I arrived without appointment at 810am and was done at 10am. They give military discount. $48 total with rotating tires too. Only wish that they do at some oil change places is clean the windows. But not worth taking a star away for that. read more

I was sitting at the bus stop at Lomas and Wyoming, northbound, when the gentleman hired to spray down the vehicles sprayed me, the glasses on my face and the smart phone in my hand with water. When I called management, the female manager basically acted like there was nothing she could do because it's not an employee but she would mention it to his boss. No apology. No acknowledgement of my hardship. My work purchased our sales vehicle here. I will make sure it's the last purchase there, ever. Thanks for the wet phone!! read more

Good reviews for Rich Ford here, and I'm surprised. They don't match my experience at all. I bought a new Ford Fiesta a year ago, and paid cash. Just under a year later, the blend door actuator went bad, and now I have a knocking under the dash on the passenger side every time I start the car. Since the car is so new, and the repair should be under warranty, I took it to Rich Ford for repair. They told me it would take two days to diagnose and then repair if the repair was covered by the warranty. I called today and they told me that my "service rep" was off for the weekend, and that the car would not be looked at until Thursday or Friday of next week. "You have to be kidding me," I said. Nope, they said. We have a backlog of repair work, blah, blah, blah. I now feel like a sap and a fool for buying an american made car, especially a Ford. Heck, Ford can build an entire Ford Fiesta faster than Rich Ford can fix one. The Cologne plant can build one in 86 seconds. Google it. I should have stuck with a Hyundai. That is what I drove before the Ford. It was a little Accent hatchback, and it was the best car I ever owned. Don't buy a Ford Fiesta, and don't buy anything from Rich Ford. It will take a week to fix, and they won't take your concerns seriously when you take it in for repair. I'll never buy another Ford ever again. read more

I visited Rich Ford to purchase a rim for my Explorer, I prepaid in advance for the rim and core including sales tax (although Rich Ford did not provide me with a detailed receipt, just my copy of the credit card slip). I was given a quote of $30 to install the tire which I was reasonable (again not in writing). My son asked me why they had charged me for the core and suggested that I make sure the damaged rim was returned to me or the core charge be refunded. The rim came in sooner than expected, The tire is replaced and I am handed a bill for $54.94 and no damaged rim or refund on the core charge. I ask the sales person Antonio to explain the invoice which he cannot do he proceeds to make excuses, runs back and forth between the service manager and myself at the end of which he presents me with a new charge of $63 and change and a box with my rim in it. I again question the invoice, he tells me the charges are $30 to install the tire and $10 shop supplies and $23+ for tax. I complain $23 in tax on $40? He then tells me that they did not charge me tax when they billed me for the rim and core. I reply your invoice clearly shows $207.90 for the rim and $50 for the core that is $257.90 you charged my card $276.76 what the difference. He tells me there is no difference, he goes back to the service manager Crystal again. I wait some more and he comes back to get me so I can talk to Crystal who proceeds to tell me the same thing. I am a little upset by now and I explain she shows me a printed copy of my credit card receipt without detail, I tell her how can $207.90 plus $50 equal $276.76? She then calls some wizard in accounting who tells her I had been charges sales tax already. After paying $43+ to have my tire installed on a new rim I have learned a valuable lesson. Don't walk out of Rich Ford without a written estimate and a complete invoice for anything you have paid for. Do not trust them to do the right thing, they will try to rush you out so you won't question your invoice. I give this place less than zero stars. Thanks to the cashier (Alicia?) and Jesse for their excellent service. read more

Took my powerstroke in to test motorcraft batteries. Had a bad battery on drivers side so they changed it under pro rate warranty. Two hours later and guess what? Replaced my good battery with new one and left MY BAD ONE! If they cant even get this right you gonna TRUST them with your POWERSTROKE. Not me. Go to New Mexico diesel power.They did my egr cooler, oil cooler and turbo at half the price of (RICH) ford. Service manager sucked and her boss told me to my face that i probably would not be back and that he was ok with that. He is right. No diesel. USE POWER FORD. WILL PUT SERVICE MANAGERS NAME AND HER BOSSES NAME SOON. read more

After my previous experience with a local "stealership" and the beyond horrible service I received from them, I swore I would never buy another new car again. Rich Ford changed my mind, with beyond EXCELLENT customer service and actually TRUSTING their customers with overnight test drives, I was blown away. Went to another dealership to compare test drive against the Ford Edge and that dealership (owned by the same company as the one I had the horrible experience with before), wouldn't even let me test drive alone for 1/2 hour just to see if my elderly mother could get in & out of the vehicle. I was speechless, not even 1/2 hour! Was told I would have to complete the sale first, didn't matter to them if Mom could get in or out! From the time I got there until I left, each team member that I dealt with at Rich Ford made me feel valued. No other dealership in the ABQ area has done this. Thank you for the stellar service! read more