Indeed under new ownership! Small but charming store with very helpful attentive staff…read more Has everything the serious fisher could need. Not sure why the previous owner inspired such low ratings but I saw only good things here!

Under new ownership! You'll struggle to find a better selection anywhere in the northwoods. Custom…read morecolors, high end tackle, they have it all! The new owner and family were extremely friendly and helpful when I stopped in. Glad I did! Guides choice will be back to the top of the list when I'm looking for bait in ER

Lousy attitude. My son tries to return an unopened, still-in-box inflatable, with receipt. Store…read morerefused. Yes, sign says no returns, but unopened? Don't shop here.

I have a hard time believing the other reviews. Perhaps that is someone local that has an axe to…read moregrind because our experience was 100% the opposite. Super polite staff welcoming us with a smile upon entry. I had five children with me and they were super patient and accommodating. Very helpful to my fishing naïveté as well as we selected poles and other items. Happy to purchase from them and happy to return when we visit Eagle River again!

Great selection in a small shop. Great live bait selection too. We picked up some accessories and…read morelures.

love this place and the service! i might never catch a fish…read morebut they have all the things i need to keep warm and safe while out on the ice. they also have those cute pink bait fish. thanks kurt!

New Owner, Elisha is noe the owner, It's Now! Even Better, she did a Complete overhaul, you would…read morenot recognize it. Class act. A+ shop. PATIOT BAIT and JIGS,

This place is amazing!…read more Best bait shop I've ever experienced in the Northwoods. With so many Lakes around the region, they were super knowledgable about all the surrounding lakes, and really help equip my fishing trip with what I needed - but nothing more. If you wanna know the hotspots, and what the fish are biting that day, definitely come here first.

This is the only place that I get fishing bait and bow gear! I love supporting small businesses and…read morethe owner/cashier is so nice! Her very docile friendly dog is even able to roam the place and it's fun to pet him and ask him which bait to get! Haha! They have everything I need! Yes it is at small business prices but hey they don't have the kind of income that chain stores get (honestly big box stores shouldn't get so much business anyways)

From the owner: Family Owned and Operated, Authorized PSE Archery Dealer, Live Bait, Hunting and Fishing Supplies…read more Minnetonka Moccasins, Stormy Kromer Hats.

You get what you pay for. If you want your reel in like new condition or better from skilled…read moreindividuals who take pride in their work, service, and dedication look no further than Mat Hegy and his team. Was called about one of my reels that may cost a bit more to repair and took the time to listen and consult next steps. Everything from the shipping, bubble wrap packing door to door. There is a reason they repair nearly all reels, makes, and models from most eras nationally and worldwide.

Had (4) bait casting reels reconditioned, they feel better than new! Definitely recommend Mat's…read moreReel Repair.

Has a wide variety of baits and gear. the service was great. I have had many good experiences at…read morerut n rod.

Special ordered a half dozen top of the line arrows from this business 5 days ago. Ordered just…read morearrived and I ran down to Merrill from Tomahawk to pick them up and arrived to find they had just sold my arrows to a walk in customer. And then they had the nerve to call the poor guy and ask him to bring the arrows back. This place has no integrity.

Nice folks here sell fishing goodies; also a fire warden if you need a burn permit.read more

Really nice people offering the staples for a successful fishing trip in the northwoods on or…read morearound the LDF reservation. Offering everything from licenses to lures to 12 different minnows, leeches, and nightcrawlers, stop by and see them for your needs. I miss Fishin' Bum, but now we have Bill and Linda!

Don't advertise dairy-free ice cream (not sorbet) and then give a bunch of excuses why you can't…read morescoop it. It's too hard or you can come back later. Dumb!

Best place in town for ice cream. My son and his girlfriend had it one night. Now we must go every…read morenight while we are here for ice cream. The Blue Moon is our go to choice. Truthfully, you can't go wrong with any flavor.

Spoke with him the other day. Very unpleasant on the phone. I can only imagine being stuck in a…read moreboat with him. No thanks. Next time be a little nicer when a potential angler calls you.

From the owner: Professional Fishing Guide Services based in Eagle River / Vilas County Wisconsin. Specializing in…read morethe ultimate Musky experience but also fish Bass, Walleye, and panfish. Catering from the novice to affluent angler. A member of the Eagle River Guides Association and fishing reports given on Lake-Link.com. Fishing from single anglers to large groups such as family reunion and corporate outings. Custom Rates listed on website and you can call for more detailed information. Some of the greatest fishing is found in the Northwood's of Wisconsin and Eagle River is the hub.