Lousy attitude. My son tries to return an unopened, still-in-box inflatable, with receipt. Store…read morerefused. Yes, sign says no returns, but unopened? Don't shop here.

I have a hard time believing the other reviews. Perhaps that is someone local that has an axe to…read moregrind because our experience was 100% the opposite. Super polite staff welcoming us with a smile upon entry. I had five children with me and they were super patient and accommodating. Very helpful to my fishing naïveté as well as we selected poles and other items. Happy to purchase from them and happy to return when we visit Eagle River again!

Everything you need here and so helpful and friendly too! On your way into town, easy drive in and…read moreout.

BUYERS BEWARE !!!Paid for 3 day shipping and received it in 8 days .all I got was" sorry not our…read moreproblem " No refund was even considered. BUYERS BEWARE !!! Jason kral was the worthless manager that laughed as I got stiffed on shipping .

Excellent knowledge of trolling motors and service. Upgraded our trolling motor with new hardware…read moreand software. Works perfectively.

Great selection in a small shop. Great live bait selection too. We picked up some accessories and…read morelures.

love this place and the service! i might never catch a fish…read morebut they have all the things i need to keep warm and safe while out on the ice. they also have those cute pink bait fish. thanks kurt!

New Owner, Elisha is noe the owner, It's Now! Even Better, she did a Complete overhaul, you would…read morenot recognize it. Class act. A+ shop. PATIOT BAIT and JIGS,

This place is amazing!…read more Best bait shop I've ever experienced in the Northwoods. With so many Lakes around the region, they were super knowledgable about all the surrounding lakes, and really help equip my fishing trip with what I needed - but nothing more. If you wanna know the hotspots, and what the fish are biting that day, definitely come here first.

Indeed under new ownership! Small but charming store with very helpful attentive staff…read more Has everything the serious fisher could need. Not sure why the previous owner inspired such low ratings but I saw only good things here!

Under new ownership! You'll struggle to find a better selection anywhere in the northwoods. Custom…read morecolors, high end tackle, they have it all! The new owner and family were extremely friendly and helpful when I stopped in. Glad I did! Guides choice will be back to the top of the list when I'm looking for bait in ER

i was gifted a marcum pursuit sd+ for Christmas. My dad had bought it the 19th of December. it…read moredidn't work and i couldn't register it due to "invalid product id" on the 25th. the store would not give the money back nor will they exchange the camera for another. The owner stated that he stopped buying this brand camera because of all the issues. my question is why is he still selling them and not backing them?

I can't speak to the quality of the shop, but I can speak to the quality of the staff. We took an…read moreimpromptu day trip to Minocqua and decided to hit up the disc golf course. Lo and behold... We forgot our discs. We called around to see if any local stores had them - thankfully Dewey was the first place I called! I spoke to (Bryan? Ryan?) and it was meant to be. Turns out they don't stock them, but (Bryan? Ryan?)was a pro disc golfer and knew just where to send us! If the stores failed us, he joked he had some in his trunk. Thankfully for him, we were able to grab some from the store to destroy instead. Next time we're in the area to fish we know where to stop!

Don't advertise dairy-free ice cream (not sorbet) and then give a bunch of excuses why you can't…read morescoop it. It's too hard or you can come back later. Dumb!

Best place in town for ice cream. My son and his girlfriend had it one night. Now we must go every…read morenight while we are here for ice cream. The Blue Moon is our go to choice. Truthfully, you can't go wrong with any flavor.

Everything you could need for your canoe trip in terms of gear or clothing!…read more All I needed on this day was underwear (hard enough to find in a tourist trap town) and this place had it! The staff was friendly and kind and I was in and out of there! This is your place!

This is an amazing clothing, retail location that has a lot of popular sportswear and outdoor wear…read more They carry an extensive collection of outerwear and shirts from Patagonia, Carhart, Pendleton, and Columbia and more. They carry a wide array of footwear from Keen, Birkenstock, Merrill, Heydude (socks) and much more. The selections and styles are extensive. A++ Experience. The store is right by and shares the parking lot with the Ace Hardware.