Great selection in a small shop. Great live bait selection too. We picked up some accessories and…read morelures.

love this place and the service! i might never catch a fish…read morebut they have all the things i need to keep warm and safe while out on the ice. they also have those cute pink bait fish. thanks kurt!

So my son's father Neal bought a Pursuit SD underwater camera for our son for Christmas at…read morehttps://deweycatchemandhow.com/ in Minocqua off Highway 51 from a Jim P. Long story short. It's faulty camera and Dewey Catch 'Em and How will not refund the money. Kicker they commented oh we've had problems with these. My son asked so you knew you were selling faulty cameras. $365.80 worth of advertising for a business knowingly selling faulty equipment and refusing to refund the cost. I went through the MarCam company for hopeful resolution. This is basically stealing.

Perfect shop for all your musky needs. This place has…read moreeverything -- live bait, reels, rods, and all the essentials for fishing in the area. A great local spot for anglers looking to gear up before hitting the water.

Had a great experience here ... got a few lures and some advice on how to fish them. They have a…read morefantastic selection of just about anything you could want musky fishing wise. Kid in a candy store if you come here in person. I have yet to catch that elusive big musky, but these guys gave me some good pointers as I continue my pursuit!

Has a wide variety of baits and gear. the service was great. I have had many good experiences at…read morerut n rod.

Special ordered a half dozen top of the line arrows from this business 5 days ago. Ordered just…read morearrived and I ran down to Merrill from Tomahawk to pick them up and arrived to find they had just sold my arrows to a walk in customer. And then they had the nerve to call the poor guy and ask him to bring the arrows back. This place has no integrity.

Lousy attitude. My son tries to return an unopened, still-in-box inflatable, with receipt. Store…read morerefused. Yes, sign says no returns, but unopened? Don't shop here.

I have a hard time believing the other reviews. Perhaps that is someone local that has an axe to…read moregrind because our experience was 100% the opposite. Super polite staff welcoming us with a smile upon entry. I had five children with me and they were super patient and accommodating. Very helpful to my fishing naïveté as well as we selected poles and other items. Happy to purchase from them and happy to return when we visit Eagle River again!

Don't advertise dairy-free ice cream (not sorbet) and then give a bunch of excuses why you can't…read morescoop it. It's too hard or you can come back later. Dumb!

Best place in town for ice cream. My son and his girlfriend had it one night. Now we must go every…read morenight while we are here for ice cream. The Blue Moon is our go to choice. Truthfully, you can't go wrong with any flavor.

Lots of great Northwoods attire in this store in Minocqua Wisconsin. For those cold nights/days in…read morethe winter, you need to prepare with some high-quality items. They have slippers in the back as well as really nice shoes at the front entry. Nice associate gave us a fond farewell. Worth a visit.

This shop was so fun and had unique clothes. I found several pieces of clothing I just couldn't…read morepass up. Staff was helpful and kind. The best part was sizes from small to plus size. Both men and women's options available. Definitely recommend stopping by and checking them out.