Great selection in a small shop. Great live bait selection too. We picked up some accessories and…read morelures.

love this place and the service! i might never catch a fish…read morebut they have all the things i need to keep warm and safe while out on the ice. they also have those cute pink bait fish. thanks kurt!

i was gifted a marcum pursuit sd+ for Christmas. My dad had bought it the 19th of December. it…read moredidn't work and i couldn't register it due to "invalid product id" on the 25th. the store would not give the money back nor will they exchange the camera for another. The owner stated that he stopped buying this brand camera because of all the issues. my question is why is he still selling them and not backing them?

I can't speak to the quality of the shop, but I can speak to the quality of the staff. We took an…read moreimpromptu day trip to Minocqua and decided to hit up the disc golf course. Lo and behold... We forgot our discs. We called around to see if any local stores had them - thankfully Dewey was the first place I called! I spoke to (Bryan? Ryan?) and it was meant to be. Turns out they don't stock them, but (Bryan? Ryan?)was a pro disc golfer and knew just where to send us! If the stores failed us, he joked he had some in his trunk. Thankfully for him, we were able to grab some from the store to destroy instead. Next time we're in the area to fish we know where to stop!

This is the only place that I get fishing bait and bow gear! I love supporting small businesses and…read morethe owner/cashier is so nice! Her very docile friendly dog is even able to roam the place and it's fun to pet him and ask him which bait to get! Haha! They have everything I need! Yes it is at small business prices but hey they don't have the kind of income that chain stores get (honestly big box stores shouldn't get so much business anyways)

From the owner: Family Owned and Operated, Authorized PSE Archery Dealer, Live Bait, Hunting and Fishing Supplies…read more Minnetonka Moccasins, Stormy Kromer Hats.

Nice folks here sell fishing goodies; also a fire warden if you need a burn permit.read more

Really nice people offering the staples for a successful fishing trip in the northwoods on or…read morearound the LDF reservation. Offering everything from licenses to lures to 12 different minnows, leeches, and nightcrawlers, stop by and see them for your needs. I miss Fishin' Bum, but now we have Bill and Linda!

Indeed under new ownership! Small but charming store with very helpful attentive staff…read more Has everything the serious fisher could need. Not sure why the previous owner inspired such low ratings but I saw only good things here!

Under new ownership! You'll struggle to find a better selection anywhere in the northwoods. Custom…read morecolors, high end tackle, they have it all! The new owner and family were extremely friendly and helpful when I stopped in. Glad I did! Guides choice will be back to the top of the list when I'm looking for bait in ER

First time at The Musky Shop today. Came in looking for a new rod and reel. We were greeted by…read moremultiple employees when we entered the shop. After looking on our own for a few minutes, an employee asked if he could help. I told him what I was looking for in a rod length and weight, and that I'd need a reel as well. He pointed out a special that the store was running on a Shield rod and AbuGarcia reel. They didn't have the length I wanted in the heavy action, but offered to take the rod action I was looking for and mating it with the package reel. There were rods and reels that were much more expensive, but they didn't push the higher priced items. And talk about musky lures! Holy mother Mary! There must be 10's of thousands of musky lures in the shop. Hard to believe there is a musky lure made that they don't have! I'm hooked and will be back!

Over the past three years, I have been a repeat customer of this shop, booking more than a dozen…read moreguided fishing trips at $500 per day. Unfortunately, I have been consistently disappointed--not primarily because the fish weren't always biting, but due to multiple unprofessional issues with the guides. Key problems I've experienced include guides arriving late to the meeting point, a lack of basic familiarity with the lake, and smoking on the boat. On our most recent trip with guide Fred Palermo, he took over an hour to reach the fishing spot. In a standard boat with a 15-horsepower motor, the same distance should have taken no more than 30 minutes. It was obvious he was deliberately stalling to eat into my paid time. At this price point, customers deserve punctual, knowledgeable, and professional service. I will not be returning and cannot recommend this shop for guided trips.

Everything you need here and so helpful and friendly too! On your way into town, easy drive in and…read moreout.

Loved this little shop! Lots of flavors to choose from. Staff were super nice also which definitely…read morehelps! Kids got hot fudge Sundays, hubby got the butchers block cookie, and I got the Carmel apple pie. We all loved our own. Mine was definitely a good mix of all the stuff inside. Definitely would come back next time we visit!

OMG fantastic, fabulous, are you kidding me good!!! Seriously, best ice cream I've tasted and that…read moreis saying something. So many flavors to choose from where do you start?? Let's cut to the chase - go with This Just Got Serious - seriously- and just keep going. Prices are reasonable and service is great! Enjoy!!