New Owner, Elisha is noe the owner, It's Now! Even Better, she did a Complete overhaul, you would…read morenot recognize it. Class act. A+ shop. PATIOT BAIT and JIGS,

This place is amazing!…read more Best bait shop I've ever experienced in the Northwoods. With so many Lakes around the region, they were super knowledgable about all the surrounding lakes, and really help equip my fishing trip with what I needed - but nothing more. If you wanna know the hotspots, and what the fish are biting that day, definitely come here first.

Indeed under new ownership! Small but charming store with very helpful attentive staff…read more Has everything the serious fisher could need. Not sure why the previous owner inspired such low ratings but I saw only good things here!

Under new ownership! You'll struggle to find a better selection anywhere in the northwoods. Custom…read morecolors, high end tackle, they have it all! The new owner and family were extremely friendly and helpful when I stopped in. Glad I did! Guides choice will be back to the top of the list when I'm looking for bait in ER

Great selection in a small shop. Great live bait selection too. We picked up some accessories and…read morelures.

love this place and the service! i might never catch a fish…read morebut they have all the things i need to keep warm and safe while out on the ice. they also have those cute pink bait fish. thanks kurt!

This is the only place that I get fishing bait and bow gear! I love supporting small businesses and…read morethe owner/cashier is so nice! Her very docile friendly dog is even able to roam the place and it's fun to pet him and ask him which bait to get! Haha! They have everything I need! Yes it is at small business prices but hey they don't have the kind of income that chain stores get (honestly big box stores shouldn't get so much business anyways)

From the owner: Family Owned and Operated, Authorized PSE Archery Dealer, Live Bait, Hunting and Fishing Supplies…read more Minnetonka Moccasins, Stormy Kromer Hats.

Don't advertise dairy-free ice cream (not sorbet) and then give a bunch of excuses why you can't…read morescoop it. It's too hard or you can come back later. Dumb!

Best place in town for ice cream. My son and his girlfriend had it one night. Now we must go every…read morenight while we are here for ice cream. The Blue Moon is our go to choice. Truthfully, you can't go wrong with any flavor.

Lousy attitude. My son tries to return an unopened, still-in-box inflatable, with receipt. Store…read morerefused. Yes, sign says no returns, but unopened? Don't shop here.

I have a hard time believing the other reviews. Perhaps that is someone local that has an axe to…read moregrind because our experience was 100% the opposite. Super polite staff welcoming us with a smile upon entry. I had five children with me and they were super patient and accommodating. Very helpful to my fishing naïveté as well as we selected poles and other items. Happy to purchase from them and happy to return when we visit Eagle River again!

Nice folks here sell fishing goodies; also a fire warden if you need a burn permit.read more

Really nice people offering the staples for a successful fishing trip in the northwoods on or…read morearound the LDF reservation. Offering everything from licenses to lures to 12 different minnows, leeches, and nightcrawlers, stop by and see them for your needs. I miss Fishin' Bum, but now we have Bill and Linda!

Everything you need here and so helpful and friendly too! On your way into town, easy drive in and…read moreout.

Perfect shop for all your musky needs. This place has…read moreeverything -- live bait, reels, rods, and all the essentials for fishing in the area. A great local spot for anglers looking to gear up before hitting the water.

Had a great experience here ... got a few lures and some advice on how to fish them. They have a…read morefantastic selection of just about anything you could want musky fishing wise. Kid in a candy store if you come here in person. I have yet to catch that elusive big musky, but these guys gave me some good pointers as I continue my pursuit!