A one-stop shop for all your fishing needs up in Wisconsin's Northwoods. Load up on bait, tackle,…read moregear, live bait and even a fishing license if you don't already have one. This is a mom-and-pop shop run by the friendliest husband and wife duo with an incredibly rich knowledge of the surrounding waters/area so don't hesitate to ask them for prime fishing spot location recommendations, bait and tackle recommendations and more. There are maps at the check out counter of the local waters that you can take pictures of and some annual, paper fishing guidebooks published by WI DNR available for free as well.

Very cool place. The owner had his dog bring us our bait, and then we gave the dog our money and…read morehe took it back to the owner, and the dog brought us back our change. Prices were good. Jumbo leeches were huge and the cheapest I've seen.

We went in looking for some gear to help out with an impromptu December hike and were pleasantly…read moresurprised by the selection and layout in here. I picked out a pair of Kahtoola Exospike crampons for my city-slicker flat-soled boots (which worked great by the way!) and asked the gentleman behind the counter if he knew of any good hiking destinations nearby. He recommended Fallison Lake near Boulder Junction and it turned out to be one of the most beautiful hikes we've ever been on.

I was looking for a 2020 Seagrass Hobie Mirage Compass with an upgrade 180 pedal drive. Coontail…read morewas able to accommodate me with my request. When I got up to Arbor Vitae, the boat was all set up and ready to go and Jason went through it like a pro, giving me some pointers on getting further enjoyment out of my purchase. This is my 6 kayak, (probably my last...no more room in the garage or my wife may divorce me) but my first fishing kayak. I don't get up north all that often, but I have no reservations recommending this store appreciates Jason's communication and helpfulness during the process.

Unable to find a place to rent a decent road or gravel bike in Eagle River, I found this business…read morevia Yelp. They had what I needed - quality bikes available for reasonable rental prices. The staff is knowledgeable, helpful friendly and fun. Jeff took extra care to make sure the rental bike was sized and adjusted correctly for me. The bike was top-notch (a brand new Reid Firetrail 2.0). I will definitely rent from them again.

These guys are awesome! We rented a canoe and a trailer to haul it for a day. When they learned…read morethat the ball on our hitch was too small, they gave us the right size ball to use at no extra charge. They also gave loaned us a pigtail so that the trailer lights could be properly connected to our 4Runner. They advised on several spots to go fishing, they loaded up the canoe and gave us proper paddles and life preservers. They made the entire experience easy and positive. We highly recommend using them for your rental needs for outdoor adventure!

Great selection in a small shop. Great live bait selection too. We picked up some accessories and…read morelures.

love this place and the service! i might never catch a fish…read morebut they have all the things i need to keep warm and safe while out on the ice. they also have those cute pink bait fish. thanks kurt!

They don't have the largest selection of firearms, but I drop in on a regular basis to see what…read morethey do have. The prices aren't bad either. In fact, at times the prices are so low on their guns, I've often done double takes looking at the price tags, especially when they have a sale. The owner is friendly as well.

New owner has really made this place his own. Lovely decor, some whimsical new accent furniture…read more Wait till you see the handcrafted tables. Owners kids, Kat and Mitch, are real swell and provided us with a nice tubing experience. Can't be beat!

This place has everything you could need. Canoes, kayaks, tubes you name it. Everyone was very…read morehelpful. Brandon helped us get in the water and answered all our questions as well as handled the heavy lifting when he picked us up. The route was gorgeous. We saw two bald Eagles and were constantly surrounded by the green of the great north woods. Probably the most efficient canoe rental I ever went to. Love the name too!

Everything you could need for your canoe trip in terms of gear or clothing!…read more All I needed on this day was underwear (hard enough to find in a tourist trap town) and this place had it! The staff was friendly and kind and I was in and out of there! This is your place!

This is an amazing clothing, retail location that has a lot of popular sportswear and outdoor wear…read more They carry an extensive collection of outerwear and shirts from Patagonia, Carhart, Pendleton, and Columbia and more. They carry a wide array of footwear from Keen, Birkenstock, Merrill, Heydude (socks) and much more. The selections and styles are extensive. A++ Experience. The store is right by and shares the parking lot with the Ace Hardware.

Bought a pair of boots online, and tried to return in store. They refused to return them. Told me…read morethey don't take back online orders. These boots are sold in there store. Poor customer service. It is 2025 if you drive to the store to return an item they should except.

Great store and friendly staff. This is my first stop because they have the best selection and…read morevarsity of items. Additionally items are normally cheaper than other stores in the area.

Lousy attitude. My son tries to return an unopened, still-in-box inflatable, with receipt. Store…read morerefused. Yes, sign says no returns, but unopened? Don't shop here.

I have a hard time believing the other reviews. Perhaps that is someone local that has an axe to…read moregrind because our experience was 100% the opposite. Super polite staff welcoming us with a smile upon entry. I had five children with me and they were super patient and accommodating. Very helpful to my fishing naïveté as well as we selected poles and other items. Happy to purchase from them and happy to return when we visit Eagle River again!