Great selection in a small shop. Great live bait selection too. We picked up some accessories and…read morelures.

love this place and the service! i might never catch a fish…read morebut they have all the things i need to keep warm and safe while out on the ice. they also have those cute pink bait fish. thanks kurt!

Unable to find a place to rent a decent road or gravel bike in Eagle River, I found this business…read morevia Yelp. They had what I needed - quality bikes available for reasonable rental prices. The staff is knowledgeable, helpful friendly and fun. Jeff took extra care to make sure the rental bike was sized and adjusted correctly for me. The bike was top-notch (a brand new Reid Firetrail 2.0). I will definitely rent from them again.

These guys are awesome! We rented a canoe and a trailer to haul it for a day. When they learned…read morethat the ball on our hitch was too small, they gave us the right size ball to use at no extra charge. They also gave loaned us a pigtail so that the trailer lights could be properly connected to our 4Runner. They advised on several spots to go fishing, they loaded up the canoe and gave us proper paddles and life preservers. They made the entire experience easy and positive. We highly recommend using them for your rental needs for outdoor adventure!

I've purchased a couple of Trek bikes here -- and a bunch of extras and accessories like new tires,…read moreinner tubes, water bottle cages, etc. One bike was a special order -- it was delivered on time and was set up and available when promised. The other was a floor model. It was reasonably priced and ready to take home the day I bought it. My experiences with the service department were always satisfactory. The staff seem to be bike nerds who are not particularly friendly or engaging with the customers -- but they get the job done -- and all of my bike needs can be taken care of here in Minocqua so I don't have to trek off to Madison or Milwaukee.

They have a lot of inventory but is is so high priced. People try to keep business in the…read morecommunity but when you can buy the products at 60% of the price it's a no brainer. Plus the store manager doesn't know a thing about skis, clothes, etc..... How she made manager is beyond me. Go somewhere else where their staff is at least knowledgeable.

So my son's father Neal bought a Pursuit SD underwater camera for our son for Christmas at…read morehttps://deweycatchemandhow.com/ in Minocqua off Highway 51 from a Jim P. Long story short. It's faulty camera and Dewey Catch 'Em and How will not refund the money. Kicker they commented oh we've had problems with these. My son asked so you knew you were selling faulty cameras. $365.80 worth of advertising for a business knowingly selling faulty equipment and refusing to refund the cost. I went through the MarCam company for hopeful resolution. This is basically stealing.

Lots of great Northwoods attire in this store in Minocqua Wisconsin. For those cold nights/days in…read morethe winter, you need to prepare with some high-quality items. They have slippers in the back as well as really nice shoes at the front entry. Nice associate gave us a fond farewell. Worth a visit.

This shop was so fun and had unique clothes. I found several pieces of clothing I just couldn't…read morepass up. Staff was helpful and kind. The best part was sizes from small to plus size. Both men and women's options available. Definitely recommend stopping by and checking them out.

They don't have the largest selection of firearms, but I drop in on a regular basis to see what…read morethey do have. The prices aren't bad either. In fact, at times the prices are so low on their guns, I've often done double takes looking at the price tags, especially when they have a sale. The owner is friendly as well.

Two ladies were very rude. Rudely asked my niece to leave because she had a drink. I believe they…read morehad a sign we didn't see but there was no need to be rude about it. When we apologized and went to leave they started laughing. Just ignorant. Plenty of other places to shop. Will never be back and won't recommend to anyone.

Very happy with my purchase. The quality of their northwoods attire was a definite step above the…read morestuff elsewhere in town. Cute "duck duck loon" embroidered shirts. I purchased a lightweight jacket with just minocqua embroidered onto it -- I would have happily purchased it at a sporting goods store for the same price without the embroidery. Staff was very nice. I mentioned that my purchase was for someone else and she offered the exchange policy in case it didn't fit.

My family really enjoyed our time and the bikes were great! Thank you so much!…read moreThis is our second time meeting John at the Bearskin trailhead and his bikes seemed ever newer this year. It's such a great trail and so easy to meet him there/ leave the bikes after.

Had a flat tire on my E-bike while on vacation. I called at 9am to see if it could get fixed during…read moreour stay and he got me in right away and had the e-bike fixed while I waited. Such excellent service. I will bring my bikes here whenever I need any e-bike services.