Pier 39 is honestly so touristy but it's worth it. Come during the fall or spring and try to come…read moreon an off day so it's not too packed. There are plenty of restaurants with great views as well as casual spots to eat. It is lovely to have a view of the bay, the Golden Gate Bridge, and the Ferris wheel all in one. On the other end, you can see the sea lions and Alcatraz. The sea lions are really really fun - there is one sea lion that is absolutely MASSIVE. The parking is expensive but you can get 1 hour comped when you validate. On a beautiful day, this is reallly a fun spot to come (even if it is touristy).

I grew up in the East Bay, and have been visiting Pier 39 since shortly after it opened. Back in…read morethe day, they used to have a recording studio where you could record a demo, and that is a favorite memory. But, the sea lions, the views, and the shops are the heart of why I visit almost every time I come to the City. It is just such a cool atmosphere and fun place to visit. On our most recent visit in early September 2026, it happened to be a foggy day, but cool after a few days of unusually warm weather. We stopped by to see the sea lions, and visit many of the stores. It Pier 39 geared for tourists? Yes. But, I love the gift shops, the restaurants, the attractions, and everything else that is Pier 39! I enjoyed our recent visit, and I look forward to the next one!

V's Boutique was definitely not on my bingo card this year, but I feel like I hit the jackpot…read morefinding it! My daughter and I were visiting from San Antonio for her 10th birthday, and I stopped in hoping to maybe find a dress for my 40th birthday. I ended up finding the most beautiful dress, and my daughter picked out the perfect belt after Victoria suggested adding an accent. She also recommended a gorgeous scarf that made the whole outfit scream, "I'm 40 and I'm here for it!" Victoria and her two amazing interns made us feel beautiful, confident, and so welcomed. They were incredibly sweet to my daughter, and I'm so grateful we stopped in. It made my day and left such a positive impression on both of us. I'll definitely add a photo of the finished outfit when I wear it! They had prices to fit all budgets and the proceeds go towards so much good!

The service is so personalized if you are open to that. It is not a thrift store; they have,…read morevintage and new, curated pieces and is the cutest little shop! All proceeds support the non-profit VenturaVie and go back to the community! Feels good shopping there all the way around!

love this score when i was coming to visit during my recent stay in San Francisco…read more Me and my girlfriend were here for a short time just visiting because we were here for her friends wedding in Novato. But I was able to get her mom and dad a t shirt and some of my other coworkers a small keychain, and magnet. The value is really good for the price you're getting.

Stopped in here because it's a great location and tourist trap, which of course I was a tourist…read more These people are just doing their job, can't be mad at that but they lied to my wife and said she stained a shirt. She was teary eyed because of the disrespect and aggression they used with her and they said "well someone in your group did that" and it was just me and my wife. They have every excuse but WILL NOT SAY SORRY. And of course we didn't buy anything and then this guy comes out (older chubby man) "Don't be soft, mistakes happen buy a shirt and I'll give you 10% off" and I said "10 percent of $10 is $1 dollar, I don't want to do business with you" and he called me a couple names as I walked away. SO UNPROFESSIONAL. SCAMMERS AT THAT.

Quality of products is exceptional. Not throwaway clothes. You are purchasing a lifetime of value…read moreand elevation to your wardrobe. The overall esthetic is casual, subtle hipster leaning offering no barriers to creative interpretation / stying. You are paying for superb fabrics and construction and it's worth every penny.

Unique store and brands and a denim sewing machine on hand to make edits to your break in length of…read morejeans just as you want it. My husband was looking for black jeans but ended up finding a great fitting light grey pair! The Jeans were hemmed and sewn and ready the next day- awesome, cause he was needing them soon. The price is the price. They have their own brands and others I haven't seen before a lot of unique tops, sweater's, jackets to check out as well etc. Nice to discover a new place to look. Definitely check them out. We were like a broken record always going to the same place- this felt fresh. And he has a new pair of Summer jeans.

Funny little shop at Pier 39, where all the products change color in the sun. The second we stopped…read morein, an enthusiastic staff member greeted us with a demonstration (they have a sunlight simulator centrally placed in the store) of how the products work. Pretty gimmicky and touristy; kids would probably get a kick out of it.

It's quite fun to see things change colors in the sun, but the designs are not as nice as it use to…read morebe. There should also be larger sized clothes with better designs. This is more for children right not. The nail polish is cute and there are a lot of colors. There is also a Del Sol in San Diego I went to and this one is better.

DO NOT SHOP ONLINE!!! False advertising of FREE RETURNS and GASLIGHTING by customer service aka…read more"concierge"! They included a letter stating free returns with my order and their website automated chat also stated that returns are free, but when I contacted customer service they said that was last year's policy and refused to honor. This is what the "concierge" wrote to me when I sent them a photo of the letter included with my order. "To clarify, the free return mentioned applies when you choose an exchange option. For returns processed as a refund to the original payment method, an $8 return fee is deducted, in line with our current returns policy. We understand how the wording may have caused confusion, and we truly appreciate you bringing this to our attention." Thanks for victim blaming and calling it my confusion, but free return is what the letter states. This is what their website AI agent states.. "US domestic customers: Use this portal to initiate a return and receive a free USPS label: https://aninebing.myshopify.com/apps/returns https://aninebing.myshopify.com/apps/returns. Simply click "Drop off at Post Office". Free returns and exchanges are offered for full-price purchases within 14 days of receiving your order, provided the merchandise is unworn and unwashed. " Even after emailing back and forth 5-6 times, the concierge wouldn't honor their advertised free return. Never again Anine Bing!!!

Service is snooty here, the young girl today you can tell her demeanor is full of crap. I'll buy my…read moresweatshirt online, same price from them and no glaring eyes!

What a great little shop. Friendly ladies, quick fitting, picked up a week later and they were…read moreimpeccably done. Invested in nice slacks for work and they look great! Affordable and efficient service. As others have said, this is behind the front shop. Down hallway and the second shop on the left when you walk inside.

Seems like everyone goes to Mrs. Ma, which is located out front, but this alteration shop is…read moreactually behind Mrs. Ma. You walk into this "mall of stores", and right after you pass the side of Mrs. Ma, you'll find it. I believe the lady with curly-ish hair and glasses might be the owner or person in charge. She seems to be the one who does the measuring for customers, and I really appreciate how quick their service is. They definitely know what they're doing! I was nervous about bringing in my nicer denim at first, so I tested them out with a pair of corduroy pants. It was $15 for a regular pants hem. The second time I went back, I brought in four pairs of denim, and they were $25 each for the original hem. They came out perfect. The thread they chose was almost exactly the same color and you can only notice a slight difference if you really stare at it up close. I'll definitely keep coming back here. Please give them your business!

The most amazing collection for those who are obsessed with socks!…read more Located on Pier 39, The San Francisco Sock Market this store carries every style of sock imaginable! From character themed socks, catchy puns, intricate designs, or even the most basic boring pair- this place gotchu. With my child's teacher being a milk tea lover, I couldn't help but want to find her something boba themed for her upcoming birthday. I was hoping to pick from a number of designs but was only left between 2 when it came to this particular motif. Our purchase was cute and my toddler felt so accomplished being able to personally pick out something for her teacher. The cost for the items vary so it's very budget friendly. 5/5 stars. I always enjoy stopping by even if there isn't anything I specifically need and now my toddler is just as excited to do the same.

This is a unique and fun place to shop, especially if you love unusual socks. They have everything…read moreyou could think of from sports, holidays, anime, pets, hobbies...I could keep going but you get the idea. While the prices are a bit higher than going to Target, I really don't think they are overly expensive considering the store is located at such a big tourist spot. The shop is a bit cramped but that is because they have filled every single available space with merchandise. If you can't find what you're looking for here, it may not exist, lol. But it is definitely worth taking the time to look because you may find something that you didn't know you needed, like cat mom socks. LOL

Cute little spot! Lots of Z Supply clothing, which I love…read more They have a cute assortment of jewelry (a little pricer than I wanted) and mini perfumes/lotions - I ended up buying some of the mini perfumes, as they're super convenient to throw in a handbag or to take when traveling. I felt that the perfume, lotion and clothing were all priced on par with other businesses. It was only the jewelry with unfortunately, seemed a little out of line. Had it been a little less, I probably would have walked away with some! Worth a stop in if you happen to be visiting the ever-touristy Ghirardelli Square. 2025: 63/100

Beautiful store, original creations, jewelry is beautiful at a good price. Don't miss this store…read morewhen traveling to San Francisco!!

Absolutely terrible experience. Went to check this store out because I thought it was cute, the…read morelady working there pushed passed and hit the kids, and then turned around and said "I wouldn't have hit you if you moved" after we already made sure to leave room for her. Unprofessional and nasty behavior especially towards children.

I'm not gonna lie, the old western hats drew me into this store!!…read more Located on Pier 39, once inside, there were all sorts of old western items. As someone who has watched plenty of old western movies, lots of things in here caught my eye! I don't know why 'Wild Wild West' kept playing in my head while I was in here, lol!! I'll definitely be back here when I'm able to spend more time, lots to see in here!!