I love memos!! Best bagels! I got the mixed berry smoothie and it was very creamy! The sandwiches…read moreare amazing

Such an amazing experience. I got the #7 deli sandwich with my choice of chips and a diet Dr…read morePepper, along with a mango smoothie. It was absolutely delicious and fresh. The customer service was spectacular, they made so much conversation with me. The aesthetics are gorgeous, it's so clean and pleasing.

Our race team stopped here one morning for breakfast and it was amazing. The Classico was very good…read moreand I also enjoyed the Moka. The place was clean and the employees were friendly and understood some English.

Today I ordered breakfast and lunch from The Bagel Tower, we ordered the Farmhouse Bagels for…read morebreakfast today they were excellent. We also ordered the Salmon Bagel Sandwiches to have for lunch. This is the second time we have bought our breakfast from them. Last week we ordered the Pulled Pork Bagels, and the Salmon Bagel Sandwiches also. The Bagel Tower is a locally owned business not a chain store operation like the other bagel shop here in south San Diego county area. I will definitely recommend this store and definitely order from them again. And they deliver, also if you order through the 1Delivery.com web site it has buy one get one specials. Give them a try. I recommend The Bagel Tower.

I'm glad I found this place! It's delivery only but they are so fast! The salmon bagel sandwich wasread more

Small mom and pop bagel shop with a variety of coffee and tea drinks. For it called "The Daily…read moreBagel", I don't think the bagels are made on the premises. The muffins and other baked goods they offer were plastic wrapped to keep them fresh. That said, it wasn't the best place to go. I asked for an extra toasty bagel, and it came lightly toasted. It also only had a thin layer of cream cheese. The Traditional bagel (salmon, capers, etc) was decent. Very simple. The breakfast egg, bacon and cheese bagel was average. Everything would have been better had the bagels been chewier and fresh.

Food was amazing and ready in very short amount of time, guy at the counter was super nice and hand…read moredelivered orders to everyone. Really cool spot and not expensive for what you get.

Super cool ambiance with the coffee shop sharing the space with the bar next door. Country music…read moreand football is viewable through the mini divider between the spots The cold brew is solid and there's plenty of seating. Fun "pot head" themed merch available as well. There's a couple locations around San Diego but this is one of the better ones

‼ DISCRIMINATION! RACISM! ‼ I had an extremely uncomfortable…read moreand upsetting experience here while picking up a large coffee order for a wedding. When I arrived, there was a very long line, but because my order had already been placed, I went to the designated pickup area. While waiting, I watched the employee behind the counter speak politely and normally to other customers. When it was my turn, I turned my phone around and politely said, "Hi, I'm here to pick up for" Before I could even finish my sentence, the employee looked at my phone, rolled his eyes, turned away from me, and went to retrieve the order. There was no greeting, no acknowledgment, and no basic courtesy. He handed me the order while staring at me, rolled his eyes again, and immediately returned to the register. The interaction was so noticeably hostile that I looked back at him and asked, "What's your problem?" He immediately turned away and began helping someone else. I then asked another employee whether there was a manager available and explained what had just happened. Her response was essentially that there was "a lot going on" and that they were busy. Being busy does not excuse treating a customer disrespectfully especially when I had just watched other customers receive normal, courteous service. What made this experience particularly concerning was what happened next. While I was still making sure my large order was complete, another customer approached the pickup area. The same employee who would not even allow me to finish my sentence immediately greeted this man with, "Hello, how can I help you?" and proceeded to speak to him politely and professionally. That was the exact basic courtesy I had been denied only moments earlier. As a Black woman, I cannot ignore that difference in treatment. I watched this employee demonstrate that he was perfectly capable of greeting customers, communicating professionally, and being courteous. He simply chose not to extend that same treatment to me. Based on what I personally witnessed, the disparity felt prejudicial and discriminatory. I then walked to the neighboring sister establishment to ask how I could contact management because I had not been provided helpful management information inside the coffee shop. Ironically, the employee I spoke with there was also Latino, and he treated me with complete respect. He listened, offered to get a manager, asked whether I was okay, and apologized that I had experienced something uncomfortable. That interaction is important because my complaint is not about anyone's ethnicity it is about the specific behavior of the employees who dealt with me at the coffee shop. What was also strange was that the coffee shop employees who had just explained that everything was so hectic suddenly had plenty of time to stand at the counter and watch me while I spoke with the neighboring business. They continued watching me until I got into my car. There had been an enormous line of customers, yet somehow the "too busy" explanation disappeared when it came time to watch what I was doing after I asked about management. That made an already uncomfortable situation feel even more hostile. The Smoking Gun needs to seriously evaluate who it places in customer-facing positions. Customers should not have to wonder whether their race affected the basic level of dignity and courtesy they received. If an employee is overwhelmed or having a bad day, take a break, ask for help, or work away from the front counter. What you do not do is selectively discard basic manners with one customer and then immediately demonstrate those same manners to the next. I came in to pick up coffee for a wedding. I was polite. I was there to collect an order and leave. There was absolutely no reason for me to be treated with hostility. I will be filing a formal complaint with management regarding this incident. I hope management takes it seriously, reviews what occurred, and provides its staff with appropriate customer-service and anti-discrimination training. No paying customer should be treated as though basic respect is optional. And yes, they can run the cameras back it'll be in there ! Then to ice the cake, they literally got the order wrong and didn't give me all the items for the party that I was taking it to! Could look me up and down but not look the orders up and down !

Still the best bagels in San Diego! Go early because they are the best and may sell out. I've…read moreread other reviews and it's just not fair to dock stars because they are out when you get there! It's because they are so good! Don't expect them to lose money making bagels to keep them sitting in stock for the random afternoon one person may show up. These are freshly baked! They are best freshly eaten! I have to always tear into one as soon as I get them. Where else can I devour an entire everything bagel with no spread! They are that delicious! No butter necessary. Just full of flavor! Don't pay any attention to the low star ratings. Absolute self-centered rubbish. The employees work so hard making these bagels early every morning! Just be a good bagel and get there early (before 9:30) and enjoy! They also make a darn good caramel macchiato.

I love tuna sandwiches, so why not have a tuna bagel? Came in on a Saturday afternoon with a…read morecraving for a tuna bagel. I got the tuna with an onion bagel and it was delicious! The guys that helped me were super nice and attentive. Lots of space to eat. Got my food at the perfect time, before the rush! I can't wait to come in more and try their other specialities.

Bagels were so yummy! The bacon, egg, and cheese was awesome!…read more Fresh bread and good variety! Highly recommend

08.21.2026 Hubby and…read moreI were on a mission to find casual breakfast on our mini anniversary staycation in the Oceanside area. After we picked up our coffee and hubby's breakfast, we walked a couple blocks down to this cozy little bagel place. The place was clean and busy. The owners were so friendly. The male owner was sweet enough to bring me napkins when we were seated outside in the front patio. I ordered a breakfast egg, sausage, and cheese bagel sandwich and it was cooked perfectly. Very hearty and a great start to our day of relaxing.

Awesome chai latte! I also really appreciate the kind gesture that the barista did for me, truly…read moremade my day all the better and moreso than before

My wife was having a medical procedure at a local hospital and I wanted a coffee and breakfast. I…read morecame here and was so happy that I did. First, I felt like I got to experience a local place that appreciated their customers. The Mexican mocha was fabulous. The original omelet was out of this world. I enjoyed the meal and coffee inside their café. The price for this was very inexpensive compared to local cafes in California.

EFFING DOOOOOPPPPPE!!…read more Cheryl is doing epic stuff with these bagels. Sourdough bagels! And that fermentation actually comes through. The variety of schmears and depth of flavor on some of the more interesting flavors is next level. The service is also great. If I wasn't already married I would hire these folks to cater my wedding. I loved it that much. I finished my bagel 10 minutes ago and I miss it so much. I don't want to drink or eat anything else so I can savor the subtle notes that are still on my tongue. Stop reading and go get a bagel now.

My absolute favorite bagel place in the world. New Wave started as a pop up at iron smith coffee a…read moreblock away from my first apartment I moved into when I came to Encinitas the same week I got here and It's been a staple of my weekly routine as long as I've called this town my home. In that time a lots changed. I grew up a lot, got married, moved into a bigger place, but the one consistent thing in my life is NEW WAVE BAGEL. I can't go one week without them, and watching them grow into their own storefront in Leucadia has been a treat to say the least, AND with the kitchen now fully done, to see their operation run at full speed with breakfast sandwiches and a toaster (a lot of people have been begging for it) this place is finally moving at its full potential and I don't see that growth slowing down at any moment. There's a lot of bagel spots that advertise themselves as local and home made when really they're just frozen slop funded by investment groups and staffed by people who don't have their heart in the craft. The New Wave crew are as passionate as can be and the taste and ambiance really shows it. Do yourself a favor and try it out for yourself, I promise when you walk in they'll all make you feel at home and you'll be hooked for life. PS: pro tip, get their early because they will sell out of a lot before the end of the morning rush

This place is located in a plaza filled with other restaurants and shops, luckily not far from the…read moreairbnb my sister and I stayed in recently. We just wanted to grab something quick to eat and tortas seem to be a good choice. They have a lot of seating inside, no outdoor seating unfortunately, but we decided to take our food to go and eat it back at our place. We ordered the classic steak torta and my sister ordered the Tijuana which had more ingredients. We also ordered a side of fries. We waited about 10-15 minutes and went to the car to head to our place. Luckily my sister double checked and they forgot to give us the french fries. So she went back to ask (since we paid for it) and they said they were going to make us fresh ones (which they did not, maybe it was a language barrier but they gave us cold limp fries)- which is why I am docking off a star. We ended up reheating them up in a frying pan at our airbnb. Each sandwich came packaged nicely with a sauce and sides of pickled veggies. A convenient place to stop by for sandwiches, but nothing extraordinary. Also quick note for those who have never been to Rosarito (this was my first time), you have to pay for parking at every plaza (well anytime you take a parking ticket). None of the vendors validate. But luckily it's not terribly expensive.

Visiting on my family as we arrived days after Christmas and starving. I was craving a torta,…read morehusband was impatient from hunger (I don't blame him, after all he drove the long way & works long hard hours), so this was the closest to us. It's in the nice new & large shopping plaza. The torta was good, not quite what we expected as we've had the old school tortas like our mothers use to make w/3 simple ingredients (4 if you count the salsa). But, it's not a bad thing, they basically do a trendy, fusion take on it. Drinks were delicious and the place is super clean, as their restrooms were also. Also nice modern decor & ambiance. I do have to say, what stands out was the excellent customer service you got here. All the employees were on top of their game of providing great customer service. Definitely see this popular with the younger people, it would be a fun & fulfilling experience coming with friends or a date after watching a movie at the CINÉPOLIS.