This is an adorable little shop in the HGU New York! It smells yum. The staff is friendly

I tried to order the French toast latte but they didn't have whole milk and had me choose between oat and almond, both of which I didn't want. I picked oat and then they added the $1 surcharge for the speciality milk...making the latte over $11. Left a bad taste in my mouth and didn't end up buying as I didn't even want oat milk read more

Ok update I do see why the reviews are low after coming back for a second visit. The ambiance is genuinely cute and the kind of place you want to like. But I ordered a French toast latte which tasted off. My friend thought it tasted like medicine :/ The chicken grain salad was also a letdown, nothing that felt worth coming back for food-wise. Rooting for them to work out the kinks because the space has charm. Just not quite there yet for me.​​​​​​​​​​​​​​​​ read more

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2.5/5 for the drink I got, not experience I came here bechase this place has been on my list for awhile now. I got a hot French toast latte. It tasted nothing like French toast. It was just sweet but on the more artificial side. And $10 for a drink is criminal - especially since it wasn't even good. Reminds me of the tiramisu latte from Fellini Coffee - not worth it. The place is quite small. There are 7 two person tables that are all packed next to each other. The cafe is connected to a hotel so the bathroom is actually in the back by Reception. I probably won't be back just because seating was hard to come by and the coffee wasn't even good. read more

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Slightly snarky staff who wouldn't entertain a modification to my drink (I asked for whipped cream on a hot version of the drink, which I didn't think was unreasonable)... Ended up giving up after the server scoffed and got the iced version even though this weather is just begging for a warm drink. Pumpkin spice latte was not bad but half my cup was indeed just ice and quickly watered down the drink. read more

noa a café - Cafes Near Me - New York, New York

Genuinely disgusting. Gave a black avocado that tastes rancid and everything was way too greasy. read more

noa a café - Breakfast Burrito - Cafes Near Me - New York, New York

Was staying at the hotel across the street and was so happy that there was a close coffee spot. Delicious coffee, pastries, and more. Absolutely lovely staff. Cute ambiance. Will definitely be back. read more

noa a café - Cafes Near Me - New York, New York

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Cute cafe with solid drink concepts but execution kinda missed the mark. I was debating between the noa latte and the noa matcha, both of which involve additional spices. Ultimately got the noa matcha that featured cinnamon cream top and date tahini. Even though the date flavors came through, with a subtle almond instead of tahini taste, it didn't quite match the diluted matcha. I'm also not sure if the cinnamon meshed well with the matcha either. I'm curious to see if the noa latte would be a better combo. Most pastries were also sold out by the time I arrived in the late afternoon. In terms of the space, it is located on the ground floor of a hotel so one area has a good amount of seating but customers can also use the hotel lobby. There are a couple of tables outdoor as well. I loved the artwork on the walls and the colorful decor! People were using their laptops on the weekends but not sure about their wifi situation. Staff were friendly. Drinks came out at a reasonable time. read more

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Cute atmosphere, delicious tasing coffee and lattes! Unfortunately no free wifi though, so have to bring your own hotspot if you plan on working here. read more

noa a café - Cafes Near Me - New York, New York

Very disappointing coffee. I was surprised to enjoy the pastry more but nothing worth coming back for. My cappuccino was made well but the taste of the coffee was nothing good. The cafe alone is too dark and depressing from what you see in the photos online. Service was quick and easy. read more

noa a café - Red Velvet Cinnamon Bun - Cafes Near Me - New York, New York

Cute place m! On the smaller size about 6-8 tables but I liked the vibe Fairly priced for the area We went around 1130am on a Sunday and it was pretty full but we were able to get some seats on the couch Not great for big groups The breakfast burrito was big and really good only downside was that it took 15min to come (they told before ordering but still felt a bit long) The latte was different but I enjoyed it All the pastries are really big and yummy perfect for sharing read more

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This place is the most inconsistent coffee place I've ever been to. I think there's only one guy that makes it well, and it's too expensive to be this inconsistent Breakfast burrito is good (consistently!) but has gotten a bit too oily recently Pastries are mid tbh worth trying if you're in the area and want to, but nothing worth going out of your way for Just don't get the coffee here!! Interior is cute read more

Food/drinks: got the honey lavender matcha, so good!! And want to come back for their pastries Atmosphere: not the best for working, it's pretty cramped and there aren't outlets Service: good service Price: $$ as expected in the city read more

noa a café - Atmosphere - Cafes Near Me - New York, New York

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I tried the strawberries and cream cinnamon roll first, and it was disappointing. It was dry and way too sweet. I decided to give them another try and got the original cinnamon roll, and I was actually blown away. It wasn't even fresh out of the oven, but I loved the sticky bottom and how plush it was. The sweetness level was also perfect. I would come here just for the cinnamon roll! The drinks also look great, though, and it's a cute little cafe to sit and chat in. The staff were so friendly and attentive. read more

noa a café - cinnamon roll - Cafes Near Me - New York, New York

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The seasonal drinks are incredible! I've tried the French toast latte and apple pie latte. Apple pie is my favorite. I love the flavor of it and it's sweet which I love. It's a small space but cozy if you're able to grab a table. I find myself coming here often due to proximity. While it is on the pricey side, I find the speciality drinks to make it worth it once in a while. read more

noa a café - French Toast Latte - Cafes Near Me - New York, New York

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Went to get the noa latte and it was very good!! Loved it will try the noa matcha next time! read more

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One of the worst matches I've ever had :( Tried the strawberry matcha and the maple chai. So bad!!! I had been wanting to come here for a while and was so excited but wow so disappointed. 18.29 for two drinks. It was pretty, but I ended up throwing most of the drink out bc it tasted so bad. read more

noa a café - Cafes Near Me - New York, New York

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This place had been trending on TikTok for a while so me being heavily influenced needed to try. We came here on a Sunday around noon and the place was packed. Note: the coffee shop is essentially inside a hotel lobby with minimal seating. It took a while for us to order but once we did our drinks came out pretty fast. We both ordered matchas (I ordered mine with oat milk and vanilla and paid around $9). The drink wasn't anything special, although I may come back to try the baklava latte. We didn't order any of the pastries/sweet treats but might have to try those as the cinnamon buns seem to be a hit. read more

noa a café - Exterior - Cafes Near Me - New York, New York

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I visited on a Sunday morning, and I don't understand the hype for this cafe. It is inside a hotel, and it was super cramped just to get to the register. The iced matcha latte I got was not great. The price was average ($7) for a matcha latte in Manhattan. They still had Valentine specials available such as the strawberry matcha latte. Their pastries looked good. There was a pistachio croissant and a cardamon bun. Perhaps the experience would have been better if we could have gotten a seat. read more

This is a cute coffee shop that is connected to the HGU hotel. It has some seating indoor and out but it is not spacious so tables are close together. I had a nice person help me decide which mind of drink to get as I was between two. I chose the french toast iced latte. I asked if it could be made on the less sweet side. The barista said sure. When I got it,it was still pretty sweet but I was in a rush. I had half of it and then felt badly but three the rest out as I could not finish it. The price for this drink was somewhat steep. Remembered that it was connected to a hotel so obviously prices would be higher. I did like the cups that they are served in. The barista was nice. read more

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The cutest little Cafe. Small space, I was only there for take out this day. Counter staff was friendly and they were working quicky to handle the line. I got 3 cinnamon rolls for a morning meeting of 3 people. However the rolls were large and honestly we could only finish 1 among all of us. They are really good but bigger than I expected and very sweet but in a good way.(shareable) I can't see myself fishing one in a single setting. So pro, we ended having leftovers. I'm not sure if this is a cafe that's a part of the adjacent hotel but it somehow looked like that from the inside. There no accessibility access entrance at the front to the cafe. There a table and chair for sidewalk dining. read more

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Not worth the money or the hype. Got an iced pistachio latte for something like $9? If I'm paying $9 for a coffee, it needs to be extremely good. This just wasn't. It was watered down, not great flavor in general. Service was good and the shop is cute/trendy, but it's nothing special. read more

noa a café - Pistachio iced latte. - Cafes Near Me - New York, New York

Noa was across from our hotel so we stopped by both days for a morning coffee. I tried their Noa matcha, which was impeccable, never had I tasted the nutty notes of tahini with matcha and I am forever changed. We also tried the Winter Berry, which was a stand-up berry matcha. Americano was also pretty solid. Bonus points that the business is Persian-owned and incorporated some great Persian images into their decorations. Staff was also incredibly chill. read more

Perhaps my order got messed up. I looked forward to ordering their Baklava Latte but unfortunately it failed my expectations. No toppings like all the pictures I've seen. No distinctive flavor that made it different from a regular latte other than perhaps added honey for additional sweetness. No hints of nuts. No spices. read more

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Noa is small and quaint. It was a rainy cold morning but we were able to find a table. There are about 8 tables in the cafe. You order at the counter and pickup at the counter as well. The service was typical NYC, not overly friendly but efficient. A customer was leaving his table without discarding his trash and an employee yelled out to throw his trash away. Probably could have went up to the customer rather than having everyone hear the instructions. The rolls were decent. Neither of us cared for the taste of the icing. The cinnamon roll was definitely better than the cocoa bun which lacked flavor. We also had hot chocolate which was very good and hot tea. Next time we would try something else instead of the cocoa bun. read more

noa a café - Cinnamon Roll with Frosting - Cafes Near Me - New York, New York

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Excellent service this morning. Coffee is great and my pastry was spot on - great way to start the day, would revisit.

Cute cafe around Ktown in NYC. The cafe is dimly lit but nicely decorated. Could be a nice date spot! The staff were all pretty young and very friendly. The menu is creative and love the seasonal drinks they offer. I tried the lavender matcha (Lavender Fields) this time and really enjoyed the drink. I personally like their coffees more than their matchas, but would love to come back and try more of the drinks. read more

noa a café - Lavender Fields (matcha) - Cafes Near Me - New York, New York

Ordered: Iced Lavender Fields (~$8): matcha latte with vanilla and house-made lavender syrup and purple sweet potato powder; with oat milk (~$1) Aya's take: Cute, cozy cafe located in the lobby of the HGU Hotel. I liked the picture frames sprinkled throughout the seating area - it's really giving NYC vibes. Service was a bit all over the place with workers stopping in the middle of making a drink to do something else. The Iced Lavender Fields is one of my go-to's at any coffee shop. Matcha latte with lavender? Yes please! The drink is super pretty but the powder started to settle pretty quickly. I wish they had mixed it better. As far as taste, it was light, creamy, with subtle sweetness. It was a good try but for ~$9, I expected better quality and taste. read more

noa a café - Iced Lavender Fields (~$8) - Cafes Near Me - New York, New York

Drinks are average or just a tad below average in my opinion. They're more on the pricy end but I like to think of it as pay for admission, as the cafe itself is rather nice. Decent amount of seating although I must warn--you are in close quarters with other parties, so if conversing about controversial topics or crude ones, I'd err with caution. Baristas are pretty whatever--not particularly friendly nor warm. You can tell they're trying to get their hours in and dgaf. Decent and quiet location that's both an intimate size without being stuffy or impossible to enjoy. I would recommend stopping by here for a treat with a friend if you'd like to take a break or perhaps catching up on a little work. I don't really see it as a comfortable place to to hangout for more than an hour or two. read more

We stopped by noa for a quick coffee and bite. I saw the viral crookie and was excited to give it a try! However, the crookie was a sore disappointment. It cost $8 and was served cold though I asked for it served warm. Finally, I expected a fusion of the two baked goods, but it was actually just a cookie in the middle of a croissant. Unfortunately, neither were particularly the best of their class. The cashier was pleasant though! Edit : editing as I later realized the cookie was almost entirely raw in the middle. read more

noa a café - Crookie - Cafes Near Me - New York, New York

There are flies in the bakery glass stand and it is super gross. There are flies everywhere in the shop. read more

noa a café - Cafes Near Me - New York, New York

I came here originally for a pop-up that was going on inside and that's where the pastries and the little coffee I got came from but we got there really early and we decided to just stop by the café and grab a little bite to eat before standing in line outside and so we got the Mamma Mia sandwich and it was so good. Also, the ambience of the café was so cute. Honestly, we spent like an hour in there just chatting and enjoying the coziness of the place. And the staff were so nice. I also really like the decorations and the furniture if that matters to anyone else but me. It's also connected to the hotel right next to it And you could just basically walk in between the café and the hotel so that's really cute too. Honestly, overall, it's just a really cute little place and I would definitely recommend stopping on by. read more

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The service of the cafe was great. The decoration on the inside was cute. However they did forget about my order, I had waited about 25minutes for my order. There was no long line before or ahead of me. I had stopped by just to grab and go. But it didn't feel worth the money. Bread was too hard, too crunchy and difficult to chew. My jaw was getting tired from chewing so much. Tired their summer strawberry drink. Tasted like a very artificial strawberry milk drink. read more

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While on my hunt for coffee on a Sunday morning, my Yelping senses tingled & I stumbled upon Noa. Intrigued by its menu, I decided to pop in. I mean, how can you NOT be attracted to the drinks advertised in its pictures?! I ordered myself a blueberry matcha. Overall, not too sweet, drink was definitely IG-worthy & service was on point. I'm so intrigued by their banana pudding latte - don't be surprised if I pop in again in a few weeks! read more

noa a café - Cafes Near Me - New York, New York

Came here to work early Tuesday morning to snag a seat, and the Knafeh Pistachio Croissant I've been seeing everywhere! To wash my pastry down, I tried their banana pudding latte as well. The croissant was more dry than I expected it to be, but overall it was sweet and tasty. The coffee had a strong taste of banana with banana chunks, so be prepared for that when ordering this specific latte! The seating area is cozy with nice couches and smaller tables. I've only noticed one outlet here next to the cashier table, but wifi feels pretty strong! read more

noa a café - Knafeh Pistachio Croissant and Banana Pudding Latte - Cafes Near Me - New York, New York

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The cookie croissant is absolutely worth the hype! I had a few bites and then ended up reheating it the next day, and even microwaved, it was delicious. I also ordered the coconut cloud matcha beverage, which is an interesting idea that I was excited to try out. I liked the idea in concept and the flavors were good, but the matcha cold foam seemed... off. It had a strange texture, almost sandy, like maybe it had been sitting out for a while? The staff was nice and the space, despite being small, was cozy and cute. I work nearby so would definitely stop back in for a treat and maybe to try a different beverage from their extensive menu! read more

noa a café - crookie! - Cafes Near Me - New York, New York

I ordered the crookie and a maple latte. I would definitely come back for the crookie. I wasn't a huge fan of the latte. I couldn't taste any flavor (my friend who ordered the cookie butter latte said the same thing). I usually like when coffee isn't very sweet, but would still like to taste some flavor. They had about 6 tables for seating and the staff was very nice. A good place to stop if you're on the way to penn station! read more

noa a café - Cafes Near Me - New York, New York

I stopped by here because of the great reviews and it was worth it (plus the crookie was life changing!) It's a cute spot inside a hotel, though they aren't affiliated with the hotel and have their own additional entrance. Seating: They have several small tables, so it's really a good place for a solo person or maybe a couple. I didn't realize it, but if you go into the hotel hallway, there's another seating area with couches. I wish I knew about that before I left! Coffee/food: They do have solid warm breakfasts. I didn't order one but noticed some other people had and they were big portions! I personally had a crookie and OMG ! It is a must have! I also had a latte which was fine. They have self service for water as well but were out of cups and never restocked them despite people asking They also were slow at cleaning tables. It was mostly all self service, but during my time there several patrons left their tables a mess. Neither of the staff members were in any rush to clean it up despite not having much seating available. read more

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Really cute cafe attached to the lobby of a hotel near ktown. It's a small space, so seating is limited, but there are some extra couches out in the lobby as well as two tables out on the sidewalk. There's also free wifi and a bathroom for those who are looking to work here! The drink menu is really interesting and unique (and pricey of course). I got the strawberry matcha, but I found the strawberry puree made the drink sour, so I wasn't a huge fan. Their espresso based drinks looked really good, so I wish I got one of those instead. This place is famous for the crookie (croissant cookie hybrid). They make them in batches throughout the day, so they're always super fresh (and go fast!). I was a huge fan - very chocolately and super crispy so would recommend! read more

noa a café - crookie and strawberry matcha - Cafes Near Me - New York, New York

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we love this cafe so much! This cute, quaint cafe is located inside the hotel's entrance. They serve some of the yummiest pastries, their cookie and CROOKIE is the best! Their vanilla latte was better than average, their lavender is delish, but is inconsistent...Their catering service was amazing! Def check them out! read more

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