There aren't many cozy cafes in Worcester, so coming here it was very refreshing. We used to live in Boston! Once we got to the cafe, we were greeted warmly from the cashier/barista. The place is a whole vibe--pretty hipster, but in a great way. There's a barber shop in it, which is funny. There was also a good amount of people sprawled throughout the cafe on their laptops working away. Outside also has a nice patio. We sat here and sipped our coffees, as the warm morning sun helped wake us up. My fiance and I ordered two small iced americanos, $3.48 each. It has a tinge of sourness, but having added more water, it wasn't too strong. Maybe we will try asking for less water next time or even a quad shot! We will absolutely be returning for more--possibly even to work! read more

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Came to Worcester for the day and decided to check out this place after seeing it on Instagram. So good! I got the coconut latte and it was so tasty and perfect for the cold weather. I got some bites from the Pig Out Bakery: cherry cobbler and cookie dough poptarts and a blueberry muffin. Delicious! I decided to stay a bit and read. I think it's more of an area to meet a friend for a quick drink, a bite from the bakery or while you're waiting for a haircut. Definitely check them out if you're in the area. I wish I lived closer. read more

New Tradition Co - Coffee & Tea Near Me - Worcester, Massachusetts

Very cool coffee shop! I stopped by one morning with my aunt to try iced lattes. A little difficult to find initially due to the construction going on in the area, but we eventually did. I love all the greenery/plants around and then grunge aesthetic. The barista was so pleasant and greeted us as soon as we entered. I ordered the iced caramel latte with oat milk and my aunt ordered the mocha. Both drinks were really strong and gave us a good boost of energy. I should've asked for mine for extra syrup to sweeten mine up a bit. But overall it was good. I was also interested in trying one of the homemade pop tarts but didn't see much bakery options on display so will definitely look forward to trying that next time I'm in town. read more

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Came her back in May and been wanting to take a drive back. Really cute and hidden cafe. A comfortable environment for tattoo artist and enthusiast as well as barbers. Super artistic and welcoming space for everyone. Also got a blueberry muffin lattecrack fr read more

I got the cold brew and it was very good! It wasn't watery at all. They don't charge extra for oat milk either! The space is nice but was a big hard to find. The staff was so nice too. Shoutout to the woman working Monday morning! read more

This little hidden gem makes amazing lattes - consistent and delicious every time! The staff is very nice and courteous.

Awesome spot! Very low key! Great coffee and environment! Can't wait to check it out in the evening to have a beer. Service was amazing and quick, no complaints! Highly recommend read more

Not much to say: -bad location -not a lot of options -server behind the counter was...meh...no personality, not very nice, seemed annoyed we came to get coffee -overpriced for basic drinks/food -looked very unprepared and way too new? Hard to explain. -overall, not a bad place to go, but it's not homey and $6 for an iced coffee in Massachusetts is ridiculous, sorry! *saw an ad on the Yelp page for home made pop tarts? Not a thing. The only "food" they had was old muffins and cookies which were not good. read more

5 star just for the place. Beautifully done and so refreshing to see such a thoughtfully designed space. The options on coffee are enough to satiate even those coffee snobs. The latte was carefully and lovingly made and tasted great although at ~$5 was steep esp. for Worcester however will definitely be back to try the other varieties. Not too many seats are there however do not see this place as getting overly crowded, atleast unless the word gets out. There's 5-6 parking spots for cars however there are a lot more by the street. The folks were extremely friendly and even kind of showed me around and spoke about the space and the vision. Loving to see the slow yet steady gentrification in the woo. There's Heartland barber shop inside (maybe my next place to make a pit stop) which looked extremely clean and stylish. Now coming to the space, had to come back. It's a bike themed space esp with the bike garage in the back. The posters, the art work, those helmets and I assume there would be a Harley too every now and then in the summers. Bikers cafe? They close at 6 pm (Sunday's 4pm) however hope they remain a tad bit more in the summers. read more

New Tradition Co - Some of the seating - Coffee & Tea Near Me - Worcester, Massachusetts

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OMG DON'T SLEEP ON THE POP TARTS HERE! I was in Massachusetts for a week and stumbled upon New Tradition Co on my first day exploring. From the outside, you can see a beautiful patio where folks can enjoy their drinks/ treats. Once you step inside the shop, the plants paired with the classic rock band posters and decorations give off a modern, edgy, garden vibe. Sitting in the shop felt like I was discovered, a sweet hidden secret that I wasn't sure I wanted to share with others. The coffee shop was quiet, the baristas were helpful, and the pop tarts (as well as the decaf, oat milk, maple cortado) were tasty so it was a win all around. I loved this spot so much I visited twice before leaving Massachusetts. My favorite menu item I tried was their espresso soda, (a creative concoction of soda + espresso); I chose ginger beer as my soda topped with 2 decaf espresso shots and it was slightly sour at first but once I let the espresso shots settle to the bottom of the drink it was a mix of both sweet and tart undertones with a fizzy twist. Next time I'm in Massachusetts, I'll definitely stop by again! read more

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Great coffee and cool vibe. Location is hard to find. Service was excellent . Limited menu for food options

Some of the best coffee I've ever had!! Certainly the best in the area. Great atmosphere, hospitality, and great crowd!! Highly recommend going for coffee and then returning for the great cocktails in the evening. Great spot!! Very well done!! read more

An exciting new coffee spot in Worcester MA! Nestled right near Eastern Boarder & a barber shop this coffee spot has a very cute aesthetic; a funky boho vibe - there are plenty of interesting books to read, lots of greenery & wall art. Seating is socially distanced, but they do allow you to sit and enjoy your beverages & breakfast items. There was a cute pup lying in the back of the store so we assumed it was dog friendly which is a rare find. The peppermint mocha latte was excellent & my pop tart was just as delicious! Hoping for more signature or special coffee beverage options! read more

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I've only been here in evening hours but man does it scratch an itch of great ambiance! We like coming in on a date night to hang out and have a drink and play a game or do some art. I wish they had snacky evening foods- we would definitely get some! read more

I have been three times now. I adore the vegan pop tarts that they resell for a vegan baker. But the coffee is so bitter! I like very strong decaf coffee and do like Starbucks flavor. I can drink it black or with just cream. At this place the bitter almost burnt taste makes it unpalatable. I get an Americano so it isn't that the decaf has been sitting around. I would love it if someone could explain to me why it just tastes bad. read more

I've stopped by here twice now and have enjoyed my coffee, lattes and homemade poptarts! The two people working behind the counter are always very welcoming and kind. I ordered a pumpkin spice latte (they make their own pumpkin spice) and I'm not sure if I'll be able to order another one at Starbucks ever again! Very yummy. On the weekends, Pig Out Bakery, makes her vegan poptarts and they are amazing! Head over there early on the weekends before they sell out! Check their Instagram for flavors. The vibes are really unique and absolutely perfect on a fall morning! They have a few parking spaces on their lot but I typically park on the road and walk down. I'll be back! read more

New Tradition Co - Yum!!! Vegan poptarts- pumpkin and brown sugar. - Coffee & Tea Near Me - Worcester, Massachusetts

Truly the only great coffee spot for a specialty coffee/third wave coffee-heads. I wish the hours were longer and earlier, but I found myself waiting until after New Tradition opened to get my first cup while in town for work because no where else truly offers great coffee. The homemade pop tarts were also a treat read more

Friendly, fun and some of the best drinks in the city, coffee or cocktails. The ambiance is awesome and makes you feel right at home.

I'm a coffee snob and the coffee is sooo good. Love the vibe and they're dog friendly! read more

New Tradition Co - Our pittie hanging in the shop :) - Coffee & Tea Near Me - Worcester, Massachusetts

Found this place by accident and it was the best mistake I've ever made. I've owned vintage motorcycles for the better half of the last decade and this place is perfect for people like me. Vintage bike decor and mechanic decor everywhere. Coffee is great. Vibe is great. And it's not over priced like every other coffee shop in the Woo. Can't wait to go back. read more

Very cool new coffee spot in Worcester. The vibe is really awesome, hipster, but comfortable and cool. The coffees were all great and on par with other prices in the city. Small-ish but comfortable seating area. Small parking lot, but way better than parking on the street! Staff was friendly! read more

New Tradition Co - Coffee & Tea Near Me - Worcester, Massachusetts

Arguably the best coffee around, incredible vegan pastries all made in house and run by the sweetest people in Worcester. The decor and the vibe are immaculate. What more could you ask for? read more

Cappuccino was excellent, highly recommend. Surprised as it lacked a lot of reviews.

This place is a HIDDEN TREASURE! Best espresso around. Talk to your barista, the whole staff's super friendly.

This coffee shop shares an entrance with my new barber, Josh, at Heartland Barber. It just opened, post-pandemic, a few days ago. Joe made us some killer iced lattes free of gross sugar syrups like the big guys use. It is a very cool space in a very cool building. There is plenty of parking, and the vibe is everything I want in a local cafe. The prices are right on, and I will be telling all my people to visit this place. Thanks for the great conversation, Joe - we'll be back! read more

I am not a coffee snob by any means (maybe I am now) but this place sets the bar for my taste buds when it comes to coffee. The taste is always consistent and their seasonal housemade concoctions are spot on. The iced matcha tea with oat milk is very tasty too. The overall vibe of the shop is welcoming and the owners are good people that I've enjoyed many conversations with. I've even made new friends while frequenting there. I highly recommend a visit if you haven't popped in yet. read more

Looking for a place where the customer focus is spot-on, the coffee is great, and the coffee-sipping conversations add more even more to your experience? New Tradition is where you want to be. read more

Came in to talk business but left with a latte. The Smoky Chile Latte with Oat Milk was creamy and delicious (owners wondered if it was good iced, I tried later and can confirm it was amazing). Co owners were super friendly, unique setup and instant contender for best coffee in Worcester read more

I stopped here on my way out after a great haircut at the barber that is tucked inside the same space. I was pleasantly surprised to find one of, if not the best latte I've had in the Worcester area. Great service and vibe. I look forward to coming back soon to try more of their menu. read more

A Worcester hidden gem! Great hip atmosphere tucked away with amazing teas. Not only is there a barbershop in the location but also a sweet motorcycle repair shop you can view while you enjoy your beverage. This is definitely my new favorite spot. read more