1. Neo Beauty

0

Hermosa Beach, CA

Cancel

Open app

Search

Neo Beauty

5.0 (30 reviews)
ModerateHair Stylists
Open • 11:00 am - 7:00 pm

By appointment only

Services - Neo Beauty

Bridal hair services

Neo Beauty Photos

You might also consider

Recommended Reviews - Neo Beauty

Your trust is our priority, so businesses can't pay to alter or remove their reviews. Learn more about reviews.
Yelp app icon
Browse more easily on the app
Review Feed Illustration

Reviews With Photos

Hermosa Salon
Mayumi Y.

I've been visiting Hitomi since she worked at Gardena. I had a hard time to find my hair stylist in So-cal area for a long time, but I finally found the one. she is the best! She've done great hair coloring and cut. Since then she's my most favorite.  After she opened the salon in Hermosa beach, of course I followed her. I love this placeYou can feel So-cal breeze and positive vives there. The salon is at Hermosa Pavilion and there are plenty of free parking in the building (Parking entranceis 16th side). She's flexible for the schedule and always kind service. I think it's Japanese Omotenashi which she gave me a Japanese tea during hair care! Hitomi is so sweet and kind

Nice view outside the Hermosa Beach location.
Shiela M.

My husband and I used to go to a salon close to where I used to live. That's where we met Amy, and she has ever since been our go to person for when we need a hair cut (or color, in my case). She's nice and does exactly what we want for our hair, so when she moved 30mins away from our place, we followed her. My co-workers and cousins now go to her too. She also has a salon in Pasadena, by the way.

Sunny M.

Amy kindly squeezed me in for the last hour. I initially went just for a haircut. However, her excellent consultation convinced me to let her do additional work. I wasn't planning on coloring my roots, but her knowledge and advice made me trust her judgment, and I'm glad I did. Usually, I'm not completely satisfied after a haircut or touch-up, but she took her time blow-drying, straightening, and curling my hair, and the result was amazing. I left her salon feeling absolutely beautiful.

Before balayage
Hanna C.

Love coming to Hitomi for all my hair care and maintenance! I had a hard time trusting stylists to know what to do with my Asian curly hair until I found her. I'm a loyal client; I will always come back to her!

Color, cut and style
Hannah L.

Amy (Hitomi) is an amazing stylist! She gave me a fantastic haircut and color that I absolutely love. Her skills and attention to detail are impressive. I'm beyond happy with the results and would highly recommend her!

Richard R.

Been going to Hitomi for 6 years for hair cuts and she is the best in LA. Especially if you have asian type hair it can be hard to go to a regular barber. This girl is so good and cuts hair for a great price and I highly recommend. She even did our wedding and had all the ladies looking good!

Nice view from Hitomi's studio
Hitoe E.

I've been coming to get my hair care from Hitomi. She can do all color, Japanese straightening, and cut at the same time. Her straightening works great and lasts for a long time. It won't damage my hair, and I can enjoy the So-Cal beach breeze!

after :)
Leslie L.

Great service! I'm always happy with the results with Hitomi. She's very knowledgeable about hair strength. If you are looking for a great salon you've found it. :)

Just had my hair done today by her!

See all

4 months ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

5 months ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

2 years ago

Business owner information

Photo of Hitomi Amy I.

Hitomi Amy I.

Helpful 0
Thanks 0
Love this 0
Oh no 0

3 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

3 years ago

Business owner information

Photo of Hitomi Amy I.

Hitomi Amy I.

Helpful 0
Thanks 0
Love this 0
Oh no 0

2 years ago

Business owner information

Photo of Hitomi Amy I.

Hitomi Amy I.

Helpful 0
Thanks 0
Love this 1
Oh no 0

3 years ago

Business owner information

Photo of Hitomi Amy I.

Hitomi Amy I.

Helpful 0
Thanks 0
Love this 0
Oh no 0

3 years ago

Business owner information

Photo of Hitomi Amy I.

Hitomi Amy I.

Helpful 1
Thanks 1
Love this 0
Oh no 0

4 years ago

Business owner information

Photo of Hitomi Amy I.

Hitomi Amy I.

Thank you Richie.I am waiting for the first hair cut for your baby!

Helpful 0
Thanks 0
Love this 0
Oh no 0

4 years ago

Business owner information

Photo of Hitomi Amy I.

Hitomi Amy I.

Helpful 0
Thanks 0
Love this 0
Oh no 0

4 years ago

Business owner information

Photo of Hitomi Amy I.

Hitomi Amy I.

Thank you Hitoe-san I having soo exciting chat all the time with you!!

Helpful 0
Thanks 0
Love this 0
Oh no 0

3 years ago

Business owner information

Photo of Hitomi Amy I.

Hitomi Amy I.

Thank you Melissa!

Helpful 2
Thanks 0
Love this 0
Oh no 0

3 years ago

Business owner information

Photo of Hitomi Amy I.

Hitomi Amy I.

Thank you Jennifer for support me !! :)

Helpful 0
Thanks 0
Love this 0
Oh no 0

4 years ago

Business owner information

Photo of Hitomi Amy I.

Hitomi Amy I.

Helpful 0
Thanks 0
Love this 0
Oh no 0

3 years ago

Business owner information

Photo of Hitomi Amy I.

Hitomi Amy I.

Helpful 0
Thanks 0
Love this 0
Oh no 0

4 years ago

Business owner information

Photo of Hitomi Amy I.

Hitomi Amy I.

Helpful 0
Thanks 0
Love this 0
Oh no 0

2 years ago

Got a haircut from Amy this past week. She gave a really good haircut and is super nice! Will be coming back again.

Business owner information

Photo of Hitomi Amy I.

Hitomi Amy I.

Helpful 1
Thanks 0
Love this 0
Oh no 0

4 years ago

Business owner information

Photo of Hitomi Amy I.

Hitomi Amy I.

Helpful 0
Thanks 0
Love this 0
Oh no 0

4 years ago

Business owner information

Photo of Hitomi Amy I.

Hitomi Amy I.

Thank you lily for great review!

Helpful 0
Thanks 0
Love this 0
Oh no 0

3 years ago

Hiromi is great! Easy to make an appointment, reasonable price and great products to keep your hair healthy!

Business owner information

Photo of Hitomi Amy I.

Hitomi Amy I.

Thank you chie san for support me!! :)

Helpful 0
Thanks 0
Love this 0
Oh no 0

3 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

3 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

3 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

3 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

3 years ago

She did an amazing job bleaching my hair and cutting it as well! My new go to spot and the location is cool as well.

Helpful 1
Thanks 1
Love this 0
Oh no 0

3 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

4 years ago

Business owner information

Photo of Hitomi Amy I.

Hitomi Amy I.

Thank you connie. You have a beautiful hair then go nice hair cut!

Helpful 0
Thanks 0
Love this 0
Oh no 0

Neo Beauty Reviews in Other Languages

Ask the Community - Neo Beauty

How do I make an appointment?

Hi,Text me 6266077684 For who's appointment,what service,available several days and time.

Don’t See Your Question? Ask Away!

Review Highlights - Neo Beauty

“And Hitomi just "gets it right." On top of that, she's really easy to talk too and makes sure I am comfortable.”

Mentioned in 16 reviews

Read more highlights

You might also consider

Verify this business for free

People searched for Hair Stylists 11,106 times last month within 15 miles of this business.

Verify this business

Kelly And Brandon Salon - Brandon Martinez uses his highly effective Balayage technique for beautiful blonde tones.

Kelly And Brandon Salon

5.0(97 reviews)
0.3 mi

Called to make an appointment within just a few days and saw Larissa…read more Couldn't be happier! This place and the team have such a positive vibe. I felt like I walked in haggard and was only met with smiles and greetings. I'm well into my second trimester and Larissa was very supportive as I got in and out of chairs. I gave minimal guidance as to what I wanted and admit that I'm not super picky. My hair grows pretty quickly and I've had some pretty strange cuts in my life. However, Larissa took my 3 asks and followed them to give me a look that made me feel refreshed and cute: curtain bangs, layers, and rounded in the back. Getting compliments already. So I walked in feeling and looking tired and, imo, haggard, and walked out feeling refreshed and looking pretty cute! (If I may humbly say so) Thank you Larissa! And thank you Brandon for fitting me in so soon

I absolutely loved my experience with Kelly and Brandon Salon! It's located in the cutest area, and…read morethe salon itself is so beautifully designed. I went to Jessica for a single process color and trim. It turned out so well! She got rid of all my blonde ends, and gave me the most beautiful autumn color. I will for sure be coming back to Jessica!!

Photos
Kelly And Brandon Salon - Love and hair. Kelly And Brandon in Hermosa Beach.

Love and hair. Kelly And Brandon in Hermosa Beach.

Kelly And Brandon Salon - Beautiful brunette with lighter tones.

Beautiful brunette with lighter tones.

Kelly And Brandon Salon - Kelly Franiak uses her highly effective Balayage technique to create eye-popping blonde tones for the perfect California Blonde highlights.

See all

Kelly Franiak uses her highly effective Balayage technique to create eye-popping blonde tones for the perfect California Blonde highlights.

Santo

Santo

4.8(25 reviews)
0.5 mi

Erin is absolutely amazing!! I can't recommend her enough. She gets my blonde perfect every single…read moretime, and somehow keeps my hair looking and feeling incredibly healthy despite how much hair I have and how rough I am on it. Between the ocean, pool, and everything else I put my hair through during the summer, I'm honestly amazed at how healthy and beautiful my blonde stays! When I first started seeing Erin, my hair was pretty damaged and the cut was completely wrong. She has completely transformed it! She cuts and layers my hair so perfectly, giving it so much movement and making it so much easier to style. I get compliments on my hair from strangers all the time now, and I always give Erin all the credit! She's incredibly talented, and I genuinely don't know what I would do without her. If you're looking for someone who can create a beautiful blonde while keeping your hair healthy, Erin is your girl!

I do not recommend Carly. I had my hair done months ago. She was cold and acted like she didn't…read morewant to work on my hair or talk to me. My hair is naturally blonde and I wanted to go even lighter, she acted like it was an impossible task. My hair is straight and gets a tad poofy after washing but calms down- she said she did not like my hair texture. I'm 26 and yet she kept assuming I was old which was weird. She also double booked and then an assistant finished my hair which she was a lot nicer. My hair color was fine after leaving but I'm not sure if carly left the toner on for too long or what but my hair felt incredibly dry for months... I honestly booked Carly because of her good reviews but I highly DO NOT recommend. I recently went to Haute Aveda Blonde Specialists and booked with Tiana. Tiana was so incredibly nice and got me the exact color I wanted. She took her time, she was sweet and complimented me on how healthy my long hair was. My hair felt healthy and smooth. She made me feel great- just looking back at my experience at Santo - it was night and day

Photos
Santo
Santo - I'm on the far right!

I'm on the far right!

Santo

See all

The Loft Salon - Hair, color and style

The Loft Salon

4.8(242 reviews)
1.2 mi
•$$

The salon is such a great environment with great ambianc. The vibes are all there. Amanda gave me…read morethe best hair cut and color. she listens, she's explains everything and worked with me to achieve my perfect color. definitely recommend her, she's a sweetheart

I've been coming here for several months, had high hopes, unfortunately the salon and in my case,…read moreone of the colorists lacks the key element, customer satisfaction, process repeatability and accountability. Moreover, maturity level has a lot to do with it. Location: Salon is located near the Bay Club, the location is beautiful and plenty to do afterwards, but not worth it when you leave the salon with results that you clearly advised you did not want to see. Parking: Metered parking, somewhat tight due to gym; however, the salon does provide you a pass. Front desk person: Woman that answers the phone provides the recommendation on who to see based on the description that you give her; altough I'm not sure she is the right person so make those determinations. Color: Failed results at all times, kept saying that it's a process, yet she never invested in achieving the color as we discussed. I felt low and disregarded every single time I left the salon. I paid over $1000 to not obtain the results in each session. When I shared my concerns with her and advised that the incorrect color was used, she became distant, ghosted me on text and was not honest about when she was in the office. I called the salon and the woman at the front told me she was there. I feel cheated and hurt. There is no salon manager, no one that cares or that you can speak to about your concerns. Payments are done directly to the stylist.

Photos
The Loft Salon - I texted Edgar a wish pic and it looks nothing like it. I do not recommend him. He offered his next cut free and I won't go back

I texted Edgar a wish pic and it looks nothing like it. I do not recommend him. He offered his next cut free and I won't go back

The Loft Salon - Before.

Before.

The Loft Salon

See all

505 Salon - More highlights done by Vikki!

505 Salon

4.5(102 reviews)
0.2 mi
•$$$

Janelle is amazing for curly hair!! Could not recommend her more. She is very personable and…read morefriendly.

I'm disappointed with my experience at this salon due to poor communication and pricing practices…read more I had an appointment scheduled with Rachel, but she canceled just a few hours before my appointment time. To her credit, she was able to arrange for another stylist, Erik to take the appointment so I would not have to reschedule. She even booked the replacement appointment on my behalf. Before the appointment, I specifically asked Rachel to have the new stylist honor the price she had quoted me. She assured me that she would pass along that information to the new stylist. When it came time to pay, I was shocked to learn that Erik charged approximately 40% more than the original quoted price. At no point before or during the appointment was I informed that his pricing was different, despite my explicit request that the original quote be honored. Had I been told upfront about the higher price, I could have made an informed decision before proceeding. Instead, I only found out after the service was completed and payment was due. The lack of transparency regarding pricing left me feeling misled and frustrated. I understand that different stylists may have different rates, but clear communication about pricing changes is essential, especially when an appointment is reassigned by the salon at the last minute. Unfortunately, this experience left a negative impression.

Photos
505 Salon - Hair by Rachel

Hair by Rachel

505 Salon - Highlights

Highlights

505 Salon - Highlights

See all

Highlights

Neo Beauty - hairstylists - Updated October 2026

Loading...
Loading...
Loading...