Do not purchase a car here, these people are shady, manipulative, charismatic liars. I am a single mother, I was EMPHATICALLY clear about my budget, I said that I was open to a used car, they insisted I buy a new one for the incentives. Their initial offer was $650/month which is severely over my budget. We negotiated for hours until they offered a monthly payment I was happy with, with 5k down they told me I was approved for $550/month which was still a bit more than I was hoping but it was workable for a car I really love. So I agreed. We moved forward with the process... and in my own naivety and inclination to be trustworthy, I let my guard down feeling confident that we all had the same understanding...that my payment was $550/month and they got me approved with the bank and oh how exciting. I gave my salesman a glowing review. Finally, after more than 4 hours of being at the dealership with my small child, under what I felt was crystal clear verbal and previously written agreement that we negotiated on ALL DAY LONG...to finally reach a payment I was happy with...$550/month... they handed me a stack of papers and said "This is what we have discussed, here is where you sign...lets get you out of here in your new car!" The dealership was closing, my daughter was antsy, we were tired and ready to go home. I put my faith in these people to follow through on the deal we agreed on. I scanned through all the paperwork and signed. They did not give me a copy of the paperwork, which I didn't realize until I had gotten home...I figured they put it in the glove box but they did not send me home with any paperwork. Somehow, magically, the bill I received was for $640. They said I was APPROVED for $550/month...that is what I thought I was signing. NOT A SINGLE MENTION THAT THEY COULDN'T GET MY PRICE APPROVED. I would never have knowingly signed off on $640/month and I would not have spent my entire day off with my daughter at a car dealership...everybody involved knew what I was and was not willing to pay. I was prepared to leave that day without a car if I couldn't find something I could afford. Somehow I ended up with the INITIAL OFFER that I had emphatically declined at the beginning of the day? So now I have a car that is way over my budget. Today I had an appointment at noon with Sam Mayfield to discuss what happened (on my day off, after I've already spent more time there than anyone should the day I bought the car) and I waited 40 minutes for him to call me in to his office(because clearly they have zero respect for their customer's time, or respect for their customers in general) to show me a piece of paper that I do not recall signing, that I do not have copies of...for a price that I was EXTREMELY CLEAR I could not afford...and proceeded to spend the entire day negotiating the price down. I could have spent only 1 or 2 hours there if I had agreed to the initial offer...so what were we doing all day? Nobody updated me on the banks decision being higher than we hoped. Nobody said a word to me. I take responsibility for signing something I should have looked at more closely, but I trusted them, we shook hands on $550/month..they told me I was approved when apparently I wasn't....and it is completely unconscionable. They encouraged me to unwittingly sign papers for a car they ALL knew I could not afford. I am sick to my stomach over this. They have done absolutely nothing to address this issue, they have given me no options, no apology, no accountability. These people are sketchy, take your business elsewhere. read more

If I could give Naples Nissan 100 Stars I sure would! Great Dealership, No Bum Rush at the door, Staff were super friendly, helpful, knowledged about their cars and went out of their way to help me on my second car purchase from them! I bought a 2016 Cadillac SRX Luxury Edition in November of 2022 and the sale and staff were Superb. I was thinking about trading in my Cadillac and Erick Wilson from Naples Nissan reached out to me to see how I was doing, how the Cadillac was doing and told me about a promo they were running! I went in on the 30th of March 2024 at 10:30 am and Erick came directly to me when I asked someone for him. He showed me and had me test drive so many vehicles both new and used. I'm a superfan of larger cars and SUV's and I told that to Erick. He guided me around the dealership looking larger vehicles, trucks and SUV's. I had alot of ideas about what I wanted and I love the color Blue so I told him and he kept that in mind! The time was running out as they close at 7 pm but Erick insured me we have plenty of time. Walking back up after my second to last test drive Erick asked one of the Sales Managers about any other large vehicles and we found out a 2017 Nissan Armada Platinum had been traded in not to long ago and was sitting on the side of the building towards the back. The Sales Manager gave Erick the keys for it and we took it out for a spin. Needless to say I had to have it! I put Erick to work on that Saturday and not once did he pressure or try to persuade me to buy something I didn't want! Very friendly and extremely in full knowledge of Nissans! Got back to dealership and Erick helped me with getting everything done and at 6:45 pm I drove out with my Armada! Silver and Chrome with every bell and whistle and drives just like my Cadillac which means it felt like I was on my couch and driving with one finger turning! I was told to take my time in choosing a vehicle if I found one I really liked. I didn't mean to tie him up all day but it felt like I was talking to an old friend and it was truly refreshing! Everyone was right there like Johnny on the Spot to offer help with the Armada showing me how to set up all of the settings. Since it was a new trade in the front windows hadn't been tinted or the Perma Clear application to protect the outside of the car. I was given a card to call Monday to set up appointment to get those two things done. Called Monday and I got an appointment for Tuesday and they handled it like a Pro! The service team and Erick spent some time with me to answer a few questions about my Armada and were able to direct me and guide me into the settings of a few things. They did that without charging me a dime! I feel like a family member now and was told to call if I had any questions about my Armada! Looking forward to going back to Naples Nissan for service or anything else I would need to keep my Armada in Pristine running condition and looking great! Denney Rush read more

Buyers be aware of dealers!! On January 11th I walk into these dealer to make a purchase, I purchase a 2020 Nissan Pathfinder. Typical purchased, provided all information, pay stubs, bank statements and all information requested from them. I was approved, they ran the numbers and purchased a few extras such, maintance and warranty. Call my insurance company and added vehicle to the policy. Left the dealer with the vehicle that same day. A week and half later the dealership started running my credit without permission again, I got alerts from credit reporting companies apps, as soon as I got the alerts I call them and told them I didn't give them permission to run my credit so why were they doing that! They said we can't discuss anything over the phone, we need you to come in and finalize the deal! I replied what you guys are talking about, the deal is done. Contract was signed and you allow me to leave the dealer. I called multiple times to speak to the manager, all voicemail s ignored. You have a Nissan dealer refusing to speak to their customers because there afraid to confront issues with their customers. They hide behind there glass office without giving responses because they are afraid to be honest with their customers. Today, January 25 took the day off to go resolve whatever issues they had. Finance manager did not bother to speak to me and had one of his sales dogs curse me out and said if you don't give us $8900 dollars we are going to report the vehicle stolen so I replied! You know what I'm call the cops myself and I did. I call the Naples police department and made a police report of their tactics, they ran my credit multiple times even after purchase contract was signed and cost me to loose 67 points on my credit report, are extorting, yes extortion for $8900 dollars after I have own the vehicle for two weeks, I have procession of the vehicle since January 11. This is my second vehicle finance through Nissan, I purchase another vehicle from Nissan Sutherlin in Fort Myers and there service does not compared to this shitty as dealer using buy here pay here tactics. Management is waste disposal, having there sales team out in the parking lot like there a whole bunch of thugs barking like dogs!!! Making threats like there a whole bunch of bad asses when there a whole bunch of pussies who work in a office with cold AC!! Please!! Sam one of the finance managers said if I didn't pay him $8900 dollars he will call the police and report the vehicle stolen!! What did I get myself into, now that my credit is destroy by them I can't go elsewhere!! For a dealer this size you would expect better management!! I have all conversations recorded to provide such claims of my are thruth!!! Nissan Naples extorting their customers for money making false claims and having their sales team bashing out their customers with curse words like a whole bunch of hoes working a street corner!! read more

When I decided to trade in my old vehicle, I was drawn in by your advertisement promising a $6,000 trade-in offer. However, the reality was far from what was promised; I was only offered $600 for my trade-in, receiving a mere $3,000 towards my new vehicle purchase instead of the advertised amount. This discrepancy is not just misleading--it raises serious concerns about the integrity of your advertising practices. Additionally, I have faced significant inconvenience due to the dealership's failure to report the change in ownership of my previous vehicle. This oversight has led to me being charged for an uninsured vehicle, which is completely unacceptable and has caused undue stress and financial strain on my part. Furthermore, I was misled by Arquimedes regarding the mandatory $6,000 protection plan. He claimed this was non-negotiable and assured me that as a family member of the business, I could trust him. Yet, the salesman Jose later admitted that the guarantee is in fact removable for customers who choose not to participate in the free tints and tires for life. This contradiction not only raises questions about the honesty of your sales tactics but also leaves me feeling deceived. Moreover, the condition of the vehicle itself has been disappointing. The gas lever does not function properly, forcing me to manually open the gas door--a frustrating inconvenience for any car owner. Additionally, the vehicle came with only one key and no fob, which is not standard for a nearly $24,000 purchase. With all features being manual and the interiors composed of cloth, I expected a higher quality of service and product for my investment. Throughout this entire process, I have been met with rudeness and inconsideration from your staff, further contributing to my dissatisfaction. It is evident that the dealership's focus lies more on profit than on providing quality customer service. I believe it is crucial for your dealership to address these serious issues and rectify this situation. I urge you to honor the original advertised trade-in offer, ensure that my previous vehicle's ownership is properly recorded, and provide a resolution for the misleading information regarding the protection plan. Additionally, I would appreciate a thorough review of the vehicle's condition and the provisions for obtaining additional keys and fobs. As a customer, I deserve to feel valued and respected. I look forward to your prompt response to this matter and hope to see significant improvements in your customer service approach moving forward. read more

When I decided to trade in my old vehicle, I was drawn in by your advertisement promising a $6,000 trade-in offer. However, the reality was far from what was promised; I was only offered $600 for my trade-in, receiving a mere $3,000 towards my new vehicle purchase instead of the advertised amount. This discrepancy is not just misleading--it raises serious concerns about the integrity of your advertising practices. Additionally, I have faced significant inconvenience due to the dealership's failure to report the change in ownership of my previous vehicle. This oversight has led to me being charged for an uninsured vehicle, which is completely unacceptable and has caused undue stress and financial strain on my part. Furthermore, I was misled by Arquimedes regarding the mandatory $6,000 protection plan. He claimed this was non-negotiable and assured me that as a family member of the business, I could trust him. Yet, the salesman Jose later admitted that the guarantee is in fact removable for customers who choose not to participate in the free tints and tires for life. This contradiction not only raises questions about the honesty of your sales tactics but also leaves me feeling deceived. Moreover, the condition of the vehicle itself has been disappointing. The gas lever does not function properly, forcing me to manually open the gas door--a frustrating inconvenience for any car owner. Additionally, the vehicle came with only one key and no fob, which is not standard for a nearly $24,000 purchase. With all features being manual and the interiors composed of cloth, I expected a higher quality of service and product for my investment. Throughout this entire process, I have been met with rudeness and inconsideration from your staff, further contributing to my dissatisfaction. It is evident that the dealership's focus lies more on profit than on providing quality customer service. I believe it is crucial for your dealership to address these serious issues and rectify this situation. I urge you to honor the original advertised trade-in offer, ensure that my previous vehicle's ownership is properly recorded, and provide a resolution for the misleading information regarding the protection plan. Additionally, I would appreciate a thorough review of the vehicle's condition and the provisions for obtaining additional keys and fobs. As a customer, I deserve to feel valued and respected. I look forward to your prompt response to this matter and hope to see significant improvements in your customer service approach moving forward. read more

I actually want to leave zero stars Completely incompetent employees My husband found a used car on their website spoke to a salesman (Blake Walker) worked out price etc. made a time between noon and 1pm to go into the dealership to see and test drive the car and workout the details We got there at 12:30 was greeted by an employee (still Not sure his role) asked to see Blake and explained why we were there he sat us at a table said he'd let this Blake know we were here Proceeded to get some information as to what exactly we were looking for my husband let him know that all this was worked out on the phone with Blake He left again to FIND Blake returned to say he'd take us out to the lot to see the car He walked us all over the lot LOOKING for said car to no avail Frustration mounting Returned inside and was turned over to a manager who said he found the car in the service area This whole time we kept asking to speak to this Blake person but no one could FIND him gave excuses he was busy etc etc etc Walked to the service area only to be shown a different car NOT THE ONE MY HUSBAND WAS INTERESTED IN AND BLAKE ASSURED US WOULD BE THERE Finally after this scam and being paraded all over this dealership we had enough The employees obviously thought this was entertaining as many were snickering and chuckling amongst themselves all the while not doing anything to help or explain what was going on So we Left My husband got a call from someone claiming to be a manager while we were driving BACK to Fort Myers asking us OUR SIDE of what happened and offering (to finally) help if we returned WHERE WAS THIS PERSON WHEN WE WERE ASKING FOR BLAKE AND MANAGER ABSOLUTELY HORRIBLE CUSTOMER SERVICE WILL NEVER GO THERE AND NEITHER SHOULD ANYONE ELSE We did purchase a car from a very professional friendly helpful staff at Dixie GMC in Fort Myers STAY AWAY FROM NISSON OF NAPLES!! read more

My experience with Nissan of Naples has been extremely disappointing and has resulted in unnecessary stress, financial frustration, and a significant loss of time, money, and emotional energy. From the beginning of the sale, I was provided inconsistent and at times misleading information by Carl regarding key parts of the transaction, including tags, shipping, and overall process details. This created confusion early on and carried throughout the entire experience, leaving me constantly trying to determine what information was accurate versus what had changed without clear communication. After the purchase, the issues continued rather than being resolved. The registration and tag process was disorganized and required constant follow-up on my part. I spent far more time than should ever be necessary trying to get basic updates, correct information, and resolution for problems that should have been handled properly from the start. When I attempted to escalate my concerns, communication was consistently poor and unhelpful. Chris, a manager, did not return my calls despite multiple attempts. Charlie in finance spoke to me in a dismissive and condescending manner, which made an already stressful situation even more difficult. When I spoke with Justin True, the general manager, I felt spoken down to, dismissed, and not taken seriously while trying to explain ongoing issues that had persisted since the sale. The conversation left me feeling unheard and unsupported, despite the fact that I was raising legitimate concerns about repeated misinformation and unresolved problems. Overall, this entire experience felt disorganized, unprofessional, and deeply frustrating. It has cost me far more than money--it has cost me time, energy, and peace of mind. I regret both my purchase and trade-in, and I would not choose to do business with this dealership again. read more

My experience with Nissan of Naples has been extremely disappointing and has cost me far more time, money, and emotional energy than it ever should have. From the moment of purchase, and trade in I felt misled about multiple parts of the transaction. Carl, the salesperson, gave me repeated information about the sale, tags, and shipping that later turned out to be incorrect or changed without clear explanation. I was constantly left trying to figure out what was actually true versus what I had been told. After the sale, and trade in of my car, the issues only continued. The tag and registration process was disorganized and unclear, and I had to repeatedly follow up just to get basic answers. Instead of receiving support, I often felt like I was chasing down information that should have been handled correctly from the start. When I escalated my many concerns, communication with management became even more frustrating. Chris, a manager, never returned my calls despite multiple attempts to reach him. Charlie in finance spoke to me in a dismissive and belittling tone during phone conversations, which made an already stressful situation worse rather than helping resolve it. I also had an interaction with Justin True, the general manager, where I felt spoken down to and dismissed rather than heard, despite trying to explain ongoing issues I had been dealing with since the sale. He even threatened if I didn't stop complaining he wouldn't help me. The complaints were literally just the lies his employees told me. Overall, I feel this entire process was disorganized, inconsistent, and emotionally draining. I regret both my purchase and trade-in because of how poorly the situation was handled and how much unnecessary stress it caused me. read more

Don't be the brunt of "as sleazy as...." It's bad for your bottom line. A lot of what I teach my consulting clients, my readers, and my entrepreneurship students revolves around ethics in business - that doing the right thing pays, while doing business unethically (as opposed to illegally) is a financial drag on your company because of the harm it causes your reputation, which will have ripple effects across informal social networks for years to come. For instance, I can't imagine you'd want your brand to become widespread shorthand for cartoonishly-unprofessional business practices. "As sleazy as Naples Nissan" is not something most corporate leaders or dealership owners would want to be said about their brand. Just imagine: Bob: "Those guys left me feeling like I needed a shower after doing business with them." Sally: "Were they as sleazy as Naples Nissan?" Bob: "Not even close. Still, they were horrible." When we discuss expansion and possible franchising in class, this really comes into play. If the parent company doesn't maintain strict operational/ethical control over the local managers or franchisees, a line like "As sleazy as..." followed by your brand? I think most of us can agree, something like that is to be avoided. So here's some free advice for Nissan Motor Corporation: I recommend sending a secret shopper to your Naples Nissan dealership. I'm sure their unprofessionalism isn't breaking the law, but it's definitely dragging your brand through the mud. If I owned another Nissan dealership or Nissan stock, I'd be livid at the routine bait-and-switch they perpetrate there. "As sleazy as...?" Best let that be someone else's brand instead of yours. read more

I know there are many negative reviews about Naples Nissan. Several years ago I would've agreed with those. I am here writing this review because I honestly feel like they deserve some redemption and I want to share the excellent experience we had. From the start, our Sales associate Tom C. was great. We felt like he really listened to what we want and what our plans were. He wasn't interested in trying to get us to do anything other than what we wanted. He was straight up about everything, not trying to play games. We decided the car was not what we had expected once we started the walk through process. We were introduced to Chad Walker. We expressed our concerns and wishes. Chad really was understanding and wanted to make sure we would be leaving happy with our purchase. He was fair and really worked with us to get us the car we wanted at a price that worked for us. I can't express enough how happy we are with our purchase and purchasing experience. I highly recommend Tom for your next Nissan purchase. I want to say that I understand people have bad experiences and more sympathetic I could not be. With that being said, if you are having an issue or things aren't going well for you during your purchase,or you just feel like you having something to say then speak up. Ask to speak to Chad Walker. You have to give him the opportunity to do right by you and to address the situation before you get on social media and blast the store. I recommend giving them a shot for your next purchase, I hope you will be as happy as we are. read more

WORST EXPERIENCE OF OUR LIFE. Very deceitful, shady dealership. I will be writing reviews wherever I can to warn people about this dealership and contacting better business bureau and reporting them. George Carter in financing should be ashamed of himself for being so deceitful, doing a bate and switch with our financing and wasting an entire day of ours . He knew we were driving a good 2 1/2 hours to get there. George Carter is a very untrustworthy financier who had the audacity to say he was offended that we were rude to him after he royally screwed us over and wasted our time. After we left we got onto their Naples Nissan's fb page and noticed all the reviews were horrible. Every one of them 1 star and that is just because you have to choose 1 star to write a review. I think cooperate should look into this dealership and maybe change up some of their staff to a staff that is a little bit more into their customer service and honesty. To top it off we did not even get an apology from George Carter. The best part of the entire fiasco was being able to cuss that piece of shit man up one side and down the other very loudly might I add. George Carter is not an asset to his company he lost a sale for them from us. We did get our Nissan Rogue from Lakeland Nissan and the experience with them was like night and day. If you are in the market for a Nissan choose and other dealership besides Naples Nissan. I hope this review saves somebody from the head ache and games they gave and played with us. read more

I had a very disappointing experience with Naples Nissan and would not recommend purchasing a vehicle from this dealership. Less than a month ago, I traded in my car under their advertised promotion stating that any vehicle in any condition would receive a minimum six thousand dollar trade in value. I purchased a low mileage used Nissan, expecting it to be reliable. Unfortunately, problems started almost immediately. The vehicle was delivered with a weak key fob battery. Two days later, after replacing the battery, the key fob completely stopped working. When I brought the issue to Naples Nissan, I was quoted over five hundred dollars for the repair, which forced me to use a locksmith instead. Less than two weeks later, the fuel pump failed, and just days after that, the car left me completely stranded at my job. This all occurred before I had even owned the vehicle for a full month. When I returned to the dealership seeking help, staff immediately attempted to sell me another car rather than address the issues. I was also given misleading information regarding promotions, pricing, and possible outcomes. Ultimately, I was told I would be responsible for paying for repairs on a vehicle they had just sold me. This experience was stressful, costly, and unacceptable. A car purchased less than a month ago should not experience multiple major failures. If you are considering purchasing a vehicle from Naples Nissan, I strongly suggest looking elsewhere. read more

I visited Naples Nissan 10/15/2017 Sales person Isaiah Oliver was professional and knowledgeable. I am a previous buyer of the Nissan Rouge and looked forward to purchasing another Nissan Rouge. After speaking with Erick which I assumed was in finance department I decided I would rather take my business somewhere else. Not sure if Isaiah & Erick were purposely playing the good cop, bad cop routine, sometime type of sales strategy, who knows. Erick introduces himself appearing and acting overly hyper, repeatedly clicking his ink pen open and closed and speaking very fast not sure if this was meant to confuse me out of the deal I wanted? Then Erick pulls out a black marker and writes "WOW" on the paper Isaiah and I had been working on, telling me He is giving me the "WOW" deal. As if I were a child. I felt as if he was demeaning and condescending not sure if Erick assumed I would be easy to distract because I am a women. Very insulting. Took my business to Naples Mazada was treated with respect and purchased a comparable crossover. ( ask for Dan Gullick @ Naples Mazada) I am very Happy with my new Mazada. I did receive a follow up phone call 10/16/2017 from Naples Nissan by a Felix but it was too late to win my business. Erick I suggest you limit your caffeine intake and treat women with respect and dignity. Only receive two stars from me, one for the cleanliness of the show room and one for Isaiah Oliver. read more

I recently purchased a car from Naples Nissan. My salesman was Cesar Gonzales. I liked Cesar right away. He was kind, easy going, and made buying a car really seamless & easy. There was no going back & forth from salesman to sales manager. I told Cesar what I wanted & could afford, Ken Chavis , the sales manager came over & we got the deal done . Ken was every bit as accommodating as Cesar. I bought a used car, so there was only 1 key. They set me up with an appointment with service to get another key, and replace a directional bulb. I showed up at service, and that went as easy as the sale. I dealt with a service writer by the name of Nicole Baker. She took great care of me. I mentioned to Nicole that my Anniversary was on Friday. Word must have got back to sales, because on my way out, a man came over to me, introduced himself as Aaron Walker, handed me a gift card, and said "Take your wife out for a nice dinner. Happy Anniversary." I found out that he was the owner of the dealership. Needless to say, I certainly recommend Naples Nissan to anyone looking for a car. They has everything a lifetime time customer in me, and We will be buying my wife's car there very soon.. read more