I WANT MY MTV!!!!!!! The early 80s+ anthem!
The "I want my MTV" campaign included ads where rock stars such as Pete Townsend and the Police would say "I want my MTV," endorsing the channel.
Music Television officially launched on 8-1-1981, airing music videos and related programs hosted by video jockeys, or VJs. Martha Quinn, the "girl next door" VJ still hosts a daily show on Sirius XM Radio's "The 80s on 8" station.
MTV dominated pop culture in the 80s!
The first words when MTV initially aired were spoken by one of MTV's creators, John Lack: "Ladies and gentlemen, rock and roll." A nod, perhaps, to the iconic, legendary Lemmy Kilmister's opening of every Motorhead show with, "We are Motorhead...And We play rock and roll!"
Because of MTV, I threw teenage caution to the wind and paid for my family's cable television! This was a serious commitment in 1981.
My favorite artists' videos at that time were Stevie Nicks, Billy Idol, Tom Petty and the Heartbreakers, the Police, Ratt (who's autograph I got when they came to Huntsville), U2, ZZ Top, and of course Van Halen (in the David Lee Roth or "Diamond Dave") days!
Who can forget the iconic moment Courtney Cox was pulled onstage in the Bruce Springsteen video, "Dancing in the Dark?!" That was an adorable moment and probably a game-changer for her pending generations-long acting career!
Stand out videos were Michael Jackson's "Thriller," "Billie Jean," and "Beat it"(all in 1983); "1999" by Prince in 1983; and Whitesnake's "Here I Go Again" featuring Tawny Kitaen in 1987.
We were all glued to MTV on July 13, 1985, when MTV showed the Live Aid concerts (broadcasting 16 hours of coverage,) held in London and Philadelphia and organized by Bob Geldof and Midge Ure to raise funds for famine relief in Ethiopia.
The 1983 US Festival from 5/28/83-5/30/83 featured Van Halen who headlined on "Heavy Metal Day." To experience VH, my crew and I rented a hotel room (Kings Inn, S. Memorial Parkway, Huntsville - still there to this day); rounded up our 110 cameras, stocked up on fast food takeout, filled the bathtub with ice and cold bottled of Busch, and settled in to watch the show on the room's cable TV and enjoy the swimming pool. ((Good times!!))
Other than a few interesting videos in the 90s, MTV pretty much died for me in the 80s. It was a great ride, though! Thank you MTV! read more