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    Misdirections Magic Shop

    3.8 (108 reviews)
    ModerateHobby Shops
    Closed 12:00 pm - 3:00 PM

    Misdirections Magic Shop Photos

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    Jon C.

    Most of the negative reviews are only because they open for limited hours. I came in to look for a gift for my 4 year old nephew who recently took an interest to magic. The store owner, Joe, took the time to perform several magic tricks for me and I settled on "The Magic Coloring Book", which blew my nephew's mind! Can't recommend this store enough...it's a perfect place to find that unique gift...or even take private lessons from Joe himself if you're interested in dabbling into the world of the mystic arts :P

    Denise C.

    What a funny shop..the old-fashioned magic tricks store from the 1990s with silly magic trick toys. I decided to visit today and decided to pay a pack of "fart powder" for $.99. It's got a wall full of magic trick toys and many items and it's pretty neat. The toys are $4-8 mostly. They have all kinds of magic trick items. It was fun to browse and get a small gift. It's for kids and people who like these magic trick toys. Kind of touristy and local.

    Hey Vinny, something just for you!
    Jennifer O.

    #140/2016 A little bit of magic and silly fun for kids of all ages. We wandered into Misdirections Magic Shop as a treat for my little boy being well-behaved at his nearby dentist. An old-time fortune telling machine like something out of the movie, "Big", greets you at the door and we became engrossed in watching the owner, Joe, perform several clever magic tricks from behind the counter. One wall was chock full of gag gifts and tricks (rubber chicken, anyone?) including some I remember from my childhood like the magic smoking cigarettes (we don't want to encourage that) and the finger chopping gadget. My little boy squealed when he saw a genuine Harry Potter magic wand complete with velvet bag and golden rope ($20). That was a must-buy along with a cool Lego Crazy Action Contraptions set that allows you to make 16 different projects ($21.95). That set has made my little engineer happy for *hours. Yes, prices are a little high but damn, so are San Francisco rents. And there's nothing like the joy of watching a little boy laugh and squeal with the delight of finding a neat toy to buy. Sorry, you just can't get that on Amazon; it's priceless. Support your local business: Misdirections Magic Shop is a lot of fun.

    Timothy P.

    This is great brick and mortar magic shop, the owner is friendly and informative. He is always willing to talk to you and guide you to the best effects for your skill level. He can get almost in thing in magic that you are looking for. Even if you aren't a magician, stop in to see magic up close, a few minutes of wonder and imagination to rid you of the worries life can bring. I recommend the disappearing scarf, Svengali deck or nickel to penny tricks for beginners. Ball and vase is also a fun trick.

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    If you have a curious kid who's interested in magic, you could do a LOT worse than stopping by here. Christmas presents secured, kid happy.

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    The owner Joe has a great knowledge of magic and helped me select the best tricks. He always gets in new things, all are amazing.

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    Page 1 of 3

    Ask the Community - Misdirections Magic Shop

    Review Highlights - Misdirections Magic Shop

    Joe recognized this and strongly suggested that I start out with other, more beginner-friendly material.

    Mentioned in 55 reviews

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    4.0(79 reviews)
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    Used to come here every now and then for anime figures, but haven't been back since I stopped…read morecollecting. I started coming again now that I got into model kit building and painting and I have a totally new appreciation for this place. Due to the small size of the store, the selection is not comprehensive, but I always find very cool things every time I come in. I usually shop for gunpla, military model kits, game miniatures, and hobby supplies like paints and glues. I'm fine with paying a bit more to support a local store, but I'm always pleasantly shocked that prices here are either roughly the same as online or cheaper! I don't keep up with anime figure prices anymore so I can't tell you if the prices on those are as competitive. I can only vouch for the model kits/miniatures/supplies. The biggest downside is the place is super cramped, but in a way it's also somewhat of a plus because I can look around at the various stacked boxes and find lots of treasures. Plus the person behind the counter (think he's the owner?) is very nice and patient.

    A great store with a wide selection of figures, board games, and other animanga collectibles :)…read moreThis store is across from the bathrooms next to Suzu Noodle House. The store offers a variety of collectible/fun items at competitive and relatively low prices. They have a rotating and wide selection of figures from various franchises that other stores in the Japantown mall might not have, even the Kinokuniya. During my last visit (12/17/2025) in particular I remember they had a huge selection of Spy Family figures and many of the Project Sekai Sega Prize figures but they also carry other merch from many other franchises like JJBA, Love Live, and MHA. The store limits its capacity to six customers at a time but that's only because they have so much items in the store! The employees are very nice and help get the items you want quickly, every item I've purchased from here has been unopened and in perfect condition. Highly recommend this store

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    To sum it up: Many games for purchase, clean and organized store, MSRP Pokemon trading cards, and…read moreallows donations. My husband and I are huge Pokemon fans and we love to open and collect cards. But with the surging popularity of this hobby, many stores such as Target, GameStop, and other collectible places sometimes increase their prices, so it's not worth it to buy them overpriced. Gamescape keeps their prices as MSRP and their staff is very friendly. They keep it simple and easy with their Pokemon trading card items behind the counter and if they have more, they'll tell you and if they're not, they're out. None of that "hiding items from customers" nonsense that you see from other stores because they want to keep it for themselves, and etc. I also appreciate them accepting our donations of Pokemon items and accessories such as playmats, dice, binders, etc. After opening Pokemon cards, my husband and I do not need 10+ playmats, bunch of dice, and countless binders. With all of these in "never used" conditions, we would rather donate them to kids who would appreciate them more and have fun with them. I definitely do not want to sell those to kids or others as well, since they are free items with the Pokemon cards. Gamescape accepted our donations and was very appreciative. Thank you Gamescape for being one of the few places who sells their Pokemon items at MSRP and allowing us to enjoy this hobby without burning our $$$ too much lol

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    Classic Materials Sports & Collectibles - Happy customer!

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    The IMIM Store

    3.0(2 reviews)
    8.9 mi
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    The IMIM store is the retail storefront face of Hobby Engineering and is owned/run by Al…read more Some background : I started going to Hobby Engineering when he was located in Millbrae on El Camino. Got a PIC programer and some other various things. After he moved to the current location thats closer to the airport I continue to buy things from him, usually emergencies when I'm short a part or have a rush on something. Hobby Engineering has a searchable website so you can see what he has in stock. The IMIM store hours are what I would nicely say Quasi-Predictable. He's basically running two businesses at the same time by himself and most business is through the mail-order/warehouse side of things however you can really tell he wants to have a storefront. I know currently he's trying for regular Saturday hours but its always best to read the website instructions. When I need something I check the website, then I call to see when he'll be around. If I'm in a rush after confirming he'll be there I'll place the order online and pay for it as a Will-Call and swing by. He has also been incredible in the past and met me at weird or late hours to pick something up. The IMIM store itself is on the second floor and he's making good progress on it as of my last visit. Quite a bit of hobby-related stuff on the shelves to browse. His speciality seems to be Robotics but a lot of general model making supplies around too. Not some much on display for general electronics but the warehouse is just downstairs so if you know he has it in stock and he doesn't have bunches of customers upstairs he has no issues grabbing parts from the warehouse. I have to reiterate, you need to read the website. Local store. One person. Hard to cover everything by himself. My hope ( and I'm sure Al's ) is that the storefront gets enough traction to warrant an employee. He's got a bunch of space and a lot of possibility.

    I am working on a project that requires a microcontroller running a a servo. I was interested to…read moresee this store show up, and thought it would be nice to support a local hobby/electronics business. I tried to visit last week, but it was closed and appeared empty. Realizing that the store had some idiosyncratic operating procedures, I called the number on the web site. The person who answered was positively discouraging of a visit. He wanted to know what I was working on, and told me that he didn't really have any stock out to look at. I suspect that this is really a mail-order business, and references to it as a retail outlet are misinformed It would be nice if the owner changed his website to reflect that fact.

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    Tl;dr: this store has amazing customer service - Junior gave 110% effort to making sure I left Tap…read morePlastics with the perfect products for my family's needs. He was extremely patient in listening to what we were looking for, and showed me a variety of different options around the store. Background: I ended up at Tap in search of plastic display cases (for cherished figurines), and plastic display frames for pictures. The SF store seems to have a much wider selection of the 'Showcase Plastic Boxes' than the San Mateo store. Thanks to Junior's expert guidance, I left the store with a variety of boxes that perfectly fit all of the objects (big & small!) that we were looking to encase. It was as if we'd gotten them custom made! Pro tip: Know the dimensions of the objects you're looking to encase beforehand, or simply bring them with you to the store and let the magic unfold.

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    The Nintendo San Francisco store is located right in front of Union Square. The store is lined with…read moreNintendo merchandise featuring popular characters, bringing back the boyish spirit even for adults. The staff are cheerful and seem to work in a relaxed atmosphere. In the basement, you can play Nintendo Switch on a large screen and enjoy a dynamic game of Mario Kart. Nintendo has spread its wings and become a global success from Japan, where I was born and raised. The products you can buy here are more than just price-conscious; they are filled with the dreams and hopes of childhood.

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    Misdirections Magic Shop - hobbyshops - Updated May 2026

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