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    Houdini's Magic Shop

    3.8 (48 reviews)
    ModerateHobby Shops
    Open 10:00 am - 9:00 pm

    Houdini's Magic Shop Photos

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    Erich L.

    Fun store the staff are friendly and gave us a couple of magic card tricks. They sell some great magic tricks and that type of thing. Stop by if you're nearby

    Buy a trick - any trick - as long as it's ours. A classic magic force!
    Bill M.

    Buyer's remorse. Explained that I had performed as a kid many years ago, and was looking for items to get back up to speed. Employee recommended some items & I bought 4. After looking at them, I see they are all made/branded by Houdini Magic. After chatting with others in the magic community who had also worked there, Disneyland magic store, & elsewhere, I found out that the employees at Houdini's Magic Shop are told to mainly sell the company's own magic books & products, almost to the exclusion of anything else. And that they are typically beginner's tricks that are much cheaper elsewhere & online. I understand that they probably have high overhead, but I would have preferred suggestions that wasn't based on mainly moving THEIR product. If that's what you are interested in, good for you. I probably won't be back unless I need an Adam's rubber dog poop or snakes in a can of nuts.

    Joy U.

    Brought the hubby here along with my daughter to browse around the shop. Great decoration filled with poster size pictures of the great Houdini up on the walls The employees are showing different tricks to kids and adults alike. It was heck-a-busy since its a weekend when we got there They have a decent supply of tricks and other magics treats for visitors who I think are mostly tourists...We enjoyed checking out the merchandise and then tried out the encased Houdini fortune teller machine. Its a nice memorabilia/souvenir for just a $1. All in all something worth checking out in Pier 39.

    I'm magically excited

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    2 years ago

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    1 year ago

    Adell the magician is the absolute best the service, atmosphere, and the energy was altogether unmatched.

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    5 years ago

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    2 years ago

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    2 years ago

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    2 years ago

    Edel gave us the most fabulous show!!! He made our afternoon with a few great card tricks :-)

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    2 years ago

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    4 years ago

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    2 years ago

    Adele is incredible! Thank you for the magic, definitely go visit this shop with your friends and family!

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    2 years ago

    Fantastic to meet Edel! I appreciated his knowledge, patience, and helpful suggestions. Nice work.

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    6 years ago

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    12 years ago

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    8 years ago

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    10 years ago

    I was convincing my bf to purchase a magic deck card when the guy who works there was being super rude to us. Guess not...

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    9 years ago

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    Page 1 of 2

    Ask the Community - Houdini's Magic Shop

    Review Highlights - Houdini's Magic Shop

    I walked in with a group of friends and family and we were instantly greeted by Edel and his fellow co worker.

    Mentioned in 6 reviews

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    4.6(49 reviews)
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    We've always seen this colorful kite shop that you can't miss on Grant Ave. It is happy, fun, and…read morefull of kites, toys, and more. We've stopped by for souvenir pennies outside in front of the store. But, our last visit I saw beautiful Chinese new year lanterns in the window. I really liked it and hadn't seen this specific decoration anywhere in the 5+ stores I had already been to in Chinatown earlier that day. It is a beautiful red lantern decoration with velvet and sequins on it. I bought one to take home. Once I got home, I soon realized I wanted to get 4 more and hang them on my stairway. SF is at least an 1hr+ drive each way for me, so I called their store to see if they could ship it to me. They took my info and charged me for the lanterns and shipping. Albert, the owner, shipped it the next day. They shipped it on Monday and we received it on Tuesday! Probably because we live relatively close, but I really appreciated the fast and accurate shipping! They also packaged the lanterns well and carefully. Thank you Albert and Chinatown Kite Shop for our new Chinese New Year decorations! I am so happy. This is definitely a trustworthy shop and quality products and service!

    Compact store filled with kites for all budgets and ages, plus other small toys, keychains, and…read moresouvenirs. We didn't want to carry something too big on transit, and we were able to get a very portable pocket kite for only $5. There is also a shop cat that greets customers.

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    Beautiful Lantern Decorations Shipped from the Chinatown Kite Shop.

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    Houdini's Magic Shop - hobbyshops - Updated May 2026

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