Alexandria saved the day!…read more As a SoCal girl, this was a new experience and new accessory for me, but I desperately wanted to purchase something "outside" of my boring style box at Goorin. After struggling to make a decision, knowing that I wanted something with a specific crown (4") and brim (3") size, Alexandria was able to fit me perfectly with a size small ebony Gemma that I absolutely adore! The attentive customer service and a little extra feather love made my first ever hat purchase a dream! Thank you Goorin & Alexandria!

I love Goorin Bros! My husband and I have been finding their hats at different thrift shops and…read morewanted to go in and check them out for ourselves when we found out there was one up the road in Austin. (We're from San Antonio.) I first went in to get my husband one of the trucker hats from their Animal Farm collection and they didn't have the one he wanted. I picked another one and the girl wrapped it up nice, put it in a really cute bag and assured me that we could bring it back and exchange it if we wanted to. He did want to exchange it so he went in and exchanged it for another and picked one up for me. The same lady helped him that helped me and even though they were still out of stock on the one he really wanted he picked out another one and she took down all of his information and called him when they got in stock and held it. We never go to Austin without stopping in there and picking up something new. They always give great service and have an excellent selection of hats ranging from western to trucker. Oh, and they also have hat accessories like pins and feathers! Everything you need for your headwear.

Needed a hat for a jungle wedding in Costa Rica. Lauri was very friendly, knowledgeable and took…read moregreat pride in the quality of her handcrafted hats. She also mentioned that she sources her hats from individual families and craftsmen across the world which is always a plus. I will definitely be coming back

Greeted at the front by Lauri, who took me into her magnificent display of hats! She guided and…read moreadvised me as to size and style. I am happy to pay for Lauri's expertise for a quality hat! She knows everything!

I love this hat shop! If you're looking for a timeless, unique piece to add to your collection this…read moreis definitely the spot. The new space in East Austin is great too, I can't wait to see what's next.

Best hat shop in Austin! I love my hat and will be back for many more. Thank you Ryan!read more

I had my eye on this shop for more than a year and finally decided to pull the trigger. Chris was…read moreawesome to work with and nailed my design 100%. Everything was conducted online and via video conference. He was also able to incorporate a special Longhorn pin my Mom passed down to me that will get way more use and visibility now that it's on this hat and not a jacket lapel. Couldn't be more satisfied with the style, quality and craftsmanship. Can't wait to meet the Michael Jordan of hat makers in person!

I recently had the pleasure of getting my second custom hat made at Aspen Hatter, and I had such a…read morerad experience I felt like everyone should know. When you walk into the store you just know you're in the right hands. The vibe of the place is as if Marfa and Joshua tree had a baby:) I've worn hats since I was 8 years old, and I hear so often, "you look so good in hats, but I just can't pull them off.." and I reply, everyone can wear hats, you just have to find the right one. What better of a situation than to get a hat made just for you! Your hat should tell a story, or a bunch of them!!! Chris, the hatter at Aspen Hatter, is exceptional. He took the time to listen to my ideas and get to know me and then understand the vision I had for my hat, which in this instance I didn't have specific ideas, I just wanted a statement piece. I basically knew the color and that I wanted to incorporate turquoise. He ran with it! The hat Chris curated was beyond anything I could've ever dreamed of. It not only a fit perfectly, but it also captured my personality and style flawlessly. My hat is the exact statement I wanted! The craftsmanship and attention to detail that went into creating my hat were evident. Every stitch, every curve, and every embellishment was carefully executed. You can tell how much pride Chris puts in his work. I highly recommend Aspen Hatter to anyone in search of a custom hat. The combination of professionalism, fun, and a comfortable space makes the experience truly enjoyable. Chris's ability to listen to his clients and then turn their ideas into something extraordinary is remarkable. I am grateful to have found Aspen Hatter and am already dreaming of my next one! If you want a hat that not only fits perfectly but also reflects your individuality, look no further than Aspen Hatter.

Fabulous shopping place year round for Christmas, holidays, birthdays or anytime gifts. Original…read moredesign cards, t-shirts, cute or irreverent socks & mugs for yourself & kids of all ages. Lots of Austin-centric goodies, souvenirs and artists' creations. Sweet, salty & sassy options. Interesting selection of new vinyl collections! Fabulous local shopping gem.

What a fun store! They truly have something for everyone ranging from Austin and Texas keepsakes/…read moresouvenirs, candles, assortment of glassware, tshirts and hats, trinkets, collectibles, etc. My father is retiring from Exxon at the end of February and when I came across the Texan hat with the 2 X's, I just had to get it. Will make this a go-to every time I visit SoCo so I can see what new stuff they have in store.

Met Joshua at the store. Really nice salesman. I told him that i have followed Heritage Boots for…read moreover ten years on Youtube and their website. This was my first visit to Austin Tx, so i came here to visit the store. Joshua helped me with sizing and he was absolutely correct with sizing me. Now i know what to order online or over the phone with Heritage. The quality of their boots is just amazing. The fit was perfect. I will get a pair before my 65 birthday. I recommend everyone to visit the store when in Austin. Joshua if you are reading this, thanks for the experience.

Visited Austin on a quick 24 hour trip, fell in love with a pair of boots from Heritage... the…read moreowner explained the vintage design and was very helpful. I was impressed but not ready to pull the trigger on the purchase. I grabbed a business card and after thinking about the boots for too long gave them a ring and they everything handled effortlessly. Excellent customer service and my boots are gorgeous.

Willie for President mural is a prominent mural on South Congress. It is adhered to STAG…read moreProvisions for Men. While I do not shop at STAG Provisions for Men, I can appreciate the mural and the homage to. I value Willie Nelson's contributions. Willie Nelson is a Texas‑born singer and songwriter who helped redefine country music by choosing authenticity over mainstream country music. After early success writing hit songs for others in Nashville, he returned to Texas in the 1970s, where his independent spirit fueled the outlaw country movement. With his distinctive voice, storytelling style, and lifelong activism, Nelson became both a music legend and a cultural symbol of doing things your own way.

Even though this store is located on South Congress in an area now primarily geared for tourists,…read moremy boyfriend still likes to shop here. He's a huge fan of their shorts, button downs, and shacklets. Some of the stuff they sell is kinda pricey. However, the quality holds up. They carry the latest fashion trends that lend to a timeless look. Pieces that can be worn for years. The store gets insanely busy and we find the best time to go is in the middle of the work week right around opening time. Bonus: Willie mural on the exterior of the building (on the side).

Selection 10/10 Service 10/10…read morePeople 10/10 Just loved getting lost in this spot!!! What a great little gem in SoCo!

Let me preface this with the following information: I grew up in Midland, Texas and lived in Austin…read morefor 25 years off and on from 1986-2013, when I moved first to Terrell, TX and then to South Carolina. Let's just say Austin was no longer a friendly place to live for a social worker trying to get ahead (AKA buy a house some day). After 2 attempts to get to ATX in 2025, I finally gave up on the airlines and decided to drive. I made it on 2/28/26 with a long list of "errands" that included "buy cowboy boots at Allen's." Imagine my dismay and surprise to see scads of people lined up north of Allen's at a boot store that looked like it was straight out of IG. Who are these people and why are they queuing for an overpriced California-looking place when the real deal is just a few stores south?? We bought my daughter's first pair of boots (red ropers) at Allen's back in 1994/1995. Why mess with tradition? I'm an Aggie, so we cotton to tradition. Anyhoo, Pedro was helping me find some boots and I got down to two pairs that fit like a dream. When my friend asked which pair I would buy, I made a quick decision - both. After all, it took two cancelled flights and a (kid you not) wrench in my tire to make it to ATX. I wasn't going to waste the trip making hard decisions. It could be another 8 years before I make it to the place I still call "home." Thank you Pedro for your assistance. Maybe I'll get some ostrich boots next trip! I love my tall brown boots & my short green-blue boots! Wearing them just about every day here in Columbia, SC! I'm grateful to Allen's for being true Austin - I felt right at home and will treasure my boots!!