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    Matchaful

    3.8 (30 reviews)
    Closed 8:00 am - 6:00 pm
    Updated 3 months ago

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    MATCHAFUL ATMOSPHERE

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    Caili C.

    Convenient, cute matcha spot in West Village. Like most matcha cafes in NYC, it's a bit overpriced but I appreciate that they have straight matcha, matcha au lait, and matcha lattes (+ their specialty lattes if you want a sweeter, fun drink). I got the matcha au lait which is a mix of water and plant-based milk. I opted for the macadamia milk and monkfruit sweetener for a bit of sweetness. It's definitely fun to customize your drink! The matcha is nice and strong but a bit grainy. It's a nice lighter pick-me-up to get the matcha au lait compared to the heavier latte. I do think the matcha here could have been whisked more to prevent separation and overall it wasn't anything special. My friend got the ube matcha latte which I tried and was way too sweet and artificial tasting. Would definitely recommend the classic drinks if you truly want matcha.

    Vanilla Zen
    Yuna C.

    First sip was really delicious but the level of sweetness is relatively low, so the grassier notes of the matcha and scratchiness(?) of the blended oat milk was not so pleasant. This is great for those who want a strong matcha flavor and alternative milk option.

    Alan R.

    My wife loved Matchaful. We both got the vanilla zen and she said it was the best Matcha she has ever had. The ingredients and beverage overall tasted a very high-quality. I would likely have picked a different flavor next time but was still impressed with the beverage.

    Kim H.

    This place is ASStronomical Matcha is really disgusting. It does not taste like much at all. Water down disgusting and genuinely overpriced. Service was great and efficient but genuinely will not come back again . Save your money and go to La Cabra.

    Katelyn N.

    Very clean place. Seems like good ingredients, seems all are non dairy friendly. But they also don't really like too much sugar so it really just tasted like grass. The only good one was the earth one with spirulina's but i think they would all be good with more maple syrup (their sweetener of choice). Very small place but also very popular so don't expect this place to have any space for you. pretty much a grab a go. but the real reason i will return --- the vegan gf MATCHa SOFTSERVE. .... whatever tf flavor they do w the whole matcha earth glow mix.... AMAZING. i'm about to go in there, buy a pint and eat it all in one sitting. Taste like a black sesame flavor and doesn't have a weird texture or anything being vegan. but wow new fave dessert to grab. 5

    Creative latte menu
    Joyce H.

    Crazy how Matchaful has grown! This is the first time visiting in years and their locations and menu have expanded considerably. I would say this is a more "commercialized" take on matcha for grab and go drinks vs. a traditional tea ceremony experience. Service was quick. They do have some bites and limited seating at this location. I ended up ordering a hot straight matcha which I thought was reasonably priced. Lattes seemed to range from $8-11. I did wish the matcha was stronger, but for those not used to the taste by itself yet, I can see how it could be off-putting.

    Jessica Y.

    Stopped by for an afternoon boost but didn't want the post-coffee jitters, so we opted for some matcha. I got the cold foam matcha and you have the option of having it straight up (just the cold foam) or in latte form. It's nice that they offer plant-based milk alternatives without an extra cost. However, the drinks are a little on the pricy side, so I suppose it's already factoring in the substitution. Nothing really stood out about the matcha. It's definitely not very sweet and the matcha is quite concentrated. There isn't much seating inside so it can be tough on a cold and rainy day. Overall, it was a pretty average matcha drink. It did the job, but probably wouldn't go out of my way to come back.

    Jennifer H.

    So cute! I am a big fan of matcha so I was excited to finally try this cafe out. I had one of their specialty lattes, which was very good. I also got one of the matcha cookies. The prices are a bit steep here so don't be surprised. Their goodies all looked soo good - from donuts to brownies. Wish I could have tried them all!

    Tony and Leek were so welcoming and helpful, I totally recommend this place! Drink was amazing and the vibes were chill!

    Oishii Berry Matcha Latte and Vanilla Zen
    Enric A.

    Great matcha quality and creative drinks that you can't find in other regular coffee shops. We had the vanilla and oishii latte it was super tasty while not taking away from the matcha flavor. They were also not too sweet! It's on the expensive side but it's worth it. Excited to try the other specialty lattes. The shop is pretty small and only has a couple of seating. So be prepared to drink somewhere else.

    Menu
    Fifi C.

    The newest Matchaful cafe just opened here. It's tiny and zenful. I usually came here for their vegan Matcha soft serve. I highly recommend the soft serve. It's pricey ($8.50+tax). I occasionally get the straight hot matcha and Matchaful. The Matcha flavor is great but unfortunately they made the matcha with the water higher than 175 degrees. Matcha should not be made with boiling water. The service is pretty fast for soft serve. The cafe has limited seatings.

    Koyo Berry Matcha Latte
    Sophie S.

    So glad I stoped by this location! I have been craving a matcha latte and this koyo berry latte hit the spot. So sad that this is a summer special!! You must get the donut. Also thank you to the sweet employee (Kelly) who explained all the season drinks to me!

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    3 months ago

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    7 months ago

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    1 year ago

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    1 year ago

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    2 years ago

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    11 months ago

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    2 months ago

    Service was super friendly, cool vibes on the store. Picked the Indigo Glow matcha. Five stars! Was so good!

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    5 months ago

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    1 year ago

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    Jason C.

    Thank you for your amazing review, Enric!

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    3 years ago

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    1 year ago

    Soft serve swirl was delicious. Small space so not really much seating. Service was great.

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    3 years ago

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    1 year ago

    Fabulous matcha. New favorite matcha place. Will return asap. Friendly. Small but cozy, more for a quick drink or takeaway.

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    Jason C.

    Thank you for your incredible review, Sophia!

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    2 years ago

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    2 years ago

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    Jason C.

    Thank you for your amazing review, Cynthia!

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    Ask the Community - Matchaful

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    Bibble & Sip - IG: @nom.noms.only | matcha cream puff

    Bibble & Sip

    4.4(6.1k reviews)
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    Small shop, great service, excellent drinks, & tasty treats!…read more Of the two drinks, the black sesame latte was by far one of the best lattes I've had in a while (granted I have had a latte in a while...). If texture doesn't bother you (liberal amount of black sesame!), I'd suggest getting this latte (10/10). Both pastries were great in their own right. For my second matcha of the day, this matcha was like your everyday/average matcha. Can't go wrong, but it wasn't mind-blowing. If you're in the Theatre District, I'd definitely recommend popping in for a drink & a treat!

    Date: Monday, March 2nd, 2026 Time: around 12 noon…read more *Lychee Berry ($9.75) *Panda Cake ($14.50) *Soup Dumpling ($14.50) *Egg Sando ($8) My group dropped by here after having breakfast / brunch. I had seen their cute pastries online and wanted to check them out. We got the items above and a few coffees. The cakes are cute. Tho not as light and fluffy as I was expecting. I thought they'd be more like the asian bakeries we have back in SF. Not as sweet as american desserts, but it was kinda in between. The egg sandwich I really wanted to like since I've been craving one. But the it was sooo dry. Definitely needed more mayo. And the bread wasn't very fluffy either. Cute spot if you want cute desserts. Tho I think they are more geared towards posting on socials. REVIEW #3999

    Photos
    Bibble & Sip - Matcha White Chocolate Cream Puff

    Matcha White Chocolate Cream Puff

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    787 Coffee - Blueberry loaf slice!

    787 Coffee

    4.4(234 reviews)
    2.1 miFinancial District
    $

    I love this place. The coffee is great, and most awesomely, it's unique. The service is friendly…read moreand competent. Lots of seating, lots of outlets and not too noisy. It's pricey, but welcome to FiDi. My one complaint is they try to upsell you. Like, I'm sure your pastry that's unique to Puerto Rico and that I've never had before is delicious, but I need to get going and I don't want to dip into my 401k for it.

    Walking the streets close to my hotel I stumbled across a big PuertoRican flag infront of a…read morebusiness and I knew I wanted to check out what it was. It happened to be 787 Coffee which I have visited plenty of times on the island and enjoy. With excitement and in Spanish I tell the cashier that I was happy to come across this place as I have tried them out in PR. How is it that this "jibara" apparently from Maricao, spoke to me in broken English while I am talking to her in our native language, total fail. Anyhow, I ordered the coquito hot latte with an extra shot of rum and oat milk, fine, I paid $11 for a very small coffee. Now what I can't believe is that the quesito pastry was $8. I really wanted it but it was not until I paid that I then noticed the price. I sat to eat it while I waited for my name to be called as mentioned by the cashier. I walked around looking at everything, the music very loud and hard for people sitting to have conversations, the place is very colorful and with many PR sayings, however the place also feels very Americanized with the music and layout. I still awaited my name to be called minutes later, but nothing. I approached the cashier, who was just standing there, to ask about my coffee and she wasn't able to tell me so she asked the barista steps away from her. He pointed to a cofre sitting on their counter, it had my name, and when I pointed out that I was waiting for my name to be called, she shrugged her shoulders and smiled like she didn't care. The coffee by now was not all that hot, I never tasted any rum or coquito flavor and felt I wasted my time at this place. What's more upsetting is that I left a nice tip for a service that was not provided. They couldn't even bring the coffee ti my table once they realized it was sitting there and they forgot to call my name. You can find better service elsewhere.

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    787 Coffee - Inside

    Inside

    787 Coffee - Espresso beans

    Espresso beans

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    Inside coffee shop

    Matchaful - coffee - Updated May 2026

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