In the high street tourist trap that is Oxford Street, decent fashion shops are increasingly hard to come by. Luckily this place flies the flag for quality independent fashion stores. Once you wander into the basement, the shop opens up into an impressive space housing the latest clothing trends for men and women - from the likes of LRG, Iron Fist and Akademiks.
The clientele tends to be fashionable ravers in their 20's, but there is style for everyone. In store music is good and they built up a cult following in the 90's with DJ sets. The sales rail is always worth a look, the staff are friendly and the selection is one of the best in London. read more