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I remember when I would come to Marvel at their Lido Beach location when I was kid and get the vanilla ice cream with the chocolate bonnet with rainbow sprinkles. Tried it here and wasn't disappointed! Price is a bit steep but definitely worth it.
Came here with my husband after dinner and had wonderful service as we ordered our swirl of pistachio and coffee. Ice cream is super creamy and delectable - not too sweet. Not sandy at alllll. Wish there was a place to sit but it's okay - just go for a stroll up and down the block!
Ordered: Small Sugar Cone (~$5): Peanut Butter & Banana Swirl Aya's take: At this point, I've probably tried all the swirl options and haven't been disappointed once. The Peanut Butter & Banana work so well together and the Banana actually tasted legit and not like the fake Laffy Taffy flavor. The Peanut Butter was nutty, creamy, and didn't overpower the banana or vice versa. Love that they specialize in soft serve unlike other ice cream spots in the area! Check them out.
My friend and I had already had dinner and a different dessert, but I had seen Marvel Frozen Dairy and was just really tempted by how appealing and yummy a soft serve would be. It also helped that their prices are so affordable and reasonable, which is especially notable for NYC where it's only getting more and more expensive. So I treated myself to a little pistachio and strawberry swirl soft serve and it was a delight. My friend really loved it and I liked it. I won't say it's the best soft serve of my life but for that price and portion, it's a yummy treat and deal. And the colors look so good together.
This was our first visit to Marvel and it was great! They had ice cream, vegan options, and two flavors of frozen yogurt (banana and peanut butter). The workers at the counter were super sweet, gave us samples, and answered all of our questions about the various toppings. There is limited seating (3 or 4 outdoor tables with umbrellas) but it was a perfect respite on a warm, summer day and although this location has only been there since 2022 (chain has been around since 1951) it definitely felt like old school New York.
Marvel used to be my go-to for ice cream in Astoria. I would frequently sing their praises on IG and reddit. I *love* soft ice cream and have been missing it since Carvel left. Their milkshakes were particularly delicious. When they first opened, that was my treat every other week (or so). Unfortunately, I have to put the emphasis on "was" because something has drastically changed. It now tastes like a very strange mess - part chemical - part almost cherry. Make no mistake - it does not taste like strawberry and it does not taste the same as the ones I used to get from there. I've gotten three over the last year, in the hopes that it might have just been my taste buds. Nope! All 3 went in the garbage. $30 down the drain. Unfortunately, I can no longer brag to everyone about their deliciousness. Maybe I'll be back for some ice cream but certainly not for their milkshakes. At this point, I'd rather have one from Burger King at 1/4 the price. Fix it.
Great addition to Astoria - not just for summer! Quick - easy - delicious and just like you remembered from your early years. Crazy I didn't take photos of my chocolate ice cream as I slurped it up before it could melt down the cone!! Next time - photos!! The servers were smiley and cheerful. Plenty of chairs to relax and enjoy...as you think of having seconds! Note: it is on a side-street to make sure you look for it or you can walk right by and not notice this location. Don't forget to get extra napkins!!
I wanted to love this place after all the hype but the ice cream really fell flat. It's OK soft serve, but not great. I wouldn't recommend it as a first pick for ice cream.
FYI- The shop is not on 30th Ave., but around the corner on 37th St. I was walking up and down the block on the Avenue looking for it, and Google maps also places it at the center of the block, where The Grand and Sugar Freak is. I was wondering if it was a pop-up situation inside one of those restaurants. But just turn the corner around The Grand restaurant. Staff was very friendly, samples are on on a regular spoon. The samples are pretty big, a hearty 1.5 teaspoon. I LOVE pistachio ice cream & theirs was pretty tasty. The ice cream is about a medium heavy creamy texture. Some soft serve (ie. Ice cream trucks) are a little bit too heavy and creamy for my palette. I think Marvel it's just heavy enough, but shows the quality with the flavors with a pop. I got the strawberry and pistachio twist in a small cup $5. The small was a pretty big portion. The flavors were very tasty! I wouldn't have thought of mixing the two. Other twist options included mango and vanilla birthday cake, and other flavors I don't remember, maybe a peanut butter and banana. Too bad that the twist combinations are already preset by the way the machines are filled, for example I couldn't get a strawberry and chocolate twist. But I think that's a standard for most soft serve places. Nice option for Astoria!
I passed by this ice cream place with lines and people eating it outdoors. I had to look it up and found out that it is fairly new and the customers are all raving about it. I had to check it out. They have variety of desserts that you can order such as soft serve, sundaes, shakes and etc... I got the soft serve after taste testing a few. The samples were fairly huge too. Tasted the vanilla - birthday cake one and the strawberry flavors. They also had toppings, but didn't want to deal with it and just eat it without. Anyways, I enjoyed both and can't wait to go back for another visit in the near future.
Marvel ice cream is a great place to enjoy soft served ice cream on a nice summer night. They have plenty of interesting flavors. The portions are generous and The prices are reasonable for the portions they give. My favorites are the strawberry and vanilla but I'm looking to try the dulce de leche on my next visit. Definitely a worth while visit if you're in the neighborhood.
-good quality ice cream, tried the chocolate and vanilla swirl with half cookie (crunchies) toppings and half sprinkles -the ice cream itself was standard (hard to mess up the basic flavors!) -sprinkles are more waxy in texture so not my fave, but the crunchies topping was nice -cute outdoor seating set up, no indoor seating I believe -prices are steep but that's the case in most places anyway :(
4.5/5. Decided to grab something sweet after brunch and passed by this place and I ordered a medium vanilla soft serve in a cone. The soft serve was extremely creamy and had a very strong milky flavor. The cone was unfortunately a little stale though. I like how they gave a lot even though it was only a medium! Will come back next time if I'm in the area but may get the waffle cone instead!
5 months ago
The peanut butter soft serve tasted really strongly of peanut butter and was so good. The cookies and cream milkshake was a bit on the blander side. Counter serve with some outdoor seating read more
I was not a fan at all. The ice cream is thick. It has a weird texture. The vanilla tasted like buttercream. My biggest issue was the cross contamination. They dip the ice cream into the sprinkle bin instead of using a spoon to put on the toppings. That means peanut butter ice cream has touched every bin. I would not come back. read more
1 year ago
I Still love this place! Can't wait for my baby to get older to bring her here. I was just there this past weekend with my mom. She got the hot fudge sunday and I got a vanilla cup with rainbow sprinkles. Both were only $13 and the cups were massive. During the summer, I even like to bring my dog here! Definitely so glad you guys are open now. We love the outdoor seating space too. See you soon! read more
1 year ago
I remember when I would come to Marvel at their Lido Beach location when I was kid and get the vanilla ice cream with the chocolate bonnet with rainbow sprinkles. Tried it here and wasn't disappointed! Price is a bit steep but definitely worth it. read more
Came here with my husband after dinner and had wonderful service as we ordered our swirl of pistachio and coffee. Ice cream is super creamy and delectable - not too sweet. Not sandy at alllll. Wish there was a place to sit but it's okay - just go for a stroll up and down the block! read more
Ordered: Small Sugar Cone (~$5): Peanut Butter & Banana Swirl Aya's take: At this point, I've probably tried all the swirl options and haven't been disappointed once. The Peanut Butter & Banana work so well together and the Banana actually tasted legit and not like the fake Laffy Taffy flavor. The Peanut Butter was nutty, creamy, and didn't overpower the banana or vice versa. Love that they specialize in soft serve unlike other ice cream spots in the area! Check them out. read more
2 years ago
My friend and I had already had dinner and a different dessert, but I had seen Marvel Frozen Dairy and was just really tempted by how appealing and yummy a soft serve would be. It also helped that their prices are so affordable and reasonable, which is especially notable for NYC where it's only getting more and more expensive. So I treated myself to a little pistachio and strawberry swirl soft serve and it was a delight. My friend really loved it and I liked it. I won't say it's the best soft serve of my life but for that price and portion, it's a yummy treat and deal. And the colors look so good together. read more
5 months ago
1 year ago
This was our first visit to Marvel and it was great! They had ice cream, vegan options, and two flavors of frozen yogurt (banana and peanut butter). The workers at the counter were super sweet, gave us samples, and answered all of our questions about the various toppings. There is limited seating (3 or 4 outdoor tables with umbrellas) but it was a perfect respite on a warm, summer day and although this location has only been there since 2022 (chain has been around since 1951) it definitely felt like old school New York. read more
2 years ago
Marvel used to be my go-to for ice cream in Astoria. I would frequently sing their praises on IG and reddit. I *love* soft ice cream and have been missing it since Carvel left. Their milkshakes were particularly delicious. When they first opened, that was my treat every other week (or so). Unfortunately, I have to put the emphasis on "was" because something has drastically changed. It now tastes like a very strange mess - part chemical - part almost cherry. Make no mistake - it does not taste like strawberry and it does not taste the same as the ones I used to get from there. I've gotten three over the last year, in the hopes that it might have just been my taste buds. Nope! All 3 went in the garbage. $30 down the drain. Unfortunately, I can no longer brag to everyone about their deliciousness. Maybe I'll be back for some ice cream but certainly not for their milkshakes. At this point, I'd rather have one from Burger King at 1/4 the price. Fix it. read more
11 months ago
Great addition to Astoria - not just for summer! Quick - easy - delicious and just like you remembered from your early years. Crazy I didn't take photos of my chocolate ice cream as I slurped it up before it could melt down the cone!! Next time - photos!! The servers were smiley and cheerful. Plenty of chairs to relax and enjoy...as you think of having seconds! Note: it is on a side-street to make sure you look for it or you can walk right by and not notice this location. Don't forget to get extra napkins!! read more
2 years ago
1 year ago
FYI- The shop is not on 30th Ave., but around the corner on 37th St. I was walking up and down the block on the Avenue looking for it, and Google maps also places it at the center of the block, where The Grand and Sugar Freak is. I was wondering if it was a pop-up situation inside one of those restaurants. But just turn the corner around The Grand restaurant. Staff was very friendly, samples are on on a regular spoon. The samples are pretty big, a hearty 1.5 teaspoon. I LOVE pistachio ice cream & theirs was pretty tasty. The ice cream is about a medium heavy creamy texture. Some soft serve (ie. Ice cream trucks) are a little bit too heavy and creamy for my palette. I think Marvel it's just heavy enough, but shows the quality with the flavors with a pop. I got the strawberry and pistachio twist in a small cup $5. The small was a pretty big portion. The flavors were very tasty! I wouldn't have thought of mixing the two. Other twist options included mango and vanilla birthday cake, and other flavors I don't remember, maybe a peanut butter and banana. Too bad that the twist combinations are already preset by the way the machines are filled, for example I couldn't get a strawberry and chocolate twist. But I think that's a standard for most soft serve places. Nice option for Astoria! read more
I passed by this ice cream place with lines and people eating it outdoors. I had to look it up and found out that it is fairly new and the customers are all raving about it. I had to check it out. They have variety of desserts that you can order such as soft serve, sundaes, shakes and etc... I got the soft serve after taste testing a few. The samples were fairly huge too. Tasted the vanilla - birthday cake one and the strawberry flavors. They also had toppings, but didn't want to deal with it and just eat it without. Anyways, I enjoyed both and can't wait to go back for another visit in the near future. read more
Marvel ice cream is a great place to enjoy soft served ice cream on a nice summer night. They have plenty of interesting flavors. The portions are generous and The prices are reasonable for the portions they give. My favorites are the strawberry and vanilla but I'm looking to try the dulce de leche on my next visit. Definitely a worth while visit if you're in the neighborhood. read more
-good quality ice cream, tried the chocolate and vanilla swirl with half cookie (crunchies) toppings and half sprinkles -the ice cream itself was standard (hard to mess up the basic flavors!) -sprinkles are more waxy in texture so not my fave, but the crunchies topping was nice -cute outdoor seating set up, no indoor seating I believe -prices are steep but that's the case in most places anyway :( read more
3 years ago
4.5/5. Decided to grab something sweet after brunch and passed by this place and I ordered a medium vanilla soft serve in a cone. The soft serve was extremely creamy and had a very strong milky flavor. The cone was unfortunately a little stale though. I like how they gave a lot even though it was only a medium! Will come back next time if I'm in the area but may get the waffle cone instead! read more
1 year ago
Yummy in my tummy really good service really good and overall just delicious so many flavors and toppings read more
3 years ago
Returned to bring more of the family. Size small is the perfect size for us. Only 8 flavors that day, same as the ones they had before. No marshmallow. I did say I wanted to try the pomegranate/mango but craved the creamy coffee/dulce de leche again. I did get a taste of the fruity twist - like a sorbet/gelato, was good too. I might get tired of the flavors so hope they plan to have new ones. read more
Really not good! The flavoring was very artificial. I foolishly got the pistachio even after trying the flavors. Ironically, the small is supposed to be $5. But I was charged $5.20 with tax. I'm assuming that the small is $5.20, but the menu was not updated. I asked the "kids" at the stand serving ice cream and they just said it was tax. I have worked food and retail for so many years but have never been dismissive of people. I was like okay, but I doubt I would come back. I came here after eating super good Thai food and was super super disappointed. I understand that it's not a professional ice cream store, but I immediately see why it was only worth it during the grand opening for the $2 special. I rather pay a little more money, but get something better in Manhattan. read more
1 year ago
I came back here due to the dearth of ice cream places in Astoria (miss Ample Hills), but it was surprisingly much better due to the different flavors I got this time. I got coffee and dulce de Leche, and sampled chocolate as well which was decent too. read more
New soft serve and frozen ice cream shop with their soft opening today. Definitely done different flavors than you normal Carvel. Peanut butter and banana swirl was very rich. Didn't get to try their frozen yogurt or sundaes. Counter service was quick and friendly, the line moved very quickly. Worth coming by if you are in the area. read more
Almost $6 for a small cup of soft swerve ice cream. Ice cream feels so expensive these days, but it was a decent amount and pretty good. Got the pistachio and strawberry swirl flavor. They also had peanut butter and banana, chocolate and vanilla, mango and vanilla birthday cake as other swirl flavors. I did want pistachio and the strawberry goes well. This is your place for some classic soft serve. read more
4 years ago
Saturday was a great day for ice cream. After breakfast at Family Corner I headed to 30th Ave to try out the new soft serve ice cream parlor. There is no indoor seating as the place is very small, but there was some outdoor seating curbside. I arrived around 2.30pm and watched the last minute preparations. It seemed to take forever for them to open up as a group of very excited children started clamoring at the window only to find out that the creamery was not open yet! I sat at one of the tables and watched the owner teaching what appeared to be very young employees on how to swirl the ice cream cones, and use the cash register -you can see this in some of the photos here! Promptly at 3pm the windows were opened and we all made a beeline to the three serving windows. Those of us who showed up first were the first to be served. I ordered a cup with two scoops of mango, strawberry and coconut sprinkles I was served in window one. A longer line began at 3pm and went down most of 37th street. The flavors were delicious, not too sweet and not too soft. I was served in window one.The flavors were delicious, not too sweet and not too soft. Marvel's scoops come in different size cones and cups. As I was taking lots of photos, I ordered a small cup, Yes, $2.00, not bad. Marvel's options are displayed on a chalkboard at the back of the parlor. Currently, they were offering a limited number of ice creams which included mango, strawberry, chocolate, peanut butter and vanilla. I think there was a vegan option? read more
3 years ago
4 years ago
4 years ago
Was walking down 30th and noticed a new ice cream place in the hood! Solid soft serve and friendly service. I got a twist with rainbow sprinkles. I'm not usually the biggest sprinkles person but these were fresh and now I'm a believer. Excited to come by again! read more
2 years ago
3 years ago
2 years ago
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