First visit, and truly amazing! We enjoyed a delicious waffle breakfast along with some wonderful coffee drinks. The waffle breakfast choices are truly one-of-a-kind, and I love that you can build your waffle just the way you desire! It's a locally owned gem and such a unique spot in JAX! We were even offered a taste of their delicious coffee ice cream, which was absolutely delightful. The atmosphere is clean, welcoming, and inviting. We will definitely be back to enjoy more of their delicious ice cream and desserts! Highly recommend giving this place a try! read more

Great waffles ice cream combination. My grandsons new favorite! Service was great and place was clean. It was $25 for one waffle and a kids waffle. I didn't get a picture of the kids waffle because he swallowed it. It was very good but expensive. read more

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We dined in on a Sunday. The restaurant is clean and inviting. We opted for a turkey bacon ranch and avocado waffles as well as a side of fries. They are made to order which took a few minutes. The waffles are generously sized with plenty of fillings. They weren't overly sweet and lived up to their light and fluffy reputation. The fries were nicely seasoned and came out piping hot. They were definitely expensive for waffles but didn't skimp on toppings or fillings. We would dine in again. read more

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Magic Waffle Indeed! Can I say magical twelve more times? Because everything about this place was magical. The gluten-free menu is extensive--both savory and sweet--which is a rare and wonderful thing! I got a mini gluten-free waffle with Nutella (chef's kiss), and my gluten-eating companion got the regular version. We were both thrilled... and the total was under $7! The flavor? Magical. The service? Magical. The vibe? You guessed it--magical. We were greeted right away, and the space is bright, clean, and super cute. Plenty of indoor and outdoor seating, and SO many fun and creative menu items to choose from. Whether you're gluten-free or not, Magic Waffle is worth a visit. Already planning my next stop. read more

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Really nice shop in Mandarin, they have the Dubai chocolate strawberry cup which was AMAZING! My mouth still waters when I think of it. We spend a rainy afternoon trying some of their items and had a really nice cup of coffee! The staff was friendly, you can tell they are busy, they never stopped making orders. Only recommendation would be to ensure that tables are cleaned, many people just leaves their stuff behind, other than that it was a really delicious and pleasant experience. read more

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Stopped in at this waffle shop for an afternoon cup of coffee since I was in the area running errands and needed a cup of coffee to keep me going. While I did not order any of their delicious looking waffles, I did order a small cup of black drip coffee. It looks like they can also make espresso if you want that. The owner greeted me and took my order and provided me with a really hot cup of coffee. Once it cooled down, I was able to sip it and it a great robust full bodied flavor. While I got mine to go, the shop also allows for sipping in the store with nice ceramic mugs and small tables for conversation. Might give that a shot later on when I am with a friend. Nice place for an afternoon cup or quick snack/ dessert. read more

Magic Waffle - Small cup of coffee - Waffles Near Me - Jacksonville, Florida

Tried the popular Dubai strawberry up.... It did NOT live up to the normal Dubai hype. Peterbrookes and other places have better quality and tasting of this viral cup. Was not worth the price. Small place. Service wasn't super inviting. O read more

Magic Waffle - DUBAI CHOCOLATE STRAWBERRY CUP - Waffles Near Me - Jacksonville, Florida

Magic waffle is a truly magical treat. Proof not all ice cream shops are created equal. The options for the various waffles here are obviously what stands out. They do sweet, they do savory, waffle cones for your ice cream or fruit, or just waffles. But it's that spectacular crunchy bubble waffle that just blows your mind. It makes a simple ice cream into a heavenly treat. Not that their ice cream is simple because I mean their coffee ice cream is kind of what I live for. They have such a great variety of toppings that just taking the family for ice cream becomes an adventurous experience. The interior is quite nice and cozy. The strip mall they are located in can't be difficult to find parking at times and the parking spaces are quite narrow but once you get inside you won't think twice about that. You'll find yourself coming back over and over again. The staff is very helpful in explaining to you the difference options they offer. And if you're vegetarian, no need to be dissuaded as there are options available in both the bubble waffles and ice creams. read more

Magic Waffle - Bubble waffle ice cream - Waffles Near Me - Jacksonville, Florida

I got a breakfast sandwich in a waffle and coffee, sandwich was delicious and big and coffee was great! Only recommendation is when someone orders breakfast to give them their coffee while they wait for breakfast to be made. read more

Finally tried the Dubai Chocolate Strawberry cup and OMG it was so good! The pistachio cream combined with the knafeh, strawberries and pistachios is to die for! Magic waffle is becoming one of my favorite dessert places in JAX. read more

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My friend and I wanted some ice cream and we were going to Whit's but saw this cute place and decided to check it out. The inside is super clean, comfortable, and customer service was friendly. They have a screen where you can order from. They have bubble waffles, Belgium waffles, ice cream, bubble tea, and you can get both savory and sweet waffles as well. The savory bubble waffles (stuffed with choices like meat, cheese, salami, oregano, tomatoes, etc.), were interesting and peaked my interest but we both decided on bubble waffles with ice cream and also a mini red velvet Belgium waffle. We both customized our waffles as well! I had banana cream pie ice cream on a flat bubble waffle (you can get it in a bubble waffle cone or flat) with whipped cream, fruity pebbles toppings, fresh strawberries, chocolate drizzle, and fresh bananas. It was delicious and the berries and bananas were fresh! I enjoyed the plain waffle (you can get it in cocoa, red velvet, or plain flavor) as it was crispy on the edges but bouncy and fluffy when you bite into it. It was a pretty big serving too! The banana cream ice cream was divine and didn't taste artificial at all. I enjoyed the waffle every much! I love fruity pebbles on ice cream because it gives it that fruity and crunchy. The whipped cream tied it all together and despite not that hungry, I ate the whole thing haha. My friend got a cocoa waffle with Oreos, Twix?, cookies and cream ice cream, and chocolate drizzle on top and she said it was really delicious. She finished hers as well. We shared a mini red velvet Belgium waffle with a white chocolate drizzle on top and it was really tasty. The waffle was fluffy and the red velvet flavor wasn't too sweet, even with the white chocolate drizzle on top. It was like $2.50 for a mini waffle. I'm knocking out one star because it can get a bit pricey. For two waffles, a sweet tea, and a mini waffle it was like $38. The waffles without any toppings or ice cream starts at $5.99 and as you customize them, it adds up. Whipped cream was like $2.00 and most of the toppings were too. The waffles themselves were big but still on the pricier side. They make the waffles fresh so there is some wait time. They only have disposable spoons while the forks and knives aren't. Overall, it's a pretty cute and decent place. If I'm around the area, I would stop by again and try other things like their waffle sticks and bubble tea. Maybe even a savory waffle but this is more so of like a treat yourself kind of deal. read more

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Wow. Just wow! We arrived to a line out the door. But only ended up waiting about 20 minutes between getting in line and getting our food. The waffles were so light and complimentary to both the sweet and savory flavors. They had a good amount of seating inside and outside. The staff were friendly and sweet even as busy as they were. I will absolutely be back again. I was blown away! read more

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It was good, definitely different, very crowded but they flowed through the line pretty fast. I ordered a savory waffle, the Italian. All the ingredients were very fresh. read more

Magic Waffle - Waffles Near Me - Jacksonville, Florida

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Holy Crap , the mythical PERFECT waffle exists. I am ashamed to admit in the few years we've lived here I never knew this Mystical , Magical Waffle Emporium was here . The Dubai Chocolate Waffle will curl your tastebuds and make your heart content. Don't debate, bring yourself in here post haste I will be back tomorrow read more

Delicious! Been seeing this on reels and finally got to try it. Perfect dessert spot. Have to try the breakfast sandwiches next time read more

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I was able to bring my son here after a morning out walking. It was quiet when we walked in, but the atmosphere is fun and peaceful. The owner welcomed us while he was making another customer's order, and he told us we could order from the kiosk. He has a variety of sandwiches, waffles, specialty drinks, even Dubai chocolate items. I ordered a mini Dubai chocolate waffle to share and a plain waffle with strawberries, bananas, and whipped cream on top. Everything is made to order, and the strawberries and bananas were fresh. The Dubai chocolate is creamy with the right amount of pistachios and kadayif. The waffle was big, but not super filling. My son wanted to eat all the whipped cream! They have bathrooms with a changing table in the women's restroom, and plenty of seating including woven swing chairs. Make sure you sign up for their rewards program. read more

Craving something sweet today so we stopped into Magic Waffle. Super cute vibe, clean, and a variety of choices for a sweet tooth. My daughter really enjoyed her bubble waffle cone with cookies and cream ice cream, topped with Reese's cups. I took a bite and anticipated for the waffle to be warm, but it wasn't and it was kinda tasteless. My Carmel milkshake was tasty and short lived as I finished it two gulps lol. People were friendly, and made sure to thank us when we were about to leave. I thought prices were a bit much, but overall it was a nice treat! read more

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Strange! No welcome. Generally, will not be going back! Food was tasteless and cheap. Bacon just not worth the calories and the whole golden, inside out waffle was too big a bite. read more

It was very nice I liked it food came out in like 4 mins I liked ther I pass made ordering and paying fast and easy read more

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Highly recommend Magic waffle!!!! We made a special trip out this morning and it was absolutely worth it. I have to eat gluten free and so the waffle is gluten free. I am SO IMPRESSED with the texture. It's light and airy, substantial enough to be a good shell for hearty fillings and crispy on the outside while maintaining soft sponge on the inside. The fillings are generous and the options are diverse and interesting. I was really craving breakfast so this is standard breakfast wrap filling - bacon, ham, eggs and provolone cheese. It was heavenly. I'm completely full (and split the waffle with my husband) but I already want to go back! There are interesting options like a hummus waffle and a labneh waffle. The coffee is also both expected and exciting. There are two coffees that have cardamom, and I highly suggest trying that! I enjoyed it so much that I may add cardamom to my coffee at home. It's a warm cozy flavor that goes well in lattes. My magic latte was on the sweet side and I prefer a very low sweetness level, so I'll play with the pumps of vanilla or try the Turkish coffee. The staff are friendly and professional. I wasn't much in the mood for talking today and they were courteous without being overbearing. When I asked questions they were friendly and chatty. It was such a nice mix and suited my mood well. Please support this yummy waffle spot with me! I'd love it to succeed so massively that these pop up all over town so I don't have to drive so far. read more

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Magic waffle has all the types of waffles! They've got the Asian bubble waffles, Belgian, waffles on a stick and waffle sandwiches. +boba tea & coffee I really enjoyed my little red velvet waffle with white chocolate. My husband had to fight me and the baby off his frutos del bosque berry packed Belgian waffle that had yummy white chocolate drizzled on top. That was so good. The knafeh waffle was very unique with bubble waffle wrapped around sweet cheese that was battered and fried. Yum. My hummus waffle had lots of fresh avocado and tomato on it and I grabbed a side of crispy bacon for a little more protein and crunch. We loved hanging out in their swing chairs while our order was getting prepared too. read more

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Absolutely DELICIOUS!! A variety of ice cream choices, milk and nonmilk options (coconut ice cream) better than I thought it was going to be. Also, the breakfast menu . I'm going back for that and the waffle lunch options. The waffles are made fresh and warm, but not so much that it melts your ice cream. You gotta try read more

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Needed a good sandwich for brunch and ended up getting one with a twist. I got a 12 oz Magic Coffee (double shot of espresso, vanilla, cardamom, milk, low-fat milk in my case) and a Magic Breakfast Waffle (egg, ham, bacon, provolone cheese, egg waffle) The breakfast waffle in a shape of a taco with breakfast filling. I was surprised how well it worked together. The waffle wasn't really sweet so I could enjoy the savoriness of the egg, cheese, and meat. I appreciated the fact that they offered provolone cheese as an option. American just doesn't do it for me. I also didn't add any customizations like lettuce, tomato, mayo, mustard...black olives? I should've added black olives because I do love them. The coffee was actually realllllly good. I normally would get one with lavender syrup but this was a really good substitute. Sipped it with a smile on my face. Definitely will add them to my rotation. read more

Magic Waffle - Magic Coffee with Magic Breakfast Waffle - Waffles Near Me - Jacksonville, Florida

I've heard nothing but goods things about Magical Waffle so I had to check it out. And I must say it was everything people have been saying and more. Once you walk in you just feel right on the decision you made to go there. The staff greeted us upon entrance. The decor to the place was on point and brand new. I read somewhere that the lights to an establishment can really make hungry and the lights for Magical Waffle makes you hungry (LoL). My GF and I tried the waffle stick and a regular waffle. The waffle stick was a Chocolate Waffle Stick with white chocolate drizzle with Oreo and Cocoa Puffs. Let me tell you even after typing that I my mouth instantly watered up just like it did when it was placed in front of me. The white chocolate drizzle was everything on top of the warmth of the waffle which the drizzle just melted into every bite I took of the waffle. I'm a Oreos and Cocoa Puffs kind of guy and those adds to the waffle made it heavenly for me. My Gf ordered the regular full waffle with white chocolate drizzle with brownie and Reese's peanut butter cups. She's a Peanut butter fan so the Reese's was everything for her. But if you're a white chocolate fan I have to recommend the white chocolate drizzle because it's the extra yummy-ness to the waffle. With every bite you have an explosion of hot waffle with chocolate and peanut butter flavor. I had to wrestle a bite away from her and that one bite was orgasmic. All in all I absolutely recommend this spot to anyone as I promised the the ladies attending me I will be back! read more

Magic Waffle - Waffle with white chocolate drizzle and brownie with Reese's peanut butter cups. - Waffles Near Me - Jacksonville, Florida

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Only 4 Stars for prices too high for Florida. Paid $22. FL. minimum wage is $12-13 you're paying 2 Hours of you're pay for a waffle & coffee. We are not in NY or California read more

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The employees were nice and helpful. I've passed by this place before and glad I got a chance to stop in today. I'm a waffle lover so this is the perfect place for me. I ordered the Magic breakfast waffle that includes a fried egg, provolone cheese, bacon and I added avocado. It comes with ham as well but I figured the bacon would be enough. I was right. The bacon was thick and crispy. The avocado was fresh. It didn't take very long for the waffle or the coffee order. I did order the caramel macchiato. It wasn't as sweet as I would like. There was powered sugar shaker at the table. It helped a little but not much. There is room to eat in the restaurant but not much so it would be best for a few friends or take out. The restaurant itself is clean and festive. Has a cute theme to it. This is definitely a must try. read more

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Newly opened on Saturday (11/5/22) is Magic Waffle, a new shop in the Mandarin area side of town. What's unique about this shop is they offer a lot more than your average Waffle & Boba shop. Magic Waffle also offers Coffees including Turkish Coffee, Breakfast and Brunch sandwich items, Belgian Waffles, Fruit Teas and Milkshakes. Cool interior and designs; a nice place to sit and chill. What I enjoyed about their waffle compared to other waffle shops is, their waffle is not overly sweet, which makes for a good eats. Come by and see the friendly faces of Sam and his crew. #SupportLocal read more

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I shouldn't even give it 2 based on this order. The cup was around $15 and a 2$ tip. Don't like to do that before trying the food but I felt pressed. I'd gone to the store when it first opened and the strawberry cup was Fresh but this time (2nd time there bc I thought it was pricey). The place felt not as clean as before. Like it hadn't been kept up as good as it could have been, for the prices. HOWEVER, I got the cup to go so driving down the road I bit I to the chocolate and strawberry and it didn't taste the way I remembered it from before. Just didn't taste fresh a couple of more bites and I realize the strawberries were not sweet. I figured they were old and I didn't want to eat them because of the price I called the store to let them know that there's no way they could have not known they gave me bad strawberries. But the phone call won't go through. There is no way to reach the store at least not that day. When I got home, I took the strawberries out and rinse them off and put them on a plate because they seem to have some sort of stringy fibrous feel to them and sure enough they are that old. I didn't add all the chocolate in the cup for the photo. It didn't seem bad but couple bites of the strawberries and I surely didn't want ANY of it! I'll never go back. read more

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I walked and wanted to know asap if the waffles were truly magic. They laughed. I laughed. And I was already pleased. The place is super cute; clean, well decorated and there's plenty tables and background music if you're dining in. Service was good. I went with the chicken waffle. It didn't take long at all to make. I thought the chicken was a bit small inside the waffle; two thin pieces of chicken. It was good overall. Just wish it was more. read more

Magic Waffle - Waffles Near Me - Jacksonville, Florida

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Just went here for dessert. Bubble waffle is light and delicious. Ice cream good--I really liked the mango ice cream which did not taste artificial. Husband and son got extras on their their waffle cones and they surprisingly finished it all (see pics). My DIL had a vanilla milkshake which had real vanilla beans. Service was quick but not overly friendly (maybe just need to smile more). Decor simple but clean. The only thing negative was how quickly everything adds up if you get extra toppings. For 3 bubble waffles with ice cream and 1 milkshake, our total was almost $50!!! Even though I would like to come back to try their bubble sandwiches, I don't think we will be back for dessert. read more

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Waffles were really delicious and I loved that they can accommodate for those that are gluten free, dairy free, and vegan. It's important to find places that you can confidently eat with safety in mind. The only thing that kept it from 5 stars was the space to eat. Not enough tables to accommodate brunch hour and I was asked to move to another table while eating to accommodate a large group coming in. Then with more people showing up I felt rushed to finish my meal and leave. Probably an off occurrence but I'll come earlier next time. read more

Magic Waffle - GF Bubble Waffle with avocado and egg, GF mini waffle with strawberry and white chocolate - Waffles Near Me - Jacksonville, Florida

Deliciously fresh and great tasting waffles! Staff is friendly and professional. The interior is super clean, cozy and roomy. The groovy tunes playing accompany guests while enjoying their Magic Waffle dining experience. Menu is loaded with eats, treats & more! read more

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The interior is well decorated, cute, and welcoming. The people were nice and helpful while learning the menu and deciding what to get. Our ice cream & drink were wonderful! read more

Magic Waffle - Cookie dough & rum raisin with milk chocolate magic bubble waffle - Waffles Near Me - Jacksonville, Florida

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I gave up on buying dessert bubble waffles after being disappointed time and time again with the quality and the texture of the waffle. But this place does it perfectly! This was my first visit and I ordered a vanilla bubble waffle with 2 scoops of ice cream - it was delicious. The waffle was crunchy, not too dense and not too airy. I also love the different options and the customization I'm able to do. I was a little overwhelmed at first, but the man at the counter helped me with ordering and I felt no rush to decide. The vibe inside is so welcoming and cozy. I'm for sure coming back again! read more

If you have a sweet tooth or kids maybe both this is definitely a must try, it is overly sweet with the Belgium waffle. read more

Magic Waffle - Waffles Near Me - Jacksonville, Florida

The Dubai strawberries were delicious, I wish the berries were cut a little smaller but it was still delicious. The waffle was light and fluffy. Service was quick and the cashier was polite. read more

Magic Waffle - Red velvet waffle w/ white chocolate, Dubai Strawberries, Boba Tea - Waffles Near Me - Jacksonville, Florida

Amazing food great customer service everyone was very nice. is definitely something unique and different it's very delicious tho I love their menu a lot of choices overall great experience!!! Love this place 100% recommended read more

Stopped here hoping to get a unique dessert. The waffle was good. Could be a little more toasty. Plenty of whip cream and strawberries in it. The boba drink was just ok. The drink was fine but the additional 'bubbles' in it did not taste fresh...more like pre-made. Definitely had better ones. read more

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Definitely a hidden gem! -When I walked in, they weren't busy, but at the same time, they weren't pushy and patient with me. -The waffle they made was fresh and delicious. They made it to order. -Everything was clean and organized. I will for sure be back! read more

Magic Waffle - Waffles Near Me - Jacksonville, Florida

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Great service and great food we tried our favorite labne cheese waffle & turkey bacon waffle. Love this concept and great atmosphere and owners. read more

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