My standards for barbecue are really high and I'm not easily impressed by most. Magic Smoke is the exception! We had a loaded baked potato with brisket and it did not disappoint. We also got a chopped rib sandwich which was out of this world. Baked beans tasted made from scratch and really complimented our meal. This is a place I will go to again and again! Would have included a photo but the food was gone in 60 seconds. Highly recommended read more

Drove by and saw it for the first time and decided to give it a try. We ordered ribs, pulled pork sandwich, fried okra, coleslaw and French fries. Very friendly service and quick! Prices are great for the value and quantity. "Family size" definitely means for family of 4+! 100% will be back! read more

Ordered a sliced brisket sandwich with mild sauce. Ordered at the window and received excellent service. Sandwich was fantastic. Brisket was lean with a beautiful smoke ring. read more

Magic Smoke - Sliced brisket sandwich - Southern Near Me - Sherman, Texas

We missed the first night in town, came the second day and then back again the third. Amazing ribs just falling off the bone delicious. Love the potato salad and coleslaw. Not to cute, just basic good tasty food served with love. It's a drive thru place but there is outdoor seating if you choose. They have big smokers going in the back. Our only dissappiointment if you can call it that was they weren't open on Sunday or Monday as we would have been back. read more

This is a small drive up location with 2 tables in front or you can use the drive thru window. There is a small parking area. We ordered at the window and got our food quickly. The woman who took our order was friendly. My husband really enjoyed the Thursday special which was a turkey leg. It was a huge portion. He said the coleslaw was just okay. I got the chopped brisket (sliced was sold out) and really liked their baked beans. I liked their spicy bbq sauce. I got the 2 meat combo and my 2nd meat was ribs but I got just 1 rib but the portion on the chopped brisket was large. read more

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I would give this place a try. Real friendly service. Prices are very good. BBQ is very good I had the chopped brisket and ribs. Both excellent read more

First visit there I ordered the ribs and some stuffed jalapeños. The jalapeños were very good. The ribs were very fatty and seemed soggy as if they were steamed. I never throw away bbq until this. Half the ribs were throw away. Really wanted to like this place. Very disappointing. read more

The food is delicious and made fresh. Customer service is amazing always a smiling face and great attitude. The Owner is very Humble. Good Man!!! read more

Always excellent food ! Love the loaded potatoes with any meat the have ! There meats and sausages are always so fresh and tasty. read more

I think they have some very good barbecue and some of the nicest people work there. I would recommend them.

I was told that this was the best BBQ in Sherman, and they did not disappoint! I tried the brisket, the loaded baked potato, loaded fries, beans, grape Kool-aid, and best of all the jalapeño poppers. These jalapeño poppers are unlike any others I've had! It's a jalapeño, stuffed with brisket, then wrapped in bacon before being smoked. I didn't see these on the menu, so ask if they're available. DEFINITELY try these if you get a chance, you won't be disappointed! The brisket is very good on its own, and I'm not one to typically put BBQ sauce on my brisket, but both regular and spicy versions of the BBQ sauce they make are really good! You could make a meal out of the loaded baked potato or the loaded fries. When they say loaded, there is literally no more room for them to put any more into the box! The beans are really good and flavorful. There is sausage and bits of BBQ mixed in that give the beans a great tangy and smoky flavor. The grape Kool-aid brought me back to when I was a kid, being just the right amount of sweet, and a great compliment to have with the meal! I'm glad I was able to try this spot out and the recommendation was spot-on! If you get a chance, go out back and check out the HUGE smoker, probably the biggest I've ever seen! read more

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Best place around! The food is amazing and the vibe of the place is even better. The owner is just about the nicest guy on earth, I make it a point to take a detour to stop here on my roadtrips. read more

The brisket is amazing. Best in all of north Texas. And employees are efficient and friendly.

This is the spot y'all! I hosted a party with 80 People and magic provided our delicious meats and sauces. Every person asked me where the BBQ came from because it was simply divine. You can't go wrong! On top of it, the owner, Magic, is a helluva good man! Go try this place if you haven't already and you will be a customer for life! read more

We ordered the brisket, smoked sausage, mac n cheese, okra, eans, and coleslaw...everything was really good. The brisket was super tinder and ton of flavors. read more

Could smell the BBQ from the offices next door and so had to have it. We had two chopped brisket sandwiches. Loved the food though the service was just as good. Will be eating there everytime in Sherman. read more

This trip was worth every penny! After months of staring at this place, I have to say the brisket is smokey, the salad is crispy, and beans are yummy. The Loaded baked potato was full of flavors that dance on your palate like no other. If you're in the area, you should swing by and sink your teeth into this place. read more

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Food was great. It was so fun. U have to eat either in ur car or outside, but otherwise it was great. Service was great they were so kind. Def going there again. read more

Magic Smoke - This is my food I got loaded fries they were AMAZING. - Southern Near Me - Sherman, Texas

My first time to pick up food here and it was great. I received a very generous portion too. The young woman at the window was very nice too.! read more

I had the chopped brisket sandwich. They were out of sliced brisket. Good sized portion and it was danged good! I would give 5 stars...if only they would put up an awning or umbrellas to sit under. Maybe add a fan. Hint - Hint. read more

I love Magic Smoke! The second I saw one of these potatoes advertised I knew they would be delicious and I wasn't wrong! They are my go to place for a good loaded baked potato! Plenty of toppings & great portion size! The only thing keeping me from eating here more often is the hours. read more

Magic Smoke - Brisket Baked Potato - Southern Near Me - Sherman, Texas

First let me start off by saying service is extremely fast! It's not a long wait, it does stay busy but it's so worth it. I got a brisket potato and it was so moist and the flavor was amazing! Everything together was literally mouth watering. It hands down is the best brisket potatoes even over tenders smoke house. Magic and his team are also so very nice and bubbly. The fun vibe inside is definitely put into the amazing food they make. read more

I had passed this place countless times, but today was the day for a good BBQ sandwich. I picked the chopped sandwich, which is supposed to be a mixture of meats and I asked for the spicy sauce. We'll the meat tasted like it was a few days old, it was so dry, I started coughing etc. I was wondering when I might hit that BBQ sauce so it might help me eat this nasty sandwich, well I finally found the sauce, it was in the very middle of the bun and about the circumference of a fifty cent piece. I spent over eleven dollars for this poor excuse of BBQ and a small soft drink. One and Done! read more

If you like your brisket and chicken dry, this is your place. Had to throw the chicken out. the bbq sauce is good. Expensive.

I heard story after story that this is the best barbecue meats in Texas.... So I drove there and bought $30 worth of meat and one sandwich.... I was extremely disappointed when it was shredded and not sliced. They never asked and I forgot to order sliced. I ordered 1/2 pound of chicken and brisket and I'm pretty sure the brisket was pork. The meats were so dry I had to choke it down with water. I'm sorry but the Pottsboro location of a similar company is far better. Nice young guy greeted us though. read more

O M G We've been driving by for four years from out of state and never had time to stop. We moved here in September 2023 and when I was seriously jonesing for smoked anything I finally stopped in on my way home to our new neighborhood in our new state. People, GET HERE ... NOW. The owner, Magic, is a good and kind soul and a damn miracle worker with smoked meat. Fresh AND flavorful -- a genuine Southern feast! Cannot wait to go back! Worth every penny. read more

Magic Smoke - Ribs, fried okra, mac n cheese - Southern Near Me - Sherman, Texas

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Ordered a BBQ brisket sandwich & slaw. NO SAUCE & slaw old (off color) & so garlicky it was not edible. Paid almost $11 for the order. read more

This is a newly opened business. Today was our first visit. LOVED IT! Ordered Loaded Baked Potato with pulled pork, sauce on the side and pulled pork sandwich with sauce on the side. Sauce was sweet and tangy, it was perfect for my taste. The potato was large enough for two people and they didn't skip on the toppings. Pulled pork sandwich was full of meat! We will be back! Friendly staff with quick service. Restaurant only has a small section of outdoor seating so best to get it to go. read more

Magic Smoke - Front of the Magic Smoke BBQ - Southern Near Me - Sherman, Texas

Just went through and got a three meat plate which was four ribs for almost $18. The ribs are so dry. It literally took me five minutes to chew the first bite and it's not the sauce on the outside. It's the actual meat inside way overcooked read more

This Place Has Absolutely The Best Pull Pork Sandwich and Beans 5 Star As well. Awesome People, Friendly Staff. I've been Going There Every Week For the last Three Month's. read more

Great smoked brisket and I love their beans. Easy access, reasonable prices and great service.

100/10 I'm having them cater my wedding if I ever have one lmao the customer service is amazing the kool-aid is top tier and the brisket with their sauce hits the spot everytime, when I visit Sherman that's the first place I go to they DONT make bbq down here in west Texas like the do the east ! read more

This is the best barbecue in town hands-down! They also have food trucks around Sherman that are delicious. Their barbecue is so tender!!

Magic buddy you make some killer Q, you did a wonderful job catering our event! It's nice to do business with Good People. John and Shelley Stewart 214-242-9694 read more

This spot is traditional GOOD barbecue. You can get it how you want it and the flavor is old fashioned and a refreshing change from anything else in sherman. Try the nachos! read more

The brisket was nice and tender with very large portions. The sides we had were coleslaw which was nice and creamy with a touch of sweetness, the okra was fresh and crisp, and the Mac & cheese had a different taste, like it had pasta salad seasoning. Both my husband and I could only eat half, so had leftovers for dinner. We ordered the spicy bbq sauce and it was really really spicy...made my nose run. read more

Got smoked brisket and sausage for Christmas dinner. The flavor was amazing and the sauce was very good. Highly recommend!!

I've never had smoked meat that didn't give me massive heartburn. This did not do that. I had the loaded potato with pulled pork and it was delicious ! Tender big chunks and not overly smoky. It was great and no heartburn! read more

Soooo good! The Mega Nachos are massive. Had them for first dinner and second dinner. my new favorite spot.

Tainted meat never go ever for ur own good meat wss rotten they tried to tell me oh this is borderline snd give me something else but they knew it was rotten they apologized heavily but Ik they still kept serving the meat this the first time I went so how many times have they done this read more