Brooke, you are one talented artist! It was refreshing finding someone who absolutely loves what they do every day and is GREAT at it. I visited Brooke's business Lure Permanent Cosmetics, to get my eyeliner done again along with shading my eyebrows! I was nervous at first for I haven't had my eyeliner tattooed in over 10 years and have never had my eyebrows done. When I showed up for my appointment, the office was super clean, bright, open, and welcoming. Brooke made me feel very comfortable and we went over what look I was going for and if it would work for my eyes or not. I have hooded eyelids so we went thin with the eyeliner to keep my eyes more open and bigger. She also told me I have a few veins that work their way up my eye. If she was to tattoo over them there was A CHANCE it could hit that vein and spread up my eye. Obviously, we don't want that and it would be bad, but the fact that she knew that small detail was wonderful because I had no idea that could happen. She was very informative, polite, professional, and has such a great personality. When I went back for my eyeliner touch up I had her do my eyebrows. I was looking for small brush strokes and some filler, so it looked more natural and not so dramatic. She also was able to even my eyebrows out a little more as my left side sits a little lower than my right side. I am about a month healed from the touch-up and first pass of eyebrows. Everything has healed quickly and easy. As long as you follow her directions and take care of your new tattoos (just like other ones on your body) you should have no issues! I have an eyebrow touch-up appointment in a few weeks and am excited to get them a little darker. I love that she does a lighter pass the first time so after they heal you can see the real color they are going to be and then if you want to do more or darker you can do that at the touch-up appointment. Super excited to go back and try additional services at Lure Cosmetics. They offer a ton of different things. Thanks, Brooke! See ya soon :) read more

As per any new Salon experience I was apprehensive walking through the door. It's was a bit of a drive from Pheonix and I've always felt Salons could be stuffy. Brooke made me feel right at home. Down to earth and very easy to talk too. Brooke applied permanent eye liner with great precision. She did not rush and double checked the results as she holds herself to high standards. She did a wonderful Job I could not have asked for more, I look forward to the standard 4 week touch up. I also spoke to her Partner about Filler who sounds equally as passionate at her specialty. The Prices are very fair for the quality of care. I think I found a diamond in the ruff. Thank You Brooke! read more

Love my results. I am waiting for my final touch up appointment. There is not much to improve. I have a couple of concerns, but trust Brook. She is very creative with recommendations and seems more excited about her the process than I am to see the results. I have decided to fix my breast reduction/scarring from cancer surgery. I had no idea, I could "tattoo" my breasts to restore surgical scars and/or unevenness due to cancer reconstruction/radiation treatme. I am 65 and just got tattooed for brows and lips. It's an investment in yourself and getting back your body image from cancer radiation. Brook's professional expertise in her field, makes the experience relaxing with minimal healing. It is so worth it! read more

Brooke is a 5+star!!! I would definitely recommend her as she is also an artist so attention to detail is spot on.

I had permanent eyeliner done, years ago, in my home state of Minnesota. It was getting so faded that I was starting to use eyeliner pencil again. I went to Lure and had Marlo do my eyeliner. She does excellent work. Maybe next year, my brows, when I come back for the winter. read more

I had an eyeliner done 10 years ago and it was fading, so I started researching on Yelp and Instagram for the new specialist, I loved Brooke's Instagram testimonials and images of her work! I wanted the Smokey eyeliner that is a new technique and not a lot of specialists can do it... and I decided to get my lips blushed as well, my lips are very asymmetrical and Brooke made them look AMAZING without any fillers, just running the color a bit above my lip line on one side !!!! Make sure you take Valtrex if you ever had cold sores ... I highly recommend her!!! People fly in from different states to see her, and she gets booked up far in advance :) read more

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Lure Permanent Cosmetics is a Kailua hidden gem! I had my eyebrows microbladed and shaped, and they look amazing. The appointments were comfortable, meticulous, and thorough from start to finish. Brooke accommodated my appointment times and followed up with me after each session. Her studio is clean, modern, and most importantly- has street parking and is adjacent to a larger metered parking lot! After a few days of healing my eyebrows looked exactly as we had discussed, and her custom pigment combination blended with my blonde brows perfectly. The price is reasonable compared to other Oahu based artists, and her fee includes a second follow up appointment for any necessary touch ups or adjustments to make sure each client gets exactly what they want. Brooke's portfolio of work on instagram and yelp speaks for itself. The picture I've attached was taken a few minutes after our second touch up session. The brow design is crisp with clean defined lines filled with feather fine micro bladed strokes that fill in the full brow look. My eyebrows will continue to lighten over the first week as it heals, and I couldn't be happier with the results from the first and second sessions. I recommend Brooke at Lure Permanent Cosmetics to all of my friends and clients and refer to her as the best on Oahu. Brooke is a master artist, and second to none. When searching for a brow professional, know that Brooke is worth your time and money if you value detailed, flawless results! read more

Lure Permanent Cosmetics - Permanent Makeup Near Me - Mesa, Arizona

Just got my eyebrows done and I can't even begin to tell you how ecstatic I am about them. I honestly felt like crying when I saw them for the 1st time Brooke did such an amazing job and I did my homework before booking my appointment with her. I highly recommend going to see her if you want to look 10 years younger and flawless. read more

Lure Permanent Cosmetics - Best decision I ever made Brooke did an amazing job - Permanent Makeup Near Me - Mesa, Arizona

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Love love LOVE brooke!! She did SUCHHHHHH an amazing job on my mother and I! She changed our lives from always running late doing our brows in the morning to waking up and just going about our days! I definitely recommend anyone who is looking for an AFFORDABLE price and GREAT QUALITY work, to hit up lure cosmetics! Recommending all my friends and family to her. Thank you so much again brooke! read more

Brooke is AMAZING!! I had my brows done by a previous artist. Powder brow that faded rather quickly. Me being naive just trusted what I was told, powder brow is better for my oily skin and also that my skin doesn't take the pigment well that's why it fades fast.....thought it was something I just had to deal with WRONG! I was recommended to Brooke by a friend who had just recently gotten her brows done too! She is very thorough in her process and the styles there are. She also goes over the products she uses and why they are beneficial for her clients. She is so dedicated to her art and it really shows in the details. Not just the services she provides but the products she uses and gives to her clients for post procedure care. Along with her qualifications, she is so funny and easy to talk to. She makes you feel so comfortable while in her care, like a friend rather than a client. Oh, and she plays awesome 90's music!! My appointment was at 8:30 and I was out of there before 11, consultation, shaping, microblading......and nonstop chatting/laughing included!! If you're looking for a permanent makeup artist, don't hesitate to contact her! You know your brow girl is legit when she does her OWN brows without numbing cream!! read more

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I've been wanting to do permanent eyeliner for years, but was afraid to after seeing bad work done on others. I had it done about 15 years ago. It was placed in my upper and lower lash lines. Both eyes lost pigment in less than a year along with getting styes. I never wanted to go through that again, but really wanted to have my eyeliner redone. I'm so blessed to have found Brooke at Lure. She listened to my concerns and made me feel comfortable. She is very professional, sweet, kind, and informative. I love the work she has done on me. I'm so excited to go back to her and get my eyebrows done too. Thank you Brooke. read more

Brooke at Lure is an absolute miracle worker. She is so professional and friendly and her work is absolutely amazing. I was nervous about getting my brows microbladed and I looked around for quite a while before finding Brooke's Instagram. The photos of her exquisite work sold me. She made the entire experience comfortable and fun. She is a true artist who is extremely talented in what she does. Do not hesitate to go in for a consultation! You will be so happy you did!! Thank you Brooke! read more

Lure Permanent Cosmetics - Permanent Makeup Near Me - Mesa, Arizona

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Lure is amazing! I had my eyebrows microbladed and it was so definitely worth it. I had no idea how much get my eyebrows done would really make my eyes pop. The beauty technician was absolutely wonderful! She was well organized, professional, informative and just a lovely person to talk to while undergoing the whole process. I'd definitely recommend her to anyone who is interested in permanent makeup. read more

Lure Permanent Cosmetics - Permanent Makeup Near Me - Mesa, Arizona

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I went in today for my appointment with Brooke, and it was life changing!!!!! I had completely un groomed messy eyebrows and she made them un recognizable (in the best way possible). She was so friendly and we talked the entire time. Completely comfortable throughout the entire procedure. Brooke's prices compared to other shops in Oahu, are the most reasonable and her work is beyond amazing!! I definitely recommend her to anyone looking to get any work done!! Thank you so much Brooke for your amazing work and funny conversations!!! read more

Brooke is the goddess of dream brow creation! She also does eyeliner tattoos, lip coloring, and plasma tightening treatments (all of which I have not personally tried). You too can be a believer. You can start by checking out her instagram: LureStudioHawaii. Once you see enough amazing before and after photos, you'll want to make an appointment! I have already referred her to friends and family. I was fortunate enough to discover her talent by admiring a co-worker's incredible eyebrows. Brooke is kind, knowledgeable, takes her time, does quality work, and is an incredible boss woman who runs all the aspects of her business on her own! She responds to emails promptly... Handles her own social media account... Please be mindful of her time and first check out her website, as many questions can be answered there. Appreciative for the FAQs! If in doubt, you can also make an appointment with her for a consultation! Booking is all done on her website. Parking: There's a metered public parking lot. Bring quarters, or be lucky like me and park in a stall with a meter that had 3 hours left! *score!* read more

I am so "over the moon" about Brooke's talent, attitude, workspace, and treatment pricing! I had my very thin, almost non-existent eyebrows microbladed a couple years ago and I needed to have them retouched, really I needed them redone. Long story short, I was dissatisfied with service at the salon where I had initially had my eyebrows microbladed. So I needed to go to a different salon. Even doing my research on other Honolulu - Kailua salons, I was still unsure of where to go. Through social media, I found out a friend of mine had gone to Brooke at Lure Studio Hawai'i. I reviewed many posts/pictures of Brooke's services as well as looked on the website and I felt confident that she could help me. I wanted to make my existing microbladed eyebrows a little bit thicker or a least more fuller. I made an appointment for consultation as my eyebrows had been done before. After the consultation, she planned to do a combination of microblading and powder brow to achieve the thicker, fuller natural looking (as a tattoo can get) that I desired. Right after my touch-up session Brooke reassured me if I had an area that needed further touching up after this healing; she would be happy to do as she stands by her work. Brooke is professional and very gracious. Her studio is clean and cozy. Brooke does her best to make you feel comfortable in this space, while she is working on you. I feel like that Brooke's pricing for her services/treatments are reasonable - so very worth it. The quality of service that Brooke provides is excellent by my standards. I am looking forward to my next visit with Brooke! read more

Love love love my eyebrows!!! Best microblade around! Highly recommend Brooke if you wanna have amazing brows!

I've done my research and couldn't be happier that I chose Brooke with Lure Permanent Cosmetics. If you look at her work and do your research like I've done, you will find that her work is consistent and flawless. She really focuses on giving you your brows the symmetry your face deserves. If you're like me where the 90's were not kind to your brows, you will not regret getting them microbladed and shaded by Brooke! I can't wait to see how they heal and for my touch up next month. She has found a forever client in me and I'm so excited to share with everyone how great she is! Her work is truly life changing and transforming. read more

If you're looking to do microblading, look no further! Brooke is AMAZING! Not only is she extremely knowledgeable, she really makes you feel comfortable. I'm beyond happy with the outcome of my eyebrows. Worth every penny! read more

I was shopping for a brow technician when Lure was recommended to me. I met with Brooke and explained my interests. She supplied knowledgeable and confident answers to my questions in a professional yet friendly manner. Her presentation gave me assurance that I had found who I was looking for. While we booked for an eyebrow treatment she suggested a number of other procedures that I may wish to consider. As a result I have completed makeup treatments on my eyelids, had my brows microbladed and received lip color. I have 100% trust in Brooke as she delivers what she promises. I feel good about my freshened appearance. Do not hesitate to confer with her for your personal needs. Lovely young woman, professional and personal and private treatments. Lure is your source for permanent makeup needs. read more

What do you need more than anything when someone approaches your eyes with a sharp instrument?? TRUST! Brooke has my trust! Two years ago I trusted her to microblade my eyebrows and the results are fantastic! I love the shape and color. It is so nice to not have to worry about filling in with an eyebrow pencil, they always look perfect, even two years later! I have not needed any touchups because she uses such high quality pigment and does such a great job. So now I have trusted her with my lash enhancement and the results are beautiful! A subtle perfect line at the base of my lashes that makes them look darker and fuller even without makeup. I couldn't be happier! If you are going to trust someone to tattoo your most important asset, your FACE, then I can highly recommend Brooke!!! read more

Brooke is an amazing microblading technician. I recently got my touch up and I'm absolutely in love with my brows. She owns the cutest studio in Kailua, the place is clean and inviting. She takes her time and does fabulous work, I love her energy so positive and vibrant. She is gentle and the discomfort is minimal(she has really good numbing cream). Super professional and constantly checking to make sure you're comfortable. Can't wait to do my permanent lip blush!! read more

Goodness, Brooke saved my past overplucked brows and I'm convinced it took years off my face. I love the maintenance free her permanent makeup has given me. I wake up, swim & can workout and still have my brows intact, all while remaining symmetrical! Permanent makeup is truly an art and Brooke is your girl. Her pictures speak for themselves, so much talent! Now make an appointment and change your life for the better. read more

I am so impressed with Brooks work, I followed her on Instagram for a few months to get up the courage to get my brows micro-bladed. Now that they are done I don't know why I waited so long? She made it so easy and comfortable. She asked me what I wanted and made sure I was okay during the whole process. I really love my eyebrows and am sure they will be even better (if that's possible) after my follow up. read more

Finding Brooke was a godsend. I had previously had my eyebrows done twice with other establishments and was so disappointed. My daughter went to lure permanent cosmetics to see Brooke. She recommended her as the best, and she was 100% correct. Brooke is so professional, on top of that she has a great personality , she's funny & down to earth. So easy to talk to. Not one moment during my session was uncomfortable. She truly is the best. read more

BEST MICROBLADING PLACE ON OAHU! Seriously guys, if you're thinking of getting your eyebrows microbladed, come here. Brooke is super knowledgeable and makes the whole process easy! You can definitely trust her with your eyebrows. read more

Brow Retouch. PERFECTION achieved! I was hesitant about redoing my brows the first time, but meeting Brooke was a blessing in disguise. Her passion and artistry for permanent make up shows in her work. The strokes of her precise hands and knowledge for permanent make up is something not every tattooist can offer. Pain, tolerable pain scale 5-6. Beauty is pain. The first session I had with Brooke I mentioned the pain. But by the second session she had upped her game and had a stronger numbing cream! I was blown away, taken by surprise. Brooke has shown me in more ways possible she is one of those hard to find genuine people who isn't just about making a quick buck and giving you decent work. She cares about her clients and she'll go the extra mile to bring you satisfaction. All around she brings a comforting vibe, the sweetest realist I've meet. She keeps it 100. Give Brooke a chance to show you the beauty you already posse. Natural, defined, whatever your preference you won't be disappointed! read more

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Brooke is an amazing permanent cosmetic artist!! I have / gave complete trust in her with fixing my brows. Fortunately for me I had decent-looking ("okay") brows that just needed a little more fullness on my Arches and the ends of my brows . She makes you feel completely comfortable with a not so comfortable service if I'm being completely honest. Although a numbing ointment was used unfortunately, it was the time of the month for me and I was told that it was normal for the service to be a little more on the sensitive side. If I have to recommend anything I recommend you plan around your time of the month! A couple days before or after your menstrual cycle. Coming in for a touch up 6weeks later was not that painful compared to the first service I had. But trust me, she's totally worth it and im obsessed with my brows! If you haven't already checked her work out and booked an appointment, I strongly suggest you do so! read more

Lure Permanent Cosmetics - Screen shot of my brows! - Permanent Makeup Near Me - Mesa, Arizona

Absolutely love my new brows I was afraid it'd hurt and it really didn't at all. Brooke is so professional, fun, personable, and truly amazing at what she does. Definitely a wonderful first experience and will surely return :) read more

Brooke is truly an artist and I am so incredibly pleased with the outcome of my brows. She listened to what I had envisioned and made it happen. And, Brooke is also a truly wonderful, good human... So I appreciate her for both that character -- and the great brows. read more

So the day of my appointment, it was a bit tricky finding her office. But luckily there were signs that show you the way. She had me fill out the initial paper work and then came back to get me once she was done setting up. When she first talked to me, I already could tell she was really down to earth and easy to talk to :) I came with eyebrows drawn on so she already had an idea of what kind of shape I was going for. It was pretty much smooth sailing and it was relaxing for me. We ended up just having good conversation the whole time. Once the appointment was done, she showed me the end result and I was so excited to finally have eyebrows! She then texted me the aftercare information to make it more easy and also provided me with a little after care kit with some soap liquid and balm. I also have a free follow up appointment for a touch up in a few weeks! Overall, it was a great experience and I'm on day 5 of healing and they still look good! I'll try to post a pic once they heal completely. read more

I got the Microblading done to my Eyebrows and I Love it. I was so nervous to get it done but Brooke welcomed me and made me feel very comfortable. She is easy to talk to and explains to you each step of what she will do as well as the aftercare. She was very gentle and I pretty much didn't feel anything during the whole procedure. Thank You so much Brooke! read more

Lure is amazing! I like to go natural, never want to feel like I 'have' to wear makeup to be put together. I had my eyeliner done and now I do, most days, put on moisturizer and go. Brooke has such a steady hand, my liner looks like it's part of my lashes. I've also had my brows threaded and tinted at Lure, and I love the results. read more

Brooke is AMAZING! I would totally recommend her to anyone and everyone. Her office was clean and organized. She is a very sweet person and will make sure you walk out of that office looking and feeling like a 10! read more

I have waited a long while to have microblading done on my brows. After seeing the extensive training and experience Brooke has along with the incredible before and after pictures. I took the step to make a appointment and after scheduling with Brooke, I started to get excited. She is amazing and her genuine professionalism made me feel I was in good hands. I love my brows and am so happy with the results! Thank you....Brooke! read more

I've never had my brows microbladed before, and, WOW! I was missing out. I heard about Brooke from a friend, and I found her page on Instagram. @lurestudiohawaii . After looking through countless before and after posts and not finding a single one I didn't like, I emailed for an appointment, which was quick and easy. Her studio is very easy to find, and there's more than enough metered parking in the area. Within seconds of my arrival, Brooke greeted me in the waiting room. Such a breath of fresh air to not have to wait past an appointment time. I got the rundown of the whole process, she drew my outlines, and went to work. Little to no pain at all and I'm thrilled with the results. (I thought I was pretty good at filling in my own brows)... The before and after pics say otherwise! Thank you, Brooke!! read more

Brooke micro bladed my eyebrows and they are absolute perfection! The shape is spot on and the strokes look exactly like real eyebrow hairs. She took her time to match my hair color exactly and talked me through the whole process which I really enjoyed. On top of all that shes just a delightful person. I'm so happy I don't have to color my brows in anymore! read more