I believe this is the sister store to Nico Neco Zakkaya in East Village! It's the cutest coffee shop meets stationery shop. Honestly, an absolute dream! I can't speak much on the coffee shop aspect since I didn't get the chance to try anything, but the stationery shop? Top tier! They have sooo many stickers, journals, pens, anything you can think of really. And all the trinkets and knick knacks? Ugh. I wanted everything in there. Huge kudos and snaps to whoever curates their selection! read more

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Tiny Loud and very popular. Only a stationary nerd diehard would brave the narrow straits in search of paper and pens. Elbow to elbow to explore the pens on the shelf or hip to hip to thumb through the next journal you know you don't need but need anyway. Yeah that was me and a friend who checked out the paper part and not the loaf. It was a ballet dance and a battle to peruse the whole store which was little and cute and had its fair share of Japanese products. It added to the time to enjoy stuff, the mere moving around to accommodate other eager patrons. By the time I was done, I was too bushed to have a cup of coffee or eat pastries, and for me...that is saying something. read more

Stopped in for a mid day shopping spree and coffee break. What a fun shop. The establishment is a coffee shop with tons of stationary in the back of the quaint place. Totally cool and fun vibe with an arch painted with ivy. So pretty! The store in the back is so much fun for letter writing aficionados. Very cute stationery from Japanese artist. The graphics are so small and cute! We looked around for an hour. Made my purchases then headed to the front to order a black sesame caramel latte. The latte was very good. The two shots of espresso helped balance the black sesame and caramel. i enjoyed the latte because you could taste the espresso. I had a very tun time. read more

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What a cute cafe with stationery store in the back! The single bathroom is also clean and decorated simple! Love the coconut matcha cloud and the baristas are all cutesy and friendly. Only 2 working baristas w one at cash register so service took time but it was my sunday experience. Lots of seating and window bar too. read more

Loaf on Paper - Bar pick up and decor - Cards & Stationery Near Me - Brooklyn, New York

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Super cute cafe with really nice staff who helped provide recommendations. I got the banana cloud matcha, which has a really great matcha flavor. I didn't love the dried bananas on top since they were a bit hard but the overall taste was good. Definitely on the pricier side, came up to ~$15 after tip. There's also a shop in the back with a lot of adorable stationary and items! read more

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This cafe was super cute. It has a very nice ambiance and a cute little bookstore in the back however, there is very limited seating. My friend and I each got a drink to try but we both thought the drinks were just okay. It wasn't bad but it also wasn't anything special. We both just really enjoyed peeking at the little shop located in the back where you can buy pencils, pens, notebook and other cute little items. read more

Loaf on Paper - Matcha Coconut Latte - Cards & Stationery Near Me - Brooklyn, New York

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The stationary area is super cute!!! The drinks I had were just mid. Maybe I didn't get the right thing. This place is always crowded though and the tables are always full so they are doing something right. Probably not just for me. read more

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The cafe was much bigger than I'd anticipated with ample seating. The strawberry matcha was so tasty and the perfect drink to sip on while browsing the shop in the back. read more

Loaf on Paper - Cards & Stationery Near Me - Brooklyn, New York

Beautifully crafted drinks in a lovely space AND a stellar stationery store at the back. A truly fabulous combination. I watched aesthetically lovely multilayered drinks being created and almost regretted that I ordered a lowly London Fog in a paper cup no less - nothing like the colorful iced beverages I saw pass the counter while I waited. Servers were quietly efficient. My drink was delicious, in spite of its lack of layers. I enjoyed my drink while exploring the paper goods and gifts. There was a huge variety of items - I could have spent much more time here. Alas! We were on a mission to discover Williamsburg area. What a wonderful start to our journey! read more

Loaf on Paper - Cards & Stationery Near Me - Brooklyn, New York

Such an adorable little tea and coffee and stationery shop! The matcha is particularly good and prepared in a traditional way. My friend enjoyed the salted maple cold brew, although it could have a stronger maple flavor. Treat yourself! read more

Loaf on Paper - Cards & Stationery Near Me - Brooklyn, New York

Earl Grey Matcha was good but a bit too sweet, would ask for 50% sweetness next time but I saw the vision -- a cute vibe inside, plus fun to window shop for stationary! read more

Got the matcha latte and was extremely disappointed. I only could taste the milk which was disappointing. It's a cute spot with cute stationary, but I wouldn't trust the cafe. read more

Loaf on Paper - matcha latte - Cards & Stationery Near Me - Brooklyn, New York

How absolutely stunning in a comforting way. The cafe closed before I could order. I should have gone to the cafe first. But I was allured to the beautiful display in the back. If you are into scrapbooking, theres a plethora of papers, stickers, and stamps. There's so much to see! Must visit again for their lattes! read more

Loaf on Paper - Inside - Cards & Stationery Near Me - Brooklyn, New York

This sister location is much bigger than the other one and has a coffee-shop style setup, which is a big bonus. I visited on a Monday, so it wasn't busy, but most tables were still taken by people working. On weekdays, you may want to order to-go and shop in the back. I visited when they had the Earl Grey Matcha Latte, and it was honestly the best matcha I've ever had. The tea and matcha flavors were strong and blended perfectly--highly recommend if it's still available. The shop in the back is super cute and sells trinkets, stationery, tote bags, candles, snacks/foods, books, and more. I spent about 30 minutes just browsing because there was so much to look at. Staff in both the café and shop were very friendly. They carry items similar to Niconeco Zakkaya, so this is a great alternative if you're far from the other location. read more

Loaf on Paper - Cards & Stationery Near Me - Brooklyn, New York

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Super love the idea of merging a stationary store and cafe in one. My new favorite is their earl grey matcha latte. It has just the perfect amount of sweetness. I've had other drinks as well, but this by far is the best, though on the pricier end. Their baked goods are constantly changing, which I appreciate. It can take some time for your drink to come through but it's worth the wait. The stationary store in the back makes my middle school dreams come true. I love all the pens and notebooks, and other cute mementos. They have an easel in the middle of the room that allows you to sample the pens. Also realized there's pop-ups here and there which makes this store a bit more special. read more

Loaf on Paper - Cards & Stationery Near Me - Brooklyn, New York

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I went on a Tuesday afternoon. They had sufficient amount of seating and a really cute stationary store in the back. They have free wifi! The atmosphere was very peaceful and calm to work in. read more

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This stationary cafe store has been all over IG and tiktok recently and I definitely had to check it out! Came in here on a Monday afternoon and the cafe was packed already. There is a cute little stationary store thats connected to the cafe. Everything was super cute and I had to get their planners and pens. Overall, I would come back here again since the decor was super IG worthy and It's by the waters so it's good to grab a coffee to go while you're at it. read more

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Cute little bookstore with a coffee shop. Lots of seating and adorable stationary. Happy Yelping! read more

Loaf on Paper - Cards & Stationery Near Me - Brooklyn, New York

If you love coffee AND Japanese stationary, this place is made for you. They have a range of planners, stickers, postcards, wall of pens, cat-themed trinkets and more in the back area. It is similar stock to other Japanese stationary stores in the region, so you'll likely find the thing you're looking for (or walk away with something you didn't plan for because you couldn't resist getting your third annual planner of the year..). On a weekday, the noise level is average: not at all a loud, bustling cafe, but not pin-drop silence either. They rotate their specialty drinks seasonally and their baked goods are quite good from the ones I've had! The lavender cookie they had over the summer was a delight. You can see the amount of thought poured into every element of Loaf on Paper; it photographs so easily. The ratio of their coffee drinks is milkier than I'd want. Both times I've gotten a specialty latte, the flavor is drowned out by the amount of milk and none of the syrup, the foam, nor the espresso come through. If they could tweak the recipes to account for a better balance, this place would be on my more frequent go-to places. read more

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Such a cutesy cafe. Drinks are wonderful too but pricey (~$10). There's a stationery shop on the back that you can browse around while drinking your beverage which is quite pleasant. read more

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Such a cute cafe + stationary shop! TikTok has made this place very popular, so it may be a little difficult finding a seat. The white chocolate latte was pretty good also! The stationary store inside is located towards the back of the store and had a huge variety of stationary goodies! read more

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Cute little coffee shop with a stationary store in the back. They have some dessert options and a variety of coffee and tea choices. They also have a few specials not listed on the main menu, including this black sesame latte which was pretty good. There's a good amount of seating but even on weekdays it can get pretty full and hard to find a seat, and weekends it's completely packed. read more

Loaf on Paper - Cards & Stationery Near Me - Brooklyn, New York

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I bought some notepads and stickers. I love this store! This was the cutest store the whole time I was in Williamsburg. Lots of cute items. next time I definitely wanna try and buy something from the café. read more

Coffee shop + a good stationery store = the perfect Sunday! I've been meaning to go to Loaf on Paper ever since I heard they were opening their new location in Williamsburg, but didn't have the chance to visit until this past weekend and I'll be back very soon! The front of the shop is a coffee shop serving coffee and various pastries and the back is a stationery store. Unlike their location in Manhattan, the stationery story in the back is very spacious and cozy. They sell a variety of notebooks, cards, stickers - really anything you are looking for! They have a nice selection of tote bags in the back - I had to resist grabbing another tote bag to add to any collection! I grabbed a cute crochet snoopy trinket bag and when I was checking out, the cashier said she actually made it herself! I grabbed a pistachio cream matcha on the way out. The coffee shop definitely gets a lot more foot traffic compared to the stationery shop, so I would order first next time and then pursue the stationery part while you wait for your order. There's only 2 baristas handling the orders, so be patient on the weekend! It took longer to order, but my drink came out pretty fast. Unfortunately, I did not like the matcha here - it was too watery for my liking and also did not have any strong flavors. They did have other interesting sounding specialities that I'll probably try next time instead. They discourage laptops on the weekends, so this is a great place to chat with friends or read a good book! read more

Loaf on Paper - Cards & Stationery Near Me - Brooklyn, New York

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The place is gorgeous, if it wasn't crowded I probably would have enjoyed my experience even more. The stationary section was cutesy. I know New York is not a cheap place and high quality ingredients come at a price. However $10 for a matcha is robbery. It tasted just fine. But I have had comparable matches for less. I am happy to have come and tbh I would come back! I would just get coffee and stationary. read more

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Loaf on Paper is a cozy cafe/stationery store. I was already a fan of Niconeco - a stationery shop in Manhattan, so I am very happy they expanded and opened a bigger space in Brooklyn! As you walk in, you are greeted with the cafe space. It's lovely, whimsical, and super clean. Seating can be a bit limited, but cozy nonetheless, and people can be seen working on their laptops. I visited on a weekday, so it was not as crowded. There are a few specialty drinks to try - I ordered the black sesame cream latte. It was sweet, but not overly so. The caffeine is not very strong, though. Please note that the cafe does close an hour before the shop closes, so try to get there early! The shop itself has a wide variety of pens, journals, sticker sheets, stamps, ceramics, watercolor booklets, and tote bags. The selection is wonderful!! They have the cutest things there!! read more

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The service was nice and quick! As a new matcha drinker, the cashier explained thoroughly what was in the Coconut Matcha Cloud and decided to try it out. I was unsure if I liked it but the taste rapidly grew on me and wanted more! My friend got a vanilla latte and she did not like it. She is a heavy coffee drinker, describing this one as a watery, light coffee taste. Would not recommend for those who prefer a strong coffee taste. The stationary part of the store is where the bathroom is and overall, very cute! The prices are a little high for most items, but fairly reasonable for the stickers. read more

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I love Niconeco Zakkaya in Manhattan and I'm glad the team has opened another store! This location is much larger than the Manhattan one and offers a cafe. The place is buzzing and always busy. The cafe items look awesome but I haven't had the chance to try any yet. The stationary offerings are unique and adorable. I always find the cutest things here. The staff are always helpful too. read more

Loaf on Paper - Cute shopping bags - Cards & Stationery Near Me - Brooklyn, New York

Not only the cutest coffee shop/store but also delicious drinks! It is on the more expensive side but it truly feels like an experience. Staff were very friendly- it was pretty busy the entire day and people work/stay put doing work so I suggest coming either earlier in the morning or later in the day. FYI: The store part (which is also where the restroom is) didn't open until later (I think around noon?) read more

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Loaf on paper is the cute, new stationery cafe in Brooklyn! Some may know their sister store, nico neco zakkaya, but this new location has a cafe on top of just their stationery store. It was pretty busy on a Saturday afternoon (it was peak cafe time tbh), but the staff were friendly, and service was quick. My friend and I got their hojicha lattes, which were so good! Not too sweet, and not too bitter either. We also split the cutest strawberry shiso cake, which was also not too sweet, and the slightly savory shiso complimented the strawberry jam well. Just one thing to note, they only have a one stall bathroom, so plan accordingly. I'm really hoping this cafe is here to stay! The vibes are immaculate, and they have a lot more drinks and pastries I want to try! read more

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Absolutely loved Loaf on Paper. It's a new stationary store in Williamsburg by niconeco zakkaya (located in the east village). I visited the store on a saturday with my friend and it was a bit crowded since it's new and it was the weekend. Despite the crowds, we enjoyed our time here. It was stationary heaven. When you step in, it's the cafe with a couple of tables for seating. We didn't get anything from the cafe since it was crowded, but would definitely want to try it next time. We made our way to the back where all the stationary goodies were. There was a wall of stickers, pens, washi tape, notebooks, stamps, anything that a stationary lover would love. Everything was so cute and aesthetically pleasing, I had to resist from getting the whole store haha. The store is so cute and calming, I could stay there all day. Ended up buying stickers, stamps, and a fountain pen and ink. All were amazing additions to my stationary collection and I am looking forward to going back again! read more

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Loaf on Paper is a very sweet concept: a coffee store on one side of the space, and a stationery store on the other. Both have its own charm and make the store a nice treat to visit. I got an iced vanilla latte with oat milk. It took a while to get to me, but they were quite busy on this particular day so it was expected. The coffee was good! Overall, a great place to check out in the area. read more

Loaf on Paper - Inside - Cards & Stationery Near Me - Brooklyn, New York

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the most adorable place in the city. being in loaf on paper and looking at all of the cute stationary, grabbing a warm cup of hojicha from a very friendly barista, and getting some cute stickers to bring home was one of the highlights of my recent NYC trip. i will note that it can get PACKED busy, but if you go when it's slightly less crowded it's perfect. i want my inner world to look like this establishment, it is so cozy and calm. i will absolutely be back on my next trip and i look forward to it. read more

Loaf on Paper - from the street - Cards & Stationery Near Me - Brooklyn, New York

I love the concept of a coffee shop in the front and a stationary store in the back. The back had very cute, curated sticker sheets, washi tape, handmade leather bound notebooks, and more. I got a Hojichai latte from the front, but it was underwhelming and $7. Maybe I'll try the matcha if I go back. read more

Cutest coffee shop + stationary store! Stop by for a delicious matcha (big fan of the earl grey one I got) and browse around. read more

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A cosy cafe meets specialty stationery in Brooklyn NYC @loafonpaperny . Wonderful coffee and plenty of seating. Friendly baristas. read more

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This was a truly wonderful experience! My friend and I spent a couple hours there yesterday getting some work done. The space is bright and the staff is warm and friendly. We both got matcha's but my friend got a warm regular matcha latte and I got the Earl Grey matcha and they make their syrup in house, with an Earl Grey foam on top! It was truly a top tier matcha- easily in my top 3 and cannot wait to go back! Highly recommend - great quiet space with wifi! read more

Loaf on Paper - Cards & Stationery Near Me - Brooklyn, New York

This is a super picturesque little shop. Part cafe, part stationery store... it's pretty much perfect! Or it would be if I didn't visit when the line for the cafe stretched to the door. (I about had it with crowds at that point, haha). I stopped by with a friend on a Saturday afternoon which is apparently when everyone is there as well. There are tables lining against one wall and all of them were full. There is a back room which is the stationery store and it's clear the place was well thought out. I loved all the Knick knacks - and if you love cats, they do have a lot of cat themed items! I sadly skipped the cafe on this first visit but I did end up purchasing a watercolor workbook I had seen online before. There was one worker in the back and they were really nice and helpful. I had a backpack and bags with it being my last day in the city and it was sometimes a bit tight (no room to make a u-turn; I could only go forwards or backwards if I was down a narrow path and it was blocked), but it didn't get to the point where I felt like it was too crowded and I had to leave. Glad I found the time to stop by, but now I'm just thinking I should only go to Brooklyn on the weekdays. Lol. read more

this store was a stationery lover's dream. I did not purchase any food/drink options, I was solely focused on the stationery in the back room of the store. they had an immersive collection of journals, tapes, pens/markers, stickers, and so much more!! if I wasn't budgeting rn, I could have spent a whole paycheck in here!... lol read more

Loaf on Paper - sponsored merch bag - Cards & Stationery Near Me - Brooklyn, New York

Loaf on Paper in Williamsburg is a charming hybrid spot that's part cafe and part stationery store, making it a nice place to browse or get some work done. We stopped in mainly for the stationery, and that section was definitely the highlight. They have a well-curated selection of journals, cards, and other paper goods that are all decently priced, though a few specialty pieces felt a bit expensive. The quality, however, was excellent, and we ended up taking home a really nice journal. The cafe side offers pretty standard pastries and a selection of teas and drinks. Everything tasted good, nothing was bad but the food wasn't particularly outstanding either. What made the experience great was the service. The staff were super friendly and attentive. When we accidentally brought a tester journal to the counter, they noticed right away and made sure to get us a fresh, sealed copy without any fuss. It's a solid spot if you're in the area looking for unique stationery or a calm place to sip a drink. The atmosphere is pleasant, and it feels like the kind of neighborhood place where the little details, like helpful staff, make all the difference. read more

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