I used to visit the Pearl River Marts previous locations but my first time in Soho…read more It's not as crowded or big as i remembered it, but definitely more organized. Nice place just to browse Chinese decors, knick knacks, clothes, snacks and condiments. I bought some nice pens and a beautiful silk scarf. Prices are reasonable. I happen to chance on their little art exhibit at the back. The Red Envelop show for Lunar New Year. Very interesting. Over all, i like this place, feels like it instantly transports me to China with out leaving NYc.

Finally made it back since the reopening and likely my last time stepping foot in SoHo. It's become…read moreoverwhelmingly crowded and far too touristy for my taste. I still remember Pearl River in the early 2000s. Two full floors and the go to spot for anything and everything Chinese: snacks, dry goods, stationery, art supplies, home goods. Walking in felt like stepping into a small piece of China right in NYC. It felt layered, authentic, and full of discovery. Fast forward a few years and Pearl River moved to Broadway in SoHo. It was still two floors, more spacious, and if I remember correctly, it had an entrance on Broadway and another toward the back (I can't recall the exact cross street). Even through its moves, it retained that sense of depth and cultural immersion. I recently stopped by the current SoHo location. It's now just one floor. The layout is open and well organized, but noticeably smaller in scope. They carry a mix of items: a small selection of blind boxes, modernized gift items, Chinese art and figurines, cupware and fine plateware, a modest kitchenware section toward the back, a small apparel and footwear area, and a reduced stationery section. A small book section with more small figurines. They also carry a small but thoughtful selection of loose leaf teas, snacks, and pantry staples. It's still cute. The prices are reasonable. There are definitely thoughtful and modern touches. But if I'm being honest, it feels different. More condensed. More curated. Slightly Americanized. And maybe that's just nostalgia talking. I experienced what Pearl River once was, and that version was special. It's not bad. It's just not the Pearl River I remember.

I just visited today and unfortunately the best store here closed down that entire store was…read moreSanrio plush, stationary, and accessories. There are still three other shops here that sell some accessories and plush but they didn't touch the one that's gone now, so sad!!!

i think the products have to be organized. It's very hard to see tote bags. A store just hanging so…read moremany at one place I have to look so deeper. Same as other small toys.

Visited Boyar Gifts this weekend and had the best experience! Janie and Alex were so helpful. I was…read moreinterested in a sculpture and they helped me find the best option for my space. They actually put in the effort to show me all of the balloon dog sculptures. I selected a great piece for my apartment. Alex and Janie were kind, patient, and friendly. Super shopping experience! I will return.

Unique and quirky trinkets and selections! This is a pretty adult store and teeters on the line of…read moretoo explicit on some items but overall very cute store! I really wanted one of those faux KAWS ballon dog sculptures but the smallest one was $30 and I thought that was a bit pricey. Keychains were also between $15-$20 and stickers $5 which again I thought were pricey for what they were. However, worth it if you find something super unique and thoughtful to you!

This is the only place that I would recommend for Italian kitchen ware, plates, soccer shirts and…read moretrinkets to bring back memories of a trip or for me, connecting with my heritage. This beautiful treasure has been around over 100 years and I will always support generational businesses like this. Every generation of my family has supported them going back to my grandmother being born in the LES in 1911! Lunga vita E.Rossi & Co!!

I love this little whole in the wall NYC landmark classic Little Italy shop. Ernie and his family…read morehave owned E. Rossi and Company since 1910! There are a range of items from keychains, to kitchen gadgets, coffee and espresso machines, cups, hand towels, postcards, flags, t-shirts, books, bags, NYC magnets, Italian everything, religious statues and collectible cards. This place has it all! I got a great deal on a few goodies the other day. Can't wait until my next visit.

Ever since Papyrus shut down, Paper Source is the best lifeline I have for creative, colorful,…read moreinteresting greeting cards. We all know snail mail is a lost art. I'm not into Hallmark, so this is the best I can do. This particular location is better than most I've found. The Grand Central location is pretty good, but this one is better. Tons of cards for all occasions. Gifts. Journals and notebooks. Small board games and card games. Fun little trinkets like socks, desk tchotchkes, tarot and horoscope stuff, calendars, etc. They have a cute cafe in back with snacks and a few cocktails. I bought almost 200 dollars worth of cards (no one said it was cheap) for all occasions. Great selection. All the employees were nice and helpful, and it didn't hurt to have rad 80s music playing in the background.

Molly was such a life saver!!! I went to a different Papersource and they were closed for…read morerenovations, so bolted to this location where she quickly help pull cards for me to choose from - this allowed me to get in and out as I was already running behind. She is the best!! The store looked clean and inviting as well

This is a " not well advertised" cute store that sells city items like NYPD / FDNY/ etc T-shirt's,…read moreornaments , not only for tourists but for a nice gift if you are traveling as well. I bought an ornament for someone who recently moved to NYC and I bought something for myself as well bc I found it very cute. I will shop again bc as a city worker I get a discount and they have nice gifts there.

Super cool people; super friendly and informative!! Just got to NY from California and these guys…read moreknow the city better than nobody else. And the store is amazing!!!

If you're looking for a huge variety of New York souvenirs at unbeatable prices, this is the spot!…read moreThey have everything -- shirts, hoodies, keychains, accessories, and tons of gift options. It's perfect whether you're buying just a few items or stocking up in bulk. I was shocked at the deals here. Something that would easily cost $160+ elsewhere came out to only $80. You really can't beat that, especially in NYC. The shop is busy but well organized, and the staff is quick, helpful, and honest about prices. Whether you're grabbing last-minute souvenirs or shopping for a whole group, this place delivers on both variety and value. Definitely recommend stopping by if you're in Chinatown and want great souvenirs without the tourist prices!

If you're going to sue someone, sue venir, and if you want to rent a part of your body out,…read morefinancially your best bet is hole-sale. This is a really excellent souvenir shop in Chinatown with a great selection and wonderful products, but several of the others across the street and down the road are cheaper, and the service here is actually pretty awful. The hard selling soon turned into negativity when I didn't find what I wanted (even though I purchased here several times before, I wouldn't have expected them to remember), so I ended up not wanting to do anything here again. But for products and prices alone I'll give them three.

A friend tells us that he comes to Niu Shop every year to shop for Lunar New Year Decor! And it did…read morenot disappoint us! The shop basically has everything or anything you might need for the occasion. There are all kinds of paper cutting, door couplets, red pockets envelops, keychains, etc! Oh, so many!!! Highly recommend this place!!!! Happy Niu Shop, everyone!

I come here every year for Lunar New Year decorations for the past six years. They do a fantastic…read morejob of installing the decorations, organizing their lunar new year goods on full display and leaving no space to waste. I typically get red envelopes with the zodiac animal for the new year, a lantern, wall and/or door hangs, lucky charms for family or friends whose year it is, and some hanging decorations for tree branches. They have an excellent selection of traditional and modern new year trinkets. They even have small selection red envelopes and wall decorations in Vietnamese. The prices are reasonable. You can probably find them cheaper at the vendors of the street but you won't be able to find it all as well-curated as it is in this shop! Fair warning though if you get the lanterns, they don't come with instructions so you better take a photo of the fully assembled lantern before you leave the store.

Don't go to Chinatown Gift Center. I was going to buy 6 t-shirts from them & I forgot my credit…read morecard at my dad's apartment nearby. They cursed me out & told me to leave!! They don't know how to treat people or customers there!! Don't buy from them!! They're located on 241 Canal St.

Excellent service! Great prices !…read moreI bought watches and am very happy! I will be back !

Terrible customer service and rude male staff. * Maybe he…read moreis the boss ??? Whatever ... suck!!! Today I went there to get some post card for my friends who just arrived in NYC. I walked in and a male staff saw me, nope nope he just show me a face that he will not want to serve me ??? I ask him how much is the bag... He asked me "do you want to buy it ???" Huh??? (What am I there for???) I told him... I actually want it But not now anyway Then a few Asian went in and the male staff remain the same attitude --- so rude I thought it was his original character... Oh NO he talked to anyone in WHITE LIKE HIMSELF VERY VERY NICE and very very POLITE !!! Nope nope I am not buying anything from him though I like the items very much... I told him off I will never buy anything because he dun wan me to lol!!! It just to make a point of their rude and unprofessional service... and he is going to lose more customer not because I wrote bad thing here in YELP !!! It is a matter of time if he keep carry on his stupid racism attitude Would never come back to this store again. Not recommended at all and will complain to the mother company about his service.

Really liked this place and have bought several things in person and online. I placed an order in…read moreDecember for some money clips, account debited but now nothing. My profile account at Studio Manhattan indicates they have been paid but shows my order is unfulfilled. Their website appears to be up and running so buyer beware. Phone number in this Yelp page isn't working, their web page is void of a phone number, and an email to their customer support bounced back. I will take this review down if I (somehow) get a positive response. Next stop will be BBB and Google reviews.