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    Line Friends

    4.3 (295 reviews)
    Closed 10:00 am - 10:00 pm
    Updated 2 months ago

    Services - Line Friends

    Cards and stationery

    Gift shops

    Line Friends Photos

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    Recommended Reviews - Line Friends

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    Reviews With Photos

    Caleb M.

    While in Times Square we were looking around for places to check out. The crowds were massive and the store looked like a spot to go in and get away from people for a moment. Not a store we had ever heard of before which piqued our interest as well. My wife was interested due to the characters that appeared to be the mascots for the store. Inside they had a large variety of stuffed animals, besides that they also had pens, stationary, keychains and every accessory you could think of in the form of these characters. My wife thought many of items were cute but not anything worth buying. Prices were inflated due to the nature of being located in Times Square. Besides the things you purchased they also had some plaques or something that seemed as though some famous K-Pop stars did hand imprints or something you could take pictures of and/or touch. Not really something I cared about but for those interested it's there. It at least gave us an escape from the crowds for a brief moment. This may be a bigger deal of a store to you but I recommend browsing if nothing else.

    3.16.25
    Nadine C.

    Shopping in New York City, New York... I didn't think I'd be so close to the Line Friends Store at Times Square... I did go to the one in Hollywood, Los Angeles, California... I HAD TO go to the one in The Big Apple! When I searched for it on Yelp, our theater was within walking distance to see Cony, Brown, BT21, etc. - so, we had to visit! I used the directions on the Yelp app and found the Line Friends Store!!! I was so happy!!! Besides looking at all of the current merchandise, I found my way into the back where the Clearance Room was... yay! I made my purchase to $50 before tax to get a freebie! Yippee! It was a dream come true! Thank you for the great service and patience to help me get the freebie!

    New jeans
    Luis A.

    I am hesitant paying such a high price for plushies and other accessories but I am very disappointed by the quality of the material used to secure the accessories. For instance, NJ blue tag back came off same day. The bag accessory came off too like it ripped and now I'm using a key chain to hold it. Be try cheap material was used to secure them.

    Annilyn T.

    Stopped real quick at the store to check out what's inside. Products was pretty cute and they were a few selections like pillows accessories some school things like pens, paper keychains, but I would say they are on the pricey scale around the corner to the right there was an area that has a lot of sale, but most of them were already sold. The area wasn't really that big. It was just enough for all the products that they have. I might stop by another time if given the chance.

    Lonnie K.

    Cute store to pass by if you've extra time to spare. The ratio of BT21 merchandise to Line Friends merchandise is about 70% vs 30%. Used to be mostly Line Friends branded stuff until BT21 came along. If you're a fan of either brand, then it's definitely a must to shop for the merchandise. Fast and friendly service from staff. They accept both cash and credit/debit card as forms of payment. Definitely make sure to double check the prices/discounts in store vs. online first because the discounts online might not always apply to the in store prices. Don't say I didn't warn you, but the price range of the merch is more on the hefty side. For example, a small BT21 plushie is between $18-25 so I quickly put it back down on the shelf. Lots of cute photo opportunities all around the store especially the trademark giant Line Friends bear (Brown) in the front to attract tourists and visitors to go inside. I stop by the gift shop once in a while because sometimes there's a huge sale on some of the stuff they've in store. There's a physical photo booth in the back where you can take pics and print them out to take home. You can also see the signatures of BTS members on the BT21 mascots. Overall, it's a fun store if you need to kill some time.

    BT21
    Alisa B.

    Too cute!! Lots of picture opportunities and the staff are friendly. The store is a bit compact and in a REALLY BUSY area smacked in the middle of Times Square. Unfortunately they were sold out of all their NYC themed merch... The employees mentioned that it was even sold out online too! This store doesn't have the same prices as their website, so I would cross check to make sure you're getting the best deal. There were some items 50% off online, but full price in store.

    Gillian A.

    I'm not part of the BTS army (just a casual listener.....don't hurt me :x ) but my friend is and right-off-the-bat pushed this store to being added into our NYC trip itinerary lol. Most of the current Line Friends merch here revolve around characters designed by the members of BTS. Pretty adorable stuff not gonna lie. Pricing isn't overly exorbitant and there are even some items with steep discounts (with the prices remaining regular online). Overall pretty shop in Times Square with all of its colorful knick-knacks and it's worth checking out even just for window shopping.

    Lourdes M.

    I accompanied a friend to this store location as she was looking for a book about her daughter favorite boy band BTS. Only now that I know that this retail store is selling exclusive merchandise about the band. The store is full of cute accessories from keychains to pillows. There are so many avid fans in the store usually teens who are willing to pay for a surprisingly expensive tag price for an item. Is it worth buying each piece? If you are a fan, each is a collection ! Location is right in the heart of Times Square. Expect to be a super busy store!

    Inside store area
    Tram T.

    The vibe is so lively and lovely because of the KPop music and all cutest squishes. The store always is congested with crowd. The items are overpriced. The quality of these items are pretty high which is a plus!

    Stefani S.

    I love this store!! It's super cute. The big brown welcome us in front of the store and on the second floor they have BTS characters. They have a lot of selection on BTS and friends characters merchandise. It's a great experience in the heart of time square.

    Darina H.

    So many items to look at and lots of BTS music playing in the background when you shop! There are plenty of photo opportunities here for any BT21 / BTS fans! Just remember to read the signs and "not touch" the characters. The gifts and accessories themselves are very pricey, though there were some things on sell, I did walk out empty handed because I mostly came for the photos! Centrally locally in Time Square, this spot can get quite busy! Just make sure you don't ask security to take your pic, they aren't the happiest.

    Starr D.

    One of our favorite toy stores in time square . Great size, and location. Friendly customer service. Located right in Time Square Very convenient. Love the seasonal new characters Price range from $$ - $$$. But if you are a big fan of Line friends , then it's worthwhile it.

    Signed BT21 Character with BTS Signatures
    Nick S.

    The location is right in the heart of Times Square and is a decently sized store, lots of room for merchandise. They also have smaller photo areas to take pictures in and even a signed statue that the BTS members signed, which is another great photo opportunity. The store had a great selection of gifts, however most of the store was focused on BT21 merchandise with little variety of the original LINE friends. They had a lot of bags, shirts, stuffed animals, and home goods such as a toaster or waffle maker. During my visit, they were also having a NewJeans Pop-up, which had a great variety of goods ranging from shirts, stationery, and stuffed animals you can dress up. Customer service was friendly and helped point us in the right direction when we needed to find things. Overall, I bumped it down one star because of the prices and little variety with original LINE Friends characters. The prices are a bit on the higher side, with us putting many items away because we wanted it but could not justify the price. We did end up buying a small phone charm, but that was around $16 USD, even though it was a smaller item. Some of the bigger items ranged from $30 - $50 USD.

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    The service was ok, and the merchandise was fairly high quality. There was a good bit of variety in the options.

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    Line Friends Reviews in Other Languages

    Ask the Community - Line Friends

    Do they have bt21 hooded towels?

    They did have them when I was there in spring! I would call to double check if they're still in stock.

    Is there any bts shirts plushies sweatshirts or anything realeted to them plz let me knoiw [sorry for any wrong words]?

    It's best to call the store they will let you know. Also try Hot Topic, they sell BT21 stuff and have free shipping.

    Are there limits to how many things you can purchase?

    Buy all you want

    Do they have the bt21 christmas collection?

    Unfortunately they don't have the Christmas collection. :(

    Do they have the bt21 halloween collection? visiting 10/8.

    yes, from what I have gathered they do.

    Is bt21 still there and when will the pop up shop close?

    It was still there when I visited at the end of July.

    I wonder if there is a line store in Miami can someone tell me?

    Only NYC and L.A

    When will the BT21 merch be back in NY?

    Not sure when they will be back in New York. But try Amazon?

    Is the popup store still there right now?

    yes

    How much does the full bodied chimmy plush cost?

    $145 but 20%

    Do you have the store online?

    Yes, the Line store has a website. You can totally shop online.

    Can someone post the pricing for the BT21 merch please? :)

    Prices depending on items, like plushies start at $29. Shirts and tops, you're looking upwards of $50+.

    Is the BT21 merch permanent?

    I called and they said permanently

    When is the next time they will restock? I called and they said to check the website but the website doesn't say it either

    Last week I was told that they expected a shipment for the BT21 today, Tuesday.

    Is the store opened on December 24th or the 25th since it's christmas eve and christmas?? Please let me know ASAP

    They open on 24th but not 25th.

    Is the dr.dre headphone available in store now?

    Sadly no

    What's the opening hours?

    the store opens at 11AM daily ! :)

    View All 25 Questions

    Review Highlights - Line Friends

    Located at the heart of Times Square touristy spot, this store brings me joy and happiness every time I visit them.

    Mentioned in 70 reviews

    Read more highlights

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    I Love NY by Phantom Of Broadway

    I Love NY by Phantom Of Broadway

    (5 reviews)

    $$

    Midtown East

    Was in the city for NYE. Yes, it's as fun as one can imagine. It's also.....well, I was messy…read moreHahahaha! Because I got back to my cousins apartment at 630am! Was quickly reminded that, TIM! YOU. ARE. NOT. 20 yrs old NO. MO!!! So that being said, I hope it's awhile before my old ass acts like that again hahah! Actually, nah! Being a dumb kid is fun! Hahahaha! So being in the city, CLEARLY I had to get my friends souvenirs! Souvenirs for my friends who arrrrre....21 and 22 years old Hahahaha! So what's the most popular souvenir no matter what (usually)? .... SHOT GLASSES! But of course-hahaha!! So I stopped in here. Word to the wise....get your shit glasses, tshirts, etc somewhere NOT located in Times Square! Why? Because you will save a ton! Did I do that tho? Nah! Why? Well because of NYE....My old ass took like 2 days to recover. So while recovering...I went absolutely nowhere lol. So the day I'm leaving, I'm running all over Times Square looking for bagels for my mom and stores to get shit glasses and keychains, magnets, and some other things. Went here and paid 2x what I would elsewhere...outside TS. Growing up in NYS and spending tons of time down in the city as a kid and as an adult... I have ALWAYS known better than to buy in TS or around there, but I was in a rush....like so many in NY lol. I legit was tho. I was more worried to find bagels than anything else. Did I get bagels? Nope. Turns out my mom would have rather had NYC crumb cake (because I told her I bought a piece every day I was there and went to bed a happy fat pig lol) and she's like "forget the bagels! There's nothing like NY crumb cake! She's absolutely right. Mental note for next time hahaha! I got my crumb cake at a deli in Queens. Not important to this review, but yeah lol This place I got the shot glasses and other things at...super cool inside. CLASSIC Times Square store. Big, flashy, busy as hell! Great store! Minus the prices you'll pay and OH! And there's an old man who works there, I'm assuming the owner....NOT a very nice man. He deals with tourists all day long..Americans and everyone else from all over the world. I get he may be burned out. That's the case tho....step aside and let a happy person run registers and the floor. Other than that, it's a great place. You definitely feel the crazy NYC vibes in there and right outside is mayhem! Step outs and look to the left and there's the TS NYE Ball, the 2020 sign. Very cool! Thanks, yelperetties! Cheers!

    Good selection with some inexpensive stuff. Just didnt like the minute I walked through the door…read moreIm asked if I need help and I say Im just looking, but one person there continued to follow me and everytime I just looked at something asked if I wanted it or try to take it from me to take to the register. I had to repeat 4 times, Im just looking and had to hold on to my tshirt when he tried to take it away. I really didn't need a personal shopper to help me, I just wanted to browse. I really wanted to get a second shirt, but couldnt shop in peace.

    Line Friends - toys - Updated May 2026

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