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Lil Devils Boutique

4.7 (102 reviews)
Open 12:00 pm - 5:00 PM

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Gift inside!
Brian R.

I have been aware of this store for years but sadly never made it in when my kids were small enough to wear anything from here. Well a friend of mine has a 6 month year old and I thought now is the time for me to visit this shop! I was greeted by a lady and I informed her of age I was buying for. She was quite helpful and I ended up buying a knit, romper with a snowflake on front. She was kind enough to offer to gift wrap for me and I was off and on my way in no time! Great little shop with good assortment of band T-shirts as well for little ones. I look forward to coming back and here and take extra joy in supporting a local business. Thank you again for your help with everything and Merry Christmas!

Van P.

My s/o found the boutique in an internet search. I was looking for plushies for a friend. While I was there I picked up a couple of things for my nephew too. They have a very cute selection and had my gifts wrapped.

Handmade dress, doll and bib that I bought for my niece.
Stephen P.

Such a great little store, I've been meaning to write this review for a while now. I love all of the local small businesses down in the Retro Row part of Long Beach, but this store has never failed me. This store is the best because over 50% of their items are hand-made in Long Beach by other Long Beach residents!!!!!! This amazes me! I've now shopped here for multiple baby showers and kid's birthday parties. It's great to know that when I buy items here, no one who shops on Amazon or at Target can purchase any of these items. There is nothing worse than buying a present that someone else also purchased. My friends are always impressed with the unique, hand-made gifts I show up with. I highly recommend this store to anyone looking for something unique, that is locally made. When I shop here, I know I am giving back to local artists who are trying to get there name/products out there. The people who work here are also very nice and helpful. Last time I shopped here, the guy working gave me some great restaurant ideas in the area as well. Bravo Lil Devils, you've done me well. I'll be back soon.

Athena T.

I LOVE everything about this store. I fell in love with it years ago before having kids was a reality, I swore I would shop for my kids here when I had one... we have gotten a few things shipped to us from Sarah as we aren't local .Thank you Sarah for making us feel like family and making it possible for us to shop from here .This truly is a one of a kind store! Can't wait to Bring my little man in and shop soon!!!

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4 months ago

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10 months ago

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7 months ago

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10 months ago

10/10! This boutique is full of fun toys, beautiful clothes, and amazing customer service. Will definitely be back

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1 year ago

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15 years ago

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7 years ago

This is a really great place to shop for your lil Devils or gifts! It is one of my go to places. Highly recommended!

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16 years ago

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Ask the Community - Lil Devils Boutique

Do you guys still have 2pac print clothes for babies?

They have it, I was shopping there yesterday. Cheers

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Review Highlights - Lil Devils Boutique

My husband, and I always stop in there when we are walking down Retro Row to check out all the new goodies for kids.

Mentioned in 5 reviews

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2ND & PCH - Sunset on the Marina.

2ND & PCH

(150 reviews)

$$

Stopped by this place for the first time after hearing about it from friends and family. I remember…read moreway back when, the spot used to house a hotel/motel where I didn't even know if it was even functioning. Now it's a cute little retail and restaurant center. You have Whole Foods on the corner and right inside the strip mall which is an open air somewhat small mall. There's parking structures on either end but when we stopped by the gate wasn't working so we ended up parking across the street. There's plenty of parking everywhere so you'll find something. It's not a big area but does offer some cute shops. You'll have some of the retail chain stores with Atletha, Warby Parker, Urban Outfitters, Brixton, Nike, Anthropologie to name a few. Some cute fun jewelry stores, stationary stores and so on. There's even a cute little brewery right in the middle of the strip. It's a cute place for family to bring the kids and pets. People are out enjoying the outdoor. As Easter is coming, there's going to be an Easter bunny on site. It's somewhat a very little outdoor mall. A few dining options surrounding the area. You could walk around the whole place in half an hour or so.

Fun area if you are around. However you do have to pay for parking. I believe there is validation…read moreavailable but we opted to find free parking since I wasn't sure how long we were staying. They have a variety of restaurants so you can pick. I'm wanted to try A's but no kids menu so I'll have to go back. There is more potential. SYOY!

Lil Devils Boutique - childcloth - Updated May 2026

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