"Light and refreshing take on a bloody mary" is a fair and accurate description (from their website). I happened on a demo of their product at Whole Foods yesterday and compared notes with the eponymous Lauren's husband. We agreed that some important (to us) notes had to left out, in omitting worcestershire and/or horseradish, but that makes this product vegan and gluten-free, which is much more important.
What you get here is a bright, fresh base to work with, far and away better than tomato juice. I normally put a couple of ounces of Dimitri's concentrate into a quart of tomato juice for a base, but this will vastly improve on that. Even on its own, I find that it needs is a habanero-infused vodka (so easy. you have a jar, right?), a shot of worcestershire sauce, and a glass rimmed with something interesting.
In the cold juice case at Whole Foods. Recommended. read more