Most businesses fulfill a need and the consumer moves on. It's not a bad thing. It's business. Obviously, shop owners sell a product or service to customers with every intention of profiting from that transaction. Business owners hope for repeat business but with so much competition, that is not always the case.
But in my many years as a consumer, there are only a handful of businesses that actually go above and beyond 'just doing business'. These are the unique proprietors who run a company that shine above all others.
It's not all about making a profit. It's about helping others in need.
These are the businesses we keep going back to time and time again no matter what they charge, no matter where the location may be or what their hours accommodate. Even if there is a small inconvenience about doing business with a store or shop, the consumer who has been treated with such a high level of service will go out of their way to make sure they continue to purchase from that store and only that store time and again and again.
And that is what sets dry cleaning establishment, Lapels of Brick apart from all other dry cleaners I have ever done business with. And they deserve the highest recognition for a recent business transaction that I could only rave about.
On a recent trip back to NJ for a wedding from our home in Florida, I cautiously (even foolishly!) packed an expensive dress that needed alterations to fit properly. [With one week to go before we left, I thought I could find a dressmaker in my area to make the alterations but surprisingly I found no one!] So I took the dress with me to NJ thinking I could find a dressmaker or admittedly, I would just purchase another dress while in NJ.
Driving directly from the airport down Brick Blvd toward our rental in Seaside I saw that Lapels dry cleaning was open at 7 pm on a Friday night. I ran into the store with my dress in hand and was met by Leslie who sweetly listened to my desperate story of how I had a dress that needed alterations for a wedding in less than 2 days.
Leslie stated that while Lapels offered rush alterations the seamstress, Allison, would not be in the store until the following day; Saturday after 10 am. Leslie wasn't sure that the job could be done as Allison scheduled her own services. So we rearranged our tight travel schedule to be at the store after 10 am the following day.
(After leaving Lapels that evening, I was still 'on edge' not knowing if I had to cancel my plans and spend the money and the time trying on dresses for the event. Who wants to spend their vacation doing that?)
The following day, Saturday morning, I was greeted by Allison, the star dressmaker whose title in my eyes is now, "Ninja Seamstress". She gladly took on my alterations job and did so with enthusiasm and empathy. (If you are reading this, you have no idea how relieved I was!)
Further, when I tried on the dress for Allison, she noticed that one of the sides was incorrectly shaped so not only did she take in the seams to make the dress fit me, but she corrected the seams so they matched on either side. Anyone else might have just taken in the seams without addressing the oddly-shaped pattern of the dress.
I left the shop so grateful the job could be done and was able to enjoy the rest of my day with my family. Finally, I could enjoy our vacation!
I picked up the dress the following day...one hour before the start of the wedding. In fact I wore a different outfit to the cleaners and changed there before arriving at the church. Nothing like pushing it to the final moments!
The dress fit beautifully and I received a number of compliments on how well it fit me! I couldn't have been more satisfied.
And while I don't usually discuss price, Leslie and Allison only charged me $17! And it was lightly pressed which I greatly appreciated! It was beautiful!
My contact with Lapels is the best I have ever experienced! Not only did I receive a perfect rush service but I was greeted with warmth and compassion. This is one establishment that knows how to treat their customers RIGHT!
We used to live in Ocean County for many years. I patronized a number of dry cleaners in the area. I can tell you that if you are looking for THE best dry cleaning services in ALL of New Jersey, go to Lapels on Brick Blvd! If you need alternations, Allison is the best seamstress around. She is the daughter of dry cleaning owners and has been in the business for years. The quality of her work is unbeatable and she's just plain nice to work with.
The only regret I have is that I couldn't pack up Lapels and take them with me back to Florida! They would do a landmark business here! (Hint, hint!)
Thank you Leslie and Allison! You ladies rock!!
Janine Gregor
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