My friend recommended this store for me to go to as I was in the area. This is a great store to…read morecater to any surfing/ocean clothing needs. This store is the outlet edition of their other stores so when we walked in, we saw tons of signs on the racks saying there are sales. Many were worth looking into. I wanted to get a wetstuit for the first time and was guided by the friendly and chill staff on what the differences were between a 4/3 (4mm torso/3mm limbs, better mobility for cool water) and a 5/3 (more core warmth for colder water, slightly stiffer) wetsuit. The prices here are definitely on the pricier side ($200-500), but I was able to get a good 5/3 wetsuit deal for about 120$. I'm excited to try it out. Fittings rooms are reasonable size. I felt like a seal when I was able to fully try one on. Lots of great selections to look at!!! My girlfriend wanted to get a bikini on the sale, but lots of the tops and bottoms were missing each other counterparts.

Best surf shop in Socal period end of story! Get your gear there my friends!!!…read moreHands down has everything you need to surf or gear up!!

Nice little shop with everything you need for the beach. Their prices are reasonable and they…read morereally do have EVERYTHING. Love this little shop and will be back again whenever we are near. Fun stuff, beach stuff, and just what every beach area needs. I see everyone posting "You wouldn't know that it was a clothing shop or a gift shop unless you went inside". Whatever. I knew just by walking by and seeing clothing in the window that it was exactly the kind of shop I was looking for... regional touristy beach stuff. "San Diego" hoodies and shirts, "Pacific Beach" caps, hats, and trinkets, gift shop items and regular "non-touristy" beach wear and clothing as well as basic body boards, beach and pool toys. You usually find these shops in beach areas and they are usually reasonably priced, not the overpriced labeled wear. So yeah, it's a fun shop, not a lot of super cheap stuff, but reasonable items at reasonable prices. Great find!

This store has so many options for Pacific Beach apparel but the owner is not nice. She scolded me…read morewhen I asked if the sweatshirts shrunk. I mean like poo poo'd me big time I was like the heck lady, I'm just trying to know what sizes to get. She was annoyed with me because I was taking so long to decide, I was torn! LIBRA here. Anyways, I asked a second time very nicely if the sweatshirts shrunk and she was done with me at this point. Anyways, I bought a crew neck sweatshirt, just took it out of the dryer, NEWSFLASH your stuff SHRINKS. Big time.

Stopped in for a latte and a snack on a Saturday mid morning. I went with the honey lavender latte…read more(delicious, not too sweet or remotely soapy) and the lemon blueberry scone (good flavor but soft/bready which isn't my preferred texture). Had a very relaxing time ready at one of their outdoor tables, under an umbrella while enjoying my coffee and food. Lots of seating outside, but it's not all shaded. A few inside tables. Good for large groups or solo. Staff was great, food came out fast.

Just popped in to check the shop out. Lots of boards, wide variety of surf accessories, and tons of…read moreclothes. Decently priced from what I saw. Staff was chill. Snagged a coffee at the adjoining cafe.

My wife and I have been going to La Jolla Swim and Sport for the past year. The shop features a…read moregreat selection of high-quality swimwear, wetsuits, goggles, rentals and other products suited for all skill levels. Also, the owner provides expert, attentive customer service. We recommend a visit.

I didn't get her name but my receipt says Jill. She was amazingly helpful when my son needed socks…read morefor his fins. I was just stopping in as we are from out of town. Some places just need to know how wonderful they are. I would definitely go back if I weren't so far away.

Walked into this store searching for a quick gift, and was told told upon entering by the cashier…read morewho obviously had zero customer service skills, that "the store was closing in like a minute". So I just made a quick turn to leave and spend money somewhere else. If I ran this place, I'd want to know how that worker talked to potential customers

One of my favorite surf shops in San Diego! They have a huge variety of brands and prices with…read morereally cute stuff. I love all the employees here and how helpful they are. The Surf Life is the best surf shop on Mission Boulevard by far. Definitely go check them out!

Kenny was seriously the best! We had just arrived in San Diego and must have looked completely lost…read morewith all of our luggage. We couldn't check into our Airbnb yet, and Kenny went out of his way to help us by letting us leave our luggage at his bike shop while we explored. He was incredibly kind, welcoming, and helpful and made our first few hours in San Diego so much easier. It's not often you come across someone willing to help complete strangers like that. If you're in the area and need anything bike or surf related, definitely stop by and support Kenny at the shop. Great guy and amazing customer service. Thank you again, Kenny!

Stopped into RADD Action Sports with almost completely flat tires on my beach cruiser right as they…read morewere closing. The staff was incredibly friendly and still took the time to help me out and fill them with air. Really appreciated the kindness. Awesome local shop with great people working there. They rent everything you'd want for a Mission Beach day too - beach cruisers, e-bikes, surfboards, paddle boards, skateboards, wetsuits, and more - so it's a great spot if you want to cruise the boardwalk or get out on the water. Highly recommend.

Great shoes and customer service! The shoes are all made from Italy and designed from the Rangoni…read morefamily. Love them!

I placed an online order with Rangoni Firenze because their website advertised one-day shipping. I…read moreneeded the shoes for a conference. The order did not ship within one day and arrived a week later, well after the event. The shoes looked different from the website photos and did not fit. I tried them on once indoors, then immediately returned them to the box and requested a return. This business does not answer their customer service email/returns email whatsoever. I had to call to arrange the return. After I shipped the shoes back, I received a call claiming the shoes had "dirt and grass" on them and that they would not process my return. This is inaccurate as the shoes were only tried on inside once and placed directly back in the box. I spoke with a representative named Megan, who said she would escalate the issue and call me back. She never did. Over the past two months I have called numerous times. Each time I am told Megan is unavailable and will call back, but I have never received a follow-up. I have never in my many years of online shopping have experienced such horrible customer service.

Whenever we have guests in from out of town, I take them to this shop. They are always looking for…read moreT-shirts, sweatshirts, tchotchkes... etc with a San Diego theme. This shop has virtually anything you're looking for and pricing is very reasonable.

As another reviewer noted, I am a 'local' also and LOVE this store!…read moreI originally stopped in when it was recommended to me as a source for souvenirs for a friend visiting from out of the country. I found exactly the souvenirs I was looking for and more! They have the cutest, softest sweatshirts for kids (and adults!) with San Diego and Pacific Beach motifs, Pura Vida style bracelets for less than half the PV price, swimsuit coverups, t-shirts galore, beach toys, tatami beach mats, insulated cooler bags and backpacks ... there is a ton of great stuff crammed in to this shop that looks small from the outside but is big and extremely well stocked inside. The prices are about half of what you will find at other touristy souvenir stores and resort wear stores. Perfect place for tourists to stock up on little gifts to bring back home, or beach wear and kid stuff for their San Diego vacation, and also the perfect place for locals to pick up some super cute bargain priced beach and resort wear! Helpful, friendly employees also!