What can I say! I found Parisian heaven in this cozy boutique! What a pity that my phone died so I…read morecould not take pictures of every single thing I loved there. Almost every piece of jewelry, of clothes, shoes, kitchen decor, notebooks...I am obsessed collected of all things with Eiffel Towers on them. This fun obsession of mine started when I commented on Facebook how much I liked the shape of the Eiffel Tower and how iconic this tower was for Americans as it appears in so many souvenirs or objects, the most inimaginable possible. Then, suddenly, everybody started gifting me the coolest trinkets and my collection of Eiffel tower necklaces, earrings, shirts, tops, etc etc started to grow. So...needless to say every time I see a store like The Posh Moon all French inspired I have the need to enter and get something. In this case, since I was accompanied by the boyfriend and probably he got tired of all my omg so cute, look at this, check this out, i love it love it...he got me a very French beret (fuchsia bien sur:), a foulard with the Eiffel tower printed and a picnic tablecloth with another Eiffel tower and positive message written in French. All super adorable like this pale blue painted store run by 2 no less adorable ladies (one gave me a lucky coin, if I don't win the lotto, I will still go back for a mini dose of Edit Piaff and charming things.

Such a fun business to visit for gifts! Treat yourself first, of course, and then browse around!…read moreFriendly service and a lot of goodies to be found.

My Wife and I really enjoyed our experience with Earth Impact while enjoying downtown Half Moon…read moreBay. They are very kind, and they have such rare beautiful plants. ~Alpha Critic

This is my girls must see place for every trip to Half Moon Bay! They have an amazing selection of…read moreexotic house plants. The service is personal and friendly and educated. The plants are healthy and top quality. The shop is right in the heart of the charming Main Street of Half Moon Bay. The whole package is an unmatchable value!

Hometown Mercantile is an absolute gem and one of my favorite places to shop in Half Moon Bay! The…read morestore is beautifully curated with an incredible mix of thoughtful homewares, stunning jewelry, gorgeous makeup, and the sweetest finds for dogs and babies. Every time I walk in, I find something special--whether I'm shopping for a gift or treating myself. What truly sets Hometown Mercantile apart is the heart behind it. The owner is exceptionally kind and caring, and that warmth carries through to her entire staff. She makes it a point to know the backstory of every line she carries, which adds so much meaning to each product and makes shopping here feel personal and intentional. You can feel how much pride she takes not only in her shop, but in being an active part of such a vibrant downtown community. Nothing feels mass-produced or generic--everything is chosen with care, quality, and purpose. The staff is welcoming, knowledgeable, and genuinely excited to help, without ever being pushy. Hometown Mercantile is exactly the kind of small business you want to support. A true community staple and a must-visit boutique--I'll keep coming back again and again. PS: She always has treats for your four-legged friends!

After our beach and goat farm adventures, we spent some time looking and shopping at this stretch…read moreof Half Moon Bay while waiting for our dinner reservation. We absolutely loved our shopping experience at Home Town Mercantile. So friendly and welcoming. The owner here curates beautiful things in her store to sell. Love the aesthetics. Located on Main and Mill streets.

My favorite store in the whole world. I never know what I'll walk out with. I went in for a…read morebracelet today - found one, and Kathy found the matching necklace. Also purchased a perfect red wallet. Jewelry, leather goods, candles, scarves, clothes, cards, you name it. Check it out!

I concur with all of the reviews that I have read here. I also stumbled on this lovely boutique by…read moreaccident when visiting half Moon Bay. I found the purse of my dreams there, and have since gone back and purchased another in a different color, and soon will purchase another! I also love everything else about this boutique, and the owner and her assistants are always so helpful and enthusiastic. I LOVE Personal FX!

Nice bookstore, this is the kind my wife and I love because the books are curated. We came to just…read morehave a look and ended up spending more time here than we thought. There is a main section and also a small walkway that connects to the building next door with more books. It's set up with comfortable sofas and chairs for people that want to hand out and read. They have a large children's selection of books and toys, my kids wanted some of the lego sets they had. In this section I ended up spending the most amount of time in the "Where's Waldo" section. There were so many new books that I didn't know existed and our old childhood books we passed to our kids are some of their favorites. Some other notable areas are a "rare books" section in the display case with handwritten tidbits. There is also a discounted "used books" section. My wife ended up with two books which she loved.

The bookstore was very cute and the staff was pleasant, only thing that threw me off were the used…read morebooks with stains or damages were quite expensive, was better off getting the book brand new. I would still come back though.

I've been coming to this place for years! It's a great stop if you're in the area. A beautiful…read morecollection of semi precious stones and so much more. The owner is amazing to talk with as well and I love bringing my dad here too. We are both into big crystal energies. Make sure to add it to your list!

I love Tokenz. I love all the goods she has to offer. I always have a great experience in the…read morestore. I never go through Half Moon Bay without stopping here, and I always find great stuff I can't live without!

This store is located in the indoor shopping center where the hair salon and other small stores…read moreare. The owner or employee there is SO SWEET! He gave my 4 year old son a few free cards since he loves Pokémon! We ended up getting a few packs as well. Definitely recommend coming here! Amazing customer service and they even grade cards!

Really small shop. Staff member was nice. Good location along downtown. One key downside - very…read morelimited selection. Hope the shop does well; the success of shops is good for the hobby.

IMHO I love coming…read morehere. If not to buy, at least to look around. Everything is beautifully merchandised. I want to take so much home with me. I am partial to their garden decor, especially the adorable animal sculptures. I'm a shopper who loves a deal, so I was pleasantly surprised to see some lavender plants on sale outside of the store! No, I didn't purchase any because I have at least 8 lavender plants of my own at home, but someone will surely take advantage of the deal! I will definitely return when I'm back in Half Moon Bay!

Tucked away along the charming coastline of Half Moon Bay, this delightful lavender shop is an…read moreabsolute gem. From the moment you step inside, you're greeted with the calming scent of fresh lavender. The shop is beautifully curated, with a rustic yet elegant aesthetic that perfectly complements the soothing nature of its signature herb. The selection is impressive--everything from lavender essential oils and bath products to hand-crafted sachets, teas, and even culinary items like lavender-infused honey. Each product feels thoughtfully made and locally inspired. I picked up a few gifts. You can tell that great care goes into every item on the shelves. What really made the experience special was the genuine hospitality. The staff took the time to explain the different uses and benefits of lavender and offered samples without any pressure to buy. Whether you're a local or just passing through, this shop is a must-visit for a peaceful moment and some truly wonderful finds. I'll absolutely be returning the next time I'm in town!