My boyfriend & I had such a lovely time visiting this small boutique! Robert was so friendly and we…read morehad the best conversation over Jellycats! I'm an avid collector of the Bartholomew bears & when purchasing the last snow suit bear in stock Robert shared a very sweet story about his job in purchasing these for the store/seeing what homes the bears go to! This bear is definitely going to a loving home & we will be naming him Robert! Please check this place out for all your stationary needs, jellycat wants, and for heart warming moments!

I had several very positive shopping experiences here. I believe I was helped by the owner during…read moretwo of the visits. Whoever she was, she was very kind and patient and allowed me to photograph a variety of items so I could text them to my niece as I tried to make some purchasing decisions. I had to exchange one of the items several weeks later and she made it super easy by looking up the transaction since I misplaced the receipt. Now I need to purchase a Wind River wind chime and their site indicates they have the one I want. I'm happy that I get to make another purchase from them. They're the type of local business that I WANT to support. You'll probably feel the same way after your first purchase.

Such a fun business to visit for gifts! Treat yourself first, of course, and then browse around!…read moreFriendly service and a lot of goodies to be found.

Everything from location everything gorgeous!!!!service, closing/retireing, with 2 yr guarantee!read more

My Wife and I really enjoyed our experience with Earth Impact while enjoying downtown Half Moon…read moreBay. They are very kind, and they have such rare beautiful plants. ~Alpha Critic

This is my girls must see place for every trip to Half Moon Bay! They have an amazing selection of…read moreexotic house plants. The service is personal and friendly and educated. The plants are healthy and top quality. The shop is right in the heart of the charming Main Street of Half Moon Bay. The whole package is an unmatchable value!

Hometown Mercantile is an absolute gem and one of my favorite places to shop in Half Moon Bay! The…read morestore is beautifully curated with an incredible mix of thoughtful homewares, stunning jewelry, gorgeous makeup, and the sweetest finds for dogs and babies. Every time I walk in, I find something special--whether I'm shopping for a gift or treating myself. What truly sets Hometown Mercantile apart is the heart behind it. The owner is exceptionally kind and caring, and that warmth carries through to her entire staff. She makes it a point to know the backstory of every line she carries, which adds so much meaning to each product and makes shopping here feel personal and intentional. You can feel how much pride she takes not only in her shop, but in being an active part of such a vibrant downtown community. Nothing feels mass-produced or generic--everything is chosen with care, quality, and purpose. The staff is welcoming, knowledgeable, and genuinely excited to help, without ever being pushy. Hometown Mercantile is exactly the kind of small business you want to support. A true community staple and a must-visit boutique--I'll keep coming back again and again. PS: She always has treats for your four-legged friends!

After our beach and goat farm adventures, we spent some time looking and shopping at this stretch…read moreof Half Moon Bay while waiting for our dinner reservation. We absolutely loved our shopping experience at Home Town Mercantile. So friendly and welcoming. The owner here curates beautiful things in her store to sell. Love the aesthetics. Located on Main and Mill streets.

I concur with all of the reviews that I have read here. I also stumbled on this lovely boutique by…read moreaccident when visiting half Moon Bay. I found the purse of my dreams there, and have since gone back and purchased another in a different color, and soon will purchase another! I also love everything else about this boutique, and the owner and her assistants are always so helpful and enthusiastic. I LOVE Personal FX!

Fun lovely shop, always find something to wear& buy! Always…read moreinteresting and unique ! Also the "Helpers" are great, have a good eye and honest if it looks good. Love the whole experience!

If you want to grab a book and enjoy it while chilling to the sounds of crashing waves and chirping…read morebirds this is your place. Lovely staff. Great used book options too if you forgot to bring your Harry Potter copy with you. Your kids will thank you.

I always stop by Ink Spell books when I'm in HMB! I love their selection of both new and used…read morebooks, the layout of the store is open and inviting, and I always find at least one or two books to keep me engaged for a while!

I've been coming to this place for years! It's a great stop if you're in the area. A beautiful…read morecollection of semi precious stones and so much more. The owner is amazing to talk with as well and I love bringing my dad here too. We are both into big crystal energies. Make sure to add it to your list!

I love Tokenz. I love all the goods she has to offer. I always have a great experience in the…read morestore. I never go through Half Moon Bay without stopping here, and I always find great stuff I can't live without!

Great staff and great service. fair prices. highly recommended. Pulled a Jackson Dart refractor…read morefrom a Topps chrome blaster box.

Super nice team running this place. Easy going vibe…read more Kid friendly also. No sales pressure, just a relaxed shop.

IMHO I love coming…read morehere. If not to buy, at least to look around. Everything is beautifully merchandised. I want to take so much home with me. I am partial to their garden decor, especially the adorable animal sculptures. I'm a shopper who loves a deal, so I was pleasantly surprised to see some lavender plants on sale outside of the store! No, I didn't purchase any because I have at least 8 lavender plants of my own at home, but someone will surely take advantage of the deal! I will definitely return when I'm back in Half Moon Bay!

Tucked away along the charming coastline of Half Moon Bay, this delightful lavender shop is an…read moreabsolute gem. From the moment you step inside, you're greeted with the calming scent of fresh lavender. The shop is beautifully curated, with a rustic yet elegant aesthetic that perfectly complements the soothing nature of its signature herb. The selection is impressive--everything from lavender essential oils and bath products to hand-crafted sachets, teas, and even culinary items like lavender-infused honey. Each product feels thoughtfully made and locally inspired. I picked up a few gifts. You can tell that great care goes into every item on the shelves. What really made the experience special was the genuine hospitality. The staff took the time to explain the different uses and benefits of lavender and offered samples without any pressure to buy. Whether you're a local or just passing through, this shop is a must-visit for a peaceful moment and some truly wonderful finds. I'll absolutely be returning the next time I'm in town!

Came in here with my daughters to get something for my husband for Father's Day. The guy working…read morethere was so helpful and welcoming, it was a breathe of fresh air. They had a great selection with unique items. We got a sweet sweatshirt and will definitely be coming back again soon!

nice friendly service! cool shirts! If you want something original for a good price stop in here!read more