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Tokenz

3.7 (99 reviews)
Closed 10:30 am - 5:00 pm
Updated 2 weeks ago

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Reviews With Photos

Alex M.

Harmonious energy! Great selection of crystals, stones, incense, tarot cards, jewelry, and one-of-a-kind products. Went in looking for bloodstone and rose quartz, found both with the help of a knowledgeable employee. I'll definitely go back!

Statues from Tokenz

Tokenz is the number 1 gem and special decor shop in half moon bay. They have very good service at Tokenz every time I go there. They also have a big selection of gems, incense, candles, statues, and so much more to pick from. I definitely recommend this gem business. So if you are ever around half moon bay try Tokenz gem store.

Labradorite ring - A hand with well-manicured nails holds a silver ring featuring a yellow gemstone. The ring is positioned above a bright green sticky note on a black textured surface. The person is wearing a dark-colored ring on their finger. The background is plain, emphasizing the jewelry and the sticky note.

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4 months ago

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2 months ago

Business owner information

Photo of Sheila E.

Sheila E.

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10 months ago

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7 months ago

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2 years ago

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3 years ago

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3 years ago

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2 years ago

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4 years ago

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2 years ago

Very interesting store with treasures from all over the world! The owner is a delight!

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2 years ago

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2 years ago

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3 years ago

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4 years ago

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7 years ago

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3 years ago

Amazing shop! Gréât energy and so many fun finds. My friend had recommended and said it was one of her favorite crystal shops.

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5 years ago

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6 years ago

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3 years ago

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3 years ago

Love this shop! Sheila, the owner is so sweet and helpful!

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2 years ago

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4 years ago

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4 years ago

The salesperson was friendly and very sweet! Bought something just for that reason. Lol. Great little store.

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12 years ago

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5 years ago

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3 years ago

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5 years ago

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5 years ago

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4 years ago

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5 years ago

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3 years ago

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5 years ago

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7 years ago

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2 years ago

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3 years ago

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5 years ago

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14 years ago

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5 years ago

Tokens is a delightful destination. I enjoy seeing Sheila and her amazing treasure collection, a great place to find gifts.

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4 years ago

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4 years ago

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Ask the Community - Tokenz

Review Highlights - Tokenz

Many different crystals, rocks-minerals, various tea sets, jewelry, hats, scarfs, gloves, sage, incense....

Mentioned in 13 reviews

Read more highlights

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In love with the store! Had a wonderful time starting my…read moreChristmas shopping and found a gift for a friend. Staff was sooo nice. Store was P R E T T Y. Vibe's really awesome-- it is relaxing and very inviting. I told the ladies the store reminds me the stores in Wailea, Maui. They offered to wrap my present for free and it was a beautiful wrapping (which I forgot to take a pic of unfortunately).

Home Town Mercantile

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Hometown Mercantile is an absolute gem and one of my favorite places to shop in Half Moon Bay! The…read morestore is beautifully curated with an incredible mix of thoughtful homewares, stunning jewelry, gorgeous makeup, and the sweetest finds for dogs and babies. Every time I walk in, I find something special--whether I'm shopping for a gift or treating myself. What truly sets Hometown Mercantile apart is the heart behind it. The owner is exceptionally kind and caring, and that warmth carries through to her entire staff. She makes it a point to know the backstory of every line she carries, which adds so much meaning to each product and makes shopping here feel personal and intentional. You can feel how much pride she takes not only in her shop, but in being an active part of such a vibrant downtown community. Nothing feels mass-produced or generic--everything is chosen with care, quality, and purpose. The staff is welcoming, knowledgeable, and genuinely excited to help, without ever being pushy. Hometown Mercantile is exactly the kind of small business you want to support. A true community staple and a must-visit boutique--I'll keep coming back again and again. PS: She always has treats for your four-legged friends!

After our beach and goat farm adventures, we spent some time looking and shopping at this stretch…read moreof Half Moon Bay while waiting for our dinner reservation. We absolutely loved our shopping experience at Home Town Mercantile. So friendly and welcoming. The owner here curates beautiful things in her store to sell. Love the aesthetics. Located on Main and Mill streets.

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Tokenz - jewelry - Updated May 2026

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